JUICY KITCHEN

What JUICY KITCHEN does

Juicy Kitchen is a privately-held, single-location neighborhood brunch cafe operating at 1506 N. Maple Road in Ann Arbor, Michigan. Founded in January 2013 by Susan and George Todoroff as a home-delivery meal concept that evolved into a storefront after customer demand, the business was sold in 2019 to former front-of-house manager Kelby Behan and her husband Aaron Ziola, who continue to operate it. The cafe serves breakfast and brunch built around locally-sourced, seasonal ingredients from a deep network of Michigan farms and artisans (including Tantre Farm, Miller Amish Chicken, Guernsey Farms Dairy, Kapnick's Orchard, and Crust Bakery), with menu options accommodating vegan, vegetarian, gluten-free, and allergy-sensitive diets.

The company's product surface spans in-person dine-in and takeout at the cafe, online pickup ordering via a Square storefront, physical and digital gift cards, event catering, and wholesale distribution of prepared foods and baked goods through roughly seven regional partner retailers and cafes (Argus Farm Stop, Roos Roast, Sparrow Market, Agricole Farm Stop, People's Food Co-op, Sweetwaters, and Cahoots Cafe). Its underlying technology stack is a Squarespace marketing website paired with Square's e-commerce and gift card platform; no proprietary software, mobile app, or AI/ML components are present in the disclosed data.

Revenue is generated through transaction-fee mechanics on cafe and pickup sales, wholesale billings to partner accounts, one-time gift card purchases (digital and physical), and event catering. Marketing is primarily organic: the website, Instagram, email, and word-of-mouth within the Ann Arbor community, amplified by the wholesale partner network. The cafe is currently completing restoration from a fire incident and is scheduled to reopen on July 22, with active hiring underway. The company is bootstrapped, employs seven people, has no disclosed funding, no parent entity, and no institutional investors.

Name

JUICY KITCHEN

Legal name

Juicy Kitchen

Website

https://juicykitchen-a2.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Juicy Kitchen is a privately-held, single-location brunch cafe in Ann Arbor, Michigan, serving locally-sourced, scratch-made breakfast and lunch to local residents, with supplemental wholesale, catering, online ordering, and gift card revenue streams across a regional partner network.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant / Breakfast and Brunch Cafe

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Breakfast & Brunch Fast Casual (THAFABAL)

Keywords

• Brunch cafe
• Healthy breakfast
• Farm-to-table dining
• Gluten-free menu
• Fresh juices smoothies

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. In-Person Dining: Revenue from customers dining at the cafe location in Ann Arbor, ordering from the menu of healthy brunch options, smoothies, and baked goods.
2. Online Ordering: Revenue from online orders placed through the Square site for pickup, including prepared foods and baked goods.
3. Wholesale Distribution: Revenue from supplying prepared foods and baked goods to partner retail locations including Argus Farm Stop, Sparrow Market, and People's Food Co-op.
4. Gift Cards: Revenue from both online gift cards (for online ordering) and physical gift cards sold in-person or via mail order.

Distribution channels4 records

Marketing channels3 records

Core offering

Juicy Kitchen is a neighborhood brunch cafe in Ann Arbor, Michigan that serves scratch-made, healthy comfort food for breakfast, brunch, and lunch. The cafe sources ingredients from local farms and accommodates dietary preferences including vegan, vegetarian, paleo, gluten-free, and dairy-free. It operates dine-in cafe service supported by online ordering, wholesale retail distribution, catering, and gift card sales.

Product overview

Juicy Kitchen is a single-location neighborhood brunch cafe in Ann Arbor, MI. The business operates as a unified restaurant offering in-person dining, with complementary digital services including online ordering via Square and digital/physical gift cards. Prepared foods and baked goods are also distributed wholesale through local partner retailers throughout Ann Arbor.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Cafe Dining

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor and core.

• Argus Farm StopminorChannel Partner/ Reseller/ DistributorArgus Farm Stop carries Juicy Kitchen's prepared foods and baked goods at both their Packard and Liberty locations, extending the brand's reach to local customers shopping at the farm stop.
• Roos RoastminorChannel Partner/ Reseller/ DistributorRoos Roast carries Juicy Kitchen products at both their Rosewood and Liberty locations. Roos Roast also serves as an ingredient supplier for Juicy Kitchen's coffee needs.
• Sparrow MarketminorChannel Partner/ Reseller/ DistributorSparrow Market distributes Juicy Kitchen's prepared foods and baked goods to their customers.
• Agricole Farm StopminorChannel Partner/ Reseller/ DistributorAgricole Farm Stop carries Juicy Kitchen's prepared foods and baked goods for local consumers.
• Carosello PastaminorChannel Partner/ Reseller/ DistributorLocal pasta producer partnered with Juicy Kitchen for product distribution in the Ann Arbor area.
• People's Food Co-opminorChannel Partner/ Reseller/ DistributorPeople's Food Co-op distributes Juicy Kitchen's prepared foods and baked goods to their cooperative members and shoppers.
• SweetwatersminorChannel Partner/ Reseller/ DistributorSweetwaters Cafe (Ypsilanti location) carries Juicy Kitchen's prepared foods and baked goods.
• Cahoots CafeminorChannel Partner/ Reseller/ DistributorCahoots Cafe distributes Juicy Kitchen's prepared foods and baked goods to their customers.
• Tantre FarmcoreOthersTantre Farm is a key local ingredient supplier for Juicy Kitchen, providing fresh produce sourced from their farm located right down the road.
• The BrineryminorOthersThe Brinery supplies fermented products and specialty ingredients to Juicy Kitchen for use in menu items.
• Crust BakeryminorOthersCrust Bakery provides baked goods and bread products as ingredients or finished goods for Juicy Kitchen.
• Miller Amish ChickencoreOthersMiller Amish Chicken supplies hormone-free, Amish-raised chicken to Juicy Kitchen as a key protein ingredient.
• Guernsey Farms DairyminorOthersGuernsey Farms Dairy provides locally sourced dairy products for use in Juicy Kitchen's menu items and baked goods.
• John Cross FisheriesminorOthersJohn Cross Fisheries supplies fresh local fish to Juicy Kitchen for seasonal menu offerings.
• Goetz FarmminorOthersGoetz Farm provides greenhouse produce and fresh vegetables to Juicy Kitchen.
• Vestergaard FarmsminorOthersVestergaard Farms supplies fresh produce to Juicy Kitchen as part of their local sourcing commitment.
• Funky Fungi Mushroom CoffeeminorOthersFunky Fungi provides mushroom-based coffee and related products to Juicy Kitchen for specialty beverage offerings.
• We the People Opportunity FarmminorOthersWe the People Opportunity Farm supplies fresh produce and ingredients to Juicy Kitchen as part of their local farm sourcing network.
• Kapnick's OrchardminorOthersKapnick's Orchard provides seasonal fruits to Juicy Kitchen for use in smoothies, baked goods, and menu items.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Zingerman's: Ann Arbor-based food business group (deli, bakery, roadhouse) with locally sourced, artisanal, scratch-made positioning. Comparable as a same-city, food-credibility-led brand and as a potential local collaboration or wholesale partner within Ann Arbor.

Direct peers

• Snooze, an A.M. Eatery: Multi-unit brunch restaurant concept with creative breakfast and lunch menu, dietary-inclusive options, and a community/seasonal sourcing ethos. Closely comparable in brunch focus, dietary-accommodation positioning, and scratch cooking philosophy.
• First Watch: National daytime cafe chain focused on breakfast, brunch, and lunch with farm-fresh positioning. Directly comparable to Juicy Kitchen in menu category (brunch), customer occasion, and farm-to-table sourcing story, though at vastly larger scale.
• Another Broken Egg Cafe: Franchised brunch chain offering upscale breakfast, brunch, and lunch fare with strong local-market real estate play. Comparable in daypart (brunch/breakfast) and casual-yet-quality positioning, though operating through franchise model.
• Eggspectation: Brunch and breakfast restaurant concept with full breakfast/brunch menu, made-to-order preparation, and dietary-inclusive offerings. Closely comparable in daypart, scratch cooking, and brunch occasion targeting.
• The Original Pancake House: Long-established breakfast and brunch chain with scratch-made menu and family-friendly positioning. Directly comparable in daypart, menu approach (from-scratch, high-quality breakfast/brunch), and neighborhood cafe atmosphere.

Broad incumbents

• Le Pain Quotidien: Bakery-cafe chain emphasizing organic, locally sourced, scratch-prepared breakfast and lunch fare with strong dietary-inclusion menu. Highly comparable in farm-to-table, dietary-accommodation positioning, though at international chain scale.
• True Food Kitchen: Health-forward restaurant chain emphasizing fresh, seasonal, allergy-friendly menu items. Comparable in dietary-restriction accommodation, seasonal sourcing, and health-conscious customer positioning, though operating at national chain scale.
• Sweetgreen: National fast-casual chain focused on healthy, seasonal, locally sourced menu items. Comparable in locally sourced, health-forward, restricted-diet positioning and counter-service cafe model, though centered on salads/bowls rather than brunch.
• Corner Bakery Cafe: Multi-unit cafe bakery concept serving breakfast, lunch, and baked goods with multiple dayparts. Comparable in combining cafe dining with wholesale/retail baked goods, though operating at chain scale with broader menu.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/juicy-kitchen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUICY KITCHEN