What J&J Cycle does

J&J Cycle is an independent, locally-owned bicycle retailer headquartered in Kingston, Ontario, Canada, operating a single physical storefront at 1300 Bath Rd. in the Frontenac Mall alongside an e-commerce website (jjcycle.com). The company sells new bicycles across a full range of categories — e-bikes, road, mountain, gravel, cyclocross, commuter/urban, comfort, cruiser, fitness, hybrid, and children's — distributed through multi-brand partnerships with Specialized, Giant, Liv, Gazelle, Cervelo, Norco, Cannondale, and Yuba. Complementary product lines include replacement parts and components (drivetrain, brakes, wheels, tires, forks, shocks), accessories (car racks, child seats, electronics, hydration, lighting, locks, pumps, safety gear, storage, tools), apparel (jerseys, shorts, outerwear, gloves, socks, undergarments), helmets, and cycling shoes. Unit pricing ranges from approximately $349 for entry-level children's bikes to $12,500 for high-end Specialized Turbo Levo e-bikes, with most bicycles priced in the $800-$4,000 band.

Name

J&J Cycle

Legal name

J&J Cycle

Website

https://jjcycle.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

J&J Cycle is an independent bicycle retailer operating a single storefront in Kingston, Ontario, selling multi-brand bikes, parts, apparel, and accessories, and providing repair services and Canada-wide e-commerce shipping. Customers include commuters, mountain, road, and gravel riders, e-bike buyers, and families.

Ownership category

akta.pro rank

Product category

Bicycle Retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Bicycle retail
• Cycling equipment
• Bike repair services
• Cycling apparel
• E-bike sales

Headquarters

HQ city

Kingston

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Bicycle Sales: Retail sale of bicycles across multiple categories including e-bikes, road, mountain, gravel, commuter, comfort, cruiser, fitness, hybrid, and children's bikes from brands like Specialized, Giant, Liv, Gazelle, Cervelo, Norco, and Cannondale.
2. Parts & Components: Sale of bicycle parts including drivetrain components, brakes, wheels, tires, forks, shocks, and other mechanical parts.
3. Accessories & Apparel: Sale of cycling accessories including car racks, helmets, clothing, shoes, hydration systems, electronics, and safety gear.
4. Service & Repair: Bike service and repair operations providing maintenance, tune-ups, and repair work for customers.
5. Skate Sharpening: Ice skate sharpening services offered to customers.
6. Financing Services: Financing options available for bicycle purchases.
7. Gift Cards: Sale of gift cards for use on products and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

J&J Cycle is a Kingston, Ontario-based bicycle retailer selling new bicycles across e-bike, road, mountain, gravel, commuter/urban, comfort, cruiser, fitness, hybrid, and children's categories from brands such as Specialized, Giant, Liv, Gazelle, Cervelo, Norco, and Cannondale. The store complements its bike sales with parts and components, cycling accessories, apparel, helmets, and shoes, and provides in-house professional bike service and repair, skate sharpening, financing options, and a bike trade-in program. Sales occur both through the Frontenac Mall physical storefront and an e-commerce site shipping across Canada.

Product overview

J&J Cycle is a traditional bicycle retail store located in Kingston, Ontario, Canada, serving cyclists for over 40 years. The business operates as a single-location brick-and-mortar and e-commerce operation offering a diverse portfolio of cycling products. The core offering centers on bicycles across multiple categories (E-Bikes, Road, Mountain, Gravel, Commuter/Urban, Children's) along with complementary product lines including parts/components, accessories, clothing, helmets, and cycling shoes. The store also provides services such as bike repair/maintenance and skate sharpening. J&J Cycle carries multiple brand lines including Specialized, Giant, Liv, Gazelle (e-bikes), Cervelo, Norco, Cannondale, and Yuba, with Gazelle positioned as a premium electric bike sub-brand featuring Bosch-powered systems and Dutch design heritage. The business model combines in-store shopping with online sales and in-store pickup, with no evidence of a unified software platform architecture.

Differentiator

Problem solved

Functional benefit

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sport Chek: Canada's largest sporting goods retailer with national store footprint and e-commerce. Overlaps directly with J&J Cycle as a multi-brand bicycle and accessories seller serving the Canadian market, though at much greater scale and breadth.
• REI Co-op: American outdoor co-op retailer with strong cycling category (bikes, parts, accessories, service). Comparable as a multi-channel community-oriented retailer, though operating at much larger scale and primarily US-based.
• Chain Reaction Cycles: Large online bicycle and cycling accessories retailer shipping globally. Represents the digital competitive pressure on J&J Cycle's e-commerce channel, especially for parts, accessories, and online-only buyers.
• MEC (Mountain Equipment Company): Large Canadian outdoor and sporting goods cooperative with a significant cycling category. Comparable as a multi-channel cycling retailer operating across Canada, though with a much broader product portfolio beyond bikes.
• Decathlon: Global sporting goods retailer with growing Canadian presence. Sells bicycles, parts, and accessories across price points including proprietary brands, directly competing with J&J Cycle's multi-brand retail model.
• Raleigh Canada Dealers: Independent bike shop network in Canada selling multiple brands. Comparable as a network of independent local bicycle retailers serving communities with similar product and service offerings to J&J Cycle.

Direct peers

• Specialized Concept Stores: Specialized's branded retail stores carry the same premium brand J&J Cycle sells (Specialized, up to $12,500 Turbo Levo). They represent the closest direct competitor concept for premium bicycle retail.
• Jenson USA: Online-first multi-brand bicycle retailer selling new bikes, parts, and accessories across categories including mountain, road, gravel, and e-bikes. Directly comparable to J&J Cycle's product mix at the e-commerce level.
• Trek Bicycle Stores: Trek's branded concept stores sell new bikes, parts, accessories, and service, much like J&J Cycle, but with single-brand focus. Comparable as a premium bicycle retail experience with full-service offerings.
• Giant Bicycle Stores: Giant's branded retail stores carry the same brand (Giant, Liv) that J&J Cycle sells. Comparable as a premium bicycle retailer with service and accessories, providing a benchmark for what a scaled brand concept looks like.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jjcycle
• Instagraminstagram.com/jjcycle
• LinkedInlinkedin.com/company/j-j-cycle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J&J Cycle