What Juttersgeluk does

Juttersgeluk is a Dutch non-profit foundation (Stichting) founded on March 19, 2015 by Suzanne Klaassen, headquartered in Zandvoort, North Holland, and operating with 11 employees across multiple facilities in the Zandvoort/Bloemendaal area (Winkel x Atelier retail at Kerkstraat 1a, Jut & Recycle unit on the beach, Upcycle Werkplaats technical workshop at Spaarnelanden, and Upcycle Atelier creative space). Its core business is the systematic collection of beach plastic along the Dutch coast and the upcycling of that plastic into circular consumer products through a manual-to-mechanical pipeline (sorting, cleaning, shredding, melting, and injection molding).

Its product portfolio centers on the Circulair Zeeppakketje (circular soap kit, €16.50) made from beach-collected plastic paired with olive-oil soap and seed-paper packaging, alongside awareness keychains shaped like North Sea marine animals, decorative slings and garlands (Christmas, Pride/rainbow), plant hangers from recovered rope, and the newer HOOKED circular hooks (€14.95) made from collected bottle caps via injection molding. Distribution occurs through a physical retail store, the shop.juttersgeluk.nl webshop, an ambassador program with local B&Bs, vacation-park collaborations (Qurios, Roompot), and a regional concept store (NYHAVN Haarlem).

The foundation generates revenue across five streams: beach cleanup session bookings (€13.50/person; corporate team outings, schools, individuals), product sales via retail and e-commerce, tax-deductible donations enabled by ANBI certification, municipal contracts with Zandvoort/Bloemendaal/Haarlem for Waardevol Werk (meaningful work) social reintegration programs, and bulk ambassador sales to hospitality partners. The technology is process-engineering rather than digital: no AI/ML, no software platform, integrations limited to Mollie (payments), FareHarbor (bookings), and Mailchimp (email). Certifications include ANBI, HKZ (healthcare-sector quality), and ISO 9001 (renewed six times, latest July 2022). The dual-mission model — environmental cleanup plus social reintegration for vulnerable individuals and young adults — is the defining feature of the organization.

Name

Juttersgeluk

Legal name

Stichting Juttersgeluk

Website

https://juttersgeluk.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Juttersgeluk is a Dutch non-profit foundation, founded 2015, that runs beach cleanups on the Dutch coast, upcycles collected plastic into circular products (soap kits, keychains, garlands, hooks), and provides social-work programs for vulnerable residents under municipal contracts.

Ownership category

akta.pro rank

NAICS

Remediation and Other Waste Management Services (5629)

SIC

Sanitary Services (4950)

akta.pro primary industry

Pollution Control & Environmental Remediation (Booming, Skimming, Shoreline Cleanup) (TLAHAIAH)

Keywords

• Beach cleanup services
• Circular plastic products
• Social reintegration programs
• Plastic upcycling workshops
• Sustainable soap manufacturing

Headquarters

HQ city

Overveen

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Beach Cleanup Bookings: Companies, schools, and individuals book beach cleanup sessions. Corporate team outings are sold as sustainable company excursions. Free sessions available for volunteers.
2. Circular Product Sales: Sale of upcycled beach plastic products including circular soap kits (€16.50), awareness hangers, keychains, decorative slings, and gift cards. Sold via physical store and webshop.
3. Donations: Direct donations from individuals and organizations. As ANBI-certified organization, gifts are tax-deductible in the Netherlands.
4. Municipal Contracts: Contracts with municipalities (Zandvoort, Bloemendaal, Haarlem) for providing Waardevol Werk (meaningful work) programs for vulnerable residents.
5. Ambassador Program: Partnership with B&Bs in Zandvoort area who purchase circular soap packages at wholesale rates and resell to guests.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Juttersgeluk organizes beach cleanups along the Dutch coast (Zandvoort, Bloemendaal) and upcycles the collected beach plastic into circular consumer products such as soap kits, awareness keychains, decorative garlands, plant hangers, and greeting cards. It also delivers social-work programs (Waardevol Werk) for vulnerable residents who face barriers to regular employment, operating both a creative atelier and a technical workshop for processing and manufacturing.

Product overview

Juttersgeluk is a beach cleanup foundation operating primarily on the Dutch coast (Zandvoort, Bloemendaal) that transforms collected beach plastic into circular products. The core offering combines beach cleanup activities as a service with an upcycled product line manufactured in their social workshops. The product portfolio centers on the Circulair Zeeppakketje (circular soap kit) in multiple editions (Earth, Zandvoort, F1 limited editions), awareness keychain hangers featuring North Sea animals (Zeehond, Bruinvis, Rog), decorative slings and garlands (kerststerren, hartjes, regenboog), plant hangers made from recovered rope, and greeting cards. The organization also offers beach cleanup experiences as team outings and corporate events, plus social reintegration programs. A B&B ambassador program distributes soap kits to sustainable tourism partners.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 880 volunteers removed 600 kg of waste in 10 days (2018)
• +3 more outcomes

Named customers9 records

Segments7 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Collectief NatuurinclusiefcoreStrategic or Co-development Partner · 1 January 2025Partnership launched in 2025 for Green Escape beach cleanups targeting young adults (16-30) who benefit from nature connection and reduced stress. Joint organization of monthly events.
• Roompot Bloemendaal en ZandvoortminorGTM or Marketing Partner · 1 January 2022Vacation park commissioned 2022 F1 limited edition circular soap packages for guests.
• Qurios ZandvoortminorGTM or Marketing Partner · 1 January 2021Vacation park commissioned 2021 F1 limited edition circular soap packages for guests, promoting sustainable awareness during race event.
• Stichting Nederland SchooncoreStrategic or Co-development PartnerNational organization for clean public spaces. Partner for beach cleanliness initiatives and awards.
• Gemeente HaarlemcoreStrategic or Co-development PartnerMunicipality supporting Juttersgeluk financially and through municipal contracts for social programs.
• Gemeente BloemendaalcoreStrategic or Co-development PartnerMunicipality placing jutbakken (cleanup bins), organizing monthly cleanup mornings, and supporting Waardevol Werk programs.
• Gemeente ZandvoortcoreStrategic or Co-development PartnerPrimary municipality partner. Funded smeltunit renovation, supports Waardevol Werk, beach cleanup operations, and Green Escape programs.
• SpaarnelandencoreStrategic or Co-development PartnerWaste management company hosting Circulaire Hotspot at their facility. Joint campaigns for beach cleanliness.
• PWNminorStrategic or Co-development PartnerWater company supporting Juttersgeluk's environmental mission.
• Bloemendaal SamenminorStrategic or Co-development PartnerLocal community organization that co-funded electric tandem and cargo bike for Juttersgeluk's activities.
• Stichting UnionminorStrategic or Co-development PartnerFoundation that co-funded electric tandem and cargo bike for Juttersgeluk.
• Eb & Vloed appartementen ZandvoortminorGTM or Marketing PartnerB&B ambassador purchasing circular soap packages for guests as part of 'Our way to a cleaner Zandvoort'.
• Caza DunaminorGTM or Marketing PartnerB&B ambassador purchasing circular soap packages for guests.
• Haus am ZeeminorGTM or Marketing PartnerB&B ambassador purchasing circular soap packages for guests.
• Hauswirth AppartmentsminorGTM or Marketing PartnerB&B ambassador purchasing circular soap packages for guests.
• SeaSpotminorGTM or Marketing PartnerB&B ambassador purchasing circular soap packages for guests.
• Zylt ZandvoortminorGTM or Marketing PartnerB&B ambassador purchasing circular soap packages for guests.
• Het Zandvoorts MuseumminorGTM or Marketing PartnerMuseum ambassador purchasing circular soap packages for visitors. Joint exhibition activities.

Scale indicators10 records

Recent moves11 records

Expansion highlights5 records

Others

• Sea Shepherd Global: International marine conservation non-profit with Dutch operations, focused on ocean ecosystem protection and cleanup campaigns. Not a direct competitor but thematically adjacent in the marine conservation space and occasionally coordinates beach cleanup actions similar to Juttersgeluk's events.

Direct peers

• Plastic Whale: Amsterdam-based social enterprise that runs 'plastic fishing' boat tours collecting waste from canals and rivers, then upcycles collected plastic into products. Closest direct peer to Juttersgeluk given similar Dutch social-enterprise model combining cleanup experiences, upcycled products, and educational/awareness mission.
• By the Ocean we Unite: Dutch foundation organizing large-scale beach cleanups along European coastlines, with corporate partnerships and awareness campaigns. Comparable to Juttersgeluk in mission scope (beach plastic pollution), Dutch roots, and corporate-team-outing model, though less focused on social reintegration and upcycled retail products.
• Precious Plastic: Global community/movement (originated in the Netherlands) focused on small-scale plastic recycling using open-source shredders, extruders, and injection machines. Highly comparable to Juttersgeluk's technical upcycling werkplaats which uses the same equipment family to process collected beach plastic.

Broad incumbents

• Plastic Soup Foundation: Dutch non-profit foundation focused on combating plastic pollution through advocacy, awareness campaigns, and corporate engagement. Operates broadly in the same marine plastic pollution awareness space as Juttersgeluk, but focuses on policy and communication rather than direct cleanup operations and upcycling.
• Waste Free Oceans: European non-profit that collects marine plastic and partners with industry to upcycle it into products. Comparable mission and product-upcycling angle as Juttersgeluk, but operates internationally with corporate consortium model rather than local volunteer/municipality-driven approach.
• The Ocean Cleanup: Dutch-headquartered nonprofit deploying large-scale technology (river interceptors, ocean systems) to remove plastic from oceans and rivers. Operates in the same marine plastic pollution space as Juttersgeluk but at vastly larger scale with industrial technology rather than volunteer-led beach cleanups and small atelier upcycling.

Regional players

• Sustainable Coastlines: New Zealand-based non-profit running large-scale volunteer beach cleanup events, educational programs, and awareness campaigns. Comparable in volunteer-mobilization model and cleanup scale (Expeditie-style events) to Juttersgeluk, but operates in a different geography (New Zealand/Pacific) rather than competing in the Dutch market.

Emerging players

• Plastic Bank: Social enterprise that collects ocean-bound plastic and exchanges it for income, services, or social benefits in developing coastal communities. Comparable in the social-enterprise-meets-plastic-collection model to Juttersgeluk's Waardevol Werk + cleanup combination, though focused on informal-sector collection rather than volunteer beach cleanups in the Netherlands.
• Surfrider Foundation Europe: European branch of Surfrider Foundation, focused on beach cleanup programs, plastic pollution advocacy, and ocean protection. Comparable in beach-cleanup community engagement model to Juttersgeluk but operates through chapter-based volunteer networks across Europe without the upcycled-retail-product revenue stream.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/juttersgeluk
• LinkedInlinkedin.com/company/juttersgeluk
• Instagraminstagram.com/juttersgeluk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juttersgeluk