JOLIE MOI CONCESSIONS LIMITED

What JOLIE MOI CONCESSIONS LIMITED does

Jolie Moi Concessions Limited is a privately held UK women's fashion retailer headquartered in Basildon, England. The company sells dresses, knitwear, jumpsuits, and occasion wear targeting women shopping for weddings, race day, mother-of-the-bride, office, and summer events. Its core catalog spans 3,386+ SKUs across more than 20 dress style categories and a broader women's clothing range including coats, blazers, shirts, skirts, and tops, with an extended Curve Collection up to UK size 26 and a Made in Italy knitwear sub-line.

The business operates on a Shopify e-commerce platform powering two channels: a direct-to-consumer storefront at joliemoi.co.uk with multi-currency checkout across 40+ currencies and international shipping to Europe, North America, Asia Pacific, and the Middle East, and a B2B wholesale portal at joliemoiwholesale.com serving boutiques and bulk buyers. The company is run with a 5-person team, with no disclosed management team, investors, or external funding.

The revenue model is unit-priced one-time purchase of garments, with most regular-priced dresses between £60 and £85, premium items reaching £125, and a clearance ladder extending below £10. Customer acquisition leans on a 10% newsletter discount code (JOLIE10), Instagram, SEO against occasion-specific keywords, and a fashion blog. The brand's stated differentiators are its signature print library (paisley, floral, abstract, animal), Signature Lace collection, Made in Italy knitwear, and flattering-fit design across extended sizes.

Name

JOLIE MOI CONCESSIONS LIMITED

Legal name

Jolie Moi Concessions Limited

Website

https://joliemoi.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Jolie Moi Concessions Limited is a UK-based direct-to-consumer women's fashion retailer selling dresses, knitwear, and occasion wear through a Shopify storefront and a B2B wholesale portal, targeting women shopping for weddings, race day, and office events internationally.

Ownership category

akta.pro rank

Product category

Women's Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

Keywords

• Women's dresses
• Occasion wear
• Printed jersey
• Plus size fashion
• Wholesale clothing

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Retail E-commerce Sales: Direct online sales of women's clothing and dresses through the company's owned e-commerce website, selling directly to consumers in the UK and internationally.
2. Wholesale/B2B Sales: B2B wholesale distribution through dedicated wholesale portal (joliemoiwholesale.com) for boutiques and retailers purchasing in bulk.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Jolie Moi Concessions Limited is a UK-based women's fashion retailer that sells branded dresses, clothing, and knitwear directly to consumers through its Shopify-powered e-commerce site (joliemoi.co.uk) and to retailers via a wholesale portal (joliemoiwholesale.com). Its core assortment spans an extensive dress range (Maxi, Midi, Jersey, Mesh, Velvet, Sequin, Printed, Wrap, Party, Floral, Animal Print, Office, Summer), women's clothing (jumpsuits, coats, blazers, shirts, skirts, tops, fur wraps, co-ords), a Curve Collection up to UK 26, and Made in Italy knitwear, with international multi-currency shipping.

Product overview

Jolie Moi is a UK-based women's fashion retailer offering a comprehensive range of dresses and clothing. The core product portfolio centers on an extensive Dresses Collection featuring over 20 style categories (Maxi, Midi, Jersey, Mesh, Velvet, Sequin, Party, Wedding Guest, etc.) and a Women's Clothing range including Jumpsuits, Coats & Jackets, Blazers, Shirts & Blouses, Skirts, and Tops. The company also operates specialized collections for Plus Size (Curve Collection), Occasion Wear (Mother of the Bride, Wedding Guest, Race Day), and Knitwear (including Made In Italy pieces). Additional offerings include a Sale/Clearance section and a Best Sellers curated collection. The platform is powered by Shopify e-commerce infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Dresses Collection Comprehensive range of women's dresses across multiple style categories (Maxi, Midi, Jersey, Mesh, Velvet, Sequin, Printed, Occasion, Wrap, Party, Floral, Animal Print, Shirt, Little Black, Office, Summer, Sleeveless, Long Sleeved) designed for weddings, formal events, work, and everyday wear. Targeted at individual female consumers shopping online.
• Women's Clothing Full range of non-dress women's apparel including Jumpsuits, Coats and Jackets, Blazers, Shirts and Blouses, Skirts, Tops, Fur Wraps, and Co-Ords, complementing the core dresses line for women seeking complete outfit options.
• Knitwear (including Made in Italy) Knitwear collection featuring Knitted Jumpers, Knitted Cardigans, Knitted Trousers, and premium Made in Italy pieces for women seeking warm-weather layering and luxury knit options.
• Curve Collection (Plus Size) Plus-size dresses designed for comfort and confidence in selected styles, available up to UK size 26, addressing the demand for fashionable occasion wear in extended sizes.
• Occasion Wear Special occasion dresses including Mother of the Bride, Wedding Guest, and Race Day collections, targeted at women attending formal events such as weddings and horse racing fixtures.
• Summer Dresses Lightweight, warm-weather dresses featuring breathable fabrics, flattering fits, and feminine prints suited to holidays, garden parties, and everyday summer occasions.
• Work Dresses Formal, flattering dresses designed for workwear and office settings throughout the seasons, ranging from maxi to skater styles.
• Wholesale Program (B2B) Bulk wholesale distribution of Jolie Moi branded dresses and clothing to boutiques and independent retailers via a dedicated wholesale website with B2B pricing and ordering capabilities.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Coast: Occasion-focused UK label specializing in wedding-guest, mother-of-the-bride and event dresses. Most directly comparable on occasion-wear niche, print-led design, and price tier.
• Reiss: British contemporary label offering dresses, tailoring and occasionwear in a similar accessible-premium tier. Relevant comparison on dresses-led merchandising, occasion focus and international DTC footprint.
• Karen Millen: UK-based contemporary women's label focused on dresses, occasion wear and tailored separates. Closely comparable to Jolie Moi in target customer (occasion-driven women shoppers), price band (£60–£150) and dress-led merchandising.
• Phase Eight: UK-based occasionwear specialist with deep dresses and event collections including mother-of-the-bride ranges. Comparable to Jolie Moi on occasion-wear positioning, mother-of-the-bride assortment, and price architecture.
• LK Bennett: British women's brand known for dresses, occasionwear and refined daywear. Comparable target customer, occasion-led assortment, and premium-mid price band.
• Ted Baker: British contemporary lifestyle brand with strong dresses, occasion and workwear lines for women. Comparable product breadth, print-led design language, and multi-channel DTC + wholesale distribution.
• Monsoon: UK heritage brand offering dresses, occasion wear and accessories for women and children, with similar wedding-guest and special-occasion use cases and overlapping price points.
• Hobbs London: British women's fashion brand specializing in occasionwear, workwear and dresses at a similar accessible-luxury price tier. Directly comparable on product mix, customer demographic and reliance on occasion/event-driven purchases.
• Boden: British multi-channel women's clothing brand with strong dresses, occasion and curve offerings sold DTC and via catalogs. Comparable on UK brand positioning, print-led design language, and customer demographic.

Broad incumbents

• ASOS: UK-based digital-first fashion incumbent offering a vastly broader assortment including dresses, plus-size and occasionwear across price tiers. Relevant as a much larger competitor operating in the same online dresses/occasion category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jolie-moi-concessions-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOLIE MOI CONCESSIONS LIMITED