What Kabal Digital Agency does

Kabal Digital Agency is a Thessaloniki-based digital marketing agency operating as a Greek general partnership (ΑΓΑΠΗΣ ΓΚΟΓΚΚΟΣ ΚΑΙ ΣΥΝΕΡΓΑΤΕΣ Ε.Ε.) that delivers an integrated suite of ten digital marketing services to businesses primarily in Greece. The agency is led by co-founders Efthimis Agapis (CEO) and Dimitrios Gkogkos (eBusiness Strategist & Partner) and operates with a small team of 6 employees, positioning itself as an "outside in-house team" for clients. Its service portfolio spans Performance Marketing, SEO, Social Media Marketing (Meta, TikTok, LinkedIn, Pinterest, X), Content Marketing, Client Activation Marketing, 1-to-1 Direct Communication (CRM), Advanced Reporting, Affiliate Marketing, Native Advertising, and Design. The agency is a certified Google Partner (ID: 5026862717) and follows a 5-stage methodology (Understanding, Design, Implementation, Monitoring, Optimization). Noteworthy client engagements include a 6-year anchor relationship with PAOK FC, PAOK TV, and PAOK Store, alongside a horizontal spread of Greek SMB clients concentrated in fashion e-commerce, retail, and luxury.

The agency's technology stack is built on mainstream advertising platforms (Google Ads, Meta, TikTok, LinkedIn, Pinterest, X) integrated with Google Analytics for measurement and reporting. Its proprietary-looking capability is an Advanced Reporting / Business Intelligence service that has produced 10,000+ reports for clients and is positioned as a data-driven differentiator focused on accuracy and precision. There is no proprietary ad-tech platform, no owned audience data, and no in-house AI model; AI usage is referenced only in the context of client work (Indie Awards 2025 project used AI tools alongside A/B testing and live data). The agency has no disclosed patents, no SDK, no public API, and no software product beyond its service offerings.

Revenue is generated through bespoke professional services engagements with custom pricing — no public pricing is disclosed, and the go-to-market is sales-led and consultative. Customer segmentation is horizontal, focused primarily on Greek SMBs that lack internal digital expertise, with a secondary vertical emphasis on sports organizations. The agency received €28,462 in EU ESPA co-funding under the Central Macedonia 2021-2027 programme for creating new job positions, indicating externally-supported headcount investment but no institutional venture capital. The company is privately held with no disclosed parent, no M&A activity, and no external funding rounds.

Name

Kabal Digital Agency

Legal name

ΑΓΑΠΗΣ ΓΚΟΓΚΟΣ ΚΑΙ ΣΥΝΕΡΓΑΤΕΣ Ε.Ε.

Website

https://kabal.gr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kabal Digital Agency is a Thessaloniki-based digital marketing agency offering performance marketing, SEO, social media, content, CRM, and design services to Greek SMBs and select enterprise sports clients, operating as an external in-house team with Google Partner certification.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Digital marketing services
• Performance marketing
• Search engine optimization
• Social media marketing
• Content marketing services

Headquarters

HQ city

Θέρμη (Thermi)

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing comprehensive online and offline marketing services including performance marketing, SEO, social media marketing, content marketing, client activation, direct communication, affiliate marketing, native advertising, and design services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kabal Digital Agency is a full-service digital marketing agency that delivers end-to-end online marketing services for businesses, acting as an external in-house marketing team. Its portfolio spans ten interconnected services: Performance Marketing, SEO, Social Media Marketing, Content Marketing, Client Activation Marketing, 1-to-1 Direct Communication (CRM), Advanced Reporting, Affiliate Marketing, Native Advertising, and Design. Services are delivered through a 5-stage consultative process (Understanding, Design, Implementation, Monitoring, Optimization) tailored to Greek SMBs and select brand clients.

Product overview

Kabal Digital Agency is a service-based digital marketing agency providing a comprehensive suite of online marketing services. The company operates as a unified offering rather than a modular platform, delivering ten distinct but interconnected services: Performance Marketing, SEO, Social Media Marketing, Content Marketing, Client Activation Marketing, 1-to-1 Direct Communication (CRM), Advanced Reporting, Affiliate Marketing, Native Advertising, and Design. These services work together to cover the full digital marketing lifecycle from strategy and execution to analysis and optimization, positioning the agency as an external in-house team for its client partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing Search engine marketing and display advertising services that leverage the latest digital trends and tools, with data-driven strategies where performance metrics guide campaign optimization.
• Search Engine Optimization (SEO) Organic search visibility improvement through matching data-driven keywords with content strategy, framed as a long-term marathon rather than short-term sprint.
• Social Media Marketing Social media advertising and campaign management across Meta, TikTok, LinkedIn, Pinterest, and X platforms, aimed at capturing viewer attention and driving conversions.
• Content Marketing Content strategy development and copywriting services for blog posts, landing pages, email newsletters, case studies, white papers, paid ads, social media posts, and video scripts.
• Client Activation Marketing Customer relationship development services that transform random website visitors into loyal, repeat customers through engagement strategies and brand experiences.
• 1 to 1 Direct Communication (CRM) Customer relationship management through personalized, one-on-one communication strategies that build meaningful relationships and deliver tailored solutions based on individual customer needs.
• Advanced Reporting Business intelligence and analytics services that transform campaign data into actionable insights, enabling data-driven decision-making through trend identification and opportunity discovery.
• Affiliate Marketing Partnership-based marketing strategy involving affiliate consultation, setup, and white-labeled solutions, managing networks of online salespeople to promote brands and products.
• Native Advertising Disguised promotional content creation that harmoniously integrates with host platforms, combining native placement with performance marketing (Brandformance).
• Design Brand experience design services focused on creating unique and remarkable online brand experiences, emphasizing storytelling and viewer experience over pure sales messaging.

Quantifiable outcome

• Over 10,000 reports generated
• +3 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• GooglecoreTechnology or Integration · 1 January 2022Kabal Digital Agency is a certified Google Partner agency (Partner ID: 5026862717). This partnership provides access to Google advertising platforms, specialized tools, support, and training resources. As a Google Partner, Kabal demonstrates certified expertise in Google Ads and digital marketing technologies.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ogilvy Greece: Greek operations of global WPP-owned creative network Ogilvy, providing integrated advertising and digital services in Greece; competes for the same brand clients with deeper international resources.
• Publicis Groupe Greece: Greek presence of global network Publicis, offering advertising, digital, and media services; competes with Kabal for Greek enterprise accounts and brings deeper tooling and international scale.
• Isobar Greece: Greek arm of Dentsu's Isobar network, a global digital agency offering overlapping performance, social, and creative services in Greece at larger scale; competes for higher-tier accounts Kabal also targets.
• BBDO Greece: Greek operations of the global BBDO/Omnicom creative network, providing advertising and digital services; a broader incumbent in the same Greek market competing for cross-channel mandates.

Direct peers

• The Newtons Laboratory: Greek creative/digital agency with a comparable mix of integrated online marketing services for domestic brands, operating at a similar regional size and competing for the same SMB and mid-market Greek clients.
• Socialab: Greek digital marketing and social media agency of comparable size and orientation, offering integrated digital services to Greek brands and serving as the closest like-for-like regional competitor to Kabal.
• Pollen: Greek digital/creative agency providing multi-channel digital marketing, branding, and content services to Greek businesses, directly comparable to Kabal in service breadth and target customer profile.
• Digilog: Greek digital marketing agency offering online advertising, social, and e-commerce marketing services to Greek SMBs and brands; similar in scope, size, and target segment to Kabal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KabalDigital
• LinkedInlinkedin.com/company/kabal-digital-agency
• Instagraminstagram.com/kabaldigital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kabal Digital Agency