JUNO the bakery
JUNO the bakery is a family-run artisanal bakery founded in 2017 in Copenhagen's Østerbro, serving individual consumers with daily handmade Scandinavian baked goods, Danish butter cookies via pickup-only webshop, and an internationally shipped cookbook.
- Company typePrivate
- Founded2017
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What JUNO the bakery does
JUNO the bakery is an independent, family-run artisanal bakery founded in 2017 in Copenhagen's Østerbro neighborhood, operating from a single storefront at Århusgade 48. The company produces traditional Scandinavian baked goods by hand throughout the day, including cardamom buns, vanilla buns, lemon cake, pistachio croissants, milk slices, sourdough rolls, Danish rye bread, and Danish butter cookies, with ingredients sourced from nearby farmers using organic practices and historical grain varieties.
The business operates a direct-to-consumer model with three revenue streams: physical retail bakery sales, a webshop for Danish butter cookies (pickup-only from the Copenhagen store), and a 2024 cookbook ('JUNO THE BAKERY - crafted in Copenhagen') priced at 350 DKK with international shipping. A digital gift card program is offered through a third-party platform (order.lifepeaks.dk). The company is a private Danish ApS (CVR 38691236) with 16 employees, no disclosed funding, no parent company, no subsidiaries, and no multi-location footprint. Marketing is conducted through organic Instagram, email newsletter, and word-of-mouth, with no paid acquisition infrastructure described.
Operationally, JUNO is GDPR-compliant and subject to Danish Veterinary and Food Administration inspection (findsmiley.dk/949970). The customer base is entirely individual consumers — both local Copenhagen residents purchasing daily bread and pastries, and broader consumer/aficionado segments buying cookies or the cookbook as gifts or personal consumption. The competitive positioning is built on craft quality, ingredient provenance, and brand storytelling rather than scale, technology, or price.
JUNO the bakery firmographics
Firmographics- Name
- JUNO the bakery
- Legal name
- Juno the Bakery ApS
- Website
- https://junothebakery.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JUNO the bakery is a family-run artisanal bakery founded in 2017 in Copenhagen's Østerbro, serving individual consumers with daily handmade Scandinavian baked goods, Danish butter cookies via pickup-only webshop, and an internationally shipped cookbook.
- Ownership category
- akta.pro rank
JUNO the bakery industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Online Bakery & Desserts Delivery (CRAHAIAK)
Keywords
Where JUNO the bakery is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
JUNO the bakery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Physical bakery sales: Direct sales of freshly baked breads, pastries, buns, and other baked goods at the physical storefront in Copenhagen.
- Webshop cookie orders: Online sales of Danish butter cookies (Classic Selection, Havresmåkager, Vaniljekranse, Shortbread) with pickup-only delivery from the bakery.
- Cookbook sales: Sale of the 'JUNO THE BAKERY - crafted in Copenhagen' cookbook priced at 350 DKK, available in Danish and English with international shipping.
- Gift cards: Digital gift cards sold through a third-party platform (order.lifepeaks.dk/juno-the-bakery).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Juno Cookbook - 350 DKK |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
JUNO the bakery product offering
Product offeringCore offering
JUNO the bakery manufactures and sells handcrafted Scandinavian artisan baked goods — including daily-fresh breads, pastries, cardamom buns, vanilla buns, lemon cake, pistachio croissants, milk slices, sourdough rolls, and Danish rye bread — from its physical storefront in Copenhagen's Østerbro neighbourhood. The bakery also sells Danish butter cookies (Classic Selection, Havresmåkager, Vaniljekranse, Shortbread) via a pickup-only webshop and a published cookbook ("JUNO THE BAKERY - crafted in Copenhagen") shipped internationally. All products are handmade throughout the day using traditional techniques and organic ingredients sourced from nearby farmers.
Product overview
JUNO the bakery is an artisanal bakery founded in 2017 in Copenhagen's Østerbro neighbourhood, operating as a family-run, independent business. The company offers three main product lines: handcrafted Danish Butter Cookies (including Classic Selection, Havresmåkager, Vaniljekranse, and Shortbread available in tins and tubes), the Juno Book cookbook featuring recipes and photography from the bakery, and daily fresh artisan bakery products (cardamom buns, vanilla buns, lemon cake, pistachio croissants, sourdough rolls, Danish rye bread). All products emphasize traditional Scandinavian baking techniques with ingredients sourced from nearby organic farmers.
Differentiator
Problem solved
Functional benefit
Products and services
- Danish Butter Cookies
- Juno Book - Crafted in Copenhagen
- Artisan Bakery Products
- Gift Cards
Companies that use JUNO the bakery
Customer profileSegments2 records
Ideal customer profiles2 records
JUNO the bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JUNO the bakery partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
JUNO the bakery competitors and assessment
Company assessmentDirect peers
- Dominique Ansel Bakery: New York and London artisan bakery known for viennoiserie and signature packaged goods. Comparable to JUNO in lamination expertise, branded retail packaged cookies, and cookbook publishing.
- Hart Bageri: Copenhagen-based artisan bakery founded by former Noma pastry chef Richard Hart. Comparable to JUNO as a premium Scandinavian craft bakery with a flagship storefront, branded packaged goods, and a strong design-led brand.
- Andersen & Maillard: Copenhagen-based artisan bakery and café serving handcrafted breads, pastries, and viennoiserie. Comparable to JUNO as a single or few-location Copenhagen craft bakery with traditional techniques and a premium positioning.
- Mirabelle Bakery: Independent Copenhagen-area neighborhood bakery offering fresh breads, pastries, and seasonal items. Comparable to JUNO as a small-scale, handcrafted Scandinavian bakery serving a local premium clientele.
- Tartine Bakery: Iconic San Francisco artisan bakery known for sourdough breads and laminated pastries, with a published cookbook. Comparable to JUNO in single-origin craft positioning, laminated viennoiserie expertise, and cookbook-as-IP extension.
- Emmett's Café: London-based independent café and bakery focused on seasonal, locally-sourced artisan baking. Comparable to JUNO in single-location craft bakery model, ingredient-led menu, and premium neighborhood positioning.
- Meyers (Bælg & Bær): Danish artisan food brand and bakery founded by Claus Meyer, focused on organic, locally-sourced ingredients. Comparable to JUNO in ingredient philosophy, Scandinavian artisan positioning, and Copenhagen retail presence.
- Bæst: Copenhagen artisan bakery, pizzeria, and natural wine bar in Christianshavn focused on organic sourdough and seasonal Scandinavian baking. Comparable to JUNO in organic, seasonal Scandinavian craft-bakery positioning.
- Brød (Copenhagen): Small Copenhagen artisan sourdough bakery. Comparable to JUNO in single-location craft model, traditional Scandinavian baking techniques, and organic ingredient sourcing.
Broad incumbents
- Lagkagehuset: Denmark's largest bakery chain with dozens of locations across Scandinavia. Comparable to JUNO in product mix (breads, pastries, cakes) and Copenhagen presence, but operates at chain scale rather than single-store artisan format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
JUNO the bakery social profiles
Digital presenceJUNO the bakery compliance and trust
Trust signalCompliance2 records
JUNO the bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
JUNO the bakery leadership team
Management profileNumber of profiles
JUNO the bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JUNO the bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JUNO the bakery
What does JUNO the bakery do?
JUNO the bakery manufactures and sells handcrafted Scandinavian artisan baked goods — including daily-fresh breads, pastries, cardamom buns, vanilla buns, lemon cake, pistachio croissants, milk slices, sourdough rolls, and Danish rye bread — from its physical storefront in Copenhagen's Østerbro neighbourhood. The bakery also sells Danish butter cookies (Classic Selection, Havresmåkager, Vaniljekranse, Shortbread) via a pickup-only webshop and a published cookbook ("JUNO THE BAKERY - crafted in Copenhagen") shipped internationally. All products are handmade throughout the day using traditional techniques and organic ingredients sourced from nearby farmers.
Is JUNO the bakery a public or private company?
JUNO the bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JUNO the bakery founded?
JUNO the bakery was founded in 2017. It employs 11 to 50 people.
Where is JUNO the bakery based?
JUNO the bakery is headquartered in Copenhagen, Denmark, in the Europe region.
How does JUNO the bakery make money?
Four revenue lines are on record. Physical bakery sales are the primary driver. The others are webshop cookie orders, cookbook sales and gift cards.
Who are JUNO the bakery's main competitors?
Direct peers on record are Dominique Ansel Bakery, Hart Bageri, Andersen & Maillard, Mirabelle Bakery, Tartine Bakery, Emmett's Café, Meyers (Bælg & Bær), Bæst and Brød (Copenhagen). Lagkagehuset is listed as a broad incumbent.
Does JUNO the bakery have an API?
No public API is recorded for JUNO the bakery.
What industry is JUNO the bakery in?
JUNO the bakery's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused). Its NAICS code is 311811 and its SIC code is 2050.