Jungle Love Festival

What Jungle Love Festival does

Jungle Love Festival is an annual three-day camping music and arts festival held in Jimna, Queensland, Australia, approximately 1 hour 50 minutes from Brisbane and the Sunshine Coast. Founded in 2014 by Raymond Williams and Lincoln Savage (who departed in 2019 to start Yonder Festival), the festival operates as a Not For Profit entity under Jungle Events Ltd, with all surplus reinvested into the festival and community rather than distributed as profit. The event targets adults aged 18+ (with supervised children up to 14 permitted) seeking a community-focused, multi-disciplinary experience combining live music, electronic theme camps (Love Camp, Boom Boom Sound System, Renegade Playground, Dreamland), an improvisational jam stage (Jambala), workshops, performance art (cabaret, comedy, aerial acrobatics), visual arts installations, and on-site experiences including Rainbow Bikes, creek swimming, and Fancy Dress Saturday.

The core product is a single annual festival with multiple integrated experience pillars, complemented by a small set of revenue-generating add-ons including luxury glamping bell tent packages, food vendor and market stall fees prioritized for locally-sourced and handmade goods, merchandise sold through a dedicated online shop, and Jungle Event Hire, a separate B2B event hire service under Jungle Events Ltd. The festival uses authorized ticketing agents Humanitix and Tixel (with anti-scalping measures) and accepts BYO alcohol with no glass permitted. Marketing is community-driven through social media, email newsletter, and an open application process for musicians, performers, vendors, workshop facilitators, and volunteer media crew. The organization has ~8 employees and has experienced several operational disruptions (COVID-19 cancellation in 2020, flooding and site relocation in 2022), and is currently in a hibernation period with The Partici-party (April 2024) operating as a companion event.

The business model is a hybrid consumer festival with five revenue streams: ticket sales (one-time), glamping packages (one-time), vendor fees (transactional), merchandise (hardware/product sales), and event hire (professional services). The Not For Profit structure and explicit refusal of major corporate sponsorship are core positioning choices intended to preserve authenticity and community trust, while the move to a hibernation/partici-party hybrid model in 2024 represents an attempt to maintain year-round community engagement.

Name

Jungle Love Festival

Legal name

Jungle Events Ltd

Website

https://junglelovefestival.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Jungle Love Festival is an annual three-day camping music and arts festival in Jimna, Queensland, operated as a Not For Profit by Jungle Events Ltd, serving adults and families seeking a community-focused music, performance, and visual arts experience.

Ownership category

akta.pro rank

Product category

Music Festivals

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Arts, Entertainment, and Recreation (71), All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Music festival events
• Camping festival experiences
• Live music festivals
• Community arts festivals
• Multiday music events

Headquarters

HQ city

Jimna

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Ticket Sales: Primary revenue stream from festival tickets sold through authorized ticketing agents Humanitix and Tixel. Includes adult tickets, child tickets, and vehicle passes.
2. Glamping Packages: Luxury bell tent accommodations available for hire, including setup and pack-down services. Packages include flooring, lanterns, beds with linens, towels, and basic decor.
3. Vendor Fees: Food vendors and market stall operators pay fees to operate at the festival. Priority given to vendors using locally-sourced, sustainable produce and handmade/repurposed goods.
4. Merchandise Sales: Festival merchandise sold through the online shop to support the festival.
5. Event Hire: Jungle Events Ltd offers event hire services under the Jungle Event Hire brand for additional revenue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Jungle Love Festival operates an annual three-day camping music and arts festival at Lot 2 Sunday Creek Road, Jimna, Queensland, featuring live music, electronic theme camps, workshops, cabaret/comedy/aerial performance, visual arts installations, and the improvisational Jambala jam stage. The core offering is sold as tickets via Humanitix and Tixel, with ancillary paid offerings including luxury glamping bell tent packages, online merchandise, and a separate event hire service (Jungle Event Hire). The festival transitioned to Not For Profit status in 2021, with any surplus reinvested into the festival and community.

Product overview

Jungle Love Festival is an annual three-day camping festival held in Jimna, Queensland, operating as a single unified event product with multiple integrated experience offerings. The core festival features live music performances, electronic theme camps (Love Camp, Boom Boom Sound System, Renegade Playground, Dreamland), improvisational jam stage (Jambala), workshops, performances (cabaret, comedy, aerial acrobatics), visual arts installations, and experiential activities (Rainbow Bikes, creek swimming, Fancy Dress Saturday). Accommodations include glamping bell tent packages as a premium add-on. Related services include food vendor/market stall applications, media applications for content creators, and accessible camping options. During festival hibernation periods, The Partici-party serves as an alternative event offering. The festival operates as a not-for-profit entity (Jungle Events Ltd) with no major corporate sponsorship.

Differentiator

Problem solved

Functional benefit

Products and services

• Jungle Love Festival Annual three-day camping music and arts festival held in Jimna, Queensland, featuring live music, electronic theme camps, workshops, performances, visual arts, and community experiences, sold via tickets through Humanitix and Tixel.
• The Partici-party Companion event created as a replacement for Jungle Love Festival during its hibernation period, held April 12-13, 2024 in Jimna, QLD, formerly operating as The Jungle Love Camp Out.
• Glamping Packages Premium luxury glamping bell tent accommodation with 5m tents featuring flooring, lighting, double or single bed options with mattresses, pillows, blankets, linen, towels, chairs, and decor; sleeps up to four people and requires a 20% non-refundable deposit.
• Festival Merchandise Online merchandise store (shop.junglelovefestival.com.au) selling festival-branded merchandise to financially support the festival.
• Jungle Event Hire Event hire services offered by Jungle Events Ltd under the Jungle Event Hire brand (jungleeventhire.com.au), providing additional revenue beyond the festival itself.
• Music Artist Applications Open application portal for musicians and bands to apply to perform at Jungle Love Festival, with curation based on quality and vibe rather than popularity.
• Food Vendor and Market Stall Applications Paid application process for food vendors and market stall operators to participate at the festival, with priority given to locally-sourced sustainable produce and handmade or repurposed goods.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Kabi Kabi PeoplecoreOthersTraditional Custodians of the Country upon which the festival takes place. The festival acknowledges and honors their Ancestors and Elders.
• Jagera and Turrbal PeoplesminorOthersTraditional Custodians of the Country upon which the organizers live, learn and work. Acknowledged with respect.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Let Them Eat Cake: A boutique one-day electronic music festival held in regional NSW. Comparable as a small, design-forward, electronic-music-focused Australian event targeting a similar festival-going demographic.
• Yonder Festival: Founded by Jungle Love's ex-co-founder Lincoln Savage in 2019, Yonder is a boutique camping festival held on the same former Jungle Love weekend. It is the most directly comparable peer, sharing the same community ethos and competing for the same Queensland festival audience.
• Woodford Folk Festival: One of Australia's largest and longest-running folk and arts community festivals, also held in Queensland. It is a not-for-profit organization offering camping, music, workshops, and performance programming that closely parallels Jungle Love's offering at larger scale.
• Pitch Music & Arts: A boutique Australian electronic music and arts festival held in regional Victoria. Comparable as a small-scale, design-led festival targeting a similar electronic music enthusiast and arts-focused audience in a remote outdoor setting.
• Strawberry Fields: A boutique Victorian camping festival emphasizing electronic music, immersive arts, and a tight community atmosphere. Comparable in target audience (electronic music enthusiasts) and small-scale, curated positioning versus mainstream festivals.
• Rainbow Serpent Festival: A long-running Australian boutique camping festival with a strong community, electronic music, and visual arts focus — directly mirroring Jungle Love's positioning. Comparable in scale, ethos, and audience targeting as a values-driven, anti-corporate alternative festival.
• Festival of the Sun: A small, boutique independent festival in NSW with a strong anti-corporate ethos and curated music lineup. Comparable in scale, philosophy, and target audience of community-focused festival-goers.

Broad incumbents

• Falls Festival: A long-running multi-day Australian music festival with camping. Comparable in core offering (multi-day camping festival) but operates as a large-scale commercial incumbent with corporate sponsorships, contrasting with Jungle Love's NFP model.
• Splendour in the Grass: Australia's largest boutique-style multi-genre camping festival held in Byron Bay. Comparable as a camping music festival targeting Australian adults, but operates at much larger commercial scale and with corporate sponsorships — representing the commercial mainstream that Jungle Love deliberately avoids.

Emerging players

• Secret Solstice: An emerging boutique camping festival concept targeting similar values-driven, community-oriented music audiences. Comparable in ethos of curated, small-scale festival experiences that prioritize atmosphere and community over commercial scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jungle-love-festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jungle Love Festival