Yogapoint

What Yogapoint does

Yogapoint is a privately held Dutch yoga studio chain operating 7 owned studio locations across 4 cities in the Netherlands (Den Bosch, Dordrecht, Nijmegen, and four locations within Utrecht: Leidsche Rijn, Vleuten, Oudegracht, and Zuilen). The company delivers in-studio yoga and Pilates instruction across a wide range of styles including Hatha, Vinyasa, Ashtanga, Yin, Yoga Nidra, Kundalini, Power, Restorative, Slow Flow, and prenatal classes. It also runs the Mysore "Yoga Morning School" daily Ashtanga practice at Nijmegen since 2015, plus workshops (Sound Healing, Cacao Ceremonies, Wim Hof Method, Kundalini, Breathwork), yoga retreats in Ibiza organized through third-party partners, and Yoga Alliance-certified teacher training programs (100, 200, 300, and 500-hour RYT tracks) delivered in-person at Utrecht/Den Bosch and online.

Name

Yogapoint

Legal name

Yogapoint

Website

https://yogapoint.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Yogapoint is a privately held Dutch yoga studio chain operating 7 studios across 4 cities, offering in-studio classes, online videos, Yoga Alliance-certified teacher training, workshops, and retreats to individual consumers throughout the Netherlands.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Professional and Management Development Training (61143)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga studio services
• Yoga teacher training
• Yoga workshops
• Yoga retreats
• Yoga memberships

Headquarters

HQ city

Utrecht, Utrecht

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Monthly/periodic membership subscriptions: Recurring membership subscriptions billed per 4-week period (13 periods per year). Members receive access to studio classes, online content, and member benefits depending on tier. Monthly subscriptions are cancelable with one month notice; annual commitment options offer lower per-period rates.
2. Class packs (rittenkaarten): Prepaid class packs with a set number of credits valid for a defined period. Suitable for casual or multi-location users who prefer flexibility without a recurring commitment.
3. Drop-in single classes: Individual yoga class purchases for non-members or those preferring pay-as-you-go. Available across all studio locations.
4. Yoga teacher training courses: Yoga Alliance-certified teacher training programs (100, 200, 300, and 500 hour) offered at Utrecht, Den Bosch, and online. Revenue generated through course fees (e.g., €1,452 per 100-hour module, €3,993 for full 300-hour track) plus optional payment plans.
5. Specialty programs (Mysore, prenatal, workshops): Mysore Yoga Morning School subscription (e.g., €115/month for full month unlimited), prenatal yoga single classes and 8-class packs, and workshop fees (e.g., Breathwork & Yoga Nidra workshop at €25, with 10% member discount).
6. Yoga retreats: Yogapoint promotes yoga retreats (e.g., Ibiza retreats in 2026) organized by third-party partners (A Nature Getaway, Via Mentaal Fit). Revenue is not directly collected by Yogapoint for third-party organized retreats.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Yogapoint is a Dutch yoga studio chain that delivers in-person yoga and Pilates classes across seven studios in four cities, complemented by Yoga Alliance certified teacher training programs, workshops, retreats, and a digital library of 1,200+ online yoga videos. The company sells recurring unlimited memberships, class packs, drop-in classes, and longer-duration teacher training courses to individual consumers.

Product overview

Yogapoint is a Dutch yoga studio chain operating across seven locations in the Netherlands (Den Bosch, Dordrecht, Nijmegen, and four locations in Utrecht). Their offering consists of in-studio yoga and Pilates classes, the Mysore Yoga Morning School program, yoga retreats, Yoga Alliance certified teacher training programs, and workshops. The core products include diverse yoga styles (Hatha, Vinyasa, Ashtanga, Yin, Yoga Nidra, Kundalini, Power Yoga, Restorative, Slow Flow, prenatal) and Pilates. These are supported by membership subscriptions (Unlimited Membership), class passes (rittenkaarten), and an online platform with 1200+ video classes. Teacher training programs range from 100 to 500 hours, certified by Yoga Alliance. The product portfolio is primarily physical/in-person service based, with digital extensions through online videos and a mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• Yoga Morning School: Ashtanga Mysore morning yoga program offered at Yogapoint Nijmegen since 2015
• Ibiza Retreat

Products and services

• Yogapoint Yoga and Pilates Classes In-studio yoga and Pilates lessons offered across Yogapoint's seven Dutch studio locations, covering styles including Hatha, Vinyasa, Ashtanga, Yin, Yoga Nidra, Kundalini, Power Yoga, Restorative Yoga, Slow Flow, and prenatal yoga. Designed for individual practitioners of all levels from beginners to advanced.
• Online Yoga Classes Digital yoga content including 1,200+ online yoga videos and livestream classes accessible via Yogapoint membership. Available to individual members who want to practice outside the studio.
• Yoga Teacher Training Programs Yoga Alliance certified teacher training programs including 100-hour modules, 200-hour (RYT 200), 300-hour (RYT 500 upgrade), and 500-hour yoga instructor courses. Delivered in Utrecht, Den Bosch, and online for aspiring and existing yoga teachers.
• Yoga Workshops Specialized workshops including Yoga Philosophy, Sound Healing, Cacao Ceremonies, Kundalini Yoga, Wim Hof Method, Breathwork, and Yoga Nidra sessions. Targeted at members and new customers seeking deeper practice or specific modalities.
• Yoga Retreats (Ibiza) Yoga vacation packages and retreats including Ibiza retreats organized in collaboration with external partners (A Nature Getaway, Via Mentaal Fit). Combines relaxation with deepening yoga practice and personal development for individual consumers.
• Mysore Yoga Morning School Daily Ashtanga Mysore yoga program offered at Yogapoint Nijmegen, providing personalized instruction and self-practice in traditional Ashtanga Vinyasa yoga. Available with monthly unlimited subscription or 2-week trial.

Quantifiable outcome

• Yogapoint claims to be the most affordable yoga studio in the Netherlands (Dordrecht unlimited membership at €44/4 weeks)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Yoga AlliancecoreStrategic or Co-development Partner · 1 January 2012Yoga Alliance is the international certifying body for yoga teachers. Yogapoint's teacher training programs (200-hour, 300-hour, and 500-hour tracks) are Yoga Alliance certified. Graduates receive RYT (Registered Yoga Teacher) credentials. Yogapoint's programs have been recognized by Yoga Alliance since 2012.
• A Nature GetawayminorStrategic or Co-development PartnerA Nature Getaway organizes the Ibiza yoga retreats promoted on Yogapoint's website. Rosa Rizzo, a yoga teacher at Yogapoint Dordrecht, leads these retreats on the island of Ibiza. The retreat takes place at an authentic finca, with yoga practiced at inspiring locations including the beach. Yogapoint acts as a marketing channel; A Nature Getaway organizes the logistics.
• Via Mentaal FitminorStrategic or Co-development PartnerVia Mentaal Fit, led by Liliane van Oijen, organizes coaching retreats on Ibiza promoted on Yogapoint's website. Two retreats are offered: Inner Harmony Week (April 2026) focused on deceleration and awareness, and Inner Leadership Week (October 2026) focused on autonomy and self-leadership. The retreats focus on mental balance, personal development, and inner growth.
• BirthfullminorChannel Partner/ Reseller/ DistributorBirthfull provides prenatal yoga classes at Yogapoint's Oudegracht Utrecht location. Classes are booked through Birthfull's own platform (birthfull.nl/yoga-point/). This partnership allows Yogapoint to offer specialized prenatal yoga services without internal delivery.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Others

• Eversports: European booking and membership management platform used by hundreds of yoga and fitness studios. Already powers Yogapoint's Mysore program bookings and represents both an enabling infrastructure peer and a potential platform/aggregator competitor.
• Mindbody (ClassPass Inc.): Global wellness booking and business management software used by studios worldwide. Comparable to Bsport in Yogapoint's stack and a key infrastructure/aggregation peer shaping how Dutch studios compete for digital discovery and bookings.

Emerging players

• Glo: Global online yoga and meditation platform with thousands of on-demand classes. Direct competitor to Yogapoint's digital 1200+ video library and livestream offering, particularly relevant for the at-home segment of Yogapoint's existing members.
• Gympass / ClassPass: Multi-studio fitness/wellness aggregator that gives subscribers access to thousands of partner studios via a single subscription. Overlaps with Yogapoint's membership value proposition and poses a substitution risk by giving consumers cross-studio flexibility without a Yogapoint commitment.

Direct peers

• Hot Yoga House: Multi-location hot yoga and general yoga studio chain in the Netherlands with subscription memberships. Comparable in studio-retail operating model and recurring-revenue approach, with hot yoga as the differentiating modality.
• Power Yoga Company: Dutch chain operating multiple studios with a power/Vinyasa focus and unlimited membership model. Direct competitor targeting similar urban and suburban Dutch consumers with comparable pricing architecture.
• Bloom Yoga: Dutch yoga studio chain with multiple locations and a membership-based business model. Direct competitor in the same mid-market Dutch yoga segment with comparable class variety and pricing tiers.
• Delight Yoga: Amsterdam-based multi-location yoga studio chain offering memberships, teacher training, and a hybrid online platform. Closest direct competitor to Yogapoint in the Dutch premium multi-studio category with comparable subscription and education revenue models.

Broad incumbents

• David Lloyd Leisure: Premium UK/European health club operator with Dutch clubs offering yoga, Pilates, and group classes as part of a broader wellness portfolio. Comparable premium positioning and family-oriented membership model, though not a yoga specialist.
• Basic-Fit: Largest low-cost gym chain in the Netherlands and Europe with group yoga classes bundled into a €20–25/month subscription. Represents the mass-market price ceiling that constrains Yogapoint's pricing power and the most aggressive competitor on convenience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yogapointnijmegen
• Instagraminstagram.com/yogapoint.nl
• LinkedInlinkedin.com/company/yogapointnederland

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yogapoint