Juttu

What Juttu does

Juttu is a Belgian multi-brand fashion and lifestyle retailer operating both an e-commerce storefront at juttu.be and a physical store network within Belgium, under the legal entity Retail Concepts N.V. (BE 0416.762.280), headquartered in Hoboken and founded in 2015. The company offers a curated assortment spanning women's and men's fashion, home décor, gifts, personal care, food and beverage, books, and greeting cards, sourced from more than 50 international and Belgian brands including Selected, YAS, Nathalie Vleeschouwer, O My Bag, Dopper, Stanley, YETI, and Patagonia. The product portfolio also includes a circular fashion sub-brand, ReJUsed, for secondhand items, alongside ancillary services such as personal shopping, a Kledingatelier (alterations atelier), and a Textielbox textile recycling program.

The underlying technology is a conventional e-commerce platform with integrated shopping cart, customer accounts, and order management, supplemented by localized payment integrations including Belgium-specific ecocheques and Klarna buy-now-pay-later. Distribution is omnichannel and Belgium-only, with unit pricing ranging from approximately €10 to €350+, free delivery for orders over €35, free returns, a 30-day return policy, and a 10% student discount. Revenue is generated primarily through direct transactional retail sales (classified as hardware/product sales), targeting Belgian consumers segmented into women, men, home & living enthusiasts, and gift buyers. The company does not disclose revenue, funding, or ownership structure beyond its Belgian NV legal form.

Name

Juttu

Legal name

Retail Concepts N.V.

Website

https://juttu.be

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Juttu is a Belgian omnichannel multi-brand fashion and lifestyle retailer, operating e-commerce (juttu.be) and physical stores under Retail Concepts N.V., serving Belgian consumers with curated women's and men's fashion, home décor, gifts, and food from 50+ brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Antwerp, Flemish Region

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: Revenue generated through direct sales of fashion, accessories, home décor, gifts, food and personal care products via e-commerce website juttu.be and physical retail stores. Transaction-based model with one-time product purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Juttu is a Belgian multi-brand lifestyle retailer that sells curated fashion, accessories, home décor, gifts, personal care, food and books through its own e-commerce site juttu.be and a network of physical stores in Belgium. The assortment carries products of 50+ international and Belgian brands across women's and men's categories, alongside in-store services such as personal shopping, clothing alterations (Kledingatelier), and a textile recycling box (Textielbox). The company also runs a secondhand sub-brand, ReJUsed, and accepts Belgian ecocheques.

Product overview

Juttu is a Belgian multi-brand fashion and lifestyle retailer operating both online and in physical stores. The company offers a curated selection of women's fashion (Dames) including clothing, accessories, shoes, and swimwear; men's fashion (Heren) with similar categories; home and décor (Home & Deco) products including candles, kitchenware, and decorative items; personal care (Verzorging); food and beverage; books and greeting cards; and gifts. The portfolio includes branded products from over 50 international and Belgian brands. Juttu also provides services including personal shopping, clothing alterations (Kledingatelier), and a textile recycling box (Textielbox). The company participates in sustainability initiatives through ecocheque-accepting products, a secondhand section (ReJUsed), and special sale events (Ronde Prijzen).

Differentiator

Problem solved

Functional benefit

Brands

• ReJUsed: Second-hand/pre-owned product line offering pre-owned clothing and accessories.

Products and services

• Women's Fashion (Dames) Women's clothing (dresses, t-shirts, tops, pants, vests, skirts, shirts, blouses, sweaters, cardigans, underwear, jackets), accessories (handbags, scarves, jewelry, sunglasses, hair accessories, backpacks, socks, bag charms), shoes, and swimwear from multiple brands, sold to female consumers in Belgium via juttu.be and physical stores.
• Men's Fashion (Heren) Men's clothing (t-shirts, shorts, sweaters, cardigans, shirts, pants, jeans, fleeces, jackets, underwear), accessories (caps, sunglasses, socks, bags, belts, watches), shoes, and swimwear from multiple brands, sold to male consumers in Belgium via juttu.be and physical stores.
• Home & Deco Home décor and living products including candles, candle holders, vases, photo frames, home accessories, kitchenware, kitchen textiles, serving ware, books, calendars, puzzles, games, and garden items, sold to Belgian consumers via juttu.be and physical stores.
• Cadeaus (Gifts) Gift products organized by recipient, budget, and occasion including gift cards, gift boxes, wrapping paper, greeting cards, and themed gift collections, sold to Belgian consumers for birthdays, celebrations, and special events.
• Verzorging (Personal Care) Personal care and beauty products including facial care, body care, sunscreen, hair care, perfume, deodorant, selfcare items, massage products, and scented candles, sold to Belgian consumers via juttu.be and physical stores.
• Food & Drink Food and beverage products including cooking books, travel books, specialty foods, drinks, cocktail items, and baking products, sold to Belgian consumers via juttu.be and physical stores.
• Boeken & Wenskaarten (Books & Greeting Cards) Books including cookbooks, travel books, animal books, and greeting cards for various occasions including birthdays, love, condolences, and birth announcements, sold to Belgian consumers via juttu.be and physical stores.
• Ecocheque Products A curated subset of products across categories that are purchasable with Belgian ecocheques, supporting sustainable and environmentally-friendly shopping for Belgian consumers.
• ReJUsed - Secondhand Secondhand and pre-owned clothing and accessories under the ReJUsed sub-brand, promoting circular fashion and sustainability, sold to Belgian consumers via juttu.be.
• Cadeaukaarten (Gift Cards) Gift cards and vouchers available in digital and physical formats for use at Juttu, purchased by Belgian consumers for gifting purposes.
• Drink Bottles (Drinkflessen) Reusable drink bottles from brands including Dopper, OWALA, Stanley, and YETI DRINKWARE, featuring BPA-free, dishwasher-safe, insulated, and leak-proof properties, sold to Belgian consumers.
• Umbrellas (Paraplu's) Umbrellas from brands including Original Duckhead and Balvi, featuring compact designs in multiple colors including recycled-material options, sold to Belgian consumers.
• Tablet & Laptop Sleeves Protective sleeves for tablets and laptops, including laptop sleeves from brands like Wouf, sold to Belgian consumers.
• Personal Shopping Service Personal shopping assistance offered to customers at Juttu physical stores in Belgium, helping them select fashion, home, and lifestyle products.
• Kledingatelier (Clothing Alterations) Clothing alteration and tailoring service offered to customers at Juttu physical stores in Belgium, supporting customization and fit adjustments of purchased clothing.
• Textielbox (Textile Recycling) Textile collection and recycling service enabling customers to drop off used textiles at Juttu locations, supporting Juttu's circular fashion and sustainability positioning.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• DoppercoreOthersDutch brand specializing in sustainable water bottles. Juttu carries Dopper's range of water bottles including Steel, Insulated, and Original models in various sizes and colors. Dopper products feature sustainability certifications including B-Corp, 1% for the Planet, and Cradle2Cradle.
• O My BagcoreOthersDutch eco-friendly handbag and accessory brand. O My Bag produces fairtrade leather bags made in India with focus on sustainability, fair wages, and women's empowerment. Products include handbags, wallets, and bag charms.
• OWALAminorOthersWater bottle brand. Juttu carries OWALA Freesip water bottles in various colors.
• StanleyminorOthersAmerican outdoor and drinkware brand. Juttu carries Stanley drink bottles, tumblers, and travel mugs.
• YETI DRINKWAREminorOthersPremium outdoor drinkware brand. Juttu carries YETI Rambler water bottles and drinkware products.
• Original DuckheadminorOthersUK brand specializing in compact umbrellas made from recycled materials. Products feature sustainable design with 100% recycled plastic bottle material.
• WoufminorOthersSustainable travel and lifestyle accessories brand. Wouf products are made from 100% recycled materials. Juttu carries Paradiso toiletry bags and other accessories.
• Anna+NinacoreOthersDutch lifestyle brand offering home accessories, candles, candle holders, kitchenware, and tableware with distinctive colorful designs.
• HKLivingminorOthersDutch interior design brand specializing in contemporary home accessories and furniture.
• RainsminorOthersDanish rainwear brand. Juttu carries Rains rain jackets and waterproof outerwear.
• SelectedcoreOthersDanish fashion brand offering contemporary clothing for women and men. Part of the Fashion Group. Juttu carries Selected fashion items.
• YAScoreOthersFashion brand offering women's clothing including jeans and fashion apparel.
• Nathalie VleeschouwercoreOthersBelgian fashion brand offering women's clothing including sweaters and knitwear.
• NumphminorOthersScandinavian-inspired fashion brand for women. Juttu carries Numph coats and jackets.
• DickiesminorOthersAmerican workwear brand. Juttu carries Dickies workwear-inspired clothing.
• PatagoniaminorOthersAmerican outdoor clothing brand known for environmental activism and sustainable manufacturing.
• Retail Concepts N.V.coreOthersParent company of Juttu. Legal entity operating the Juttu retail chain in Belgium.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• HEMA: Dutch-origin multi-category retailer with strong Belgian presence spanning fashion, home, gifts, food, and personal care. Comparable horizontal assortment and Benelux retail footprint with significant overlap in product categories.
• Wehkamp: Dutch online multi-brand fashion and lifestyle retailer. Comparable through its broad multi-brand assortment across fashion, home, and lifestyle categories, and its positioning in the Benelux market adjacent to Juttu's Belgian footprint.
• Dille & Kamille: Dutch multi-brand lifestyle retailer with strong Benelux presence across home, kitchen, gifts, and lifestyle products. Comparable multi-category curation and sustainability positioning with overlap in lifestyle retail.
• La Redoute: French multi-brand retailer with a strong Belgian presence offering fashion, home, and lifestyle products. Comparable in multi-brand model and cross-border Benelux/French market positioning.
• Kiabi: French mid-market multi-brand family fashion retailer with Belgian presence. Comparable in mid-market positioning, family-oriented assortment, and multi-channel European retail operations.
• Torfs: Belgian multi-brand shoe and fashion retailer. Directly comparable in Belgian multi-brand retail model and omnichannel operations, though narrower product focus on footwear and accessories vs. Juttu's broader assortment.
• Veritas: Belgian multi-brand lifestyle retailer offering fashion, home, gifts, and lifestyle products across physical stores and e-commerce. Closest direct peer given overlapping assortment, Belgian market focus, and similar omnichannel model.

Broad incumbents

• H&M: Global mid-market fashion retailer with stores across Belgium. Overlaps with Juttu on fashion assortment for Belgian consumers, but operates at vastly larger scale with both owned and third-party brands.
• C&A: Global mid-market fashion retailer with broad Belgian presence. Comparable mid-market positioning and family/sustainable fashion assortment, but operates at much greater scale and as a broader incumbent.
• Zalando: European fashion e-commerce leader operating across Belgium. Overlaps with Juttu in multi-brand fashion assortment for Belgian consumers, but operates at vastly greater scale and as a pure-play e-commerce platform rather than a curated omnichannel concept.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/juttu-official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juttu