Melina
Melina is a direct-to-consumer nutritional supplement company selling Mighty, a 12-ingredient clinical-dose migraine support formula, via subscription e-commerce primarily to women over 40 with chronic or hormonal migraines in the United States.
- Company typePrivate
- Founded-
- HeadquartersHouston, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Melina does
Melina is a privately held, direct-to-consumer nutritional supplement company structured as Brighter Being Wellness LLC and headquartered in Houston, Texas, with fulfillment from a Utah warehouse serving the contiguous United States. The company sells a single flagship product, Mighty, a 60-day migraine-support protocol formulated with twelve bioavailable ingredients (magnesium glycinate, riboflavin/B2, feverfew, CoQ10, acetyl-L-carnitine, methylated B-complex, zinc picolinate, vitamin D3, and methylated folate) at doses referenced in published clinical trials. The formulation targets three underlying mechanisms: cortical excitability stabilization, mitochondrial ATP restoration, and CGRP downregulation; every lot is third-party ISO 17025 tested in US cGMP-certified facilities.
Mighty is sold exclusively through Melina's Shopify-hosted e-commerce site via two subscription tiers (30-day at $59/month and 60-day at $44.50/month, both including free shipping) plus a one-time purchase option at $79, with a 90-day money-back guarantee and free-trial acquisition flows. The company reports 500,000+ servings sold, 5,800+ verified reviews averaging 4.8 stars, a 96% repurchase rate, and a 67% median reduction in migraine days at 12 weeks in surveyed subscribers. Customer acquisition runs through a migraine-quiz funnel, paid search/SEM, organic social (Facebook and Instagram), and Klaviyo-driven email and SMS automations, with the subscription managed through Loop Subscriptions. Primary customers are women over 40 experiencing chronic or hormonal migraines, with secondary use among male migraine sufferers and prescription-using patients seeking complementary nutritional support.
Melina firmographics
Firmographics- Name
- Melina
- Legal name
- Brighter Being Wellness LLC
- Website
- https://joinmelina.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Melina is a direct-to-consumer nutritional supplement company selling Mighty, a 12-ingredient clinical-dose migraine support formula, via subscription e-commerce primarily to women over 40 with chronic or hormonal migraines in the United States.
- Ownership category
- akta.pro rank
Melina industry classification
Industry- Product category
- Migraine Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Melina is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Melina business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Subscription (Autoship): Primary revenue stream. Recurring subscription orders delivered every 4 weeks (30-day supply) or every 8 weeks (60-day supply). Auto-renews at selected cadence with email reminders before each renewal. Customer can pause, skip, or cancel anytime via account portal or email.
- One-Time Purchase: Single 30-day supply purchases at $79 with $8 shipping. Lower margin but provides entry point for customers not ready to commit to subscription.
- Free Trial: Occasional free trial promotions for new customers charging only shipping & handling fee ($20-30 estimated). Converts to standard monthly autoship after 15-day trial period unless cancelled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 60-Day Success Plan (Subscribe & Save) |
| Subscription | Monthly | 30-Day Subscribe & Save |
| Unit Pricing | Pay-as-you-go | One-Time Purchase |
| Subscription | Monthly | First Month 50% Off Promotion |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Melina product offering
Product offeringCore offering
Melina sells Mighty, a single nutritional supplement formulated with 12 clinically-dosed ingredients designed to address the metabolic dysfunction underlying migraine attacks. The product is taken as four capsules daily and is positioned as a 60-day protocol. It is sold directly to consumers via the company's own e-commerce website through subscription autoship (30-day or 60-day delivery) or one-time purchase, backed by a 90-day money-back guarantee.
Product overview
Melina is a single-product wellness company offering Mighty, its flagship nutritional supplement for migraine support. Mighty is a comprehensive 12-ingredient formula designed as a 60-day protocol targeting the metabolic root causes of migraine. The product is available via one-time purchase or subscription plans (every 30 or 60 days), and is backed by a 90-day money-back guarantee. No other distinct products, modules, or add-ons are offered.
Differentiator
Problem solved
Functional benefit
Brands
- Mighty: The company's flagship product - a 60-day migraine protocol supplement containing 12 clinically-dosed ingredients (Magnesium glycinate, Riboflavin, Feverfew, CoQ10, Acetyl-L-Carnitine, B vitamins, Zinc, Vitamin D3, and Methylated Folate) designed to address the metabolic dysfunction behind migraine attacks.
Products and services
- Mighty
Quantifiable outcome
- 67% median reduction in migraine days after 12 weeks (n=1,284 subscribers)
- +4 more outcomes
Companies that use Melina
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Melina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Melina partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycoreE-commerce platform and payment processor. Hosts Melina's website, processes transactions, and stores payment data. Core infrastructure partner.
- Loop SubscriptionscoreSubscription management platform. Handles autoship recurring billing, subscription modifications, and customer self-service portal for pausing, skipping, or cancelling subscriptions.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Melina competitors and assessment
Company assessmentEmerging players
- Momentous: Premium DTC supplement brand with clinical-dose positioning and sports/recovery focus. Comparable on premium pricing, bioavailable-ingredient messaging, and reliance on clinical-endorsement credibility to drive conversion.
- Seed: DTC subscription supplements brand (probiotics/synbiotics) with a science-and-clinical-trial marketing posture. Comparable on DTC subscription mechanics, clinically-dosed positioning, and premium women's-wellness target audience.
- Persona: Personalized DTC vitamin and supplement subscription acquired by Nestlé Health Science. Comparable on quiz-driven personalization, subscription model, and single-brand house for multiple condition-targeted SKUs.
- Athletic Greens (AG1): Premium DTC daily-nutrition subscription with strong retention economics. Comparable on subscription-first model, premium pricing, science-led brand narrative, and reliance on Meta-family paid acquisition.
Broad incumbents
- Neuriva: Mass-market brain-health supplement brand from a large CPG incumbent (Reckitt). Comparable as a brain/neurology-positioned supplement competing for the same customer consideration set, but with broader retail distribution.
- Olly: Mass-market DTC and retail supplement brand (Unilever-owned) with women-focused SKUs. Comparable on women's supplement positioning, subscription/loyalty mechanics, and competing for the same shelf-or-cart consideration in routine wellness.
- Life Extension: Long-running supplement brand with a wide catalog including migraine and neurological support products. Comparable on the clinical/evidence-based positioning and overlap in target ingredient categories (magnesium, riboflavin, CoQ10).
Direct peers
- Cove: DTC telehealth + subscription migraine platform that sells both prescription treatments and supplements. Most direct competitor because it shares the migraine-specific positioning, DTC subscription model, and women-skewing customer base.
- Care/of: DTC personalized vitamin and supplement subscription brand with a quiz-driven onboarding model. Closely comparable on women-focused DTC supplement subscription mechanics, autoship economics, and use of bioavailable ingredient sourcing as a positioning lever.
- Ritual: DTC women's multivitamin and supplement subscription brand with science-backed, traceable-ingredient positioning. Comparable on premium DTC supplement model, women-over-30 demographic, and clinical-dose / third-party-tested marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Melina social profiles
Digital presenceMelina compliance and trust
Trust signalCompliance4 records
Melina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Melina leadership team
Management profileNumber of profiles
Profiles2 records
Melina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Melina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Melina
What does Melina do?
Melina sells Mighty, a single nutritional supplement formulated with 12 clinically-dosed ingredients designed to address the metabolic dysfunction underlying migraine attacks. The product is taken as four capsules daily and is positioned as a 60-day protocol. It is sold directly to consumers via the company's own e-commerce website through subscription autoship (30-day or 60-day delivery) or one-time purchase, backed by a 90-day money-back guarantee.
Is Melina a public or private company?
Melina is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Melina founded?
Melina was founded in -1. It employs 51 to 100 people.
Where is Melina based?
Melina is headquartered in Houston, United States, in the North America region.
How does Melina make money?
Three revenue lines are on record. Subscription (Autoship) is the primary driver. The others are one-Time Purchase and free Trial.
Who are Melina's main competitors?
Emerging players on record are Momentous, Seed, Persona and Athletic Greens (AG1). Broad incumbents are Neuriva, Olly and Life Extension. Direct peers are Cove, Care/of and Ritual.
Does Melina have an API?
No public API is recorded for Melina.
What industry is Melina in?
Melina's product category is Migraine Nutritional Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its NAICS code is 456191 and its SIC code is 2833.