Jóga Letná s.r.o.

What Jóga Letná s.r.o. does

Jóga Letná s.r.o. is a privately-held boutique yoga studio operating since 2016 in the Letná district of Prague 7, Czech Republic, registered as a Czech s.r.o. (Company ID 05957460). The studio operates from a 96 square-meter space at Dobrovského 20/666 with a yoga shala accommodating 15–18 practitioners per class, supported by a core team of 8 employees, one studio assistant, and a network of approximately 20 freelance instructors. It serves individual consumers in Prague with in-studio open classes spanning hatha, yin, vinyasa, ashtanga, restorative, Jivamukti, pilates, and strength training, plus private sessions, multi-week courses for beginners, seniors, prenatal/postnatal, children, parents with children, and DNS/fyzio, single workshops, seasonal rooftop yoga at the National Agricultural Museum (June–September), free weekly outdoor yoga in Letenské sady park, and weekend retreats in the Krkonoše mountains. A separate sub-brand, Office Yoga (officeyoga.cz), delivers corporate sessions.

The studio's technology stack is entirely third-party and non-proprietary: reservations are processed through isportsystem.cz, payments and online course sales run through SimpleShop, online delivery is on Zoom when needed, and the podcast 'Jóga z gauče' is hosted on Spotify. Revenue is generated through nine streams — drop-in classes and prepaid credit bundles (290–500 CZK per class), class passes, private sessions (1,300–1,500 CZK per hour), multi-week courses (3,000–4,200 CZK), single workshops, pre-recorded online video courses (450–1,190 CZK with permanent access), gift vouchers, studio rental (900 CZK/hour, 90-minute minimum), and weekend retreats (4,900 CZK per person). The first in-studio class is free for walk-ins; students and seniors (60+) receive a 10% discount; MultiSport, Pluxee, FKSP welfare funds, and health-insurance contributions are accepted; and credits are valid 3 months, class passes 30–45 days.

The business is founder-owned and founder-operated, with no external investment, no parent entity, and no subsidiaries. Co-founders Helena Nehasilová and Barbara Haráčová previously opened a second location, Jóga Vinohrady, which was closed in 2020 during the COVID-19 pandemic. Since then, the company has consolidated around the original Letná studio and diversified revenue through online courses, corporate services, outdoor venues, and weekend retreats.

Name

Jóga Letná s.r.o.

Legal name

Jóga Letná s.r.o.

Website

https://jogaletna.cz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Jóga Letná s.r.o. operates a founder-owned boutique yoga studio in Prague 7, Czech Republic since 2016, serving individual consumers with group classes, private sessions, multi-week courses, online video courses, retreats, and corporate office yoga from a 96m² space.

Ownership category

akta.pro rank

Product category

Boutique Yoga Studio Services

NAICS

Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Kids & Family Yoga (HSADACAK), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Boutique yoga studio
• Group yoga classes
• Private yoga sessions
• Yoga retreats
• Online yoga courses

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Open Classes (Drop-in & Credits): Single-entry tickets and prepaid credit bundles for open yoga/pilates classes. Credits valid 3 months. Class passes (4–8 entries) valid 30–45 days. Revenue recognized at point of class attendance or credit purchase.
2. Studio Rental: Hourly rental of the 96m² studio space for external events, seminars, workshops, corporate meetings, and photo/video shoots. Minimum 90-minute rental. Rate 900 CZK/hour for 1–4 hours.
3. Private Classes: One-on-one or duo yoga sessions at studio (when no other class scheduled) or outdoor. Price 1,300–1,500 CZK per 60-minute session. Sold via SimpleShop booking platform.
4. Courses & Workshops: Multi-session course packages (10–15 weeks) and single workshop events. Examples: Yoga for Beginners 3,770 CZK, Yoga for Seniors 3,000 CZK, Functional Strength Training 4,200 CZK. One-time payment, non-refundable.
5. Online Courses: Pre-recorded video courses sold via SimpleShop platform. Videos accessible indefinitely after purchase. Price range 450–1,190 CZK per course. Topics include Yoga for Pregnant Women, Ladder Flow, Yoga Minimum, Yoga and Emotions, Organ System, Path to Self, Mental Wellbeing, Healthy Body-Healthy Mind, Post-Covid Yoga package.
6. Gift Vouchers: Electronic or printed vouchers for open class credits, private classes, or courses/workshops. Valid 1 year from purchase. Credits from redeemed vouchers valid 3 months.
7. Outdoor Rooftop Classes: Yoga on the rooftop of the National Agricultural Museum (June–September). Included in morning pass or standard credit. No additional charge beyond class credit.
8. Yoga & Hike Retreats: Weekend retreats (e.g., Vrchlabí, Krkonoše) including yoga, accommodation, breakfast, and sauna. Price 4,900 CZK per person (4,590 CZK per person for pairs booking together).
9. Charitable Classes: Donation-based yoga classes held 1–2 times per month, with proceeds going to selected NGOs. No revenue model for studio beyond goodwill; may generate future customer acquisition.

Pricing tiers

Go-to-market motion4 records

Core offering

Jóga Letná is a boutique yoga studio offering in-studio, online, and outdoor group yoga classes across multiple styles (hatha, yin, vinyasa, ashtanga, restorative, Jivamukti, prenatal) plus pilates and functional strength training. The offering is supplemented by private 1-on-1 sessions, multi-week themed courses, workshops, weekend Yoga & Hike retreats, pre-recorded online video courses, studio rental, and gift vouchers, all bookable through a third-party reservation platform.

Product overview

Jóga Letná is a yoga studio (operated by Jóga Letná s.r.o.) in Prague 7 offering a multi-format wellness portfolio. The core product is in-studio and online group yoga instruction across multiple styles (hatha, vinyasa, yin, ashtanga, restorative, Jivamukti), delivered via Open Classes (60–90 min sessions bookable via credit or drop-in). This is supplemented by Private Classes (tailored one-on-one or duo sessions, 1,300–1,500 CZK), thematic Workshops and multi-week Courses (beginners, seniors, children, parents with kids, DNS fyzio, functional strength), and a Gift Voucher program. The studio also operates complementary outdoor experiences — rooftop yoga at the National Agricultural Museum and free weekly park sessions (June–September) — plus overnight Yoga & Hike retreats in the Krkonoše mountains. An Online Courses platform (via SimpleShop) delivers permanent-access video courses on topics ranging from prenatal yoga to mental wellbeing. Studio Rental serves external event organizers. All services are bookable through the iSportSystem reservation system, with payments via credit, card, cash, MultiSport, or Pluxee. The studio also operates a separate sub-brand, Office Yoga (officeyoga.cz), targeting corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• Office yoga: Corporate yoga services project providing yoga sessions to businesses and offices, operated by the same founders at a separate website (www.officeyoga.cz).

Products and services

• Open Yoga Classes Drop-in group yoga, pilates, and strength training classes in multiple styles offered in 60–90 minute sessions; bookable by credit, single-entry ticket, or walk-in, available to individual adult consumers in Prague.
• Private Yoga Classes One-on-one or duo personalized yoga sessions at the studio (subject to schedule) or outdoors, priced at 1,300–1,500 CZK per 60-minute session; aimed at individuals or pairs seeking tailored instruction.
• Workshops

Quantifiable outcome

• Free first class for new visitors (walk-in only, no reservation required)
• +3 more outcomes

Named customers8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Národní zemědělské muzeum (National Agricultural Museum)minorStrategic or Co-development PartnerJóga Letná partners with the National Agricultural Museum (NZM) to offer seasonal rooftop yoga classes (June–September) on the museum's rooftop, providing panoramic views of Prague from Vítkov to Prague Castle. Classes are held both morning and afternoon, led by Jóga Letná instructors. Participants meet at the museum entrance and enter together as a group. Weather-dependent cancellations with credit refunds.
• Městská část Praha 7 (Prague 7 Municipal District)minorGTM or Marketing PartnerPrague 7 municipality provides free outdoor yoga classes in Letná Park (Letenské sady), held weekly on Wednesdays from 18:00–19:00 starting June 3 through September 2026. No reservation required — open to all. Jóga Letná provides the instructor (Zuzana Plachá). This is a free community wellness program supported by the municipal district.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• CorePower Yoga: Large US-based yoga chain with hundreds of locations offering heated yoga, signature formats, and teacher training. Comparable business model (boutique group classes, memberships, drop-ins) but at vastly larger scale; relevant as the chain-format incumbent benchmark.

Emerging players

• Glo (YogaGlo): Online yoga and meditation platform with subscription video library. Comparable on the online-course / streaming dimension of Jóga Letná's business (SimpleShop video courses), representing the digital-scaling alternative to a physical studio.

Direct peers

• Prague City Yoga: English-language yoga studio in Prague central area with drop-in classes, courses, and teacher trainings. Overlaps with Jóga Letná on multi-style instruction, English-friendly environment, and course/workshop catalog.
• Aloha Yoga Studio Prague: Boutique yoga studio in Prague offering hatha, vinyasa, yin, and prenatal yoga. Directly comparable boutique format, pricing tiers, and class-style breadth in the same Czech market.
• Yogadharma: Boutique yoga studio in Prague offering multi-style classes (hatha, vinyasa, yin, ashtanga) with private sessions and workshops. Directly comparable on location, format, style breadth, and consumer pricing to Jóga Letná.
• Yogapoint Praha: Czech yoga studio chain with multiple Prague locations offering hatha, vinyasa, and yin classes plus workshops. Comparable boutique-to-mid-scale studio model in the same market.

Regional players

• Movement Factory Prague: Prague-based fitness studio combining yoga, pilates, and functional training. Comparable on multi-discipline group fitness instruction targeting urban professionals in the same city.
• Almía Retreats: Czech-based wellness retreat operator combining yoga, hiking, and accommodation. Directly comparable on the Yoga & Hike retreat product and Krkonoše-adjacent wellness experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/jogaletna
• LinkedInlinkedin.com/company/j%C3%B3ga-letn%C3%A1-s-r-o

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jóga Letná s.r.o.