What JobRad Leasing GmbH does

JobRad Leasing GmbH is a bank-independent, BaFin-authorized leasing company headquartered in Freiburg, Germany, established in 2019 as part of the JobRad Gruppe. It specializes in Dienstradleasing — the lease of bicycles and pedelecs to employees through their employers — and operates as one of two possible leasing partners within the broader JobRad ecosystem, contracting directly with over 55,000 employer customers across Germany and Austria.

The company runs a fully digitized leasing platform with a proprietary online portal that handles contract management, employee enrollment, and benefit administration end-to-end. Underlying operations are supported by 150+ in-house leasing specialists and refinanced through a diversified network of private banks, public-law banks, and cooperative banks at a three-digit million euro volume. The technology stack is described as a digital workflow platform rather than an AI-driven system; no proprietary AI/ML capabilities are disclosed.

JobRad Leasing operates a B2B2C go-to-market model: employers contract directly with the leasing company and offer the bicycle benefit to employees via salary-sacrifice arrangements. Revenue is generated through recurring monthly leasing installments, with quote-based pricing negotiated per employer. The company complements its core leasing product with ecosystem initiatives such as the JobRad Loop circular-economy platform, a dedicated self-employed portal, a public-sector employer track, and a SC Freiburg sports partnership. Regulatory and sustainability credentials include BaFin authorization, EcoVadis Gold (Top 5%, October 2025 — the first in the Dienstradleasing industry), and DQS ISO 9001 and ISO 27001 certifications.

Name

JobRad Leasing GmbH

Legal name

JobRad Leasing GmbH

Website

https://jobrad-leasing.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

JobRad Leasing GmbH is a BaFin-authorized, bank-independent leasing company in Freiburg that provides fully digitized Dienstradleasing (company bicycle and pedelec leasing) to 55,000+ employers and their employees across Germany and Austria.

Ownership category

akta.pro rank

Product category

Bicycle Leasing Services

NAICS

Real Estate and Rental and Leasing (53)

SIC

Finance Lessors (6172)

akta.pro primary industry

Lease Servicing, Management & Remarketing (Consumer) (FSAKANAL)

Keywords

• Company bicycle leasing
• Dienstradleasing services
• Employee bike benefits
• Salary sacrifice leasing
• Pedelec leasing programs

Headquarters

HQ city

Freiburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Dienstradleasing (Company Bicycle Leasing): Leasing fees from employer contracts for providing bicycle and pedelec leasing services to employees. The company acts as direct leasing partner for JobRad employers, generating recurring revenue through leasing installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

JobRad Leasing GmbH provides bank-independent Dienstradleasing — bicycles and pedelecs leased to employees as a tax-advantaged salary-sacrifice benefit, with the employer as direct contract partner. The leasing processes are fully digitized through an in-house platform covering contract management, employee enrollment, and benefit administration. Refinancing is sourced from private, public-law, and cooperative banks with three-digit million euro volumes.

Product overview

JobRad Leasing GmbH operates as a single unified product offering: a bank-independent bicycle and pedelec leasing service. The core Dienstradleasing product serves as the company's primary offering, enabling employers to provide employees with lease bicycles through a fully digitalized process. The company also maintains a sustainability initiative called JobRad Loop, which is mentioned alongside the leasing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Dienstradleasing (Company Bicycle Leasing) Bank-independent leasing service for bicycles and pedelecs, where JobRad Leasing acts as direct contractual partner for employers offering tax-advantaged bicycle benefits to their employees through salary sacrifice. The product supports fully digitized processing, contract management, and benefit administration.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• SC FreiburgminorGTM or Marketing PartnerSports partnership with SC Freiburg football club to promote sustainable mobility and brand awareness.
• Fachhandel (Bicycle Dealers)coreChannel Partner/ Reseller/ DistributorPartner bicycle dealers who facilitate the purchase, delivery, and maintenance of leased bicycles and pedelecs for end customers.
• Bundesverband Deutscher Leasing-Unternehmen (German Association of Leasing Companies)coreStrategic or Co-development PartnerIndustry association membership. CEO Alexander Wiedenbach serves as board member, providing industry influence and regulatory engagement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bikeleasing.de: Bikeleasing.de operates one of the largest platforms for company bicycle leasing in Germany, partnering with employers and specialist dealers. It is a direct competitor to JobRad Leasing in the Dienstradleasing category with comparable B2B2C distribution.
• BusinessBike GmbH: BusinessBike is a leading German provider of Dienstradleasing (company bicycle leasing) targeting employers and employees through a similar salary sacrifice model. It competes directly with JobRad Leasing on employer relationships, digital processing, and dealer network.
• Company Bike: Company Bike is a German Dienstradleasing provider offering employer-contracted bicycle leasing with a digital platform. It competes head-to-head with JobRad Leasing for employer accounts and employee enrollments.
• Lease a Bike (Pon Bike Lease): Lease a Bike, operated by Pon, offers company bicycle leasing across multiple European markets including Germany. Its cross-border mobility leasing focus and employer model position it as a direct competitor, particularly relevant given JobRad's Austrian expansion.
• Eurorad GmbH: Eurorad is a specialized bicycle leasing provider in Germany serving employer-sponsored bike leasing programs. Its product and customer overlap with JobRad Leasing makes it a direct peer in the Dienstradleasing market.
• Kazenmaier Leasing GmbH: Kazenmaier is a German specialist in employee mobility benefits and bicycle leasing, with a long-standing relationship to the Dienstradleasing market. It overlaps directly with JobRad Leasing on employer-sponsored bike leasing products.

Broad incumbents

• VR Leasing: VR Leasing is the leasing subsidiary of the German cooperative banking group (DZ Bank). Its breadth across leasing asset classes and access to cooperative bank refinancing channels make it a structurally comparable financial lessor in Germany.
• Deutsche Leasing AG: Deutsche Leasing is a major German financial lessor with broad asset coverage including mobility equipment. As an established bank-affiliated leasing incumbent, it overlaps with JobRad Leasing in the leasing of corporate mobility assets but operates at much larger scale across multiple asset categories.
• ALD Automotive / LeasePlan: ALD Automotive and LeasePlan are large corporate fleet leasing providers operating in Germany and Europe. While primarily focused on motor vehicles, their corporate leasing infrastructure and employer relationships overlap with JobRad Leasing's B2B mobility benefit model.

Emerging players

• mein-dienstrad.de: mein-dienstrad.de is a smaller Dienstradleasing platform in Germany targeting employer customers with salary-sacrifice bicycle leasing. It is comparable as an emerging specialist provider competing for the same employer and employee segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jobrad-leasing-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JobRad Leasing GmbH