What JOE'S ARMY NAVY does

Joe's Army Navy Surplus is a privately held, direct-to-consumer e-commerce retailer operating exclusively through its online storefront at joesarmynavyonline.com, which is built on the Volusion commerce platform. The company sells military surplus, tactical gear, outdoor equipment, footwear, knives and tools, military-themed gifts and novelties, and related apparel, and serves a US consumer base that includes active duty military personnel and veterans (primary), outdoor enthusiasts, preppers/survivalists, and first responders. It does not operate any physical retail location, marketplace listing, or third-party distribution channel and does not disclose ownership, investors, or a management team.

The catalog spans more than 87 category pages and contains thousands of SKUs across major verticals including bags/packs, camping and survival, clothing (ACUs, BDUs, tactical pants, outerwear, women's tactical), footwear (tactical, hiking, work, rubber boots), knives and tools, authentic military surplus (ammo cans, canteens, helmets, gas masks, MOLLE gear), tactical/security gear, rope and fabric, kids' clothing and toys, and military gifts/novelties. The store carries an aggregated brand portfolio that includes 5.11 Tactical, Condor Outdoor, Propper, Grunt Style, Carhartt, Timberland PRO, Bates Boots, Carolina Boots, and FXD Workwear. Pricing is unit-based from approximately $0.10 per foot of paracord to $399.99 for premium GORE-TEX sleeping bags, with a free-shipping threshold of $99–$100 (text on-site shows $100; structured data shows $99).

Revenue is generated via one-time product sales through the storefront; there are no subscriptions, services, advertising, or data monetization streams disclosed. The business is staffed by approximately 5 employees, has no disclosed funding, no parent company, no subsidiaries, no patents or trademarks, no partnerships or alliances, no regulatory actions, no mobile app, no API/SDK exposure, and no AI/ML technology referenced anywhere in the input. Marketing relies on organic social media (Facebook, Twitter, Instagram, Pinterest) and an email newsletter; there is no evidence of paid acquisition, B2B/wholesale activity, or international shipping.

Name

JOE'S ARMY NAVY

Website

https://joesarmynavyonline.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Joe's Army Navy Surplus is a privately held US e-commerce retailer of military surplus, tactical gear, outdoor equipment, and related apparel, operating exclusively through its Volusion-powered storefront joesarmynavyonline.com and serving military personnel, veterans, outdoor enthusiasts, preppers, and first responders.

Ownership category

akta.pro rank

Product category

Military Surplus Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Clothing and Clothing Accessories Retailers (458110), Used Merchandise Retailers (4595)

akta.pro primary industry

Historical & Military Collectibles Retail (CRALAGAM)

Keywords

• Military surplus retail
• Tactical gear
• Outdoor equipment
• Military apparel
• Survival supplies

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue generated from direct sales of military surplus, tactical gear, outdoor equipment, clothing, and related products through their e-commerce platform. Products are sold at individual unit prices with free shipping threshold incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Joe's Army Navy Surplus is an online retailer that sells military surplus, tactical gear, outdoor equipment, clothing, footwear, and survival supplies through its e-commerce site joesarmynavyonline.com. The catalog spans bags and packs, camping and survival gear, authentic military surplus, MOLLE equipment, knives and tools, military gifts and novelties, and tactical/security gear, distributed across brands such as 5.11 Tactical, Condor, Propper, Grunt Style, Carhartt, Timberland PRO, and Bates. Sales are completed online at individual unit prices with free shipping offered on orders over $99-$100.

Product overview

Joe's Army Navy Surplus is a military surplus and tactical gear retail store operating as an e-commerce platform. The company offers a diverse portfolio of products organized into distinct categories: tactical apparel and uniforms (including ACUs, BDUs, tactical pants and shirts), backpacks and tactical packs (assault packs, hydration packs, MOLLE gear), camping and survival equipment (tents, sleeping bags, MREs, first aid), military surplus (authentic issued gear, helmets, gas masks), footwear (tactical boots, hiking boots, work boots), knives and tools, military gifts and novelties, and tactical/security gear. The store carries multiple branded product lines including 5.11 Tactical, Condor Outdoor, Propper, Grunt Style, Carhartt, Timberland PRO, Bates Boots, and Carolina Boots. The business operates as a single e-commerce platform with Volusion as the underlying technology, offering free shipping on orders over $99.

Differentiator

Problem solved

Functional benefit

Products and services

• Bags, Trunks & Packs Backpacks, duffle bags, GI bags, hydration packs, medical packs, shoulder bags, and tool bags sold online for military, tactical, and outdoor use.
• Camping & Survival Camping equipment including tents, sleeping bags, sleeping pads, first aid kits, MREs, cookware, lighting, water containers, compasses, and survival gear sold online for outdoor enthusiasts and preppers.
• Military Surplus Authentic military surplus items including ammo cans, canteens, belts, blankets, helmets, gas masks, and US-issued pouches and MOLLE gear sold online to military personnel and collectors.
• MOLLE Gear Modular Lightweight Load-carrying Equipment including tactical packs and pouches for customizing load-bearing setups.
• Clothing Military and tactical clothing including ACUs, BDUs, cold weather gear, tactical pants and shirts, outerwear, socks, rainwear, sweatshirts, and women's tactical clothing sold online.
• Footwear Boots and shoes including hiking boots, military boots, tactical boots, work boots, cold weather boots, rubber boots, and shoe care accessories sold online.
• Knives & Tools Tactical knives, automatic knives, sharpeners, machetes, axes, multi-tools, and shovels sold online for outdoor and tactical use.
• Military Gifts & Novelties Military-themed merchandise including decals, stickers, dog tags, flags, patches, pins, medals, ribbons, keychains, license plates, magnets, ghillie suits, and patriotic items sold online.
• Tactical/Security Gear Tactical equipment including handcuffs, holsters, safety accessories, eyewear, goggles, and tactical vests sold online for security and law enforcement use.
• Rope & Fabric Paracord, rope, bungee cord, camouflage netting, fabric, mosquito netting, tarpaulins, webbing, buckles, and tape sold online by the foot or unit.
• Kids Clothing & Toys Children's military-themed clothing, camo apparel, and tactical-themed toys and games sold online.
• Tactical Summer Seasonal tactical summer category grouping summer-appropriate tactical and military apparel items sold online.
• Uniforms & Accessories Uniforms and uniform accessories sold online for military, law enforcement, and tactical buyers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Sportsman's Warehouse: Multi-category outdoor sporting goods retailer carrying tactical gear, hunting equipment, workwear, and footwear alongside broader outdoor categories. Comparable on tactical and workwear assortment but operates at much larger scale and omnichannel.
• Academy Sports + Outdoors: Multi-category sporting goods retailer with strong assortment in hunting, tactical, workwear, and outdoor categories. Comparable on tactical and outdoor product overlap and US-only footprint, but operates a national omnichannel footprint.
• Bass Pro Shops / Cabela's: Largest US specialty outdoor retailer combining hunting, fishing, camping, and tactical gear across superstores and e-commerce. Comparable on outdoor and tactical assortment, but operates at far greater scale and omnichannel.

Direct peers

• Cheaper Than Dirt: Online retailer of firearms, ammunition, shooting, and outdoor/tactical gear. Comparable in long-tail tactical and outdoor product depth and in serving prepper/outdoor enthusiast customer segments.
• Army Surplus World: Online military surplus retailer selling authentic US-issued gear, tactical clothing, footwear, and camping equipment. Closely comparable in assortment focus (genuine surplus + new tactical) and direct-to-consumer e-commerce model.
• US Cavalry: Military surplus and tactical gear retailer offering uniforms, boots, outerwear, and military-themed merchandise. Comparable in surplus-and-tactical focus and direct-to-consumer orientation.
• Galls: Specialty retailer of law enforcement, fire, EMS, and tactical uniforms, footwear, and duty gear. Highly comparable on tactical apparel and first-responder customer segment, though with stronger uniform-and-duty focus.
• LA Police Gear: Online retailer of tactical gear, duty gear, uniforms, and law enforcement equipment with a deep brand portfolio. Closely comparable in e-commerce-only model and tactical-product assortment aimed at first responders and enthusiasts.
• Midway USA: Direct-to-consumer retailer specializing in shooting, hunting, tactical, and outdoor equipment with deep catalog breadth. Comparable in target customer (hunters, tactical users, first responders) and pure e-commerce / catalog model.

Emerging players

• 5.11 Tactical: Brand-direct operator and manufacturer of tactical apparel, uniforms, and gear — one of Joe's key supplier brands. Comparable as a tactical brand and a direct-to-consumer channel competitor to Joe's reselling model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/joe's-army-navy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOE'S ARMY NAVY