Jersey Hospitality Association

What Jersey Hospitality Association does

Jersey Hospitality Association (JHA) is an independent trade association founded in 1957 that represents and promotes the hospitality industry in Jersey, Channel Islands. The association serves over 200 members across seven sub-sectors: Accommodation Providers (hotels, guest houses, B&Bs, self-catering, campsites); Restaurants, Bars & Clubs; Cafes & Catering; Travel & Tourism; Attractions & Recreation; Events & Entertainment; and Producers & Suppliers. JHA's core function is advocacy — lobbying government on policy (including the first update to Jersey's alcohol licensing laws in 50 years), providing regulatory guidance on HR, food safety, planning, licensing, immigration, and recruitment, and convening sub-sector committees to maintain a unified industry voice.

JHA generates revenue through two streams: tiered membership fees (unit-based for accommodation at £3.70/bed and F&B at £1.85/cover, both capped at 130 units; SME size-based tiers at £110-£400 annually; and a £50 personal associate tier) and a three-tier partner program (Silver £500, Gold £1,000, Platinum £2,500) that delivers co-branded marketing, event access, and member offers. Distribution occurs via direct website sign-up, sub-sector committee engagement, in-person events (AGM, Winter Party, JHA Golf Day, and the 10,000-visitor Delicious Food Festival), and partner referrals. Member benefits include the Dine-Out platform (200,000+ annual views), media exposure through Platinum partner All Island Media (Jersey Evening Post, Bailiwick Express), and discounted training and event access. The association has a lean 5-employee team led by Co-CEOs Ana and Marcus Calvani, who were appointed in September 2022 following a major restructure that introduced the current sub-sector committee governance model.

Name

Jersey Hospitality Association

Legal name

Jersey Hospitality Association Ltd

Website

https://jerseyhospitality.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

Jersey Hospitality Association is a 1957-founded trade association representing 200+ members across all hospitality sub-sectors in Jersey, providing government lobbying, regulatory guidance, networking events, and marketing exposure through tiered membership fees and partner programs.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Helier

HQ country

Jersey

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: JHA generates revenue through tiered membership fees based on business type (accommodation per bed, F&B per cover, or flat rates by business size). Discounts are available for multi-venue groups.
2. Partner Programs: Three-tiered partnership packages (Silver £500, Gold £1,000, Platinum £2,500) providing partners with marketing exposure, event access, and networking opportunities with members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

JHA is a non-profit trade association that provides membership-based representation, lobbying, and member services for Jersey's hospitality industry. Its core offering is tiered membership (per-bed for accommodation, per-cover for F&B, flat-rate for SMEs) combined with government advocacy, sub-sector committee representation, networking events, training, and a Dine-Out consumer listing platform. The association represents over 200 members across all hospitality sub-sectors in Jersey.

Product overview

Jersey Hospitality Association is a trade association for the hospitality industry in Jersey, Channel Islands, founded in 1957. It is not a technology product company. The organization provides membership services including industry representation, lobbying, networking, training, resources, and events management for over 200 hospitality businesses. The 'products and services' offered are membership benefits and industry support programs, not software products or technology offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• JHA Accommodation Membership Annual membership tier for hotels, guest houses, B&Bs, self-catering properties, and campsites in Jersey, priced per bed (£3.70 per bed for hotels/guesthouses/B&Bs/self-catering; £1.90 per bed for campsites; capped at 130 beds). Includes government representation, sub-sector committee access, website directory listing, Dine-Out listing, networking events, and discounted training.
• JHA Food and Beverage Membership Annual membership tier for restaurants, bars, cafes, pubs, clubs, and night venues in Jersey, priced at £1.85 per cover (capped at 130 covers). Includes licensing and food safety support, sub-sector committee access, free Dine-Out listing, networking events, and discounted training.
• JHA Small Business Membership (1-5 employees) Flat-rate annual membership at £110 per year for hospitality micro-businesses with 1-5 employees, including freelance, entertainment, food-to-go, sandwich bars, and takeaway operators.
• JHA Medium Business Membership (6-20 employees) Flat-rate annual membership at £270 per year for hospitality mid-sized businesses with 6-20 employees.
• JHA Large Business Membership (20+ employees) Flat-rate annual membership at £400 per year for hospitality businesses with more than 20 employees.
• JHA Personal Associate Membership Annual personal membership at £50 per year for hospitality associates and individuals working in or connected to the Jersey hospitality industry.
• JHA Silver Partner Package Annual Silver partner sponsorship at £500/year, providing partners with 1 AGM ticket, website listing, up to 2 newsletter features, 2 social media posts, 2 training/event tickets, and up to 2 member offers.
• JHA Gold Partner Package Annual Gold partner sponsorship at £1,000/year, including 2 AGM tickets, 2 winter party tickets, website listing, up to 4 newsletter features, 4 social media posts, co-hosting of 1 networking event, 4 training/event tickets, and up to 4 member offers.
• JHA Platinum Partner Package Annual Platinum partner sponsorship at £2,500/year, including 4 AGM tickets, 4 winter party tickets, prime partner positioning, category exclusivity, up to 8 newsletter features, 8 social media posts, co-hosting of 2 events, 8 training/event tickets, and up to 8 member offers.

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered platinum, core and supporting.

• All Island MediaplatinumGTM or Marketing PartnerAll Island Media brings together Jersey Evening Post and Bailiwick Express, combining 130 years of heritage with digital news coverage. As Platinum partner, they provide media exposure and news coverage to JHA members through quality journalism across Channel Islands.
• Image MattersplatinumGTM or Marketing PartnerFull-service digital marketing and design agency based in Jersey, serving as JHA's preferred partner for marketing, design and web services. Special rates available for JHA members. Services include branding, graphic design, website development, social media, video production, content creation and digital marketing.
• Stage 2 ProductionsplatinumStrategic or Co-development PartnerEvent production company with over 30 years of industry experience providing audio-visual services for events and concerts in Jersey, Guernsey, and across Europe. Supports JHA events with technical expertise for events and productions.
• Le Gallais & LucecoreOthersJersey's oldest law firm (nearly a century) providing full-service legal practice. Offers experienced, hands-on support across all areas of law with transparent, accessible, and cost-sensitive approach for members.
• Jersey ElectricitysupportingOthersJersey's electricity provider offering energy solutions to hospitality businesses. The Powerhouse facility in St. Helier serves as their customer-facing location.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• UKHospitality: The national trade association for the UK's hospitality industry, representing hotels, restaurants, pubs, and leisure venues. Closest direct analogue to JHA in mission, structure, and lobbying function, though operating at far greater scale across the UK.
• Guernsey Hospitality Association: The Channel Islands counterpart trade body for Guernsey's hospitality sector. Structurally and operationally identical to JHA, providing direct cross-jurisdictional comparison.
• British Beer and Pub Association: UK trade body representing brewers and pub operators, providing government lobbying and member services. Directly comparable to JHA's Pubs, Bars & Clubs sub-sector work and advocacy model.

Broad incumbents

• National Restaurant Association (US): The US national trade body for the restaurant industry, providing advocacy, training, and member services. Closest scaled analogue to JHA's restaurants/bars sub-sector representation.
• American Hotel & Lodging Association: The largest US hotel industry trade body with deep government engagement and tiered membership. A scaled incumbent comparable in advocacy and member-services approach.
• Restaurants Canada: Canadian national foodservice trade association with a membership-fee model, advocacy focus, and member-benefit structure closely mirroring JHA's approach at national scale.

Others

• Federation of Small Businesses: A UK-wide membership organisation for small businesses including hospitality SMEs. Comparable in tiered subscription pricing and small-business advocacy model, though not hospitality-specific.

Regional players

• Visit Jersey: Jersey's official tourism body, with overlapping stakeholder base (hospitality members) and shared mandate around visitor economy growth. A close ecosystem partner and partial functional peer.
• Irish Tourism Industry Confederation: Ireland's representative body for tourism and hospitality operators, including lobbying and policy work. Comparable in scope to JHA's Travel & Tourism and Accommodation sub-sectors.
• Scottish Hospitality Group: A Scottish industry body that emerged to lobby government on hospitality issues during COVID, later broadening its remit. Comparable as a regional advocacy peer with similar mission and member base profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jsyhospitality
• Facebookfacebook.com/JerseyHospitalityAssociation
• LinkedInlinkedin.com/company/jersey-hospitality-association
• Instagraminstagram.com/jerseyhospitalityassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jersey Hospitality Association