JV Interiors Limited

What JV Interiors Limited does

JV Interiors Limited (JVI) is a Nigerian authorized distributor of premium international building material brands, founded in 2018 and operating as a wholly-owned subsidiary of EMEL Corporate Solutions, a diversified Nigerian conglomerate. Headquartered in Lagos with a secondary office in Ijora, the company distributes construction chemicals (under Asmaco and Soudal brands, covering sealants, adhesives, PU foams, waterproofing, and floor coatings), LED lighting (Liper and Pelsan), acoustic suspended ceilings (Knauf and OWA), sanitaryware (Hindware), and architectural solutions (innovative building products and racking/shelving). Its core technology is conventional physical-goods distribution rather than a software platform; product information is delivered through a WordPress-based website with social media channels for marketing.

JVI serves B2B customers — primarily contractors, developers, and commercial/industrial businesses in Nigeria's construction sector — through a sales-led, consultative go-to-market. The company employs direct field sales from its Lagos offices, offers needs assessment and design/planning services, and provides end-to-end project management from concept through installation and delivery. Pricing is project-based and quote-driven, requiring consultation for each engagement rather than standardized published rates, which is typical for B2B distribution of specification-grade construction materials.

Revenue is generated through one-time transactional sales of distributed products on a project basis, with no recurring software, subscription, or licensing component. Named enterprise customers include Lagos Free Trade Zone (LED lighting), Tarros Designs Concept Ltd (waterproofing), and Vina International Limited (Soudal sealants and foams for 10+ years). Day-to-day operations are led by Director Mr. Vivek Pohoomull and Co-Director Mr. Naresh Asanani, supported by category heads for construction chemicals, lighting, and ceiling solutions. The company maintains active social media presence across LinkedIn, Instagram, YouTube, TikTok, X, and Facebook but has no public funding rounds, disclosed revenue, patents, certifications, or AI/ML capabilities.

Name

JV Interiors Limited

Legal name

JV Interiors Limited

Website

https://jvinteriorsltd.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

JV Interiors Limited is a Nigerian authorized distributor of premium international building material brands (Soudal, Asmaco, Liper, Pelsan, Knauf, OWA, Hindware), serving contractors, developers, and commercial clients in Nigeria through consultative project-based sales and end-to-end project management from its Lagos offices.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Interior Design Services (541410)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Windows, Doors & Millwork Distribution (CRAOAFAI)

akta.pro secondary industry

Laundry Room, Mudroom & Entryway Storage Systems (Non-Construction) (HSAFAHAE)

Keywords

• Building materials distribution
• Construction chemicals supply
• LED lighting solutions
• Acoustic ceiling systems
• Sanitaryware distribution

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Building Materials Distribution: Revenue generated through distribution and sale of premium building materials including construction chemicals, LED lighting, acoustic ceilings, sanitaryware, and architectural solutions. The company serves as authorized distributor for multiple international brands in Nigeria.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

JV Interiors Limited is an authorized distributor in Nigeria of premium international building material brands across five categories: Construction Chemicals (Asmaco and Soudal sealants, adhesives, waterproofing, PU foams), Lighting Solutions (Liper and Pelsan LED lighting), Suspended Ceiling (Knauf and OWA acoustic ceilings), Sanitaryware (Hindware), and Architectural Solutions (innovative building solutions, racking and shelving). The company combines product distribution with consultative project management from concept design through installation and delivery.

Product overview

JV Interiors Limited is a leading provider of high-end building solutions in Nigeria and authorized distributor for multiple global brands. The company operates across five main product categories: Construction Chemicals (Asmaco and Soudal brands covering sealants, adhesives, waterproofing, PU foams, and related products), Lighting Solutions (Liper and Pelsan LED lighting), Suspended Ceiling (Knauf and OWA acoustic ceilings), Sanitaryware (Hindware), and Architectural Solutions (innovative building solutions and racking/shelving). The Soudal brand offers comprehensive sub-product lines including various sealants for different applications (standard joints, roofing, sanitary, expansion, glazing, fire-resistant, flooring, windows, cleanroom), construction and timber adhesives, contact adhesives, parquet adhesives, chemical anchoring, and supporting products (PU foams, cleaners, aerosols, primers, tools, accessories). The Asmaco brand focuses on waterproofing coatings (ASMACOAT series), floor coatings (epoxy and polyurethane systems), and specialized adhesives. This is a distribution-reseller model rather than a unified software platform, with products sourced from international manufacturers and distributed in the Nigerian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction Chemicals High-performance construction chemicals including adhesives, sealants, PU foams, waterproofing coatings, and protective coatings distributed under Asmaco and Soudal brands for contractors, developers, and construction projects in Nigeria.
• Lighting Solutions LED lighting products and solutions distributed under Liper and Pelsan brands for commercial and residential illumination projects in Nigeria.
• Suspended Ceiling Acoustic ceiling tiles and systems distributed under Knauf and OWA brands for sound management in commercial and residential interiors in Nigeria.
• Sanitaryware Bathroom fixtures and sanitary ware products distributed under Hindware brand for residential and commercial projects in Nigeria.
• Architectural Solutions Building and architectural solutions including Innovative Building Solutions and Racking and Shelving Solutions for commercial and construction projects in Nigeria.
• Soudal Construction Chemicals Europe's leading manufacturer of sealants, PU foams, and adhesives. JV Interiors distributes Soudal products including sealants, adhesives, waterproofing solutions, and construction chemicals in Nigeria.
• Asmaco Construction Chemicals Asmaco products include waterproofing coatings, floor coatings, adhesives, primers, and rubberized bituminous emulsion manufactured by Anchor Allied in the Middle East, distributed by JV Interiors in Nigeria.
• Liper LED Lighting Professional LED lighting products for commercial and residential developments distributed by JV Interiors in Nigeria as part of their Lighting Solutions division.
• Knauf Ceiling Solutions Acoustic ceiling tiles and systems from globally recognized manufacturer Knauf distributed by JV Interiors for commercial and residential applications in Nigeria.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• SoudalcoreChannel Partner/ Reseller/ DistributorSoudal is Europe's leading manufacturer of sealants, PU foams and adhesives, established in Belgium in 1966. JV Interiors is the authorized distributor for Soudal products in Nigeria, offering sealants, adhesives, waterproofing solutions and construction chemicals. Soudal entered the Nigerian market in 2015 and has served a wide regional network with high-quality European construction chemicals.
• Asmaco (Anchor Allied Factory)coreChannel Partner/ Reseller/ DistributorAsmaco is manufactured by Anchor Allied, one of the largest manufacturers of silicone sealants, aerosol products, adhesives, tapes, waterproofing coatings and floor coatings in the Middle East. Anchor Allied has over 30 years of manufacturing excellence and a global presence in more than 60 countries. JV Interiors distributes Asmaco waterproofing and construction chemical products in Nigeria.
• LipercoreChannel Partner/ Reseller/ DistributorLiper LED lighting products are distributed by JV Interiors as part of their Lighting Solutions division. Liper offers professional LED lighting products for commercial and residential developments in Nigeria.
• PelsancoreChannel Partner/ Reseller/ DistributorPelsan LED lighting products are distributed by JV Interiors as part of their comprehensive Lighting Solutions offering for the Nigerian market.
• KnaufcoreChannel Partner/ Reseller/ DistributorKnauf acoustic ceiling solutions are distributed by JV Interiors. Knauf is a globally recognized manufacturer of building materials, offering high-quality ceiling systems for commercial and residential applications in Nigeria.
• OWAcoreChannel Partner/ Reseller/ DistributorOWA acoustic ceiling solutions are distributed by JV Interiors as part of their Suspended Ceiling product category, providing premium acoustic ceiling options for the Nigerian construction market.
• HindwarecoreChannel Partner/ Reseller/ DistributorHindware sanitaryware products are distributed by JV Interiors, offering premium bathroom and sanitary solutions for residential and commercial projects in Nigeria.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dangote Cement Plc: Africa's largest cement producer with dominant share of the Nigerian cement market. Competes for the same contractor/developer customers and downstream share of construction-project spend as JV Interiors.
• Lafarge Africa Plc: Major Nigerian cement, aggregates, and concrete producer (part of the Holcim group) serving the same construction contractors and developers as JV Interiors. Comparable as a large incumbent building-materials supplier competing for share of the same construction-customer wallet.
• BUA Cement Plc: Major Nigerian cement and building-materials producer with national distribution. Comparable as a broad-based incumbent supplying large construction projects — the same end-customer segment JV Interiors serves with its chemical, ceiling, lighting, and sanitaryware lines.
• Julius Berger Nigeria Plc: Nigeria's largest construction contractor for civil, building, and industrial projects. Comparable as a major source of demand for the building materials JV Interiors distributes, and as a large incumbent shaping the premium-project ecosystem in which JVI operates.

Regional players

• Chemical and Allied Products (CAP) Plc: Nigerian specialty chemicals company (Akzo Nobel partnership) manufacturing and distributing industrial and construction-related chemicals. Comparable to JV Interiors in the construction-chemicals category within the same Nigerian B2B channel.
• Berger Paints Nigeria Plc: Nigerian manufacturer and distributor of decorative and industrial paints and coatings. Comparable as a regional building-finishes player selling through the same contractor/developer channel in an adjacent category to JV Interiors' construction-chemicals portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jv_interiorsltd
• YouTubeyoutube.com/@jv_interiorsltd?si=wxt7yHCwaq6Ofre1
• Facebookfacebook.com/1DV8kVH6Rc
• LinkedInlinkedin.com/company/jv-interiors-limited
• Instagraminstagram.com/jv_interiorsltd/profilecard/?igsh=bWgyaGhnaDR1Y2lk
• TikToktiktok.com/@jv.interior.ltd?_t=ZS-8zAZ2wiilbl&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JV Interiors Limited