What Just For You Day Spa does

Just For You Day Spa & Wellness is a privately held, family-owned luxury day spa operator founded in 2006 by Jess Tetu in Saskatoon, Saskatchewan. The company runs five physical storefronts across Western Canada — two in Saskatoon (33rd & Quebec, 8th & Campbell), plus Lloydminster, Regina, and Calgary — offering a comprehensive menu of massage therapy, facials, body wraps and scrubs, manicures and pedicures, hydrotherapy, waxing and tinting, and physician-directed medical esthetics (Botox/Dysport, hyaluronic acid fillers, SkinPen microneedling, VAMP PDRN serum). Services are delivered by Registered Massage Therapists and estheticians, with medical procedures performed under physician supervision (Dr. Keara Minish). Distribution is direct-to-consumer via storefront visits and online booking through the third-party Zenoti platform, plus franchise opportunities for Canada-wide expansion.

Revenue is generated primarily through pay-as-you-go service pricing (massage 30–90 minutes at $75–$140, facials $130–$210, medical aesthetics at $10/unit for neuromodulators and ~$650/syringe for fillers) and bundled multi-hour spa packages priced $245–$570, with secondary streams from gift cards, seasonal feature menus, and retail sales of the proprietary Lia Reese Canada cosmetics line. The company has accumulated 10+ consecutive years of Best Day Spa awards from regional publications (Prairie Dog Magazine, Planet S Magazine) and earned broader national visibility as Official Gift Lounge Sponsor of the 46th Annual Daytime Emmy Awards (2019). The technology layer is largely off-the-shelf — no proprietary platform is mentioned, no AI/ML capabilities are evident, and operations rely on standard spa scheduling and POS tooling — making the business fundamentally a service-delivery and brand operator rather than a technology company.

Name

Just For You Day Spa

Legal name

Just For You Day Spa & Wellness

Website

https://justforyoudayspa.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Just For You Day Spa & Wellness is a family-owned luxury day spa chain operating five storefronts across Western Canada, offering massage, facials, nail services, and physician-directed medical esthetics to individual consumers and private groups.

Ownership category

akta.pro rank

Product category

Day Spa & Wellness Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Spa Packages & Ritual Experiences (HSALAFAN), Spa Body Wraps & Cocoon Treatments (HSALAFAD)

Keywords

• Day spa services
• Massage therapy
• Medical aesthetics
• Wellness treatments
• Spa packages

Headquarters

HQ city

Paintsville, Kentucky

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Spa Services: Core revenue from massage therapy, facials, body treatments, manicures, pedicures, and medical aesthetics services. Prices vary by location. Service-only appointments and multi-hour packages available.
2. Retail Products: Sale of retail products including Lia Reese Canada (REBEL) nail lacquer and cosmetics sold at spa locations and flagship Lia Reese gift shop.
3. Gift Cards/Certificates: Gift cards available in any denomination for services or dollar value. Dollar value cards do not expire; service-specific cards expire one year from purchase.
4. Franchise Fees: Canada-wide franchise opportunities available. Franchisees pay for the right to operate under the JFY brand and receive training, support services, and proven business system.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Just For You Day Spa & Wellness operates five luxury day spa locations across Western Canada offering massage therapy, facial treatments, body wraps and scrubs, manicures, pedicures, waxing and tinting, hydrotherapy, and physician-supervised medical aesthetics (Botox, fillers, microneedling). The company also offers pre-configured multi-service spa packages, seasonal feature menus, gift cards, retail beauty products (Lia Reese Canada), and franchise opportunities.

Product overview

Just For You Day Spa & Wellness is a luxury spa service provider offering a comprehensive suite of wellness and beauty treatments across five locations in Western Canada. The core offering consists of massage therapies, facial experiences, body wraps and scrubs, nail services (manicures and pedicures), waxing and tinting, and medical esthetics. Services are available individually or as pre-configured packages. The spa also offers seasonal feature menus with limited-time treatments, and sells gift cards for gifting. All services are delivered by trained professionals including Registered Massage Therapists and estheticians, with medical esthetics administered under physician direction.

Differentiator

Problem solved

Functional benefit

Brands

• Lia Reese Canada: Cosmetics product line sold at JFY spas and flagship Lia Reese gift shop at the 33rd & Quebec location.

Products and services

• Massage Therapies Therapeutic and relaxation massages performed by Registered Massage Therapists, including Therapeutic, Deep Tissue, Warm Stone, Aroma Scalp/Neck/Back, Headache Relief, Pre/Post Natal, and Soothing Foot Massage treatments in 30-90 minute durations. Insurance receipts available for RMT services.
• Facial Experiences Personalized facial treatments including JFY Signature Facial, Aroma Nourishing, Forever Young, Re-Balance, Soothing Serenity, Radiance, Glycolic Peel & Vitamin C, Gentleman's Facial, Teen Facial, Micro-Dermabrasion, and Dermaplaning options.
• Body Wraps & Scrubs Body treatment services including Lavender Body Bliss, Tahitian Island Tranquility, JFY Signature Body Polish, Cozy Chai Back Relief, Detoxifying Body Wrap, and Nourishing Body Wrap.
• Pedicures Foot and nail care services including JFY Signature Pedicure, Spa Pedicure, Confetti Pedi, Deluxe and Power Pedicure Men's Services, and Hydrating Foot Revival.
• Manicures Hand and nail care services including JFY Signature Manicure, Spa Manicure, Classic and Deluxe Hand Grooming Men's Services, with French polish and gel color options.
• Waxing & Tinting Hair removal and color services including brow, lip, chin, face, underarm, arm, back, chest, leg waxing, plus lash and brow tinting.
• Medical Esthetics Physician-supervised medical aesthetic treatments including Botox/Dysport neuromodulators ($10/unit), hyaluronic acid facial and lip fillers, SkinPen Microneedling, Dermaplaning, and therapeutic treatments for Hyperhidrosis, TMJ, and Migraines. Medical director: Dr. Keara Minish.
• Spa Packages Pre-configured multi-treatment bundles including Signature Essentials ($255/2hr45min), JFY Revival, Ultimate Body Envelopment, The JFY Must Haves ($405/4hr), Tropical Island Getaway ($500/5hr), Day at the Spa, and Couples packages such as Couples Escape ($350/2hr) and Dream Date ($570).
• Hydrotherapy Water-based therapy treatments including Aroma Steam Therapy, Aromatherapy Bath, Seaweed Detoxifying Bath, and Re-mineralizing Moor Mud Bath.
• Seasonal Feature Menu Limited-time seasonal treatments and specials, for instance the Winter Escape menu featuring Just Peachy Pedicure, Peaches & Beaches Body Polish, and Pretty as a Peach Facial.
• Gift Cards Gift cards available in any denomination or for specific services/packages, sold online and in-spa. Dollar value cards do not expire; service-specific cards expire one year from purchase.
• Lia Reese Canada Retail Cosmetics Lia Reese Canada (REBEL) nail lacquer and cosmetics line sold at JFY spa locations and at the flagship Lia Reese gift shop inside the 33rd & Quebec Saskatoon location.
• JFY Franchise Opportunities Canada-wide franchise rights for the JFY brand, including training, support services, and access to the proven business system. No prior spa industry experience required.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Karma Salon Spa: Multi-location Canadian spa and salon offering hair, skin, nails, massage, and wellness services. Comparable to JFY as a Canadian multi-service spa operator with a similar horizontal service menu across urban markets.
• Miraj Hammam Spa: Toronto luxury spa offering hammam, massage, facials, and body treatments with a Middle Eastern-inspired menu. Comparable to JFY as a Canadian luxury day spa competing on premium positioning and experiential treatment packages.
• Elmwood Spa: Long-established Canadian day spa in downtown Toronto offering massage, facials, body treatments, manicures/pedicures, and hydrotherapy. Comparable to JFY as a multi-service Canadian day spa with a comprehensive treatment menu and strong local brand.
• Scandinave Spa Whistler: Multi-location Canadian spa operator offering massage, hydrotherapy baths, body treatments, and wellness packages. Comparable to JFY as a multi-site Canadian spa brand with package-driven revenue and a wellness positioning.
• Body Blitz Spa: Toronto-based urban day spa focused on hydrotherapy, massage, skin care, and nail services. Comparable to JFY as a Canadian day spa with strong digital booking, gift-card sales, and group/event bookings.
• Cura Spa: Western Canadian day spa operator with multiple locations offering massage, facials, body treatments, and nail services. Directly comparable to JFY for geographic overlap in Western Canada and service mix.
• Ste. Anne's Spa: Ontario destination spa offering overnight spa packages, massage, facials, body treatments, and wellness programming. Comparable to JFY as a Canadian spa brand monetizing multi-hour treatment packages and group retreats.
• Bota Bota spa-sur-l'eau: Montreal floating spa on the St. Lawrence River offering hydrotherapy, massage, facials, and wellness experiences. Comparable to JFY as a distinctive Canadian day spa brand built around experiential wellness and multi-hour packages.

Broad incumbents

• Willow Stream Spa at Fairmont: Hotel-based spa brand across Fairmont properties offering massage, facials, body treatments, and wellness amenities. Comparable to JFY as a Canadian spa with multi-site operations, premium positioning, and package-driven bookings — differentiated only by hotel-property anchoring.

Others

• Zenoti: Spa and salon software / online booking platform that powers JFY's appointment system. Comparable as an ecosystem enabler whose pricing and feature roadmap directly affect JFY's digital booking economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/jfyspa
• Facebookfacebook.com/jfySASKATOON
• Instagraminstagram.com/jfyspa
• LinkedInlinkedin.com/company/just-for-you-day-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just For You Day Spa