What Joore does

Joore is a privately held Dutch professional services firm headquartered in Tilburg, Netherlands, offering accountancy, tax advisory (Belastingadvies), consultancy, and ESG advisory services to regional entrepreneurs, family-owned businesses, innovative scale-ups, and internationally operating organizations. Founded in 1986 by Ger Joore and operating as Joore NV, the firm employs approximately 36–40 people and is deliberately organized as a flat, horizontal structure in which partners and senior advisors engage directly with clients, supported by experienced professionals across the four service lines. The firm emphasizes strategic, forward-looking advisory — long-term planning, estate and succession planning, growth strategy, transfer pricing, and ESG/CSRD compliance — over routine administrative execution, positioning itself as a "process guide and problem solver" rather than a traditional accountant.

The firm's revenue is generated entirely through professional services fees; pricing is not publicly disclosed and is described as "honest rates" (eerlijke tarieven) calibrated to work type rather than seniority, enabled by the low-overhead horizontal structure. Joore monetizes four service lines: accountancy (financial administration, annual accounts, audit, KPI reporting), tax advisory (Dutch and international tax, estate planning), consultancy (financial process implementation, growth strategy, estate planning), and ESG (sustainability reporting and CSRD compliance). The go-to-market is sales-led and relationship-driven, anchored by direct partner engagement, an explicit "Make an appointment" CTA on the website, and a referral ecosystem spanning Match Plan (M&A, in which Joore is a shareholder), SMA Accountants (audit, co-owned), Abacus Worldwide (international specialists), SRA (375-firm Dutch network), and NOB (Dutch Order of Tax Advisors). Sports sponsorships (Willem II since 1987, Hockeyclub Tilburg, Alpe d'HuZes, Intents Festival) function as client hospitality and employer-branding channels.

Underlying delivery relies on human expertise, professional credentials (RA-registered advisors, NOB membership), and network-based capacity rather than proprietary technology; no AI/ML platform, software product, API, or integration layer is described. Operational scale is extended via CNB International, a jointly-controlled entity providing remote audit support and data analysis exclusively for Joore clients. The firm does not disclose revenue, headcount trends, or fundraising, and operates solely from its Tilburg headquarters for direct client engagement, with international reach delivered through partner-network referrals rather than owned offices.

Name

Joore

Legal name

Joore NV

Website

https://joore.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Joore is a privately held Dutch professional services firm in Tilburg offering accountancy, tax advisory, consultancy, and ESG advisory to regional entrepreneurs, family businesses, scale-ups, and internationally operating companies, operating under a flat horizontal partner-led structure.

Ownership category

akta.pro rank

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Accountancy Services: Financial overview, KPI insight, and management reporting. Services include administrative support, financial process setup, annual accounts preparation and auditing, and interim reporting for clients ranging from regional entrepreneurs to international organizations.
2. Tax Advisory Services: Strategic and operational tax advisory for Dutch and international clients. Covers estate planning, transfer pricing, and compliance with continuously changing tax legislation.
3. Consultancy Services: Strategic advisory spanning financial process implementation, growth strategy development, and estate planning. Delivered as a involved sparring partner for entrepreneurs and private individuals.
4. ESG Advisory Services: ESG reporting, CO2 measurement, and sustainability report preparation to help clients comply with CSRD and European regulations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Joore is a Dutch professional services firm that delivers accountancy, tax advisory (belastingadvies), business consultancy, and ESG advisory services. The firm was founded in 1986 and operates from Tilburg, Netherlands, with roughly 36-40 staff serving Dutch business clients across these four integrated service lines.

Product overview

Joore is a professional services firm offering integrated accountancy, tax advisory, consultancy, and ESG services. The firm operates as a unified service portfolio rather than a software platform, providing Accountancy (financial administration, audits, annual accounts), Belastingadvies (tax advisory, estate planning, international tax), Consultancy (process optimization, growth strategy), and ESG (sustainability reporting, CSRD compliance). All services are delivered through experienced professionals with a flat organizational structure centered in Tilburg, Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Joore ESG: Environmental, Social & Governance advisory services helping clients measure and report on sustainability impact

Products and services

• Accountancy
• Tax Advisory (Belastingadvies)
• Business Consultancy
• ESG Advisory

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Abacus WorldwidecoreStrategic or Co-development PartnerAbacus Worldwide is a high-quality global network connecting the best accountancy and finance experts worldwide. Joore is a member of this network, enabling them to provide clients with access to the best specialists in countries around the world for international business and cross-border advisory needs. The network sets stringent membership requirements, and Joore is proud to be part of this collaboration.
• Match PlancoreStrategic or Co-development PartnerJoore is a shareholder of Match Plan, an expert in mergers, acquisitions, and business succession. Together with Match Plan specialists, the Joore team guides clients through the purchase or sale of a business. The integration of Match Plan's expertise enables Joore to handle the entire process from valuation and market exploration through contractual completion in-house.
• SMA AccountantscoreStrategic or Co-development PartnerAs co-owner of SMA Accountants, Joore has access to answers for virtually all questions in auditing, statutory audit assignments, OKB's (Quality Control Engagements), and inspections. The bundling of diverse expertise and work areas means SMA has a fitting answer to every question that seamlessly meets requirements and regulations.
• SRAminorStrategic or Co-development PartnerSRA is a network organization of 375 independent accounting firms in the Netherlands. Through pooling of forces and knowledge exchange, valuable cross-pollination occurs within SRA. When very specialized knowledge is needed within their field that Joore does not have in-house, the SRA organization provides access to an expert with the right added value.
• Nederlandse Orde van Belastingadviseurs (NOB)minorOthersThe NOB (Dutch Order of Tax Advisors) is the professional association for university-trained tax advisors in the Netherlands. The organization has existed since 1954 and ensures that members perform their work at the highest level. Joore considers quality extremely important and sees NOB membership as a natural choice.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Baker Tilly Netherlands: Baker Tilly Netherlands is a mid-tier accounting and advisory firm serving SMEs, family businesses, and international clients in the Netherlands. Its service portfolio (accountancy, tax, advisory) and target segments closely overlap Joore's, making it a direct comparable in the same regional market.
• Mazars Netherlands: Mazars Netherlands is an international audit, tax, and advisory firm serving mid-market and entrepreneurial clients. Its integrated service model and target segments overlap significantly with Joore, particularly in international tax and advisory for SMEs.
• Flynth: Flynth is one of the largest Dutch accounting and advisory firms for entrepreneurs and SMEs, particularly in the agricultural and mid-market segments. It is a direct comparable for Joore's regional SME focus, with similar accountancy, tax, and advisory services.
• Accon AVM: Accon AVM is a Dutch accounting and advisory firm serving SMEs, family businesses, and internationally active clients. It offers a comparable service portfolio to Joore, including tax advisory, accountancy, and consultancy, with a similar regional and mid-market focus.
• Grant Thornton Netherlands: Grant Thornton Netherlands is a mid-market focused accounting, tax, and advisory network firm. It competes with Joore for SME and family business clients with cross-border advisory needs, offering comparable service lines and a similar international referral network.
• Crowe Netherlands: Crowe Netherlands (formerly Crowe Foederer) is a Dutch accounting and advisory firm focused on mid-market and family-owned businesses. Its service portfolio and client focus are highly comparable to Joore's, including succession planning and international advisory.

Broad incumbents

• BDO Netherlands: BDO Netherlands is one of the largest Dutch accounting and advisory firms, offering audit, tax, and consulting services to mid-market and larger clients. It directly competes with Joore for mid-market accounts and family-owned businesses in the same regional geography.
• KPMG Netherlands: KPMG Netherlands is a Big 4 firm offering audit, tax, and advisory services across the Dutch mid-market and enterprise segments. It competes with Joore for larger mid-market and international clients, representing a broader but less relationship-driven alternative.

Others

• ABN AMRO MeesPierson (Private Banking / Family Office): ABN AMRO's private banking and family office arm serves wealthy Dutch families and business owners with estate planning and succession advisory. It is an adjacent ecosystem participant rather than a direct competitor, but overlaps with Joore's family business and estate planning service line.

Emerging players

• HLB De Zwaan: HLB De Zwaan is a Dutch member of the HLB international accounting network, serving SMEs and mid-market clients. It is a smaller-scale, comparable regional firm with similar accountancy and advisory services, positioned as a peer for Joore's SRA-network competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/joore-nv

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joore