ECHOage
- Company typePrivate
- Founded2008
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
ECHOage firmographics
Firmographics- Name
- ECHOage
- Legal name
- ECHOage Company Inc.
- Website
- https://echoage.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ECHOage industry classification
Industry- Product category
- Online Birthday Party Planning Platform
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Birthday Party Services (HSACACAA)
- akta.pro secondary industries
- Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG), Philanthropic & Charitable Trust Services (FSAAANAI)
Keywords
Where ECHOage is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
ECHOage business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Guest Contribution Transaction Fees: ECHOage charges a $2.00 per guest contribution fee from the gift amount to cover payment processing costs. For contributions less than $30 or more than $80, the service fee is 2.95%
- Charity Partner Monthly Subscription: Charity partners pay a $40 monthly fee to participate in the ECHOage platform, gaining access to donor management tools, analytics, and marketing support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Host party with group gifting and charity donation |
| Subscription | Monthly | Charity partner monthly membership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
ECHOage product offering
Product offeringCore offering
ECHOage is an online birthday party planning platform that combines digital invitations, RSVP tracking, pooled group gifting, and charitable donations in a single self-serve experience. Parents create a party, select a charity and a group gift, send invitations via email or social, and ECHOage collects contributions from guests and splits them between the gift recipient and the chosen charity. Charity partners are onboarded on a $40/month subscription that provides donor management tools, analytics, and automated tax receipts.
Product overview
ECHOage is a single unified platform for digital birthday party planning that combines invitations, RSVP management, group gifting, and charitable donations. The core ECHOage Platform serves as the central hub, integrating Digital Birthday Invitations (with over 300 templates plus an AI-powered Magic AI Invitation Maker), Group Gifting for pooled contributions, Charitable Donations to 160+ partner charities, RSVP Management with automatic reminders, Birthday Reminder notifications, and Online Thank You Notes. The platform operates on a split-funding model where guest contributions are divided between a birthday gift for the child and a charity of the child's choosing, with ECHOage handling payment processing and fund distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- ECHOage Birthday Party Platform All-in-one self-serve digital birthday party planning service for parents and families that combines customizable digital invitations, RSVP management with allergy and special-needs capture, pooled group gifting, and automatic charitable donations in a single online workflow. Parents use it to create a party, select one of 160+ charities and a group gift, send invitations by email or social media, and let ECHOage collect and split guest contributions between the gift recipient and the chosen charity.
- ECHOage Charity Partner Program Subscription-based partner program for registered charities and non-profit organizations that gives them a presence on the ECHOage platform as a recipient for birthday-party donations. Partners gain a donor hub with real-time analytics, donor management tools, automated tax-receipt generation, marketing support, and monthly check-ins with the ECHOage team, in exchange for a USD 40 monthly fee.
- Magic AI Invitation Maker Generative-AI-powered invitation design tool built into the ECHOage party creation flow that lets parents describe their desired birthday invitation in natural language and receive a unique AI-generated artwork ready for personalization. Outputs are produced in under a minute, after which the parent customizes party details in the live editor.
Quantifiable outcome
- $15M+ raised for charities through 70K+ celebrations with 30K+ kids giving back
Companies that use ECHOage
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
ECHOage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature4 records
ECHOage partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Association to Benefit ChildrencoreNYC-based charity supporting early education, housing, health, and youth programs. Receives charitable donations from ECHOage birthday parties. Address: 419 East 86th Street, New York, NY 10028
- Save a Child's HeartcoreProvides free heart surgery for children from developing countries and trains medical teams. Address: 1491 Yonge Street Suite 403, Toronto, ON M4T1Z4
- War Child CanadacoreRebuilds war-affected communities, bringing education, opportunity and justice to children and families. Address: 67 Mowat Ave., Toronto, ON M6K 3E3
- AngelwishcoreGrants birthday and holiday wishes for children living with chronic illnesses worldwide. Address: 221 River Street, 9th Floor, Hoboken, NJ 07030
- Jewish General Hospital Auxiliary's Tiny Miracle FundcorePurchases vital NICU equipment including incubators (up to $65,000) and ventilators (from $50,000) for premature infants. Address: 3755 Cote-Sainte-Catherine Road, Pavilion A, Rm. # A 018, Montreal, QC H3T 1E2
- Card for ChangecorePurchases gift cards for Dollarama and Tim Hortons, distributing to shelters and outreach groups serving people experiencing homelessness across Canada. Address: 6 Adelaide street east, 300, Toronto, ON M5C1H6
- Canadian Olympic FoundationcoreOfficial charitable organization of Team Canada and Canadian Olympic Committee, supporting athletes with equipment, training facilities, and sport medicine. Address: 250 Yonge Street, 3000, Toronto, ON M5B 2L7
- Toronto Humane SocietycoreProvides 24/7 animal shelter, medical care, and community programs including spay/neuter and TNR. Relies solely on public support. Address: 11 River Street, Toronto, ON M5A 4C2
- WWF-CanadacoreEnvironmental conservation organization working to save planet's natural resources. Available as charity option on ECHOage platform.
- SickKids FoundationcoreSupports SickKids Hospital in Toronto. One of the most popular charity choices on ECHOage platform.
- Make-A-Wish CanadacoreGrants wishes to children with life-threatening medical conditions. Available as charity partner on ECHOage.
- Right To Play InternationalcoreUses play-based methodology to improve lives of children in challenging circumstances. Susan Vardon, National Director of Right To Play Canada, featured in ECHOage Spotlight.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
ECHOage competitors and assessment
Company assessmentDirect peers
- Evite: Evite is a leading digital invitation platform serving the same SMB/consumer use case as ECHOage (party invitations, RSVP tracking). It is a direct peer in online invitations but does not offer ECHOage's integrated group gifting and charity donation workflow.
- Paperless Post: Paperless Post is a premium digital invitation and RSVP platform that targets the same event-planning consumer base as ECHOage. It competes on invitation design and event management but does not bundle group gifting or charitable donations.
- Punchbowl: Punchbowl offers digital invitations, RSVP management, and party planning tools aimed at families hosting celebrations, overlapping directly with ECHOage's core party-planning use case. Like Evite and Paperless Post, it lacks the charity donation component.
- Greenvelope: Greenvelope is a digital invitation service emphasizing paperless, eco-friendly invites with RSVP and event management. It serves the same consumer planning birthdays, weddings, and family events that ECHOage targets, though without the gifting/charity split.
- Hobnob: Hobnob is a digital invitation and event RSVP app for iOS that helps users send invites and track responses. It is a direct peer in the self-serve digital invitation space, particularly for casual and family events, though without the gifting/charity element.
Broad incumbents
- Canva: Canva is a broad design platform that lets users create digital invitations, flyers, and social posts, including AI-generated designs. It is a broader incumbent that overlaps with ECHOage's invitation-design functionality at massive scale, but does not offer a closed-loop RSVP + gifting + charity workflow.
- GoFundMe Charity: GoFundMe Charity is a large-scale online fundraising platform serving non-profits and donors, comparable to the charity-partner side of ECHOage's marketplace. It is a broader incumbent in charitable giving and donor management but does not focus on the birthday-party entry point.
- Shutterfly (Happily): Shutterfly's Happily product is a digital invitation and event platform within a much larger photo/print empire. It competes with ECHOage on invitation design and event planning, leveraging Shutterfly's brand, scale, and direct integration with physical photo products.
Emerging players
- Partiful: Partiful is a fast-growing event-creation platform popular for casual parties and RSVPs, often used for birthday-type events. It overlaps with ECHOage in self-serve event creation for younger consumers but does not yet offer group gifting or charity integration.
- Mightycause: Mightycause is an online fundraising platform built for non-profits, offering donor management and event fundraising. It overlaps with the B2B charity-partner functionality ECHOage provides to its 150+ charity partners, though it is not tied to a birthday-party use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ECHOage social profiles
Digital presenceECHOage compliance and trust
Trust signalCompliance1 record
ECHOage financial estimates
Financial estimateRevenue estimate
Valuation estimate
ECHOage leadership team
Management profileNumber of profiles
Profiles2 records
ECHOage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ECHOage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ECHOage
What does ECHOage do?
ECHOage is an online birthday party planning platform that combines digital invitations, RSVP tracking, pooled group gifting, and charitable donations in a single self-serve experience. Parents create a party, select a charity and a group gift, send invitations via email or social, and ECHOage collects contributions from guests and splits them between the gift recipient and the chosen charity. Charity partners are onboarded on a $40/month subscription that provides donor management tools, analytics, and automated tax receipts.
Is ECHOage a public or private company?
ECHOage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ECHOage founded?
ECHOage was founded in 2008. It employs 11 to 50 people.
Where is ECHOage based?
ECHOage is headquartered in Toronto, Canada, in the North America region.
How does ECHOage make money?
Two revenue lines are on record. Guest Contribution Transaction Fees are the primary driver. The others are charity Partner Monthly Subscription.
Who are ECHOage's main competitors?
Direct peers on record are Evite, Paperless Post, Punchbowl, Greenvelope and Hobnob. Broad incumbents are Canva, GoFundMe Charity and Shutterfly (Happily). Emerging players are Partiful and Mightycause.
Does ECHOage have an API?
No public API is recorded for ECHOage.
What industry is ECHOage in?
ECHOage's product category is Online Birthday Party Planning Platform. Its primary akta.pro industry code is HSACACAA, Birthday Party Services, with a secondary code of HSACACAG, Kids Party Entertainment (Clowns, Magicians, Characters). Its NAICS code is 81321 and its SIC code is 7900.