Just For Kids Foundation

What Just For Kids Foundation does

Just for Kids Foundation is a private nonprofit charitable organization founded in 1987 in Montreal, Quebec, and registered as a charitable entity in Canada (Charitable Registration Number 130970932 RR0001, operating as "La fondation Pour enfants seulement"). The foundation's sole mandate is to raise funds for the Montreal Children's Hospital, where it has supported medical equipment purchases, clinical programs, research, and family support services across nearly every department of the hospital. To date, the foundation has raised over $15 million CAD through more than 180 fundraising events and has impacted over 1,500 healthcare professionals. It operates with a small team of approximately six employees under Executive Director Lorie Blumer, supported by a board of directors, committees, and a network of community volunteers.

The foundation's revenue mechanics rely on four streams: individual donations (one-time, monthly recurring, and $15+ tribute cards), event-based fundraising (four signature annual events — JFK Ball, JFK Golf Tournament & Cycling Tour, JFK Ski for the Children's, and JFK Stroll for Kids — plus sub-branded events like JFK Tiny Survivors), corporate sponsorships (quote-based multi-year partnership packages), and gift matching programs. Beyond traditional event fundraising, the foundation has expanded into funding direct programmatic initiatives including the Heart & Hands Pediatric Clinic ($1.6M committed), the NeoCardioLab research program, a Mental Health Social Worker position in the Emergency Department, JFK Sibling Park childcare, and Pavillon Caramel family housing. Distribution is exclusively direct-to-donor via its website, social channels (Facebook, Instagram, LinkedIn, YouTube), email, and in-person events within the Greater Montreal region.

Geographically, the foundation's reach is confined to the Montreal metropolitan area, and its beneficiary relationship with Montreal Children's Hospital is exclusive and single-counterparty. The corporate sponsor portfolio includes regional professional services and real estate firms (Broccolini, Fasken, Richter, Mercer Group, Canderel, Colliers, Olymbec, among others), indicating a B2B partnership motion targeted at firms seeking CSR alignment with pediatric healthcare. The organization has no subsidiaries, no funding rounds, no M&A activity, and no parent entity; it is governed independently as a volunteer-led charity.

Name

Just For Kids Foundation

Legal name

Just for Kids Foundation

Website

https://jfkfoundation.ca

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Just for Kids Foundation is a Montreal-based nonprofit founded in 1987 that exclusively raises funds for the Montreal Children's Hospital through signature events, individual donations, and corporate sponsorships, having raised over $15M CAD to date across 180+ events.

Ownership category

akta.pro rank

Product category

Charitable Fundraising Services

NAICS

Grantmaking and Giving Services (81321), Child and Youth Services (62411)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industries

Community Health & Prevention Program Funding (HLAJALAF), Maternal, Child & Family Health Program Funding (HLAJALAG)

Keywords

• Charitable foundation fundraising
• Pediatric hospital philanthropy
• Community fundraising events
• Corporate sponsorship programs
• Nonprofit donor management

Headquarters

HQ city

Hampstead

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters. Monthly giving programs allow donors to contribute consistently. Tribute cards starting at $15 per card provide commemorative giving options.
2. Event Fundraising: Revenue generated from signature fundraising events including JFK Ball, JFK Golf Tournament & Cycling Tour, JFK Ski for the Children's, and JFK Stroll for Kids. Events include ticket sales, sponsorships, and participant fundraising.
3. Corporate Sponsorships: Partnership packages with corporations that receive brand visibility at events and throughout the year. Sponsorship tiers and opportunities are customized with corporate supporters.
4. Gift Matching: Corporate gift matching programs where employers match employee donations to amplify impact.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Just For Kids Foundation is a registered Quebec charitable foundation that exclusively raises and remits funds to the Montreal Children's Hospital. Its core offerings are a portfolio of signature fundraising events (JFK Ball, JFK Golf Tournament & Cycling Tour, JFK Ski for the Children's, JFK Stroll for Kids, JFK Tiny Survivors) and structured individual and corporate giving programs (tribute cards, monthly giving, planned/legacy giving, corporate sponsorship and gift matching). Proceeds support pediatric programs, equipment purchases, research, and family support services at the hospital.

Product overview

Just for Kids Foundation is a nonprofit charitable organization that operates as a fundraising foundation for the Montreal Children's Hospital. Rather than offering a unified software product, the foundation's offerings consist of fundraising events (JFK Ball, JFK Golf Tournament & Cycling Tour, JFK Ski for the Children's, JFK Stroll for Kids, JFK Tiny Survivors), healthcare programs (Heart & Hands Pediatric Clinic, NeoCardioLab Research, Mental Health Social Worker Program), family support services (JFK Sibling Park, Pavillon Caramel family housing), and medical equipment procurement (Sleep Medicine Clinic equipment, ENT Department microscope). The foundation was established in 1987 and has raised over $15 million to date.

Differentiator

Problem solved

Functional benefit

Brands

• JFK Ball: Annual gala event supporting Just for Kids Foundation
• JFK Golf Tournament & Cycling Tour
• JFK Ski for the Children's
• JFK Stroll for Kids
• JFK Tiny Survivors
• JFK Sibling Park
• Heart & Hands Pediatric Clinic
• Pavillon Caramel

Products and services

• JFK Ball The foundation's signature annual gala fundraising event for donors and corporate sponsors supporting the Montreal Children's Hospital.
• JFK Golf Tournament & Cycling Tour Annual sporting fundraising event combining golf and cycling components, used to raise funds for pediatric hospital programs.
• JFK Ski for the Children's Annual skiing fundraising event supporting pediatric care at the Montreal Children's Hospital.
• JFK Stroll for Kids Family-oriented community fundraising walk/stroll event benefiting the Montreal Children's Hospital.
• JFK Tiny Survivors Fundraising initiative specifically supporting premature and newborn infants at the Montreal Children's Hospital.
• Tribute Cards Donation product with suggested giving levels starting at $15, used by individuals to make tribute gifts in honor or memory of someone.
• Monthly Giving Program Recurring donation program allowing individual donors to make ongoing monthly contributions to the foundation.
• Planned Giving / Legacy Giving Structured giving program enabling donors to include the foundation in estate, legacy, or planned gift arrangements.
• Third-Party Fundraising Program supporting individuals or community groups who host their own fundraising events benefiting the foundation.
• Corporate Sponsorship Packages Negotiated sponsorship packages offered to companies for foundation events and programs, including event underwriting and employee gift-matching arrangements.

Quantifiable outcome

• Over $15 million raised for Montreal Children's Hospital since 1987
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor and core.

• BroccoliniminorGTM or Marketing PartnerCorporate sponsor of Just for Kids Foundation events and campaigns.
• FaskenminorGTM or Marketing PartnerCorporate sponsor of Just for Kids Foundation events and campaigns.
• RichterminorGTM or Marketing PartnerCorporate sponsor of Just for Kids Foundation events and campaigns.
• Mercer GroupminorGTM or Marketing PartnerCorporate sponsor of Just for Kids Foundation events and campaigns.
• CanderelminorGTM or Marketing PartnerCorporate sponsor of Just for Kids Foundation events and campaigns.
• ColliersminorGTM or Marketing PartnerCorporate sponsor of Just for Kids Foundation events and campaigns.
• OlymbecminorGTM or Marketing PartnerCorporate sponsor of Just for Kids Foundation events and campaigns.
• KnechtminorGTM or Marketing PartnerCorporate sponsor of Just for Kids Foundation events and campaigns.
• CroweminorGTM or Marketing PartnerCorporate sponsor of Just for Kids Foundation events and campaigns.
• GottexminorGTM or Marketing PartnerCorporate sponsor of Just for Kids Foundation events and campaigns.
• CoveriumminorGTM or Marketing PartnerCorporate sponsor of Just for Kids Foundation events and campaigns.
• CorderominorGTM or Marketing PartnerCorporate sponsor of Just for Kids Foundation events and campaigns.
• PrinceminorGTM or Marketing PartnerCorporate sponsor of Just for Kids Foundation events and campaigns.
• TRAMSminorGTM or Marketing PartnerCorporate sponsor of Just for Kids Foundation events and campaigns.
• KRBminorGTM or Marketing PartnerCorporate sponsor of Just for Kids Foundation events and campaigns.
• WCMCminorGTM or Marketing PartnerCorporate sponsor of Just for Kids Foundation events and campaigns.
• Montreal Children's HospitalcoreStrategic or Co-development PartnerPrimary beneficiary of foundation fundraising. The foundation raises funds to purchase high-priority medical equipment and support initiatives that improve quality of care for patients at the hospital.
• Lester B. Pearson School BoardcoreStrategic or Co-development PartnerPartner in the Heart & Hands Pediatric Clinic, providing services to children through coordination with the school board, Montreal Children's Hospital, and community.
• ECHOageminorGTM or Marketing PartnerThird-party platform that allows celebration hosts to collect donations for Just for Kids Foundation while selecting gifts for honorees.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• SickKids Foundation: Fundraising foundation for Toronto's Hospital for Sick Children. Operates the same single-hospital fundraising model in Canada with a larger event portfolio, corporate sponsor base, and national brand recognition — the most directly comparable Canadian children's hospital foundation.
• CHU Sainte-Justine Foundation: Fundraising foundation for Montreal's other major pediatric hospital, CHU Sainte-Justine. Competes directly with JFK for Montreal-area pediatric philanthropy, corporate sponsors, and donor mindshare in the same metro region.
• BC Children's Hospital Foundation: Fundraising foundation for BC Children's Hospital in Vancouver. Comparable single-hospital pediatric philanthropy structure with signature events (e.g., Dream Lottery), corporate partners, and direct program funding for medical equipment and research.
• CHEO Foundation: Fundraising foundation for the Children's Hospital of Eastern Ontario (CHEO) in Ottawa. Operates an analogous single-hospital pediatric fundraising model with signature events, corporate sponsorships, and donor programs targeting families in a Canadian metro market.
• Alberta Children's Hospital Foundation: Fundraising foundation for Alberta Children's Hospital in Calgary. Closely parallel single-hospital pediatric foundation operating signature events, corporate sponsorship programs, and direct funding for medical equipment and family support services.

Regional players

• MUHC Foundation: McGill University Health Centre Foundation, the broader Montreal adult-hospital foundation network that includes Montreal Children's Hospital's institutional parent. Adjacent because of overlapping Montreal geography and shared donor pool, though it serves a multi-hospital mission rather than a single pediatric focus.
• IWK Foundation: Fundraising foundation for the Izaak Walton Killam (IWK) Health Centre in Halifax. Comparable pediatric hospital foundation model in the Atlantic Canada region, with similar event-driven fundraising and corporate partnership programs.

Broad incumbents

• Ronald McDonald House Charities Canada: National charity providing housing and family support for families of sick children receiving hospital care. Directly comparable to JFK's Pavillon Caramel family housing program, but operates across multiple hospitals nationally with a larger donor and volunteer base.
• Starlight Children's Foundation Canada: National pediatric charity funding play programs, hospital equipment, and family support services for seriously ill children across Canadian hospitals. Comparable mission around pediatric quality-of-life and hospital program funding, though at national scale rather than single-hospital focus.
• Children's Miracle Network: North American children's hospital fundraising consortium aggregating donations across 170+ pediatric hospitals. Overlaps with JFK's hospital-fundraising mission at a broader multi-hospital scale and could be a corporate partner or peer donor conduit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClY2y0MhQURjSdAEDQGxlIA
• Facebookfacebook.com/jfkfoundation
• LinkedInlinkedin.com/company/justforkidsfoundation
• Instagraminstagram.com/jfkfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just For Kids Foundation