J.O.G.S. Tucson Gem & Jewelry Show

What J.O.G.S. Tucson Gem & Jewelry Show does

JOGS International Exhibits, LLC, operating as J.O.G.S. Tucson Gem & Jewelry Show, is a privately held US trade show organizer founded in 2004 and headquartered in Valley Village, California. The company produces three major annual gem, jewelry, mineral, and fossil exhibitions: the Tucson Gem & Jewelry Show (Winter, January–February, and Fall, September), the Las Vegas Gem, Mineral & Jewelry Show (May–June, launched in 2024), and historically the San Diego Gem Show. The Tucson Winter Showcase is the flagship event, drawing more than 4,000 exhibitors and 65,000 visitors annually from over 26 countries and contributing roughly $131 million in direct economic impact to the Tucson economy each year.

The core product is physical exhibition floor space at premier venues (Tucson Expo Center and The Expo at World Market Center in Las Vegas), segmented into themed International Pavilions (Amber, Southwest, Indonesian, Gemstone, Turquoise, Silver, Nepal Group, etc.). The underlying technology is a lightweight event management platform comprising online exhibitor applications, an attendee registration portal (account.jogsshow.com), and Eventbrite-based general admission ticketing. Adjacent products include an Exhibitor Directory/Show Guide, a Panel & Workshop Series covering design, business, and gemology topics, and digital marketing assets (Instagram, Linktree, email, industry publication partnerships with Interweave, Rock & Gem, Lapidary Journal, Southern Jewelry News, XPO Press, and JBT).

JOGS generates revenue primarily through exhibitor booth fees (priced by square footage, with configurations from 10x8 ft to 74x22 ft), general admission ticket sales, and advertising/sponsorship packages. The customer base is a long-tail two-sided marketplace: on the supply side, jewelry designers, manufacturers, miners, and wholesalers from over 26 countries; on the demand side, wholesale buyers (retailers, chain stores, e-commerce operators) and collectors/enthusiasts. The company operates with a lean team (1–10 employees per firmographics, with six named executives including CEO/Founder Vitaliy Mayzenberg and Show Director Yelena Masenko), and has remained privately held and founder-led without institutional investment or acquisition activity.

Name

J.O.G.S. Tucson Gem & Jewelry Show

Legal name

JOGS International Exhibits, LLC

Website

https://jogsshow.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

JOGS International Exhibits is a privately held US trade show organizer founded in 2004 that produces three annual gem, jewelry, mineral, and fossil exhibitions across Tucson and Las Vegas, serving more than 4,000 exhibitors and 65,000 visitors from over 26 countries through booth fees, ticketing, and advertising.

Ownership category

akta.pro rank

Product category

Trade Show and Event Services

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Gem and jewelry trade shows
• Wholesale gem exhibitions
• Jewelry trade events
• Mineral and fossil shows
• Exhibitor booth sales

Headquarters

HQ city

Los Angeles, CA

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Exhibitor Booth Fees: Revenue generated from exhibitors purchasing booth space at trade shows. Booth sizes range from 10ft x 8ft to 74ft x 22ft, with various configurations available. Exhibitors can reserve space through PDF applications or online forms, with booth fees calculated as cost per customer.
2. General Admission Tickets: Revenue from selling general admission tickets to attendees. Tickets are sold through Eventbrite for the Tucson Winter show.
3. Advertising and Sponsorship: Revenue from advertising packages and sponsorship opportunities offered to exhibitors and industry partners. Various advertising tiers are available with different placement options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

JOGS International Exhibits, LLC organizes and operates large-scale wholesale gem, jewelry, mineral, and fossil trade shows across North America, including the Tucson Gem & Jewelry Show (Fall and Winter editions) and the Las Vegas Gem, Mineral & Jewelry Show. The company sells exhibitor booth space to international gem and jewelry suppliers and provides general admission access to wholesale and retail buyers, connecting global suppliers from over 26 countries with industry buyers.

Product overview

JOGS International Exhibits operates a portfolio of three major gem, jewelry, and mineral trade shows across North America: the Tucson Gem & Jewelry Show (Fall and Winter editions), and the Las Vegas Gem, Mineral & Jewelry Show. The flagship Tucson Winter Showcase is considered the industry's premier event, while the Fall Tucson and Las Vegas shows serve as key buying and restocking seasons. All events feature specialized International Pavilions showcasing exhibitors by region and specialty. The company also offers an educational Panel & Workshop Series at select events covering branding, marketing, gemology, jewelry making, and e-commerce topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Tucson Gem & Jewelry Show (Fall) Annual fall trade show held at Tucson Expo Center (3750 E. Irvington Rd., Tucson, AZ) featuring gems, jewelry, minerals, fossils, and related products for wholesale and retail buyers.
• Tucson Gem & Jewelry Show (Winter) Flagship winter showcase held January 27 – February 7, 2027 at Tucson Expo Center, considered the industry's premier event featuring over 4,000 sellers and 65,000 visitors from around the world.
• Las Vegas Gem, Mineral & Jewelry Show Cash & Carry event held at The Expo at World Market Center in Las Vegas, NV, featuring jewelry, gems, minerals, and fossils for restocking inventory before the holiday season.
• Panel & Workshop Series Educational program featuring live conversations and hands-on sessions with industry leaders, founders, and creatives covering branding, marketing, gemology, jewelry making, and e-commerce topics, offered at select JOGS events.

Quantifiable outcome

• JOGS Tucson Winter Showcase generates $131 million in direct economic impact and $13 million in local sales tax revenue for Tucson annually
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• InterweaveminorGTM or Marketing PartnerIndustry partner providing media coverage and promotional support for JOGS events. Interweave is a leading publisher of jewelry and craft-related content.
• Rock & Gem MagazineminorGTM or Marketing PartnerIndustry publication partner offering media coverage and reader promotion for JOGS gem and jewelry trade shows.
• Southern Jewelry NewsminorGTM or Marketing PartnerIndustry trade publication partner providing news coverage and promotional visibility for JOGS events within the jewelry trade community.
• XPO PressminorGTM or Marketing PartnerPress and media partner providing coverage and promotional content for JOGS gem and jewelry exhibitions.
• Lapidary Journal Jewelry ArtistminorGTM or Marketing PartnerIndustry magazine partner specializing in jewelry making and lapidary arts content, providing promotional support for JOGS events.
• JBT (Jewelers Board of Trade)minorGTM or Marketing PartnerIndustry organization partner supporting JOGS events and providing industry credibility within the jewelry business community.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/jogsshow
• LinkedInlinkedin.com/company/j.o.g.s.-tuscann-gem-&-jewelry-show

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J.O.G.S. Tucson Gem & Jewelry Show