What Joanne Gore Communications does

Joanne Gore Communications Inc. (JGC) is a privately held B2B marketing consultancy founded in 2017 and headquartered in the Greater Toronto Area (Innisfil/Toronto, Ontario, Canada), operating as a virtual team of 7 employees. The firm provides strategic marketing consulting and hands-on content creation services to B2B companies — primarily in the print, technology, and manufacturing sectors — whose in-house marketing teams are lean and need external support to execute programs. Service offerings include content strategy and development, Messaging Playbook creation, LinkedIn social selling programs, direct and print marketing, lead generation and conversion programs, trade show and event marketing execution, website and online strategy, and workshops/speaking engagements.

The firm's go-to-market is sales-led and direct: clients engage via website consultation requests, email, and telephone, with services priced on a quote basis customized to client scope. Named customers include Sun Print Solutions (print, mid-market), BorderWare (technology/security, enterprise), and Xenos (technology, enterprise). Revenue is generated entirely through professional services engagements. JGC maintains thought leadership distribution through dedicated publication partnerships with WhatTheyThink, Printing News, and Graphic Arts Magazine, supplemented by LinkedIn, YouTube, X, Facebook, Instagram, and an email newsletter. The firm has no proprietary software platform, no API/SDK, and no disclosed external funding; founder Joanne Gore (President and Chief Strategist, 25+ years industry experience) is the principal asset, supported by content R&D personnel. The firm is a founding board member of the cXm Professionals Association (CXMPA) and was recognized by Digital Reference in 2026 as a Featured Provider for content marketing consulting in Canada.

Name

Joanne Gore Communications

Legal name

Joanne Gore Communications Inc.

Website

https://joannegorecommunications.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

B2B Marketing Consulting Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• B2B marketing consulting
• Content strategy services
• Social selling training
• Lead generation programs
• Trade show marketing

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Marketing Consulting: B2B marketing consulting services providing strategic guidance, messaging development, and marketing program design for lean in-house marketing teams. The company positions itself as a 'full-service B2B marketing team' for companies looking to stretch their marketing dollars.
2. Content Creation Services: Hands-on content creation including newsletters, blogs, case studies, and marketing collateral aligned with brand messaging strategies.
3. Workshops and Speaking Engagements: Keynote speaking, workshops, and mentorship programs on marketing topics including LinkedIn, print sales, content marketing, and generational marketing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Joanne Gore Communications is a B2B marketing consultancy that provides strategic consulting and hands-on content creation services to lean in-house marketing teams. Service offerings include content strategy and development, LinkedIn social selling, direct marketing, lead generation and conversion programs, print marketing, trade show and event marketing, website and online strategy, and workshops and speaking engagements, supported by Messaging Playbooks and a Marketing Health Check assessment.

Product overview

Joanne Gore Communications operates as a full-service B2B marketing consulting firm offering strategic and hands-on marketing services. The company's portfolio consists of service-based offerings including content strategy, social selling, direct marketing, lead generation, print marketing, event marketing, website strategy, and workshops. Supporting resources include messaging playbooks, case study packages, and AI prompt packages. The company also offers a marketing health check assessment service. All offerings are designed to help B2B companies in the print, tech, and manufacturing sectors modernize their marketing approach and achieve measurable growth through content-led demand generation.

Differentiator

Problem solved

Functional benefit

Products and services

• Content strategy and development Strategic consulting that helps B2B companies identify key messages, define target markets, and examine competitive landscapes, producing succinct, targeted, shareable messaging used across multiple content channels and forming the foundation for lead nurturing programs.
• LinkedIn social selling LinkedIn social selling solutions and workshops that help B2B sales and marketing teams move from cold outreach to warm, relationship-driven conversations through strategic LinkedIn engagement.
• Direct marketing Multi-channel direct marketing campaigns combining print, email, social media, and mobile applications to maximize response rates and customer engagement for B2B audiences.
• Lead generation and conversion programs Programs designed to mine existing databases, improve lead conversion, and create tailored approaches aligned with business, sales, and marketing goals for B2B companies.
• Print marketing Strategic print marketing services using modern printing techniques on substrates including fabric, metal, and plastic with creative finishes and die-cuts, helping B2B brands create memorable print-driven brand experiences.
• Trade show and event marketing End-to-end event marketing support including booth design at industry trade shows, customer appreciation events, and workshops, with pre- and post-show marketing programs driving ROI.
• Website and online strategy Digital landscape strategy services including website overhaul, content refresh, compelling calls-to-action, and conversion-optimized landing pages that drive highly targeted leads.
• Workshops and speaking engagements Keynote presentations, workshops, and mentorship programs covering LinkedIn leverage, print sales and marketing, content marketing, customer experience, and generational marketing.
• Messaging Playbooks Comprehensive messaging documents that help B2B companies articulate who they help, how they help, and why it matters, ensuring consistent customer-facing messaging across all organizational functions.
• Marketing Health Check Diagnostic assessment that helps B2B companies evaluate marketing effectiveness and identify gaps and opportunities for improvement.

Quantifiable outcome

• Direct mail response rate of 4.4% compared to email's 0.12%
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• cXm Professionals Association (CXMPA)coreStrategic or Co-development PartnerJoanne Gore is a founding board member of the CXMPA, a not-for-profit community of industry experts advancing CCM and customer experience. She has helped guide CXMPA's mission to modernize communication strategies and foster meaningful customer engagement over her 25+ years of industry experience.
• DesignNBuyminorStrategic or Co-development PartnerPodcast collaboration with Nidhi Agrawal, Co-Founder of DesignNBuy, discussing Web-to-Print hesitation, integration, AI, and storefront implementation. Joint content creation through podcast interview and industry discussion on digital transformation in printing.
• WhatTheyThinkminorGTM or Marketing PartnerIndustry publication partner where Joanne Gore publishes regular columns and articles on print marketing, customer experience, and B2B marketing trends. Articles include 'The Print-Aware Marketing Stack' and 'Balancing Act' on well-being in leadership.
• Printing NewsminorGTM or Marketing PartnerIndustry publication partner publishing exclusive articles including 'Print is Virtually Everywhere', 'The Power of Print', and 'The Great Unboxing' on packaging trends. Content positions JGC as thought leader in print industry marketing.
• Graphic Arts MagazineminorGTM or Marketing PartnerIndustry publication partner that has republished portions of JGC content with permission, including articles on direct mail and CRM strategies.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sculpt: B2B marketing agency focused on content strategy, messaging development, and integrated campaigns for technology and industrial clients. Comparable to JGC's content strategy, messaging playbook, and demand-gen offerings.
• Bospar: Boutique B2B PR and marketing agency focused exclusively on technology and enterprise clients, offering PR, content, social, and analyst relations. Closely comparable in size, tech-vertical focus, and integrated service model.
• PAN Communications: Mid-sized B2B marketing and PR agency offering integrated PR, content, social, and demand-gen services to technology, healthcare, and industrial clients. Highly comparable to JGC in service mix (messaging, content, social selling) and B2B tech/manufacturing verticals.
• Godfrey: B2B marketing and brand agency with deep expertise in industrial, manufacturing, and technology verticals — directly aligned with JGC's print/tech/manufacturing focus and emphasis on integrated content and demand programs.
• Walker Sands: B2B marketing agency delivering PR, content strategy, demand generation, and event marketing to technology and industrial clients. Closely mirrors JGC's full-service B2B marketing offering with a larger team.
• Archetype: B2B marketing agency specializing in brand, content, and demand generation for technology and industrial clients. Comparable in offering mix and vertical focus to JGC, with a larger global footprint.

Broad incumbents

• Finn Partners: Large global PR and integrated marketing firm with significant technology, manufacturing, and B2B practices. Provides the same messaging, content, and demand-gen capabilities JGC offers, but at much greater scale and breadth.

Regional players

• Velocity Partners: B2B content marketing agency specializing in long-form content, messaging strategy, and demand generation for technology companies. Overlaps JGC's messaging playbook and content strategy work but operates primarily in the UK/EU.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JGC_B2BMktg
• YouTubeyoutube.com/channel/UCQWT27NTlCT298L3MFW6o5w/videos
• Facebookfacebook.com/JoanneGoreCommunications
• LinkedInlinkedin.com/company/joanne-gore-communications
• Instagraminstagram.com/joannegorecommunications

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joanne Gore Communications