Jim Bakker Show
The Jim Bakker Show is a daily prophetic Christian television program owned by Morningside Church, Inc., broadcast 24/7 via PTL TV Network and monetized through viewer donations, an affiliate e-commerce store, and the PTL Club membership, serving a niche end-times Christian audience in the United States.
- Company typePrivate
- Founded1970
- HeadquartersBranson, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Jim Bakker Show does
The Jim Bakker Show is a daily hour-long prophetic and Biblical television program founded by televangelist Jim Bakker, who originally established the Praise The Lord (PTL) ministry in 1970 and relaunched his broadcasting operations after a period away from the public stage. The show is owned and operated by Morningside Church, Inc., a Missouri-based nonprofit, and is co-hosted by Jim and Lori Bakker. It is broadcast as the flagship program of the PTL Television Network, a 24/7 streaming network distributed via online streaming, Roku, Apple TV, Amazon Fire, mobile platforms, and listings on local U.S. television stations.
The ministry's product ecosystem centers on four reinforcing layers: (1) the daily broadcast and a library of supplementary programming on PTL TV (including Life With Lori and The Mondo Show); (2) a direct-to-consumer e-commerce store at store.jimbakkershow.com offering books, health and wellness supplements, and an extensive emergency preparedness lineup (food, water filtration, off-grid power, Faraday bags, heirloom seeds) sold through affiliate partnerships; (3) the PTL Club monthly membership providing exclusive content and special offers; and (4) a charitable and donation arm channeled through Tithe.ly that funds Morningside ministries including Lori's House (a shelter for pregnant women) and The Orphan's Hands (Moldova and Ukraine missions).
Revenue mechanics combine recurring donations and tithes, subscription and club memberships, and affiliate-driven product sales promoted during broadcasts. The GTM motion is hybrid: event-driven broadcast content (daily tapings, studio audience, local TV listings) drives top-of-funnel awareness, while streaming, social media, email newsletters, and the online store convert viewers into donors, club members, and product buyers. The operation is small (29 employees, headquarters mailing address in Branson, Missouri, with the Morningside campus in Blue Eye) and is funded without external investors or venture capital, relying on viewer support and product commerce.
Jim Bakker Show firmographics
Firmographics- Name
- Jim Bakker Show
- Legal name
- Morningside Church, Inc. and The Jim Bakker Show
- Website
- https://jimbakkershow.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Jim Bakker Show is a daily prophetic Christian television program owned by Morningside Church, Inc., broadcast 24/7 via PTL TV Network and monetized through viewer donations, an affiliate e-commerce store, and the PTL Club membership, serving a niche end-times Christian audience in the United States.
- Ownership category
- akta.pro rank
Jim Bakker Show industry classification
Industry- Product category
- Religious Broadcasting
- NAICS
- Broadcasting and Content Providers (516), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Christian Broadcasting (TV & Radio) (MPABALAA)
- akta.pro secondary industries
- Evangelical & Charismatic Broadcasting (MPABALAC), Religious News, Talk & Commentary Channels (MPABALAL), Religious Radio Broadcasting (MPAIAEAF)
Keywords
Where Jim Bakker Show is headquartered
LocationHeadquarters
- HQ city
- Branson
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Jim Bakker Show business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations and Tithes: The ministry operates on viewer donations and tithes collected through Tithe.ly platform. The website provides multiple donation options including Tithe Offering, Love Offering, and Voice of the Prophets Network support.
- Affiliate Product Sales: Online store sells affiliate products including books, health and wellness supplements, emergency preparedness items, food products, and water filtration products. Products are promoted during TV broadcasts with affiliate commissions supporting the show.
- PTL Club Membership: Count Me In monthly club offering special offers and exclusive content to members who join the PTL Club.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Jim Bakker Show product offering
Product offeringCore offering
The Jim Bakker Show is an hour-long daily television broadcast featuring prophetic and Biblical revelations, distributed via the PTL Television Network's 24/7 streaming platform, local TV station broadcasts, and Video On Demand. It is paired with an affiliate e-commerce store selling books, health and wellness supplements, and emergency preparedness items, supported by viewer donations and tithes collected through Tithe.ly.
Product overview
The Jim Bakker Show is a religious television ministry comprising multiple components: (1) The flagship hour-long daily broadcast featuring prophetic and Biblical revelations, (2) The PTL Network television platform streaming 24/7, (3) The online store selling books, health products, emergency preparedness items, and affiliate products, and (4) Morningside physical ministry location supporting charitable causes. The product ecosystem centers on delivering biblical teaching and prophecy content through broadcast television, online streaming, and physical products, with the store serving as both a revenue source and ministry extension offering books, supplements, survival gear, and donations to support ministry operations.
Differentiator
Problem solved
Functional benefit
Products and services
- The Jim Bakker Show An hour-long daily television broadcast featuring prophetic and Biblical revelations, serving as the flagship program of the PTL Television Network.
- PTL Television Network 24/7 television network streaming biblical insights, prophetic revelation, and breaking news content, featuring multiple shows including The Jim Bakker Show.
- Jim Bakker Show Store Official online e-commerce store offering products selected by Jim and Lori Bakker, including books, health and wellness items, emergency preparedness products, and affiliate offerings.
- Books by Jim & Lori Bakker Books authored by Jim and Lori Bakker providing biblical insight and prophetic teaching, sold through the Jim Bakker Show store.
- Signal Relief Pain relief product distributed as an affiliate offering through the Jim Bakker Show store and promoted during broadcasts.
- Cardio Miracle Cardiovascular health supplement distributed as an affiliate product through the Jim Bakker Show store.
- Prophets Devotional Daily devotional book by Jennifer LeClaire providing prophetic reflections, sold through the Jim Bakker Show store at unit pricing (e.g., $25.00).
- Seychelle Water Filtration Filtered water products for clean water access and emergency preparedness, sold as an affiliate product through the Jim Bakker Show store.
- Numanna Emergency food products for food security and preparedness, sold as an affiliate product through the Jim Bakker Show store.
- Grid Down Chow Down Monthly emergency food subscription service delivered monthly for disaster preparedness, sold through the Jim Bakker Show store.
- Lion Energy Affiliate Energy generators and off-grid power solutions for emergency preparedness, sold as an affiliate product through the Jim Bakker Show store.
- ARK Seed Company Non-GMO heirloom seed kits for emergency preparedness and food security, sold as an affiliate product through the Jim Bakker Show store.
- Faraday Defense Faraday bags and equipment to secure electronics from electromagnetic interference, sold as an affiliate product through the Jim Bakker Show store.
- Ministry Donations Donation options supporting Morningside Church, PTL Television Network, Lori's House, and The Orphan's Hands, processed via Tithe.ly.
- PTL Club (Count Me In Monthly Club) Monthly membership club offering special offers and exclusive content to recurring supporters of the PTL Network ministry.
Companies that use Jim Bakker Show
Customer profileSegments3 records
Ideal customer profiles3 records
Jim Bakker Show technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Jim Bakker Show partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- PTL TV Network (PTL Television Network)corePTL TV Network is the flagship broadcast platform for The Jim Bakker Show. The network operates 24/7 streaming, maintains channel listings across multiple devices (Roku, Apple TV, Amazon Fire), and schedules the show along with other prophetic and faith-based programming including Life With Lori, The Mondo Show, and various ministry partners.
- Morningside Church, Inc.coreMorningside Church, Inc. is the parent organization of The Jim Bakker Show, PTL TV Network, and Morningside Ministries. The ministry operates from Morningside in the Ozarks, supporting various community outreach programs including Lori's House for pregnant women and The Orphan's Hands serving Moldova and Ukraine.
- Tithe.lycoreTithe.ly is the online donation platform used by The Jim Bakker Show for collecting tithes, love offerings, and Voice of the Prophets Network donations. The platform handles online giving at give.tithe.ly with multiple donation form options.
- Signal ReliefminorSignal Relief is an affiliate product sold through the Jim Bakker Show store, promoted as a popular emergency preparedness item during TV broadcasts.
- NumannaminorNumanna provides emergency food products sold through the Jim Bakker Show affiliate store, targeting customers interested in food security and disaster preparedness.
- Seychelle Water FiltrationminorSeychelle provides water filtration products sold through the Jim Bakker Show store as part of clean water affiliate offerings and emergency preparedness product lineup.
- Divine Health (Don Colbert)minorDivine Health affiliate product line sold through the Jim Bakker Show store, featuring health and wellness supplements promoted during broadcasts.
- Charisma MediaminorCharisma Media provides faith-based books and media content sold through the Jim Bakker Show affiliate store, offering best sellers and Christian literature.
- The Orphan's HandsminorThe Orphan's Hands is a ministry supported by Morningside, operating in Moldova and Ukraine to save lives, reach the lost, and support communities in need.
- Lori's HouseminorLori's House is a ministry prophesied to Lori Bakker by Cindy Jacobs in 2011, providing a safe haven for young pregnant women to receive hope and healing. Supported through Morningside donations.
- Grid Down Chow DownminorEmergency food subscription service delivered monthly, sold through the Jim Bakker Show store targeting preparedness-minded customers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Jim Bakker Show competitors and assessment
Company assessmentDirect peers
- Kenneth Copeland Ministries: Televangelist-led Christian ministry with daily broadcast programming, online store selling faith-based books and supplements, and a strong donation revenue model. Directly comparable business model to the Jim Bakker Show.
- Trinity Broadcasting Network (TBN): The largest Christian broadcast network in the U.S., operating 24/7 television and streaming with faith-based programming. Directly comparable to PTL Network as a competing religious broadcaster targeting the same Christian audience with overlapping content categories.
- EWTN (Eternal Word Television Network): Catholic-oriented global religious broadcaster operating a 24/7 TV channel, streaming platforms, and donation-supported ministry. Comparable as a faith-based broadcasting organization reliant on viewer donations with a similar digital/CTV distribution strategy.
- CBN (Christian Broadcasting Network): Christian broadcaster behind The 700 Club and a multi-platform streaming/CTV distribution strategy. Comparable to the Jim Bakker Show in combining daily faith programming, viewer donations, and affiliated e-commerce/ministry extensions.
- Sid Roth's It's Supernatural!: Prophetic/charismatic Christian TV show distributed on multiple networks and streaming platforms, funded through viewer donations. Comparable target audience and content category (end-times, prophetic teaching) to the Jim Bakker Show.
- Daystar Television Network: Faith-based television network offering continuous Christian and prophetic programming across broadcast and digital platforms. Closely mirrors PTL's mix of prophetic teaching, ministry partnerships, and donation-supported operations.
- Jesse Duplantis Ministries: Televangelist ministry producing prophetic and end-times teaching content distributed via broadcast, streaming, and online channels with a donation-supported model. Closely overlaps with the Jim Bakker Show's prophetic content focus.
Broad incumbents
- Charisma Media: Established Christian media company publishing Charisma Magazine and producing faith-based books and digital content. Comparable as a broader faith-media incumbent; it is also an existing affiliate product partner of the Jim Bakker Show store.
Emerging players
- Rhema Bible Church / Kenneth Hagin Ministries: Charismatic/Word-of-Faith ministry with broadcast programming, online content distribution, and an affiliated bookstore. Overlaps with the Jim Bakker Show's prophetic, charismatic audience segment.
Others
- NRB (National Religious Broadcasters): Industry association representing Christian broadcasters and media organizations. Relevant as the broader ecosystem/industry body governing the religious broadcasting space in which the Jim Bakker Show operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Jim Bakker Show social profiles
Digital presenceJim Bakker Show financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jim Bakker Show leadership team
Management profileNumber of profiles
Profiles2 records
Jim Bakker Show subsidiaries and ownership
Company hierarchySubsidiaries2 records
Jim Bakker Show funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jim Bakker Show M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jim Bakker Show
What does Jim Bakker Show do?
The Jim Bakker Show is an hour-long daily television broadcast featuring prophetic and Biblical revelations, distributed via the PTL Television Network's 24/7 streaming platform, local TV station broadcasts, and Video On Demand. It is paired with an affiliate e-commerce store selling books, health and wellness supplements, and emergency preparedness items, supported by viewer donations and tithes collected through Tithe.ly.
Is Jim Bakker Show a public or private company?
Jim Bakker Show is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Jim Bakker Show founded?
Jim Bakker Show was founded in 1970. It employs 11 to 50 people.
Where is Jim Bakker Show based?
Jim Bakker Show is headquartered in Branson, United States, in the North America region.
How does Jim Bakker Show make money?
Three revenue lines are on record. Donations and Tithes are the primary driver. The others are affiliate Product Sales and PTL Club Membership.
Who are Jim Bakker Show's main competitors?
Direct peers on record are Kenneth Copeland Ministries, Trinity Broadcasting Network (TBN), EWTN (Eternal Word Television Network), CBN (Christian Broadcasting Network), Sid Roth's It's Supernatural!, Daystar Television Network and Jesse Duplantis Ministries. Charisma Media is listed as a broad incumbent. Rhema Bible Church / Kenneth Hagin Ministries is listed as an emerging player. NRB (National Religious Broadcasters) is listed as an others.
Does Jim Bakker Show have an API?
No public API is recorded for Jim Bakker Show.
What industry is Jim Bakker Show in?
Jim Bakker Show's product category is Religious Broadcasting. Its primary akta.pro industry code is MPABALAA, Christian Broadcasting (TV & Radio), with a secondary code of MPABALAC, Evangelical & Charismatic Broadcasting. Its NAICS code is 516 and its SIC code is 4833.