OKO

What OKO does

OKO is a Paris-headquartered SaaS company, legally SAS BAD Partners, that operates an all-in-one restaurant digitization platform through its website joinoko.com. Founded in 2016, it bundles eight modules into a single subscription: a smart website builder, a commission-free reservation system, local SEO, click & collect, e-reputation management, an internal delivery management system, CRM and marketing automation, and QR-code contactless ordering and payment. The platform is delivered as a cloud-based console with iOS and Android companion apps published under the Tablemi Pro brand, and integrates with third-party delivery aggregators (Uber Eats, Deliveroo), mapping and review surfaces (Google Maps, TripAdvisor, Pages Jaunes), and banking partners for payment processing. The company is GDPR-compliant with EU-hosted infrastructure.

Commercially, OKO sells a single all-inclusive subscription tier at €2,500 per month with no setup fees, no reservation commissions, and free cancellation, targeting independent restaurants seeking to escape the commission economics of delivery and reservation marketplaces. Customer-acquisition is sales-led through demo requests on the website and phone outreach, with the company claiming 2,000+ restaurant customers across French, German, Italian, Spanish and Chinese language markets and a 99% renewal rate. The product positioning emphasizes transparent pricing, no-commission reservations, and 24/7 customer service with an average five-minute response time, framed as giving restaurateurs ownership of their customer file.

On organization, OKO operates with a remarkably lean team of 8 employees from headquarters at 31 boulevard de Magenta, 75010 Paris, with €1,000 share capital and no disclosed external funding or parent company. Shengmao KE is named as publication manager and legal representative. The five-person organizational footprint relative to a 2,000-customer install implies either significant workflow automation, a partner-driven service model, or a wider gap between claimed and active customer counts than the marketing copy suggests; investors should treat the 2,000+ figure as a marketing assertion pending verification.

Name

OKO

Legal name

SAS BAD Partners

Website

https://joinoko.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

OKO is a Paris-based SaaS platform that provides independent restaurants an all-in-one digitization suite covering website, reservations, SEO, delivery, CRM, and QR contactless ordering for €2,500 per month with no commissions, serving 2,000+ restaurants across European and Chinese-language markets.

Ownership category

akta.pro rank

Product category

Restaurant Management Software

NAICS

Software Publishers (513210)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

akta.pro secondary industry

White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)

Keywords

• Restaurant management software
• Online reservation system
• Contactless ordering platform
• Restaurant marketing automation
• Click and collect solutions

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Monthly Subscription: Restaurant digitization platform subscription at €2,500 per month, providing access to all features including website, reservations, SEO, e-reputation, delivery, CRM/marketing, and QR ordering. No commission on reservations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

OKO sells an all-in-one cloud-based digitization platform for independent restaurants, bundling a smart website builder, online reservations, local SEO, click & collect, delivery management, e-reputation monitoring, CRM email marketing, and QR code contactless ordering. The product is delivered as a single monthly subscription at €2,500 with no commission on reservations and no hidden fees, supported by 24/7 customer service.

Product overview

OKO is an all-in-one restaurant digitization platform comprising eight integrated modules: Smart Website Builder, Reservation Management System, Local SEO, Click & Collect, E-Reputation Management, Delivery Management System, Customer File & Loyalty (CRM Marketing), and QR Code Contactless Ordering. These modules work together as a unified platform, with a monthly subscription model offering no commission on reservations and no setup fees. The platform serves over 2000 restaurants and emphasizes total transparency with no hidden costs.

Differentiator

Problem solved

Functional benefit

Products and services

• OKO Restaurant Digitization Platform Cloud-based all-in-one SaaS platform for independent restaurants that bundles a smart website builder, online reservation management, local SEO, click & collect ordering, delivery management, e-reputation monitoring, CRM email marketing, and QR code contactless ordering. Sold to restaurant operators as a single monthly subscription at €2,500 with no commission on reservations and 24/7 customer support.

Quantifiable outcome

• €2,500/month average additional profit for customers
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Banking PartnerscoreTechnology or IntegrationSecure payment processing through banking partners, enabling 100% secure QR code ordering and payment functionality.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OpenTable: OpenTable is the global incumbent in online restaurant reservations, part of Booking Holdings. It overlaps with OKO on reservation management and diner CRM, and represents the larger international player OKO is positioning against.
• Toast: Toast is a US-leading restaurant management platform with POS, online ordering, delivery, and marketing modules. It is comparable to OKO as an all-in-one restaurant digitization suite, though at much larger scale and POS-first.
• Resy: Resy, owned by American Express, is a major restaurant reservation and guest management platform. It is comparable to OKO as a reservation-plus-CRM stack targeting independent and group restaurants, though primarily in the US market.
• Square for Restaurants: Square for Restaurants is Block's POS and restaurant management suite, covering reservations, online ordering, and marketing. It competes with OKO on the all-in-one restaurant digitization proposition, primarily in the US market.
• Lightspeed Restaurant: Lightspeed offers a full restaurant POS and management platform including reservations, online ordering, and CRM. It competes with OKO in the restaurant digitization space but is a much broader POS-centric platform.

Direct peers

• CoverManager: CoverManager is a Spanish restaurant management platform offering reservations, CRM, delivery, and online ordering. It is comparable to OKO in scope (all-in-one restaurant SaaS) and customer base (independent European restaurants).
• Quandoo: Quandoo is a European restaurant reservation and marketing platform owned by Recruit. It directly competes with OKO in the online reservation and diner CRM category across multiple European markets.
• Zenchef: Zenchef is a French restaurant CRM and reservation management SaaS. It competes head-to-head with OKO in the same French and European market, offering reservations, customer database, and marketing tools to independent restaurants.
• TheFork (Tripadvisor): TheFork is the dominant restaurant reservation platform in Europe and OKO's most direct competitor. Both serve independent restaurants with online booking, but TheFork charges per-cover commissions while OKO's central selling point is no commissions on reservations.

Emerging players

• Deliverect: Deliverect is a Belgian-headquartered SaaS that integrates restaurants' POS with delivery platforms like Uber Eats and Deliveroo. It overlaps with OKO's delivery and aggregator integration features, with a more delivery-aggregator focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/joinoko

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OKO