Jenkins Subaru

What Jenkins Subaru does

Jenkins Subaru is a privately-held, single-point authorized Subaru franchise dealership headquartered at 750 Lodgeville Rd, Bridgeport, West Virginia, with 21 employees. The company retails the full Subaru lineup of new vehicles — including the Impreza, Legacy, WRX, BRZ, Crosstrek, Forester, Outback, Ascent, Solterra, Uncharted, Trailseeker, and the Wilderness off-road variants — alongside certified pre-owned and used vehicles from multiple manufacturers. Supporting the sales operation are a full Finance Center (Subaru Motors Finance plus third-party lenders and Affirm), a factory-trained Service Center, a no-appointment Subaru Express Service lane, a Parts Center, and a sibling Jenkins Ford Collision Center in Buckhannon, WV.

The dealership's business model combines transactional vehicle sales, multi-year financed sales (48-72 month APR offerings from 0.9% to 4.9%), and subscription-style leasing (36-month terms at 7,500 miles/year) with recurring parts, service, and collision revenue. Customer acquisition relies on a DealerOn-powered website, manufacturer-driven incentives, segmented VIP programs (Military, Educator, Healthcare, College Grad, Challenged Credit), and a heavily emphasized Subaru Love Promise community-engagement platform through which the dealership has donated over $72,000 to United Way of Harrison and Doddridge Counties, $10,000 to hurricane-relief feeding campaigns, and in-kind support to local schools, animal shelters, and CASA. The company also offers the Subaru Love-Encore post-purchase orientation program and the Trade Up Advantage trade-in program to drive repeat-buyer retention.

Operationally, Jenkins Subaru markets itself as one of the largest Subaru inventories in West Virginia and has earned the 2025 Subaru Love Promise Community Commitment Award. The owner is identified as Matt Jenkins. There is no disclosed parent company, no institutional investor, and no public listing; the entity is independently owned and operates as a regional retail franchise.

Name

Jenkins Subaru

Legal name

Jenkins Subaru

Website

https://jenkinssubaruwv.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Jenkins Subaru is a privately-held Subaru franchise dealership in Bridgeport, WV, with 21 employees, retailing the full Subaru lineup alongside used vehicles, financing, leasing, service, parts, and a collision center in Buckhannon. It serves individual retail buyers across north-central West Virginia and operates an active community-engagement program through the Subaru Love Promise.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

New Car Dealers (44111), General Automotive Repair (811111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

Keywords

• New vehicle sales
• Automotive dealership services
• Vehicle financing leasing
• Auto repair maintenance
• Genuine auto parts

Headquarters

HQ city

Bridgeport

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales (New and Pre-Owned): Primary revenue stream from selling new Subaru vehicles, certified pre-owned vehicles, and used vehicles of various makes. Sales conducted through physical dealership and online inventory.
2. Vehicle Leasing: Lease programs for new Subaru models with various term lengths (36 months standard), mileage allowances (7,500 miles/year), and manufacturer lease cash incentives.
3. Vehicle Financing: In-house financing and facilitation of financing through Subaru Motors Finance and third-party lenders. Revenue from interest and financing fees.
4. Parts and Accessories: Sale of genuine Subaru parts and accessories through parts center. Includes online parts ordering capability.
5. Service and Maintenance: Service department providing maintenance, repairs, and collision services. Includes express service, scheduled maintenance, and warranty work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Jenkins Subaru is an authorized Subaru franchise dealership that retails new Subaru vehicles, certified pre-owned Subarus, and multi-make pre-owned vehicles, supported by in-house vehicle financing and leasing, manufacturer-affiliated and third-party lender F&I products, a full-service maintenance and repair center with factory-trained technicians, a walk-in Subaru Express Service lane, a tire center, a genuine Subaru parts department, and a related collision repair facility in Buckhannon. Complementary customer programs include Subaru Love-Encore post-delivery orientation and the Trade Up Advantage upgrade program for current Subaru owners.

Product overview

Jenkins Subaru is a Subaru automobile dealership located in Bridgeport, WV offering a comprehensive portfolio of products and services centered on new and pre-owned vehicle sales. Their core product offerings include the full lineup of Subaru vehicles spanning multiple segments: passenger cars (Impreza, Legacy), sports cars (WRX, BRZ), crossovers (Crosstrek, Forester), SUVs (Outback, Ascent), and electric/hybrid models (Solterra, Crosstrek Hybrid, Forester Hybrid). They also offer dedicated Wilderness variants (Outback Wilderness, Forester Wilderness, Crosstrek Wilderness) for enhanced off-road capability. Supporting the vehicle sales are complementary services including a full-service Finance Center for vehicle financing and leasing, a Service Center with factory-trained technicians, Express Service for walk-in maintenance, Parts Center for genuine Subaru components, Subaru Love-Encore delivery experience program, and Trade Up Advantage program for existing Subaru owners looking to upgrade.

Differentiator

Problem solved

Functional benefit

Products and services

• New Subaru Vehicles Sale of new Subaru vehicles including sedans (Impreza, Legacy), sports cars (WRX, BRZ), crossovers (Crosstrek, Forester), SUVs (Outback, Ascent, Trailseeker, Uncharted), and hybrid/electric models (Solterra, Crosstrek Hybrid, Forester Hybrid), including Wilderness off-road variants. Targeted at individual retail buyers in the West Virginia region.
• Certified Pre-Owned Subaru Vehicles
• Pre-Owned Vehicles (Multi-Make) Sale of pre-owned SUVs, cars, hatchbacks, trucks, and vans from multiple manufacturers, including a sub-inventory of vehicles priced under $25,000. Targeted at budget-conscious individual buyers.
• Vehicle Financing and Leasing In-house vehicle financing and leasing services, including pre-approval, payment calculator, manufacturer captive financing through Subaru Motors Finance, and facilitation of third-party lenders such as Affirm. Includes Challenged Credit Financing, College Grad Program, Military Incentive Program, and Subaru VIP Healthcare Program. Targeted at individual retail vehicle buyers and lessees.
• Subaru Express Service Walk-in maintenance services for Subaru vehicles covering oil changes, tire rotations, and other minor maintenance, performed without an appointment by factory-trained technicians. Targeted at Subaru owners seeking quick, convenient scheduled maintenance.
• Full-Service Repair Center Full-service maintenance and repair facility with factory-trained technicians handling scheduled maintenance, repairs, warranty work, brake service, and tire service for Subaru vehicles. Targeted at existing Subaru owners in the region.
• Parts Center Retail sale of genuine Subaru parts and accessories, with online ordering capability. Targeted at Subaru owners performing self-maintenance or seeking OEM replacement parts.
• Collision Repair Services (Jenkins Ford Collision Center, Buckhannon) Collision repair services operated at a related Jenkins Ford Collision Center location in Buckhannon, WV. Targeted at owners of Subaru and other-make vehicles needing body and collision repair.
• Subaru Trade Up Advantage Trade-in upgrade program for current Subaru owners providing guaranteed trade-in values and personalized offers toward a newer Subaru model. Targeted at existing Subaru owners seeking to upgrade.
• Subaru Love-Encore Delivery Experience Complimentary follow-up delivery experience for new Subaru owners featuring a personalized orientation covering vehicle features, settings, and systems. Targeted at new Subaru buyers to drive feature adoption and satisfaction.

Quantifiable outcome

• 97% of Subaru vehicles sold in the last 10 years are still on the road today
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Operation WarmcoreStrategic or Co-development Partner · 31 January 2025Partnership to provide children in homeless shelters with brand-new coats, shoes, and socks. On 01/31/2025, Jenkins Subaru donated 204 coats to United Way of Harrison and Doddridge Counties. Through combined efforts, nearly 900,000 children and adults have been helped.
• Subaru of America, Inc.flagshipOEM/ Whitelabel/ Licensing PartnerParent company relationship. Jenkins Subaru is an authorized Subaru retailer. Subaru of America provides vehicle supply, manufacturer incentives, advertising support, and corporate community initiatives including Subaru Love Promise program that Jenkins Subaru participates in.
• United Way of Harrison and Doddridge CountiesflagshipStrategic or Co-development PartnerJenkins Subaru has contributed over $72,000 to United Way through Subaru Share The Love campaign. Annual donations of $50,000 presented. Partnership supports health, education, and financial stability programs. $50 set aside from every car purchase contributes to United Way.
• Blood Cancer United / Leukemia & Lymphoma SocietycoreStrategic or Co-development PartnerPartnership to deliver blankets and messages of hope to cancer patients. Jenkins Subaru has partnered with WVU Medicine United Hospital Center through Subaru Loves to Care initiative. 150 blankets donated to cancer center. Partnership has supported over 550,000 cancer patients nationwide.
• WVU Medicine United Hospital CentercoreStrategic or Co-development PartnerLocal healthcare partner receiving blanket donations through Subaru Loves to Care partnership with Blood Cancer United/Leukemia & Lymphoma Society. Cecil B. Highland Jr., & Barbara B. Highland Cancer Center receives ongoing support.
• ASPCAcoreStrategic or Co-development PartnerSubaru partnership providing direct financial assistance grants to animal welfare organizations and hosting pet adoption events. Over $70 million donated supporting rescue, adoption, and health of over 700,000 animals. Subaru is the largest corporate donor to ASPCA.
• Doddridge County Humane SocietycoreStrategic or Co-development PartnerLocal animal shelter partner for pet adoption events hosted by Jenkins Subaru. Received grants and Subaru donations to cover adoption fees. Event raised funds through Subaru grants for animals in need of loving homes.
• Arbor Day FoundationminorStrategic or Co-development PartnerSubaru partnership to provide and distribute 100,000 regionally appropriate trees across the country. Through Subaru Loves the Earth initiatives, over 1.1 million trees have been distributed and planted. Largest corporate tree distribution ever established.
• AdoptAClassroom.orgminorStrategic or Co-development PartnerSubaru Loves Learning partnership providing funding for teachers to purchase school supplies and resources. Supported more than 950,000 students nationwide. Subaru is the largest corporate supporter of AdoptAClassroom.org.
• Feeding AmericacoreStrategic or Co-development PartnerJenkins Subaru contributed $10,000 to hurricane relief efforts as part of $400,000 match campaign launched by 67 Subaru retailers. Additional $18,427 raised bringing total impact to $418,427, or over 4,100,000 meals for those in need.
• Morgantown Hockey AssociationminorStrategic or Co-development PartnerSponsorship and donation benefiting around 400 families involved in Blades and Mohawks programs. Support includes covering travel expenses and maintaining ice rink. Particularly valuable given challenging winter road conditions in West Virginia.
• Court Appointed Child Advocates (CASA)coreStrategic or Co-development PartnerShare the Love program funding enabled training of 100 new CASA volunteers and provided trauma therapy for 400 children in foster care in Harrison County. Partnership helping reduce number of children lost within the court system.
• Clarksburg MissionminorStrategic or Co-development PartnerRecovery center and homeless shelter recipient of over 140 coats through Subaru Loves to Help campaign. Also received sock donations for individuals and outreach to detox and treatment facilities.
• Rock Cave Elementary SchoolminorStrategic or Co-development PartnerRural Title I school in Upshur County received $6,500 donation ($500 per teacher) through Subaru Loves Learning Partnership announced at August 31, 2022 school assembly.
• Harrison County CASAminorStrategic or Co-development PartnerChild advocacy organization received donations and Jenkins Subaru has donated paid marketing to draw attention to the organization and educate community on how to get involved.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Asbury Automotive Group: Public US automotive retailer with 150+ dealerships, including Subaru franchises. Directly comparable as a multi-brand franchise operator with new vehicle sales, F&I, and service revenue streams similar to Jenkins Subaru.
• Lithia Motors: One of the largest automotive retailer groups in the United States, operating hundreds of franchised stores across multiple OEM brands including Subaru. Comparable to Jenkins Subaru as a multi-location franchise dealer, though at vastly greater scale.
• Penske Automotive Group: Diversified public automotive retailer operating premium and volume franchises including Subaru dealerships in select markets. Comparable as a multi-brand franchise group with full sales-service-parts operations.
• CarMax: Largest US used vehicle retailer with 200+ stores. Directly overlaps with Jenkins Subaru's pre-owned vehicle business and Trade-Up Advantage program, competing for the same used car buyer in markets where they overlap.
• AutoNation: Largest automotive retailer in the US by revenue, operating new and pre-owned vehicle franchises nationwide. Comparable as a multi-brand franchise dealer group with a strong used vehicle and F&I (finance & insurance) business model.
• Sonic Automotive: Public US automotive retailer with franchised dealerships and EchoPark used vehicle stores. Comparable to Jenkins Subaru in the new vehicle franchise model, with EchoPark representing a parallel to Jenkins's pre-owned business.
• Group 1 Automotive: Public US automotive retailer with 200+ dealerships and collision centers across the US and UK, including multiple Subaru franchises. Directly comparable as a franchise dealer group with similar new car, used, F&I, and service business mix.

Emerging players

• Vroom: Online used vehicle retailer competing with traditional dealer pre-owned operations. Comparable to Jenkins Subaru's used vehicle business, particularly for cross-state online buyers in rural markets like West Virginia.
• Carvana: Pure-play online used vehicle retailer with national delivery footprint. Emerging competitor to the pre-owned vehicle segment of Jenkins Subaru's business, particularly for buyers willing to purchase without an in-person test drive.

Regional players

• Jenkins Ford Collision Center (Buckhannon): Sibling/sister Jenkins-branded collision repair operation in Buckhannon, WV. Directly comparable as part of the same Jenkins dealer ecosystem, sharing brand and likely ownership while operating Ford collision rather than Subaru new vehicle sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jenkinssubaru
• LinkedInlinkedin.com/company/jenkins-subaru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jenkins Subaru