Jon Industria e Comercio de Produtos Odontológicos

What Jon Industria e Comercio de Produtos Odontológicos does

Jon Industria e Comercio de Produtos Odontológicos (operating as Jon Produtos Odontológicos) is a privately held Brazilian manufacturer and trader of dental instruments, headquartered in São Paulo (R. Atuai, 945, Vila Esperança). The company holds Federal Operating Authorization No. 1.04156-4 for the manufacture and distribution of dental/odontological products, with Vanildo Ferreira Lima registered as the Technical Chemical Responsible under CRQ 0411539. The legal entity is JON INDÚSTRIA E COMÉRCIO DE PRODUTOS ODONTOLÓGICOS LTDA (CNPJ 57.680.605/0001-98).

The product portfolio spans 40+ categories of dental instruments and accessories, including surgical retractors (Farabeuf, Minnesota, Brunings, Brånemark, Columbia, Mead), impression trays (aluminum and high-performance polymer rated to 135°C autoclave), amalgam carriers (chrome-plated and Delrin polymer), endodontic measuring instruments, prosthetic laboratory materials (stainless steel and nylon reinforcement meshes, Fox planes, articulators, wax-working lamps), restorative instruments (spatulas, condensers, matrix strips), and patient protection items (bibs, napkin chains). The underlying technology centers on material science — autoclavable stainless steel, engineering thermoplastics, Delrin polymers, silicone, and aluminum — with differentiators such as the autoclavable thermoplastic cotton roll retainer, sealed dappen pots, and stainless steel mesh reinforcement for dental prostheses.

The business model is B2B sales-led, targeting dental professionals, dental clinics, dental laboratories, and dental distributors in Brazil. The company does not disclose pricing publicly; instead, prospective business partners register through the Cliente Jon portal to receive a complete price list via email, with differentiated margins offered to registered buyers. Orders and public bidding (licitações) are processed through a dedicated WhatsApp Business channel and phone line. Distribution is exclusively domestic (Brazil), with no disclosed international footprint. The operating team is reported at 10 employees, and there is no evidence of external investment, parent company ownership, or public listing.

Name

Jon Industria e Comercio de Produtos Odontológicos

Legal name

JON INDÚSTRIA E COMÉRCIO DE PRODUTOS ODONTOLÓGICOS LTDA

Website

https://jon.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Jon Industria e Comercio de Produtos Odontológicos is a privately held São Paulo-based manufacturer of dental instruments and accessories (stainless steel and high-performance polymers), selling B2B to dental professionals, clinics, laboratories, and distributors across Brazil through a partner registration portal and WhatsApp ordering.

Ownership category

akta.pro rank

Product category

Dental Instruments and Supplies Manufacturing

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Crown & Bridge (Fixed Prosthetics) Fabrication (HLABAJAA)

akta.pro secondary industries

Removable Prosthetics (Dentures/Partials) Fabrication (HLABAJAB), Implant Prosthetics & Abutment Fabrication (HLABAJAC)

Keywords

• Dental instruments manufacturing
• Autoclavable dental supplies
• Surgical dental retractors
• Dental laboratory equipment
• Prosthetic dental accessories

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Dental Instruments Sales: Direct sales of dental instruments and supplies to dental professionals, clinics, and laboratories through a partner registration system with differentiated pricing for registered business customers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

JON manufactures and sells a broad catalog of dental instruments and supplies — including surgical retractors, impression trays, articulators, amalgam carriers, endodontic rulers, prosthetic reinforcement meshes, radiographic accessories, and patient protection products — to dental professionals, clinics, dental laboratories, and distributors across Brazil. Products are offered in autoclavable stainless steel and high-performance polymer constructions, with business partner registration (Cliente Jon) granting differentiated pricing for registered customers.

Product overview

Jon Industria e Comercio de Produtos Odontológicos is a Brazilian dental products manufacturer offering a comprehensive portfolio of dental instruments, prosthetic components, surgical retractors, laboratory equipment, and clinical accessories. The product range includes: isolation and impression products (dental dams, impression trays, matrix strips), surgical instruments (retractors, suction devices, scalpels, irrigators), prosthetic laboratory materials (reinforcement meshes in metal and nylon, wax-working lamps, acrylic flasks), precision measuring instruments (endodontic rulers, Willis compass, Fox planes, Spee curves), restorative instruments (amalgam carriers, plastic instruments for composite resin), organizational accessories (bur blocks with varying capacities, instrument identification rings), and patient protection products (bibs, bib holders). The company operates as a manufacturer and distributor of physical dental/medical instruments with no digital or software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Tela de Metal Dourada JON (Golden Metal Mesh)
• Tela de Inox Fina JON (Fine Stainless Steel Mesh)
• Tela de Nylon Branca JON (White Nylon Mesh)
• Separador Mecânico Helliotti Inox JON (Mechanical Helliotti Separator)
• Sugador de Sangue Cromado Reto JON (Chrome-plated Straight Surgical Suction)
• Salivador de Metal Extra Leve JON (Extra-Light Metal Salivary Ejector)
• Retentor de Rolo de Algodão Cavalete Plástico JON (Plastic Cotton Roll Holder)
• Posicionador Universal Radiográfico JON (Universal Radiographic Film Positioner)
• Régua Fina para RX e Endodontia/Implante em Inox JON (Fine Stainless Steel Ruler for RX and Endodontics/Implants)
• Porta Algodão de Alumínio JON (Aluminum Cotton Holder)
• Moldeira Parcial Perfurada de Alumínio JON (Perforated Partial Aluminum Impression Tray)
• Moldeiras para Desdentado de Alumínio JON (Edentulous Aluminum Impression Tray Set)
• Moldeira Plástica Inf/Sup JON (Plastic Upper/Lower Impression Tray Kit)
• Porta Amálgama Hampel Cromado JON (Hampel Chrome Amalgam Carrier)
• Porta Amálgama de Plástico Delrin JON (Delrin Plastic Amalgam Carrier)
• Injetor Carpule JON (Carpule Syringe)
• Kit de Irrigação Metálico JON (Metallic Irrigation Kit)
• Afastador de Minnesota Inox JON (Minnesota Retractor)
• Afastador Farabeuf Inox JON (Farabeuf Retractor)
• Afastador Brånemark G Inox JON (Brånemark G Retractor)
• Articulador Zamack JON (Zamack Articulator)
• Compasso de Willis Inox JON (Willis Compass)
• Barra Lingual Inox JON (Stainless Steel Lingual Bar)
• Frasco Dappen de Silicone JON (Silicone Dappen Pot)
• Frasco Dappen com Tampa JON (Sealed Dappen Pot)
• Lamparina Hannau Life Point 100ml com Suporte JON (Alcohol Lamp with Tilting Support)
• Cabo para Bisturi Inox JON (Stainless Steel Scalpel Handle)
• Babador Paciente TNT JON (TNT Patient Bib)
• Corrente Cromada Bolinha 0,50cm JON (Chrome Ball Chain Bib Holder)
• Broqueiro Universitário 384 Buracos JON (384-Hole Universal Bur Organizer)
• Injetor Plástico para Elastômero JON (Plastic Elastomer Injector)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SS White Dental: Long-established US dental instruments and burs manufacturer with a broad catalog including hand instruments and rotary products. Comparable in instrument category breadth to Jon, with broader institutional penetration.
• Neodent: Brazilian dental implant and surgical instrument manufacturer (now part of Straumann Group). Comparable to Jon as a Brazilian dental manufacturer, though focused on implants rather than general hand instruments.
• Hu-Friedy: Global dental instrument manufacturer (hand instruments, scalers, curettes, surgical instruments) selling to dental professionals worldwide. Directly comparable to Jon's stainless steel instrument catalog, but at much larger scale and broader geographic reach.
• Kerr Dental: Global dental consumables and instruments brand (part of Envista) offering restorative instruments, amalgam carriers, and matrix systems. Comparable to Jon in restorative instrument categories with much larger global distribution.

Emerging players

• DynaFlex: US-based orthodontic and dental supplies manufacturer offering instruments, aligner care, and clinical accessories. Comparable to Jon in the orthodontic instruments and clinical accessories categories.

Regional players

• Dental Cremer: Major Brazilian dental supplies distributor and manufacturer with broad portfolio of dental instruments, materials, and equipment. Comparable to Jon as a Brazilian dental products player with overlapping instrument categories.
• CFPM (Indústria de Produtos Odontológicos): Brazilian dental instruments manufacturer producing hand instruments, scalers, and forceps. Closely comparable to Jon as a Brazilian-based dental instrument manufacturer serving the domestic market.
• Quinelato: Brazilian dental instruments and implants manufacturer serving the domestic market with surgical kits, retractors, and restorative instruments. Comparable to Jon as a Brazilian-based dental instruments supplier.

Direct peers

• Medesy: Italian dental instrument manufacturer producing stainless steel hand instruments, retractors, and surgical tools for global dental markets. Closely comparable to Jon in instrument specialization and mid-sized European manufacturer profile.
• American Eagle Instruments: Specialized dental hand instrument manufacturer (curettes, scalers, gracey instruments) known for sharpening technology and stainless steel craftsmanship. Directly comparable to Jon in dental hand instrument manufacturing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jon-industria-e-comercio-de-produtos-odontol%C3%B3gicos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jon Industria e Comercio de Produtos Odontológicos