The JoAnn Tan Studio

What The JoAnn Tan Studio does

The JoAnn Tan Studio is a Milan-based boutique creative studio founded in 2010 by artist JoAnn Tan that designs and produces bespoke handcrafted window displays and retail installations for tier-1 luxury brands. The firm's core technology rests on artisanal paper pleating, papercraft, bamboo thread knitting (using 1mm lace needles), and silk/cotton fabric work, executed under a cradle-to-grave sustainability methodology using primarily recycled paper and eco-friendly materials. Production requires hundreds of hours of prototyping per piece, and the studio's competitive identity is built on a distinctive whimsical storytelling aesthetic applied to luxury retail environments.

The studio operates a project-based professional services model, charging undisclosed fees per commission and delivering seasonal, brand-activation, and store-opening installations. Documented clients include Hermès (global airport and store campaigns), Dior, Fendi, Ferragamo, Valextra, La Double J, Santa Maria Novella, Schullin, Acqua di Parma, The North Face, and others across fashion, jewelry, fragrance, confectionery, furniture/design, and museum segments. Geographic reach spans Europe, Asia, and North America despite a 9-person headcount. In 2025 the studio launched a Domestika online course ('Window Display Design') generating licensing royalties and a separate Atelier sub-brand for private fine-art sculpture sales. The legal entity, JoAnn Tan Studio S.R.L., is privately held with no external investors, parent company, or disclosed funding rounds.

Name

The JoAnn Tan Studio

Legal name

JoAnn Tan Studio S.R.L.

Website

https://joanntanstudio.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Milan-based boutique creative studio founded in 2010 by artist JoAnn Tan, designing bespoke handcrafted window displays and retail installations for tier-1 luxury brands including Hermès, Dior, Fendi, and Ferragamo across Europe, Asia, and North America.

Ownership category

akta.pro rank

Product category

Visual Merchandising & Window Display Design Services

NAICS

Curtain and Linen Mills (31412), Graphic Design Services (54143)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Sustainable/Green Building & LEED Consulting (BPAHAKAG)

akta.pro secondary industry

Event Tablescapes & Centerpiece Styling (HSACAOAF)

Keywords

• Window display design
• Luxury retail installations
• Visual merchandising design
• Paper art installations
• Art installation services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Window Display Design Services: Custom window display installations created for luxury retail brands. Projects include seasonal displays, brand activations, and store openings across global locations.
2. Art Installation Projects: Bespoke artistic installations for retail environments, events, and brand spaces. Includes permanent installations and temporary pop-up displays.
3. Online Course Content: Educational content creation through Domestika online platform, teaching window display design techniques
4. Fine Art Sales: Sale of private artwork sculptures created in the Atelier, including paper sculptures, bamboo thread works, and silk/cotton fabric pieces

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The JoAnn Tan Studio creates bespoke handcrafted window displays and artistic installations for luxury fashion, retail, jewelry, and lifestyle brands worldwide. Each project is built from concept through execution using paper pleating, papercraft, bamboo thread knitting, and textile techniques, primarily with recycled paper and sustainable materials. Beyond commissioned installations, the studio sells private fine art sculptures and licenses an online window display design course through Domestika.

Product overview

The JoAnn Tan Studio is a creative studio operated by artist JoAnn Tan that offers window display design and installation services for luxury retail brands, along with a collection of handcrafted miniature artworks. The core offering consists of bespoke window installations for clients including Hermès, Dior, Fendi, Valextra, La Double J, and others, where store windows serve as stages for artistic storytelling. The studio also produces an online course through Domestika teaching window display design techniques, and creates private artistic works including paper sculptures and textile pieces that explore themes of mortality and decay through exceptional craftsmanship. The studio primarily works with sustainable materials including recycled paper, woven and knitted textiles, and maintains an eco-friendly approach through cradle-to-grave thinking.

Differentiator

Problem solved

Functional benefit

Brands

• Artworks: Private artworks created by JoAnn Tan in her Atelier - handcrafted small sculptures exploring themes of aging, death, and decay using paper pleating techniques, bamboo threads, and silk/cotton fabrics.

Products and services

• Window Display Design & Installation Services Custom window display installations for luxury retail brands (Hermès, Dior, Fendi, Valextra, La Double J, Ferragamo, Santa Maria Novella, Acqua di Parma, Schullin, The North Face, Alessi, NK, and others), creating handcrafted artistic installations that serve as stages for showcasing products in flagship stores, airports, and brand activations globally.
• Window Display Design (Domestika Course) Online course teaching the craft of creating vibrant and original window displays, covering the entire creative process from inspiration to execution; available globally via the Domestika learning platform.
• Paper Sculptures Handcrafted small sculptures made using paper pleating and papercraft techniques, exploring themes of aging, death, and decay through meticulous craftsmanship and available for acquisition from the Atelier.
• Textile Sculptures Fabric sculptures made from silk, cotton, and bamboo threads, crafted using specialized techniques including pleating and knitting with one-millimeter needles; sold as private artworks from the Atelier.
• Miniature Artworks Small-scale artistic pieces including rabbit skull, fish bones, grape stalk, apple core, slug, cockroach, banana peel, and piece of bread, each requiring hundreds of hours of prototyping and crafting; sold as private artworks from the Atelier.

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DomestikaminorGTM or Marketing PartnerCollaboration to create the online course 'Window Display Design' on the Domestika platform. JoAnn Tan teaches her techniques for creating vibrant and original window displays to a global audience of creative professionals.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sheridan&Co: UK-based retail design agency creating branded environments, window displays, and store concepts for global luxury and premium brands. Comparable as a direct competitor in the bespoke luxury visual merchandising category.
• Prop Studios: London-based creative studio specializing in luxury retail window displays and installations, with a comparable client roster including Dior and other heritage fashion houses. Operates at similar scale with a bespoke artisan approach to seasonal campaigns.
• StudioXAG: London luxury retail design and installation studio producing bespoke window displays and in-store experiences for premium fashion, beauty, and lifestyle brands. Directly comparable in offering, target customer, and creative-services business model.
• Hedinger Display: German visual merchandising and display firm producing luxury window displays, store concepts, and POS solutions for European retail brands. Comparable as a European boutique specialist serving similar luxury clientele.

Broad incumbents

• Sparks (George P Johnson Experience): Global experience marketing agency producing brand experiences, retail installations, and pop-ups for luxury and consumer brands. Overlapping capability set in physical brand activations but at much larger scale and broader scope.
• Habegger: Swiss visual merchandising firm with a much broader service portfolio spanning window displays, retail design, and event staging for international brands. A larger, more diversified incumbent in the same visual merchandising space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/joanntanstudio
• LinkedInlinkedin.com/company/the-joann-tan-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The JoAnn Tan Studio