Julie Johnson Consulting B.V.

What Julie Johnson Consulting B.V. does

Julie Johnson Consulting B.V. is a Netherlands-headquartered executive coaching and leadership development consultancy founded in 1995 by Julie Johnson, an ICF Master Certified Coach and EMBA faculty member at Rotterdam School of Management, Erasmus University. The firm delivers Executive Coaching, Coaching Program for Leaders, Feedback Program for Teams, Team Coaching, Group Coaching, Coaching Supervision, Hogan Team Alignment Experience, the Global Coaching Platform, and psychometric Assessments, all built around a proprietary coaching and feedback framework developed by the founder over a 30+ year career.

Underlying service delivery is human-led rather than technology-led: a curated network of 100+ certified professional coaches spanning five continents, most multilingual with multi-country lived experience, executes engagements while a core team of approximately nine employees manages operations, scheduling, accounts, and project management. The firm integrates globally recognized assessment instruments, including the full Hogan Suite (HPI, HDS, MVPI), MBTI, and 360° feedback tools, and its coaches hold credentials from ICF, APECS, CPEC, CTI, EMCC, and the Coaching Supervision Academy. No AI/ML capabilities, software platform, or technology IP beyond the proprietary framework are referenced.

The business model is direct enterprise services sold to Fortune 500 and global organizations through relationship-based business development, with pricing quote-based and engagements structured as multi-year contracts. Named clients include ABN AMRO, Nike, ING, Rabobank, Unilever, L'Oréal, RBS, Deloitte, Accenture, Adyen, Heineken, Philips, Shell, KLM, Sandvik, Ahold, AXA, PwC, Tommy Hilfiger, PVH, Maersk, Cargill, and AkzoNobel, with stated delivery across 50+ countries and 6 continents. The company is privately held by the founder, has no external investment, no funding rounds, no acquisitions, and no public revenue disclosure.

Name

Julie Johnson Consulting B.V.

Legal name

Julie Johnson Consulting B.V.

Website

https://julie-johnson-consulting.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Julie Johnson Consulting B.V. is a Netherlands-based executive coaching and leadership development consultancy that delivers bespoke coaching, leadership programs, team coaching, and assessments to Fortune 500 and global enterprises through a curated network of 100+ certified coaches across five continents.

Ownership category

akta.pro rank

Product category

Executive Coaching & Leadership Development Consulting

NAICS

Professional and Management Development Training (611430), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

akta.pro secondary industries

Coaching, Mentoring & Facilitation Services (BPACANAI), High-Potential & Succession Coaching (EDABANAC)

Keywords

• Executive coaching services
• Leadership development programs
• Team coaching services
• Psychometric assessments
• Coaching supervision

Headquarters

HQ city

Netherlands

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Executive Coaching: One-on-one coaching engagements for senior leaders, typically delivered over multiple sessions with certified executive coaches
2. Leadership Development Programs: Structured programs such as Coaching Program for Leaders (27-32.5 hours over 6-12 months) and Feedback Program for Teams (15 hours over 4-6 months)
3. Team Coaching: Coaching engagements for intact teams to improve dynamics, decision-making, and performance
4. Global Coaching Network & Platform: Managed network of executive coaches for organizations with global leadership development needs, including platform design and administration
5. Coaching Supervision: Supervision services to improve quality of coaching delivered by internal coaches within organizations
6. Assessments: Psychometric assessments including Hogan Suite, MBTI, 360° feedback instruments integrated into coaching engagements

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Julie Johnson Consulting B.V. provides executive coaching, leadership development programs, team coaching, coaching supervision, and psychometric assessments to senior leaders and global enterprises. Services are delivered through a curated network of 100+ certified coaches spanning five continents using a proprietary coaching and feedback framework combined with globally recognized assessment instruments including the Hogan Suite, MBTI, and 360° feedback tools. Programs are customized per client and span individual one-on-one coaching through organization-wide coaching governance frameworks.

Product overview

Julie Johnson Consulting B.V. is a leadership development and coaching consultancy offering a comprehensive portfolio of human-centered coaching services. The company provides Executive Coaching, Coaching Program for Leaders, Team Coaching, Coaching Supervision, Global Coaching Platform, Global Coaching Network, Assessments, Leadership Programs, Group Coaching, Feedback Program for Teams, C-Suite Services, and Hogan Team Alignment Experience. These services are delivered through a network of 100+ qualified coaches across five continents. The company utilizes proprietary coaching frameworks and integrates internationally recognized assessment tools including the Hogan Suite, MBTI, and various 360° feedback instruments. The offerings range from individual one-on-one coaching to organization-wide coaching infrastructure development.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Coaching One-on-one coaching services for senior leaders and executives to develop leadership skills, achieve career goals, and improve professional performance.
• Coaching Program for Leaders (Leader as Coach) A 6-12 month leadership development program spanning 27-32.5 hours with 2-5 modules, combining blended learning with group and individual coaching to develop coaching leadership skills.
• Team Coaching Coaching services for intact teams to improve collaboration, communication, decision-making, and overall team performance.
• Coaching Supervision Supervision services for professional coaches to enhance coaching quality, reflection, and continued development.
• Global Coaching Platform Strategic approach to establishing organization-wide coaching governance, including common coaching definitions, philosophy, models, and governance frameworks.
• Global Coaching Network

Quantifiable outcome

• Executive coaching can produce up to 500+% ROI
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• International Coach Federation (ICF)coreOthersICF membership and credentialing support. Julie Johnson holds ICF Master Certified Coach (MCC) credential. Company displays ICF logo on website indicating active membership.
• Hogan AssessmentscoreTechnology or IntegrationJJC coaches are certified in the full Hogan Suite including HPI, HDS, and MVPI. Company is a co-facilitator for Hogan certification workshops. Hogan assessments are a core component of many coaching engagements.
• Rotterdam School of Management, Erasmus UniversityminorStrategic or Co-development PartnerJulie Johnson teaches leadership at the Executive MBA program, contributing to academic leadership development curriculum.
• Coaching Supervision AcademycoreOthersJJC displays certification from Coaching Supervision Academy, indicating team coaches hold supervision qualifications from this institution.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RHR International: RHR International is a global executive coaching and leadership development firm specializing in C-suite and senior executive coaching. Highly comparable to JJC: boutique focus, senior-executive clientele, customized coaching engagements, and Fortune 500 multinational roster.
• Center for Creative Leadership (CCL): CCL is a globally recognized leadership development research and education provider offering executive coaching, leadership programs, and 360 feedback. Directly comparable to JJC's coaching-for-leaders programs and team feedback offerings, with a similar Fortune 500 enterprise customer profile.
• Egon Zehnder: Egon Zehnder is a global executive search and leadership advisory firm with a substantial executive coaching and leadership development practice. Comparable to JJC through its senior-executive coaching focus, European heritage, and Fortune 500 multinational client base.
• Development Dimensions International (DDI): DDI is a global leadership development firm specializing in leadership assessment, training, and executive coaching for Fortune 500 clients. Comparable to JJC through its enterprise-focused leadership development programs and behavioral change methodology.
• Blanchard (The Ken Blanchard Companies): Blanchard is a global leadership development company offering leadership training, coaching, and customized enterprise programs. Comparable to JJC's coaching and leadership program offerings with a similar Fortune 500 enterprise focus.

Emerging players

• CoachHub: CoachHub is a digital-first coaching platform that matches employees with certified coaches globally. Comparable to JJC's global coach network model and enterprise clientele, but leverages technology and AI for scalable, lower-cost delivery — a direct disruptive peer.
• BetterUp: BetterUp is an AI-powered coaching and mental health platform serving enterprise clients globally. Comparable to JJC's enterprise coaching target market, though BetterUp competes on scale, technology, and pricing rather than bespoke boutique service.

Broad incumbents

• Heidrick & Struggles: Heidrick & Struggles is a large global executive search and leadership consulting firm with a dedicated Heidrick Consulting practice for leadership assessment, coaching, and team development. Comparable in coaching content and enterprise client base, though much larger and broader in scope.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with a substantial leadership development, coaching, and assessment practice. Comparable to JJC in coaching and assessment offerings, but operates at a much larger scale with proprietary assessment IP and broader service breadth.
• FranklinCovey: FranklinCovey is a global leadership and organizational performance company offering leadership development programs, coaching, and training to enterprises. Comparable in enterprise leadership development and coaching, with broader scale and standardized curriculum.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jjcbv

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Julie Johnson Consulting B.V.