HORNBACH Baumarkt (Schweiz) AG

What HORNBACH Baumarkt (Schweiz) AG does

HORNBACH Baumarkt (Schweiz) AG is the Swiss operating subsidiary of HORNBACH Baumarkt AG, a German family-owned DIY and building materials retailer whose group traces its origins to 1877. The Swiss entity was established in 2002 and is headquartered at Schellenrain 9 in Sursee, Luzern. It operates eight physical big-box retail stores distributed across the German-, French-, and Italian-speaking regions of Switzerland, specifically in Littau, Etoy, Villeneuve, Biel/Bienne, Galgenen, Riddes, Affoltern am Albis, and Sirnach, selling tools, construction materials, garden supplies, and home improvement products to both DIY consumers and trade professionals. The company employs between 101 and 250 people and is led operationally by an HR Director, HR Business Partners, and dedicated store directors at each location.

The business model centers on physical big-box retail stores with integrated drive-in logistics for bulk material pickup by trade customers, complemented by a country-specific e-commerce storefront at hornbach.ch. Revenue is generated through one-time product sales (no subscription or recurring pricing model disclosed), serving a hybrid customer base of DIY consumers undertaking home improvement and renovation projects and B2B trade customers including craftsmen, contractors, construction companies, and commercial/institutional buyers with ongoing material supply needs. Pricing for labor follows the German retail collective agreement (Tarifvertrag des Einzelhandels) for group positions, though product-level pricing is not disclosed. Distribution is supported by a dedicated B2B trade customer service operation for account management and volume purchasing.

Underlying technology is conventional retail operations with no disclosed proprietary AI/ML, API, or SDK systems. The group's digital infrastructure includes a country-specific online recruitment portal (jobs.hornbach.ch) built on SAP SuccessFactors that manages candidate profiles ("Heldenprofil") and applications across all nine HORNBACH markets. The group maintains an extensive localized social media presence across LinkedIn, Facebook, Instagram, YouTube, XING, and Kununu, with Switzerland-specific channels on each platform. BODENHAUS operates as a group-level specialized sub-brand focused on floor and wall coverings, offering tiles, parquet, laminate, vinyl, and terrace flooring. No patents, certifications, or regulatory actions are disclosed.

Name

HORNBACH Baumarkt (Schweiz) AG

Legal name

HORNBACH Baumarkt (Schweiz) AG

Website

https://jobs.hornbach.com

Company type

Public

Founded year

1877

Operating status

Operating

Headcount range

101–250 employees

Short description

HORNBACH Baumarkt (Schweiz) AG is the Swiss subsidiary of the German HORNBACH group, operating eight DIY and building materials big-box retail stores across Switzerland and serving both DIY consumers and trade professionals through physical stores and online channels.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441), Hardware Retailers (444140), Hardware Retailers (44414), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Hardware (5072)

akta.pro primary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

Keywords

• DIY home improvement
• Building materials retail
• Garden center
• Construction supplies
• Home renovation products

Headquarters

HQ city

Sursee, Luzern

HQ country

Switzerland

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Store Sales: HORNBACH operates DIY/building materials retail stores selling tools, construction materials, garden supplies, and home improvement products to both consumers and professional tradespeople.
2. E-commerce/Online Sales: Online store operations for home and garden products via country-specific websites.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

HORNBACH Baumarkt (Schweiz) AG operates a chain of large-format DIY and building materials megastores in Switzerland, selling tools, construction materials, garden supplies, flooring, and home improvement products to both private consumers and professional trade customers. The company supplements its eight physical stores with a country-specific e-commerce shop and specialized trade services such as drive-in pickup and dedicated account management.

Product overview

HORNBACH is a major DIY home improvement retailer operating across multiple European countries. Their primary digital product is the HORNBACH Karriereportal (careers portal), an online recruitment platform that enables job seekers to browse and apply for positions, create candidate profiles (Heldenprofil/hero profile), and manage applications. The portal serves multiple countries including Germany, Austria, Switzerland, Netherlands, Romania, Sweden, Czech Republic, Slovakia, and Luxembourg. Within the HORNBACH Group, BODENHAUS operates as a specialized retail concept focused on floor and wall coverings. The careers platform uses SuccessFactors candidate management technology and offers WhatsApp contact options for HR inquiries.

Differentiator

Problem solved

Functional benefit

Brands

• BODENHAUS: A specialized retail concept under the HORNBACH group focused on tiles, parquet, laminate, vinyl, and terrace flooring. It offers Germany's largest selection of floors for immediate purchase, serving both trade customers and end consumers with a deep assortment and exceptional services.

Products and services

• BODENHAUS flooring concept

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HORNBACH Baumarkt AGcoreOthersParent company and primary operating entity of the HORNBACH group. HORNBACH Baumarkt AG operates as the main retail chain and serves as the central entity for data processing, recruitment, and corporate governance for European subsidiaries.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Leroy Merlin: Adeo-owned DIY chain present in Switzerland with comparable large-format stores; competes directly on assortment depth, B2B trade services, and omnichannel DIY shopping experience.
• OBI: German-headquartered DIY chain with stores in Switzerland; competes head-to-head on the same DIY consumer and trade professional value proposition, including assortment, project advice, and drive-in services.
• Bauhaus: European DIY specialist chain with Swiss presence; directly competes with HORNBACH on assortment breadth, professional customer service, and large-format stores targeting the same Swiss DIY and trade segments.
• Jumbo (Coop): Swiss market-leading DIY and home improvement chain owned by Coop; directly competes with HORNBACH Baumarkt (Schweiz) AG for DIY consumers and trade professionals in the same Swiss catchment areas.

Emerging players

• Mr. Bricolage: French-headquartered independent DIY franchise network; relevant peer given HORNBACH's franchisable DIY megastore model and cross-border overlap in French-speaking Swiss catchments (e.g., Etoy, Villeneuve).

Broad incumbents

• Kingfisher: Pan-European home improvement retailer (Castorama, Brico Dépôt, Screwfix); broader incumbent offering overlapping DIY and trade categories relevant to HORNBACH's Swiss positioning and pan-European competitive context.
• Hagebau: Germany-headquartered DIY/building materials buying group and wholesale partner; broader incumbent in the European building materials trade channel that overlaps with HORNBACH's B2B trade customer value proposition.

Others

• HORNBACH Baumarkt AG: German parent company of HORNBACH Baumarkt (Schweiz) AG; operates the same DIY megastore concept and brand across multiple European countries and is the source of strategy, capital, and operational standards for the Swiss subsidiary.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/HORNBACH_NL
• YouTubeyoutube.com/user/Hornbach
• Facebookfacebook.com/hornbach.de
• LinkedInlinkedin.com/company/hornbach-baumarkt-schweiz-ag
• Instagraminstagram.com/hornbach_jungehelden

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HORNBACH Baumarkt (Schweiz) AG