eurorad Deutschland

What eurorad Deutschland does

eurorad Deutschland GmbH is a Cologne-based Dienstrad-Leasing (company bike leasing) provider operating in Germany since 2013 as a subsidiary of ZEG Gruppe. The company intermediates the leasing of bicycles and E-Bikes to working professionals via salary conversion (Gehaltsumwandlung), enabling employees to save up to 40% versus direct purchase through German tax and social-security rules. The service is delivered through a B2B2C model: employers sign framework contracts (Rahmenvertrag), employees select bikes from any of over 5,000 Fachhandel partners nationwide, and dealers initiate and service the lease. A parallel Sofortauftrag product enables companies under 50 employees and self-employed individuals to lease without a framework contract via a token-based digital flow.

The core platform is a cloud-based leasing portal with Salesforce CRM integration, dealer APIs, an online leasing calculator, and a CO2 savings tool that supports sustainability messaging. Revenue is generated through recurring monthly leasing fees, comprehensive insurance packages (PremiumPLUS with no deductible or price cap), dealer commissions including a new kickback model offering up to 5% Rückvergütung, and end-of-lease bike transfers at approximately 16% of original price after the standard 36-month term. Primary customer segments are corporate employers and their employees, with secondary coverage of small businesses, self-employed professionals, and the public sector.

eurorad has been recognized as Germany's leading Dienstrad-Leasing provider by multiple independent rankings, including Service-Champion Gold (DIE WELT / ServiceValue 2023), consecutive Velomotion Testsieger titles (2022 and 2023), and FOCUS MONEY's Deutschlands Bester Deal (2023). Recent channel additions include ROSE Bikes (September 2025) and Canyon (via alf cycling), supplementing the ZEG-affiliated retail network and digital-native brands such as Sushi Bikes, Propain, and BikeExchange.

Name

eurorad Deutschland

Legal name

eurorad Deutschland GmbH

Website

https://eurorad.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

eurorad Deutschland GmbH operates Germany's largest bike leasing platform, enabling employers to offer E-Bikes and bicycles to employees via salary conversion, served through a 5,000+ dealer network and a self-service flow for SMBs and self-employed.

Ownership category

akta.pro rank

Product category

Employee Bike Leasing Services

NAICS

Real Estate and Rental and Leasing (53)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

E-Bike Retail (CRAMAHAE)

akta.pro secondary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Bike leasing services
• Company bicycle leasing
• Employee mobility benefits
• E-bike leasing Germany
• Salary conversion leasing

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Leasing Fees: Monthly leasing fees collected from employees through salary conversion. The lease typically runs for 36 months with bikes acquirable at end for 16% of original price.
2. Insurance Premiums: Comprehensive insurance packages covering theft, damage, vandalism, and wear included in leasing rates. PremiumPLUS package includes full coverage without deductible.
3. Dealer Commissions and Kickbacks: Dealers receive commission on leases initiated. New kickback model offers up to 5% Rückvergütung (refund) to partner retailers.
4. Employer Framework Contract Fees: Revenue from companies signing framework agreements for employee bike leasing programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

eurorad Deutschland GmbH operates a Dienstrad-Leasing (company bike leasing) platform that enables employees to lease bicycles and e-bikes through salary conversion (Gehaltsumwandlung), achieving up to 40% savings versus direct purchase. The service is delivered through employer framework contracts combined with Germany's largest network of 5,000+ specialized bicycle retailers (Fachhandel), and includes comprehensive insurance coverage, annual UVV safety inspections, and a Sofortauftrag instant-order process for small businesses and self-employed individuals.

Product overview

eurorad Deutschland operates as a Dienstrad-Leasing (company bike leasing) provider, offering a unified platform for bicycle and e-bike leasing through salary conversion. The core offering consists of the Dienstrad-Leasing service paired with the Sofortauftrag quick-order system for smaller companies. The product portfolio includes insurance add-ons (PremiumPLUS), online calculators for savings estimation and CO2 impact, all facilitated through a network of over 5,000 specialist retail partners across Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Dienstrad-Leasing (Company Bike Leasing) Core bicycle and e-bike leasing service where employees exchange part of gross salary for a company bike, achieving up to 40% savings through tax and social security benefits. Includes 36-month lease term and end-of-lease purchase option at 16% of original price.
• Sofortauftrag (Instant Order) Self-service digital ordering product for small businesses (up to 50 employees) and self-employed individuals to lease bikes without a formal framework contract, with employer verification and dealer-initiated processing.
• PremiumPLUS Insurance Package Comprehensive insurance package covering theft, accidents, vandalism, and wear-and-tear from day one with no deductible and no price cap, including full protection during job changes, parental leave, or extended illness, plus annual UVV safety inspections.

Quantifiable outcome

• Up to 40% savings compared to direct purchase through tax and social security benefits
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered major, minor and core.

• ROSE BikesmajorChannel Partner/ Reseller/ Distributor · 30 September 2025ROSE Bikes, cult brand from Bocholt with over 100 years of history, became available for leasing through eurorad. Partnership fulfills major customer demand for this premium German bicycle manufacturer known for design, innovation and quality across E-Bikes, racing bikes, and gravel bikes.
• Canyon (via alf cycling)majorChannel Partner/ Reseller/ Distributor · 1 January 2025Partnership with alf cycling enables Canyon bicycle leasing through eurorad platform. Canyon is known for direct-to-consumer premium bikes.
• Lucky BikeminorChannel Partner/ Reseller/ DistributorLucky Bike online retailer enables Dienstrad leasing through eurorad for their customers.
• Sushi BikesminorChannel Partner/ Reseller/ DistributorOnline-only minimalist E-Bike brand partnering with eurorad for leasing, ideal for urban commuting.
• PropainminorChannel Partner/ Reseller/ DistributorPremium trail and enduro mountain bike manufacturer with high-performance focus, available through eurorad leasing.
• BikeExchangeminorChannel Partner/ Reseller/ DistributorMulti-brand platform aggregating bicycle retailers and offerings, integrated with eurorad leasing.
• AOK RheinlandminorStrategic or Co-development PartnerHealth insurance partner co-hosting health day events with eurorad and Fachhandel partners to promote cycling as health benefit.
• Zweirad-Center PrumbaumminorChannel Partner/ Reseller/ DistributorRegional bicycle retailer partner participating in health day events and customer consultations.
• ZEG (Zweirad-Einkaufs-Gemeinschaft)coreChannel Partner/ Reseller/ DistributorZEG is Europe's largest bicycle purchasing community with over 4,000 specialized retailers and TÜV-certified quality workshops. eurorad leverages ZEG network for distribution and service.
• Microsoft Ireland OperationscoreTechnology or IntegrationCloud infrastructure provider for website hosting, enabling eurorad's digital platform operations.
• SalesforcecoreTechnology or IntegrationCRM system provider for customer relationship management across marketing, sales, and service operations.
• Delius Klasing VerlagminorGTM or Marketing PartnerPublishing partner for 'Mach Watt – Rund um Köln 2026' sweepstakes and cycling event collaboration.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Deutsche Leasing (Sparkassen Group): Major German asset financing provider with broad equipment leasing capabilities including mobility. Comparable function (corporate leasing for tax-advantaged employee benefits) but operates across many asset classes.
• LeasePlan Deutschland: Large multi-national vehicle leasing company extending into corporate bike leasing for employer mobility programs. Same B2B mobility-leasing model but with broad portfolio focus.
• ALD Automotive / ALD Bike: Global fleet leasing giant (Société Générale subsidiary) with a growing corporate bike leasing offering for employers. Comparable financial-leasing business model applied to company bikes alongside broader corporate fleet services.
• Sodexo Benefits & Rewards Services: Global employee benefits provider offering mobility/wellness benefits including corporate bike programs. Same employer-channel B2B2C model but with broad focus on benefits and rewards rather than bike specialization.

Direct peers

• Mein Dienstrad (Eurorad-Group-competitor): Smaller German bike leasing provider in the same Dienstrad segment with employer framework contracts and dealer partnerships. Useful as a same-niche competitor for pricing and market-share benchmarking.
• BusinessBike GmbH: Münster-based bike leasing provider targeting corporate employers with the same Dienstrad salary-conversion framework. Directly comparable product, customer segment, and GoTo-market.
• JobRad GmbH: Germany's largest and best-known Dienstrad leasing provider headquartered in Freiburg. Direct competitor serving employers with employee bike leasing via salary conversion, same B2B2C model and dealer network approach.
• CompanyBike: German Dienstrad leasing competitor focused on company bike programs for employees. Same regulatory framework (0.25% rule), same target buyer (employer HR), same asset class (bike/e-bike).
• Bikeleasing.de: German bike leasing provider serving the same corporate employer segment via salary conversion. Competes directly on dealer network, insurance bundling, and digital onboarding.
• Lease a Bike (Holland Lease & Bike): Netherlands-origin bike leasing provider now active in Germany. Similar employer-channel Dienstrad-equivalent model, comparable size and stage, useful for cross-border precedent on bike leasing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EuroradDienstradLeasing/?locale=de_DE
• LinkedInlinkedin.com/company/eurorad-deutschland-gmbh-leasing
• Instagraminstagram.com/eurorad_deutschland

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eurorad Deutschland