JR and Son World Trading

What JR and Son World Trading does

JR and Son World Trading is a second-generation, family-owned international food broker and trading company founded in 1999 by Jose Rego and now led alongside his son Michael Rego. The firm functions as a full-service intermediary that sources food and beverage products from a global supplier network and sells to importers, distributors, co-packers, foodservice operators, retailers, and food manufacturing plants across North America, South America, Europe, and Asia, with operational presence in the USA, Portugal, Brazil, and China. Its product portfolio spans more than 20 categories, including grains, seafood, beverages, dairy, IQF fruits and vegetables, and snacks, with a stated sourcing reach of 50+ supplier countries and delivery to 10+ customer countries.

The company's core "technology" is its supplier relationship network and the on-the-ground presence of its staff in supplier countries to monitor processing and inspect production, rather than a software platform. It holds five major food safety and quality certifications (FDA, ISO, BRC, USDA, Kosher) and offers a private label service that allows buyers to source products under their own brand or in bulk. The business generates revenue through transaction margins on the buying and reselling of food and beverage commodities, operating on a quote-based, contact-for-pricing model with no publicly disclosed price list, no disclosed transaction fees, and no technology or subscription revenue streams.

The firm is privately held, entirely family-owned, has 14 employees, and maintains two New Jersey offices (Iselin and Kearny). It conducts go-to-market through a direct sales motion supported by a Wix-hosted website (jrs.world, copyright 2021) and email outreach, with no reported digital marketing, no app, no public API, and no disclosed customer logos. The company appears to be a stable, mature, relationship-driven brokerage rather than a scaling technology-enabled trading platform.

Name

JR and Son World Trading

Legal name

JR and Son World Trading

Website

https://jrs.world

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

JR and Son World Trading is a second-generation, family-owned food broker founded in 1999 that sources food and beverage products from 50+ countries and distributes them to importers, distributors, co-packers, foodservice operators, and manufacturers across four continents.

Ownership category

akta.pro rank

Product category

Food and Beverage Wholesale Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Import/Export & Cross-Border Food Commodity Trading (AFAIAKAL)

akta.pro secondary industries

Specialty Imported Foods Wholesale (AFAIAIAH), Import/Export Broadline Foodservice Distributors (AFAIAAAH), Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK)

Keywords

• Food brokerage services
• International food sourcing
• Bulk food distribution
• Private label foods
• Food and beverage trading

Headquarters

HQ city

Iselin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food Trading and Brokerage: The company operates as a food broker, trading in grains, seafood, beverages, dairy, IQF fruits and vegetables, snacks, and other food products. Revenue is generated through margins on buying from global suppliers and selling to importers, distributors, foodservice companies, and industrial customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

JR and Son World Trading is a full-service food broker that sources, exports, imports, trades, and distributes a wide range of food and beverage products — including grains, seafood, beverages, dairy, IQF fruits and vegetables, snacks, and sweets — from 50+ countries to importers, distributors, retailers, foodservice companies, and food manufacturing plants globally. The company also offers private label services, allowing customers to receive products under their own brand, national brand, or in bulk quantities, with full project management including procurement, shipment coordination, and international compliance documentation.

Product overview

JR and Son World Trading operates as a second-generation family-owned international food production and sourcing company. The company functions as a full-service food broker representing quality brands and products globally. Its core offering is food and beverage trading and distribution services covering exporting, importing, trading, and distributing across product categories including grains, rice, beans, olive oil, tomato paste, dairy, seafood, frozen fruits and vegetables, beverages, snacks, and sweets. The primary service differentiation is private label capabilities, allowing customers to supply products under their own brand, national brand, or in bulk. The company serves industrial buyers, importers/distributors, co-packers, foodservice companies, and retailers across operations in the USA, Portugal, Brazil, and China.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Label Service Service enabling customers to receive food and beverage products under their own private label, national brand, or in bulk quantities, provided by JR & Son as an experienced food broker serving both food producers and buyers across all tiers of the food chain.
• Food & Beverage Trading & Distribution International food production and sourcing service covering exporting, importing, trading, and distributing a wide range of food and beverage products for retail, industrial, import/distributor, and foodservice markets.
• Bulk Commodity Supply Supply of bulk commodities including grains, rice, beans, pasta, flour, and seasonings for industrial and re-pack applications.
• Frozen Products IQF (Individually Quick Frozen) fruits, vegetables, frozen fruit pulp, and soft serve ice cream for foodservice and retail distribution.
• Dairy Products Supply of dairy products including milk and cheese for commercial and industrial markets.
• Beverages & Drinks Supply of beverages including juices, nectars, coffee, and soft drinks for retail and foodservice markets.
• Seafood Products Global sourcing and supply of seafood products for industrial and foodservice markets.
• Snacks & Sweets Supply of snack foods, cookies, and sweet products for retail and foodservice distribution.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ojorimbr (www.ojorimbr.com)minorOthersRelated website mentioned in the company's footer as a visited site, indicating a business relationship or common ownership with Ojorimbr.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sysco: Sysco is the largest US broadline foodservice distributor, supplying restaurants, hotels, and institutional buyers with a broad assortment including imported specialty and international foods. It overlaps with JR & Son's foodservice customer segment and international sourcing, though at vastly greater scale.
• C.H. Robinson: C.H. Robinson is a leading global logistics and food sourcing broker that arranges cross-border food commodity transactions for buyers and sellers worldwide. It competes in the same food import/export and trading space JR & Son operates in, but with substantially greater scale and technology infrastructure.
• TreeHouse Foods: TreeHouse Foods is a major private-label food manufacturer with global sourcing capabilities across snacking, beverages, and grocery categories. It competes with JR & Son's private-label offering, though as a vertically integrated manufacturer rather than a pure broker.
• KeHE Distributors: KeHE is a major US specialty foodservice and retail distributor carrying ethnic, natural, and specialty grocery items sourced globally. It competes with JR & Son in supplying specialty and international food categories to distributors and retailers, but at much larger scale.
• Cargill: Cargill is one of the world's largest agricultural commodity traders and food ingredient suppliers, with operations across grains, seafood, and specialty ingredients. It competes broadly with JR & Son in cross-border food commodity trading, but at a vastly different scale and with vertically integrated supply chains.
• US Foods: US Foods is a top-tier US broadline foodservice distributor with significant private-label and specialty product offerings. It serves many of the same foodservice and retail customers JR & Son targets, but as part of a broader portfolio with national scale.

Direct peers

• BK Ingredients: BK Ingredients is a specialty food ingredient importer and distributor supplying dairy, grains, and other commodity ingredients to food manufacturers and distributors in North America. Its product mix and customer base overlap materially with JR & Son's bulk commodity and ingredient offerings.
• Atalanta Corporation: Atalanta is one of the largest privately held specialty food importers in the US, sourcing meat, cheese, seafood, and other grocery products from global suppliers for distribution to retailers and foodservice. It directly overlaps with JR & Son's importer/broker business model and multi-category specialty food sourcing.
• M. Tedesco & Sons: M. Tedesco & Sons is a multi-generational, family-owned food broker and importer of specialty grocery items including cheese, dairy, deli, and frozen foods. Its business model — multi-generational family ownership, import sourcing, and broadline specialty distribution — closely mirrors JR & Son.

Emerging players

• Tribe Açai: Tribe Açai is referenced on JR & Son's website and appears to be an affiliated consumer brand for açai products. While not a direct peer in commodity trading, it signals JR & Son's strategy of incubating proprietary consumer brands alongside its broker business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/jr-world-trading

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JR and Son World Trading