Reaction

What Reaction does

Reaktion i Sverige AB is a Stockholm-based, founder-managed communications agency founded in 2002 that operates as a hybrid strategic partner / specialist collaborator for B2B clients in the Nordics. The firm delivers a full-service offer spanning digital marketing (paid social, SEM, SEO, programmatic, web analytics), loyalty and CRM, brand and concept development, content marketing, direct mail, web development, and data analysis and audience targeting, supported by technology integrations with Voyado, APSIS, Rule, TriggerBee, SiftLab and Klaviyo. The agency differentiates via three proprietary content distribution platforms — HRnytt.se (HR audience), VåraHem.se (home and living), and Bilköparguiden.se (car buyers) — which provide owned-media reach that competitors must purchase through paid channels. Customer concentration is mixed across enterprise, mid-market and non-profit segments with named logos including Anticimex, Renault, Storytel, Klarna, Hyundai, NetOnNet, SOS Barnbyar and Barncancerfonden; the firm operates ~20+ employees with 381 combined years of team experience and no disclosed external funding. Revenue is generated through professional-services retainers and project engagements on custom terms, with no public pricing disclosure, and the company holds two Echo Awards (2020, silver) for the Barncancerfonden 'Brave Stories' campaign as a flagship third-party validation.

Name

Reaction

Legal name

Reaktion i Sverige AB

Website

https://reaktion.se

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Reaktion is a Stockholm-based, founder-managed communications agency founded in 2002 serving Nordic B2B clients with integrated digital marketing, CRM, brand, content, direct mail, web and data-analytics services supported by owned HR, home and automotive content platforms.

Ownership category

akta.pro rank

Product category

Marketing & Communications Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Marketing agency services
• Data-driven communications
• CRM and loyalty programs
• Brand strategy and concept
• Content marketing services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Agency Services: Reaktion generates revenue through B2B professional agency services including digital marketing, CRM & loyalty programs, brand strategy, content marketing, direct marketing, web development, and data analysis. Services are delivered through strategic agency partnerships and specialist collaborations with in-house or other agency teams.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Reaktion is a Stockholm-based strategic communications and marketing agency that delivers seven integrated service lines: Digital Marketing (Paid Social, SEM, SEO, Programmatic, Web Analytics), Loyalty & CRM (strategy, automation, loyalty programs, lead management), Brand & Concept development, Content Marketing, Direct Marketing, Web Development, and Data Analysis & Audience Targeting. It sells these services primarily on a B2B basis to enterprise clients across transport & logistics, energy & utilities, insurance & finance, and charity/non-profit verticals, either as a main strategic agency or as a specialist collaborator. Three owned content platforms — HRnytt.se, VåraHem.se, and Bilköparguiden.se — are operated as proprietary audience channels supporting the content marketing offering.

Product overview

Reaction is a Swedish strategic communication and marketing agency offering a portfolio of interconnected service offerings spanning digital marketing, loyalty & CRM, brand & concept, content marketing, direct marketing, web development, and data analysis. These services are delivered as professional agency offerings rather than a unified software platform. Additionally, Reaction operates three owned digital content platforms — HRnytt.se (HR content), VåraHem.se (home and living inspiration), and Bilköparguiden.se (car buying guidance) — which serve as distribution channels for its content marketing services.

Differentiator

Problem solved

Functional benefit

Brands

• HRnytt.se: Sveriges största oberoende HR-plattform med innehåll som stärker er synlighet och trovärdighet i HR-världen.
• VåraHem.se
• Bilköparguiden.se

Products and services

• Digital Marketing (Digital marknadsföring)
• Loyalty & CRM (Lojalitet & CRM)
• Brand & Concept (Varumärke & koncept)
• Content Marketing (Contentmarknadsföring)

Quantifiable outcome

• 669% increase in corporate gift value (Hundstallet)
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• VoyadocoreTechnology or IntegrationCRM and marketing automation platform partnership. Reaktion collaborates with Voyado for customer loyalty and marketing automation solutions.
• APSIScoreTechnology or IntegrationMarketing automation and email marketing platform partnership. APSIS is used for email campaigns and marketing automation flows.
• KlaviyocoreTechnology or IntegrationCRM and customer communication platform used for customer dialogue and email marketing automation.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wenderfalck: Independent Swedish agency with integrated offerings spanning brand, digital, content and CRM. Comparable in size, geography and full-service positioning to Reaktion.
• Curamando: Stockholm-based digital growth and CRM/marketing-automation consultancy with similar service lines (CRM, analytics, lifecycle, paid media) and a comparable focus on Nordic mid-market and enterprise clients.
• North Kingdom: Swedish independent agency specializing in digital experiences, content, and creative campaigns. Comparable in geography, agency model, and focus on digitally-led integrated campaigns.
• Garbergs: Stockholm-based full-service advertising and communications agency offering brand, digital, content and direct marketing. Closely overlaps Reaktion's service portfolio and Swedish mid-market/enterprise client base.
• B-Reel: Stockholm-based independent creative and digital agency offering brand, content, and digital production services to global brands. Highly comparable in geography, scale (~80–100 people historically), and full-service agency positioning to Reaktion.
• Great Works: Stockholm-based creative and digital agency serving Nordic and European brands. Comparable offering across brand strategy, digital, content and CRM, and similar independent, mid-sized agency profile.

Regional players

• Netlight: Nordic management and technology consultancy with a creative/digital communications practice. Comparable Nordic enterprise client base and integrated consulting-plus-creative offering, though larger and more IT-focused.

Broad incumbents

• Forsman & Bodenfors (now part of Accenture Song): Premier Swedish creative agency known for integrated brand campaigns. Comparable to Reaktion in offering brand, concept and campaign work for Nordic enterprise clients, but operates at significantly larger scale within Accenture Song.
• Accenture Song: Global experience-led agency network integrating strategy, creative, CRM and technology. Directly overlaps Reaktion's end-to-end service portfolio at vastly greater scale, and competes for the same Nordic enterprise RFPs.
• MediaMonks (Monks): Global digital-first content and production agency operating across creative, content, data and media. Comparable in offering breadth (digital, content, CRM-adjacent work) but at much larger, multi-geography scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reaktion-i-sverige-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reaction