Hart Bageri

What Hart Bageri does

Hart Bageri is a privately held, Copenhagen-based artisan bakery operating 12 retail storefronts across the metropolitan area, including locations in Carlsberg Byen, Frederiksberg, Gammel Mønt, Holmen, Islands Brygge, Istedgade, Kødbyen, Marmorkirken, Ravnsborggade, Refshalevej, Stefansgade, and Østerbro. The business serves individual consumers seeking high-quality sourdough breads, pastries, cakes, and savory items, and operates a direct-to-consumer model with no disclosed B2B or wholesale channels.

The core product is signature sourdough baking using traditional methods and carefully sourced premium ingredients: French and Italian wheat flours, French grey sea salt, Isigny Sainte-Mere Grand Cru butter from France, organic Øllingegaard cream butter, aged havarti from Them Mejeri, and 70% Tuma Yellow Xoco chocolate from Nicaragua. The menu spans naturally leavened 100% rye loaves, signature City Loaf sourdough, laminated croissants, pain au chocolat, cardamom croissants, spandauer, chocolate cake, and a custom pork-and-fennel sausage roll co-developed with supplier Barr. Hart Bageri also retails curated groceries (butter, jam, coffee, spring water, craft sodas) under its own roof, functioning as a small specialty food retailer alongside the bakery.

Revenue is generated entirely through unit-priced, pay-as-you-go sales — either walk-in at one of the 12 locations or via an online ordering platform (hartbageri.com/order) where customers select a pickup location and time slot. Prices range from DKK 16 for a basic sourdough bun to DKK 225 for a chocolate cake. Delivery has been paused indefinitely, concentrating all fulfillment on physical storefronts and online pickup. The company displays a Danish Food Authority inspection certification, operates an active careers page via Teamtailor, and runs a gift card program through a third-party platform (Lifepeaks). No funding rounds, headcount figures, ownership disclosures, or revenue figures are present in the source data.

Name

Hart Bageri

Legal name

Hart Bageri

Website

https://hartbageri.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hart Bageri is a Copenhagen-based artisan bakery operating 12 retail locations across the city, selling signature sourdough breads, pastries, and specialty baked goods made from premium European ingredients directly to individual consumers via in-store purchase and online-order pickup.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

Keywords

• Artisan bakery
• Sourdough bread
• Viennoiserie pastries
• Specialty coffee
• Baked goods retail

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure

Revenue model

1. Retail Bakery Sales: Direct sales of freshly baked goods including bread, pastries, cakes, and savory items through 12 physical bakery locations in Copenhagen. Customers can also order online for pickup.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hart Bageri is a Copenhagen-based artisan bakery chain operating 12 retail locations. It produces and sells naturally leavened sourdough breads, viennoiserie pastries (such as croissants and cardamom buns), cakes, savory baked items, specialty coffee and beverages, and a curated selection of pantry groceries. Customers can also place pre-orders online for in-store pickup.

Product overview

Hart Bageri is a Copenhagen-based artisan bakery operating 12 locations throughout the city. The business offers a unified online ordering platform (hartbageri.com/order) where customers can browse and purchase baked goods, beverages, and specialty grocery items for pickup at their chosen location. The product portfolio includes signature sourdough breads (City Loaf, Sesame City Loaf, Everyday Rye, Superseed), artisan pastries (Croissant, Pain au Chocolat, Cardamom Croissant, Spandauer), specialty cakes (Chocolate Cake), savory items (Sausage Roll, Bun with butter and cheese), beverages (Prolog Coffee, teas, sodas, waters, Cocio, Fritz Cola), and groceries (butter from Øllingegaard, jam from London Borough of Jam). The bakery emphasizes traditional baking methods using high-quality ingredients including Isigny Sainte-Mere butter, organic cream, and specialty chocolates.

Differentiator

Problem solved

Functional benefit

Products and services

• Sourdough Breads Naturally leavened, long-fermented sourdough breads produced in-house and sold by weight or unit at Hart Bageri's 12 Copenhagen retail locations and via online pre-order for pickup. Targeted at individual consumers seeking fresh, craft-quality daily bread.
• Viennoiserie Pastries Hand-laminated viennoiserie products such as croissants and cardamom buns, prepared in-house using traditional lamination methods. Sold individually across Hart Bageri's 12 Copenhagen bakeries and via online pre-order for pickup, targeting individual consumers seeking premium morning pastries.
• Cakes In-house baked cakes sold whole or by slice at Hart Bageri retail locations. Targeted at individual consumers and small gatherings seeking premium craft cakes.
• Savory Baked Items Savory baked items produced and sold in-house at Hart Bageri storefronts, complementing the bread and pastry range for individual customers seeking meal or snack options.
• Specialty Coffee and Beverages Espresso-based specialty coffee and other beverages served in-store at Hart Bageri locations, paired with the bakery range for individual walk-in and pre-order customers.
• Pantry Groceries Curated selection of pantry groceries (such as spreads, oils, and dry goods) retailed alongside fresh baked goods at Hart Bageri storefronts, for individual consumers seeking complementary pantry items.
• Online Pre-Order and Pickup Online ordering service allowing individual customers to pre-order bakery products for in-store pickup at Hart Bageri locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor.

• BarrminorOthersBarr developed a custom pork and fennel sausage recipe specifically for Hart Bageri. These sausages are used in the Sausage Roll product, wrapped in croissant dough and finished with a spice mix.
• Isigny Sainte-MereminorOthersFrench dairy cooperative providing 'Grand Cru' butter for croissants. Isigny Sainte-Mere butter is made from French Isigny milk, known for mineral salts and depth of flavour from slow maturation.
• Tuma Yellow Xoco (Nicaragua)minorOthersProvides 70% dark chocolate used in the Chocolate Cake product, filled with whipped milk chocolate ganache.
• ØllingegaardminorOthersDanish supplier providing old-fashioned Danish butter made from organic cream.
• Them MejeriminorOthersProvides aged havarti cheese used in the Bun with butter and cheese product.
• Postevand.dkminorOthersSpring water supplier focusing on groundwater protection by donating money for tree planting in Denmark.
• London Borough of JamminorOthersUK-based jam producer providing seasonal jam flavors for sale at Hart Bageri.
• Ebeltoft Farm BreweryminorOthersDanish craft beverage producer providing flavored sodas including rhubarb, raspberry, and ginger & lemon varieties.
• Prolog CoffeeminorOthersCoffee supplier whose products are stored in protective ventilating packaging that allows oxygen to escape while maintaining freshness.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Meyers Bageri: Copenhagen-based artisan bakery chain founded by Claus Meyer with multiple retail locations and a focus on high-quality, traditional baking — directly comparable to Hart Bageri's concept, footprint, and premium positioning.
• Juno the Bakery: Copenhagen artisan bakery operating a small chain of storefronts with a similar emphasis on sourdough, quality ingredients, and direct-to-consumer retail — comparable in scale and customer profile to Hart Bageri.
• Emmerys: Danish organic bakery chain operating retail locations across Denmark — directly comparable as a multi-store retail bakery brand serving the same Danish consumer segment.
• Lagkagehuset: Large Danish bakery-café chain with multiple Copenhagen and broader Denmark locations selling bread, pastries, and coffee — comparable business model and product mix, though at higher volume and broader geographic reach.
• Tartine Bakery: Iconic San Francisco artisan bakery founded by the same baker associated with Hart Bageri, with a globally recognized brand around sourdough and pastries — the closest conceptual and craft counterpart internationally.
• Det Rene Brød: Danish organic bakery chain with multiple retail locations in Denmark — directly comparable as a multi-store retail bakery serving health-conscious Danish consumers.
• Sankt Peders Bageri: Historic Copenhagen bakery with long-standing retail presence and a traditional artisan positioning — comparable to Hart Bageri's craft-baking, walk-in retail model in the same local market.

Broad incumbents

• Paris Baguette: Global bakery-café chain with thousands of locations selling breads, pastries, cakes, and beverages — comparable product categories and bakery-café format, though at industrial scale with broader mass-market positioning.
• Le Pain Quotidien: International bakery-café chain offering artisan bread, pastries, and coffee in a sit-down format — comparable product mix and café-bakery model, but at much larger scale and broader geographic footprint.

Emerging players

• Mirabelle Bakery: Smaller Copenhagen-based artisan bakery with a focus on high-quality craft baking — comparable in craft positioning and target customer, though at a smaller single-store or limited-store scale than Hart Bageri.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hartbakery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hart Bageri