JP Insurance

What JP Insurance does

JP Insurance, operating as Just Protect Insurance, is a privately held independent insurance agency founded in 2018 by Jesse Porch and headquartered in Ogden, Utah. The firm operates as a multi-carrier brokerage, representing multiple insurance carriers and earning commissions on policies sold and renewed. Its product portfolio spans personal lines (auto, homeowners, renters, motorcycle, pet), commercial lines (Business Owners Policy, general liability, commercial auto, workers compensation, data breach, business income), and life/health lines (term, universal, and whole life, long-term care, disability, health, annuities). The target customer base is individual consumers and small business owners in Utah.

The business model is a traditional sales-led independent agency distribution model. Customers submit quote requests via the website contact form or by phone, and agents shop policies across multiple carriers to find optimal coverage and price. The agency emphasizes a single-agent point of contact, no information resale, and a no-fee service model. Distribution is direct-to-consumer and direct-to-SMB, with no disclosed paid advertising channels; the firm relies on organic search, website content, and word-of-mouth referrals. Geographic reach is concentrated in Ogden and surrounding Utah markets.

The technology stack is not proprietary. The agency uses a website built on a CMS linked to the platinuminsurancewebsites.com platform, with backend email infrastructure under the platinuminsgroup.com domain, implying an operational alliance with Platinum Insurance Group, though no formal parent-subsidiary relationship is disclosed. No API, no mobile app, no disclosed AI capabilities, and no proprietary underwriting or CRM platform are in evidence. The firm has 5 employees, no external funding, no M&A activity, and no publicly disclosed revenue.

Name

JP Insurance

Legal name

Just Protect Insurance

Website

https://justprotectinsurance.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

JP Insurance (Just Protect Insurance) is a 5-person independent insurance agency in Ogden, Utah, founded in 2018 by Jesse Porch. It brokers personal, commercial, and life/health policies through multiple carriers, serving individual consumers and small businesses in Utah.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Umbrella Insurance (FSAJAMAK)

akta.pro secondary industry

Public Liability (Premises/Operations) (FSAJADAD)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial insurance brokerage
• Life insurance coverage
• Business insurance solutions

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, JP Insurance earns commissions from insurance carriers when policies are sold or renewed. The agency shops multiple insurance companies on behalf of clients to find optimal coverage at competitive rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

JP Insurance (Just Protect Insurance) is an independent insurance agency that shops and places personal, commercial, and life insurance policies on behalf of customers. The agency compares quotes from multiple carriers to deliver coverage for auto, home, renters, motorcycle, pet, life, long term care, disability, health, annuities, and small business lines including BOP, general liability, workers compensation, commercial auto, and data breach coverage. Services are delivered by licensed agents serving individual consumers and small businesses in Utah.

Product overview

Just Protect Insurance is an independent insurance agency offering a comprehensive portfolio of insurance products across personal lines, commercial lines, and life/health coverage. The company serves as an intermediary connecting customers with multiple insurance carriers. Their core offerings include auto insurance, homeowners insurance, renters insurance, life insurance (term, universal, and whole life), business insurance (BOP, general liability, workers compensation), and pet insurance. Additional products include motorcycle insurance, long term care, disability insurance, health insurance, and annuities. The agency operates as a full-service insurance brokerage, shopping policies with numerous insurance companies to find the best coverage and rates for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance Auto insurance coverage providing liability, property damage, and PIP coverage for vehicle owners in Ogden, Utah.
• Home Insurance Homeowners insurance covering personal property, structural coverage, liability protection, and additional living expenses for Utah homeowners.
• Renters Insurance Rental insurance protecting personal property, providing liability coverage, loss of use protection, and identity theft coverage for tenants.
• Life Insurance Life insurance products including term, universal, and whole life coverage providing financial protection for beneficiaries.
• Business Insurance Commercial insurance umbrella including BOP, general liability, workers compensation, data breach insurance, and business income coverage for small businesses.
• Pet Insurance Pet insurance covering accidents, illnesses, wellness exams, and surgical procedures for dogs and cats.
• Motorcycle Insurance Insurance coverage for motorcycle owners in Utah.
• Long Term Care Insurance Long term care insurance coverage for extended medical and personal care needs.
• Disability Insurance Disability insurance providing income protection for individuals unable to work due to injury or illness.
• Health Insurance Health insurance coverage for medical expenses and healthcare needs.
• Annuity Annuity products providing retirement income and financial planning solutions.
• Business Owners Policy (BOP) Package insurance providing personal liability and property coverage, protecting businesses from lawsuits, negligence claims, and theft.
• General Liability Insurance Commercial insurance protecting against customer injury and property damage, also covering advertising injury.
• Data Breach Insurance Cyber insurance protecting companies from cyber-attacks and data breaches when dealing with private customer data.
• Business Income Insurance Financial protection against sudden loss of income when company cannot operate due to property damage.
• Workers Compensation Insurance Coverage helping businesses cover expenses related to employees getting injured while at work.
• Commercial Auto Insurance Vehicle coverage for businesses conducting business operations with company vehicles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Emerging players

• Policygenius: Online insurance marketplace (now owned by Zillow Group) that allows consumers to compare life, home, auto, and disability quotes across multiple carriers. Comparable multi-carrier shopping experience, with a digital experience that competes against the traditional agent model.
• The Zebra: Online insurance comparison platform that lets consumers compare auto and home quotes from multiple carriers digitally. Comparable because it solves the same 'shop multiple carriers' problem that JP Insurance addresses, but via a digital-first channel that competes for the same customers.
• Lemonade: Direct-to-consumer insurtech selling renters, home, auto, pet, and life insurance through a digital app. Competes for the same consumer customers JP Insurance serves, especially younger demographics, through a lower-cost, no-agent model.

Direct peers

• Brightway Insurance: Independent insurance agency franchise similar to Goosehead, with multi-carrier access and a retail storefront model. Directly comparable business model and customer segment (personal and small commercial lines), with shared franchise-style scaling.
• Hiscox: Specialty insurer with a strong small-business focus (BOP, GL, professional liability, cyber). Comparable because JP Insurance sells many of the same small-commercial products through carrier partnerships, and Hiscox targets the same customer segment.
• Goosehead Insurance: Public independent insurance agency franchise that distributes personal and commercial lines through a multi-carrier model. Most directly comparable peer because it shares the same commission-based agency structure, multi-carrier shopping approach, and franchise/affiliate-like growth dynamics.

Broad incumbents

• Farmers Insurance (captive agents): Large national carrier with an exclusive captive agent distribution model. Competes for the same personal and small-commercial customers in Utah, but represents a single carrier rather than the multi-carrier independent model.
• Acrisure: Large, fast-growing insurance brokerage that has rolled up hundreds of independent agencies. Comparable as a buyer of agency books of business and as a competitor for commercial lines placement, though it operates at vastly greater scale.
• Brown & Brown: Large publicly traded insurance broker with broad personal and commercial lines distribution. Comparable in product breadth and customer base, though at vastly larger scale with a much more national footprint.

Regional players

• TGS Insurance Agency: Independent insurance agency group operating across multiple states in the western U.S. Comparable independent-agency model with personal and commercial lines focus, though at a larger multi-state scale than JP Insurance's single Ogden footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/jp-insurance-utah

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JP Insurance