JIM ONEAL FORD, INC

What JIM ONEAL FORD, INC does

Jim O'Neal Ford, Inc. is a privately held, family-owned Ford franchise dealership founded in 1942 by James O'Neal and headquartered at 516 S. Indiana Avenue, Sellersburg, Indiana. The company operates a single physical rooftop serving the Sellersburg, IN and Louisville, KY metropolitan area with 28 employees, supported by an integrated online vehicle inventory, credit application, and service scheduling platform. Jim O'Neal Ford is a 16-time recipient of the Ford President's Award for sales and customer service excellence, reflecting consistent operational performance over multi-decade tenure.

The dealership sells the full Ford lineup including F-150 and Super Duty pickup trucks, Bronco and Bronco Sport SUVs, Explorer and Expedition family SUVs, Mustang sports cars, Ranger and Maverick pickups, Transit commercial vans, and the EV portfolio (Mustang Mach-E, F-150 Lightning, E-Transit). It also operates a Ford-certified service department, genuine Ford parts and accessories sales, a certified pre-owned program with a 172-point inspection and powertrain warranty, and Ford Protect Extended Service Plans. Revenue is generated across five streams: new vehicle sales, pre-owned vehicle sales, service and repairs, parts and accessories, and finance and insurance via Ford Credit and Capital One partnerships.

The go-to-market motion is a traditional direct-to-consumer franchise dealership model combining a physical showroom, digital inventory browsing, test drive scheduling, trade-in evaluation, and in-house financing. The company sells primarily to individual consumer buyers across the Sellersburg–Louisville metro with a secondary focus on commercial fleet customers (Super Duty, Transit) and EV-interested buyers. Technology integration is delegated to Ford (SYNC 4 infotainment, Ford Co-Pilot360, BlueCruise, FordPass Connect, Ford Digital Experience), with the dealership operating as a distribution and service channel rather than a technology developer.

Name

JIM ONEAL FORD, INC

Legal name

Jim O'Neal Ford, Inc.

Website

https://jimonealford.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

11–50 employees

Short description

Jim O'Neal Ford is a privately held, family-owned Ford franchise dealership founded in 1942 in Sellersburg, Indiana, serving the Sellersburg–Louisville metro area with new and pre-owned vehicle sales, certified service, parts, and F&I through Ford Credit and Capital One.

Ownership category

akta.pro rank

Headquarters

HQ city

Sellersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Ford vehicles including F-150, Bronco, Explorer, Expedition, Mustang, Transit, Maverick, and Ranger models
2. Pre-Owned Vehicle Sales: Sales of certified pre-owned and used vehicles with Ford certification program
3. Service and Repairs: Certified service department offering oil changes, brake service, tire rotations, battery replacement, HVAC service, and general maintenance using Ford-approved parts and diagnostics
4. Parts and Accessories: Genuine Ford parts and accessories sales including Motorcraft batteries, Ford Protect Extended Service Plans
5. Finance and Insurance: In-house finance department working with Ford Credit and multiple lenders for vehicle financing, credit applications, payment calculators, and pre-qualification services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Jim O'Neal Ford is a franchised Ford dealership that sells new Ford vehicles (F-150, Bronco, Explorer, Mustang, Ranger, Transit, etc.) and certified pre-owned vehicles. It also operates a certified service department, genuine Ford parts and accessories sales, and an in-house finance department that works with Ford Credit and other lenders to provide vehicle financing.

Product overview

Jim O'Neal Ford is a Ford dealership offering a comprehensive portfolio of Ford vehicles and automotive services. The core product offering centers on Ford's full vehicle lineup including the F-150 (best-selling truck for nearly 50 years), Super Duty heavy-duty trucks, Bronco and Bronco Sport off-road SUVs, Explorer and Expedition family SUVs, Mustang sports car, Mustang Mach-E and F-150 Lightning electric vehicles, Ranger and Maverick pickup trucks, and Transit/E-Transit commercial vans. These vehicles are sold alongside certified pre-owned programs and supported by Ford's technology ecosystems including SYNC 4 infotainment, Ford Co-Pilot360 driver-assist suite, BlueCruise hands-free driving, and FordPass Connect remote services. The dealership also provides comprehensive service department capabilities, Ford Protect extended service plans, genuine Ford parts and accessories, and Ford Pickup & Delivery maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Ford F-150 Full-size pickup truck and America's best-selling truck for nearly 50 years, offering powerful towing capacity, advanced technology, and multiple trim levels from work-ready to luxury.
• Ford Bronco Adventure-ready body-on-frame off-road SUV designed to handle any terrain with rugged capability and iconic styling.
• Ford Super Duty (F-250, F-350) Heavy-duty pickup trucks designed for the toughest jobs with maximum towing and payload capacity for commercial and heavy hauling needs.
• Ford F-150 Lightning All-electric version of America's best-selling truck bringing electric capability with bi-directional charging allowing the truck to power a home during blackout.
• Ford Explorer Three-row mid-size SUV ideal for families offering spacious seating, advanced safety features, and powerful engine options with up to 5,000 lb towing capacity.
• Ford Expedition Full-size SUV offering maximum space, power, and luxury with three-row seating, up to 9,600 lb towing capacity, and advanced technology features.
• Ford Mustang Iconic sports car offering powerful performance, distinctive styling, and advanced technology in coupe and convertible configurations.
• Ford Mustang Mach-E All-electric SUV reimagining the Mustang legacy with zero-emissions performance, extended range battery options, and advanced connectivity.
• Ford Ranger Midsize pickup truck offering excellent payload, fuel efficiency, and off-road capabilities. Named MotorTrend's 2025 North American Truck of the Year.
• Ford Maverick Compact unibody pickup offering fuel efficiency and everyday practicality with innovative FLEXBED storage system.
• Ford Escape Compact SUV offering cutting-edge features and leading fuel economy in its class for daily commuters and small families.
• Ford Bronco Sport Compact SUV combining rugged off-road capability with modern comforts, featuring G.O.A.T. Modes for varied terrain handling.
• Ford Transit Commercial van offering versatile configurations for cargo, passenger, and specialty commercial applications.
• Ford E-Transit All-electric version of the Transit commercial van providing zero-emissions capability for urban commercial deliveries and fleets.
• Ford Certified Pre-Owned (CPO) Program offering pre-owned vehicles that have passed a 172-point inspection with CARFAX Vehicle History report and comprehensive powertrain limited warranties.
• Ford Service Department Certified service department offering oil changes, brake service, tire rotations, battery replacement, HVAC service, and general maintenance using Ford-approved parts and diagnostics.
• Ford Parts and Accessories Genuine Ford parts and accessories sales including Motorcraft batteries, Ford Protect Extended Service Plans, and vehicle customization products.
• Finance Department In-house finance department working with Ford Credit and multiple lenders for vehicle financing, credit applications, payment calculators, and pre-qualification services.
• Ford Protect Extended Service Plans Extended service coverage backed by Ford Motor Company with genuine Ford parts repairs, 24/7 roadside assistance, and rental benefits.
• Ford Pickup & Delivery Service Convenient vehicle pickup and delivery service for maintenance and repairs, allowing customers to have their Ford serviced without visiting the dealership.

Quantifiable outcome

• Ford F-150 offers 13,500 lbs towing capacity with 3.5L EcoBoost V6 engine
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorFranchised Ford dealership authorized to sell new Ford vehicles, use Ford branding, access Ford factory training, parts ordering systems, and participate in Ford manufacturer incentive programs.
• FordDirectsupportingTechnology or IntegrationFord's digital retail platform providing website hosting, inventory management, dealer branding tools, and digital marketing solutions for Ford dealerships.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• AutoNation: AutoNation is the largest US auto dealer by store count, operating more than 200 new-vehicle franchises including Ford stores nationwide. Comparable as a major public-company incumbent running the same franchise dealership model with full-service, parts, and F&I revenue streams.
• Penske Automotive Group: Penske operates a global portfolio of franchised new vehicle dealerships, with a domestic brand segment that competes directly in the same franchise model as Jim O'Neal Ford. Comparable as a diversified incumbent in franchise dealership retail with full service and parts operations.
• Lithia Motors: Lithia is the largest US automotive retailer by revenue, operating hundreds of franchise new-vehicle stores across the US including domestic brands like Ford. It operates the identical franchised dealer business model — new/used sales, service, parts, F&I — at massive scale, making it the leading broad incumbent reference point for franchise dealership economics.
• Asbury Automotive Group: Asbury operates 150+ new vehicle franchises across the US, including domestic brands, with Clicklane digital retail and full service operations. Comparable as a public multi-brand franchise dealer group running the same end-to-end dealership business model.
• Group 1 Automotive: Group 1 operates 200+ new vehicle franchises across the US and UK, including Ford and other domestic brands. Comparable as a broad incumbent running the same franchised dealership model with comparable service and F&I economics.
• Sonic Automotive: Sonic Automotive operates a national portfolio of franchised new vehicle stores plus EchoPark used vehicle retail. Comparable as a public multi-brand franchise dealer with overlapping business model in new vehicle sales, service, parts, and F&I.

Regional players

• Andy Mohr Automotive Group: Andy Mohr is an Indiana-based private dealer group operating multiple new and pre-owned vehicle franchises plus service and parts. Comparable as a regionally-concentrated private dealer group running the same franchised dealership business model in a similar Midwest market.
• Hubler Automotive Group: Hubler is a privately-held, family-owned multi-franchise dealer group headquartered in Indiana operating new vehicle franchises, used vehicles, service, parts, and F&I. It is the most directly comparable peer in terms of private/independent ownership model, regional Midwest footprint, and full-line dealership operations.

Others

• CarMax: CarMax is the largest US used vehicle retailer with fixed-price no-haggle model. Comparable as a competitor in the used vehicle segment of the market Jim O'Neal Ford serves through its pre-owned and CPO programs.
• Cox Automotive: Cox Automotive operates Manheim auctions, Autotrader, Kelley Blue Book, and dealer software platforms that franchise dealers like Jim O'Neal Ford rely on for inventory acquisition, pricing, and digital retail. Comparable as a key enabling/ecosystem participant in the franchise dealership value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jimonealfordinc
• LinkedInlinkedin.com/company/jim-oneal-ford-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JIM ONEAL FORD, INC