Johnson King, a Finn Partners company

What Johnson King, a Finn Partners company does

Johnson King, a Finn Partners company, is a London-headquartered public relations and marketing agency specializing in the technology sector. Originally founded in 1992, the entity today operates as a brand subsidiary of the US-based global agency FINN Partners, with the johnsonking.com domain redirecting to the parent's UK technology practice site. The firm serves technology companies, startups, enterprises, and non-technology organizations entering the tech space, delivering an integrated suite of services including tech advertising, brand strategy and development, content marketing, corporate communications, digital marketing, influencer marketing, public affairs, public relations, and research and insights. Named clients include Zscaler, RiskIQ, Auth0, Yubico, Netscout, Financial Force, IPC, IEEE, and Entain, spanning cybersecurity, cloud, identity management, telecommunications, standards, and gaming.

The business is a professional services model monetized through monthly retainer agreements for ongoing strategic support and project-based fees for product launches or discrete campaigns, with pricing quote-based and not publicly disclosed. Go-to-market is consultative and sales-led via direct outreach and contact form submission, supplemented by owned digital channels (LinkedIn, Facebook, Twitter/X, email newsletter, website content, case studies, and paid digital). Operating geographies extend well beyond the UK headquarters through the FINN Partners network, including a US HQ, EMEA offices in France, Germany, Ireland, and Israel, and APAC presence via direct offices and partnerships with SPAG Asia (India, Malaysia) and Rice Comms (Myanmar, Thailand), plus a Greater China office and Singapore and Philippines locations. The technology is operational rather than productized: human-delivered communications programs coordinated across three global technology teams, with no proprietary software platform, AI tooling, or patents disclosed. Johnson King is privately held under its parent FINN Partners, with 7 employees and no public revenue, funding, or ownership disclosure at the brand level.

Name

Johnson King, a Finn Partners company

Legal name

FINN Partners

Website

https://johnsonking.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Johnson King is a London-based technology public relations and marketing agency, operating as a brand subsidiary of global agency FINN Partners. It delivers retainer and project-based communications services to technology companies, startups, and enterprises across global markets.

Ownership category

akta.pro rank

Product category

Public Relations and Marketing Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAHACAH

Digital & Technology Transformation Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

Keywords

• Technology public relations
• Tech marketing services
• Corporate communications
• Brand strategy consulting
• Media relations services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Marketing Services: Professional services revenue generated through retainer agreements for ongoing strategic support and project-based fees for specific campaigns, product launches, or consulting engagements. The agency tailors approach to each client, offering both startup-focused hands-on support and enterprise-scale global campaign execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Johnson King operates as a technology-focused public relations and marketing agency providing service-based offerings including Tech Advertising, Tech Brand Strategy & Development, Tech Content Marketing, Tech Corporate Communications, Tech Digital Marketing, Tech Influencer Marketing, Tech Public Affairs, Tech Public Relations, and Tech Research & Insights. These services are delivered through retainer agreements and project-based engagements to help technology companies transform their brands, build ecosystems, and become trusted drivers of digital transformation through strategic communications programs.

Product overview

Johnson King, a Finn Partners company, operates as a technology-focused public relations and marketing agency offering a suite of professional services. Rather than a software product platform, the company provides service-based offerings including Tech Advertising, Tech Brand Strategy & Development, Tech Content Marketing, Tech Corporate Communications, Tech Digital Marketing, Tech Influencer Marketing, Tech Public Affairs, Tech Public Relations, and Tech Research & Insights. These services are designed to help technology companies transform their brands, build ecosystems, and become trusted drivers of digital transformation through strategic communications programs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Early indicators such as media coverage, executive visibility, and social engagement can appear within 4–8 weeks of campaign launch.
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Ketchum: Major global PR firm with dedicated technology and B2B practices offering integrated communications services. Comparable as a large incumbent competing for the same enterprise tech client roster.
• BCW (Burson Cohn & Wolfe): Large global communications agency with a substantial technology practice and integrated offerings. Competes broadly with FINN Partners and Johnson King for enterprise tech PR and marketing mandates.
• FleishmanHillard: Major global PR agency with a dedicated technology practice serving enterprise and B2B tech clients. Competes for the same enterprise technology PR engagements and offers similar integrated communications services.
• Edelman: Global communications firm with a substantial technology practice offering PR, brand, and digital services to enterprise tech clients. Directly comparable as a large incumbent competing for the same enterprise tech PR retainers as Johnson King/FINN Partners.
• Weber Shandwick: Global communications agency within the IPG DXTRA network with strong technology and B2B practices. A direct competitor for enterprise technology PR mandates and integrated communications programs.

Emerging players

• Crenshaw Communications: Boutique B2B technology PR and content marketing agency serving enterprise software, SaaS, and tech clients. Comparable as a smaller specialist agency competing in the same niche technology PR market segment.

Direct peers

• Lewis Global Communications: Global communications agency with strong technology and B2B practices, offering PR, digital, and content services. Direct comparable as a tech-focused integrated communications firm competing for similar enterprise retainers.
• Archetype: Boutique technology and B2B marketing agency providing PR, content, and integrated communications to enterprise technology brands. Directly competes for the same tech PR engagements and serves similar client segments.
• Hotwire (Global Comms Agency): Specialist technology and B2B communications agency offering PR, influencer, and content services to enterprise tech brands. Closely comparable to Johnson King as a technology-focused PR specialist with similar client verticals.
• W2O (Weber Shandwick-adjacent tech PR): Healthcare and technology communications specialist offering PR, analytics, and integrated marketing to enterprise tech and health-tech brands. Comparable as a specialist firm with strong analytics and integrated communications capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FINNPartnersUK
• Facebookfacebook.com/finnpartners
• LinkedInlinkedin.com/company/johnson-king

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johnson King, a Finn Partners company