Kaffeine
Kaffeine is an independently owned specialty coffee café operating two locations in Fitzrovia, central London, serving espresso-based drinks and a weekly changing food menu to walk-in professionals, tourists, and locals, with supplementary catering, barista classes, and a seasonal Lord's Cricket Ground concession.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kaffeine does
Kaffeine is an independently owned specialty coffee and food business operating two adjacent cafés in Fitzrovia, central London — the original at 66 Great Titchfield Street (opened August 2009) and a second at 15 Eastcastle Street (opened March 2015), both within a short walk of Oxford Circus. Founded by Australian entrepreneur Peter Dore-Smith and inspired by Antipodean coffee culture, the business serves espresso-based drinks and a weekly changing breakfast, brunch, lunch, and baked-treats menu to a predominantly walk-in customer base of central London professionals, tourists, and local residents.
The core product is specialty coffee prepared on Victoria Arduino Black Eagle espresso machines paired with Mahlkonig EK43 grinders, with Square Mile Coffee as primary roaster for a signature blend and a monthly rotating guest single-origin espresso program. Supporting operations include office and home catering with free delivery in Fitzrovia and SOHO, fortnightly public coffee classes and one-on-one barista training, an annual London Latte Art Smackdown competition, and a seasonal espresso/filter concession at Lord's Cricket Ground during major test matches. E-gift cards are sold via Squareup and merchandise via a Shopify storefront.
The business is a bootstrapped private limited company (Kaffeine Ltd) with no external investment or parent entity, employing 27 staff. Revenue streams are unit-priced retail purchases plus ancillary catering, class tuition, and gift card sales. The company is recognized as a benchmark in the London specialty coffee industry, having won 'Best Independent Cafe in Europe' at the 2010 Allegra European Coffee Symposium and holding five-star food hygiene ratings at both locations.
Kaffeine firmographics
Firmographics- Name
- Kaffeine
- Legal name
- Kaffeine Ltd
- Website
- https://kaffeine.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kaffeine is an independently owned specialty coffee café operating two locations in Fitzrovia, central London, serving espresso-based drinks and a weekly changing food menu to walk-in professionals, tourists, and locals, with supplementary catering, barista classes, and a seasonal Lord's Cricket Ground concession.
- Ownership category
- akta.pro rank
Kaffeine industry classification
Industry- Product category
- Specialty Coffee Shop / Café Services
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
Keywords
Where Kaffeine is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Kaffeine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Café Retail Sales: In-store sales of specialty coffee beverages, breakfast, brunch, lunch, and baked treats at two London café locations.
- Catering Services: Office and home delivery of breakfast, lunch, and special baked treats with free delivery in Fitzrovia and SOHO.
- Coffee Classes: Latte art skills classes and one-on-one barista training sessions offered to the public, with group classes held fortnightly and private sessions available by email booking.
- Gift Cards: E-gift cards sold through Square for gifting occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weekly changing menu with Australian-inspired breakfast, brunch, lunch items and baked treats |
| Unit Pricing | Pay-as-you-go | Coffee Classes - Group and Private sessions |
| Other | Monthly | Barista Employment |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Kaffeine product offering
Product offeringCore offering
Kaffeine operates two specialty cafés in London's Fitzrovia serving espresso-based coffee, cold and non-alcoholic beverages, and an Australian/New Zealand-inspired weekly changing food menu covering breakfast, brunch, lunch and baked treats. The company also earns revenue from office and home catering delivery (free to Fitzrovia and SOHO), paid group and one-on-one barista/latte-art training classes, and e-gift cards sold through Squareup. Coffee is roasted by long-term partner Square Mile Coffee, prepared on Victoria Arduino Black Eagle machines with Mahlkonig EK43 grinders.
Product overview
Kaffeine is an independently owned café and espresso bar offering specialty coffee drinks and food at two London locations in Fitzrovia. The core offering consists of café services with espresso-based beverages and a weekly changing food menu for breakfast, lunch, and brunch. Additional offerings include coffee classes teaching latte art and barista skills, catering services for offices and events, and e-gift cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Café and Espresso Bar Services Specialty espresso-based drinks, cold coffee and non-alcoholic beverages prepared on Victoria Arduino Black Eagle machines with Square Mile Coffee as primary roaster, served alongside a weekly changing Australian/New Zealand-inspired food menu at two walk-in cafés in London's Fitzrovia.
- Catering Services Office and home delivery of breakfast, lunch or special baked treats from the weekly changing café menu, with free delivery to addresses in Fitzrovia and SOHO.
- Coffee Classes Paid barista training courses teaching latte-art skills, held as fortnightly group sessions on Thursdays and as private one-on-one sessions bookable by email. Gift cards are available for class purchases.
- E-Gift Cards Digital gift cards redeemable for coffee, classes and food, sold through the Squareup e-commerce platform for gifting occasions.
Quantifiable outcome
- Five-star food hygiene rating maintained at both locations
- +1 more outcomes
Companies that use Kaffeine
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Kaffeine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kaffeine partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Square Mile Coffee RoasterscorePrimary coffee supplier for over 7 years. Provides their signature Red Brick espresso blend and decaf. Also provides espresso machine equipment and barista training support. Key partner in guest espresso program featuring rotating single-origin coffees.
- Victoria ArduinocoreProvides Black Eagle espresso machines - described as 'probably the best espresso machine in the world'. Supplies Oscar single-group machines as competition prizes for London Latte Art Smackdown.
- Lord's Cricket GroundcoreAnnual espresso and filter coffee supplier for Harris Gardens and Media Centre during cricket matches. Operates during major test matches including Ashes series. Ground capacity allows serving 1000+ coffees in 3-hour windows.
Scale indicators9 records
Recent moves8 records
Expansion highlights4 records
Kaffeine competitors and assessment
Company assessmentDirect peers
- Origin Coffee: Cornwall-based specialty coffee roaster with London café locations serving single-origin coffee and food. Comparable third-wave specialty positioning and café-plus-roastery model.
- Prufrock Coffee: London specialty coffee shop in Holborn famous for barista training and industry events. Comparable third-wave positioning; Kaffeine benchmark endorsement was given by Prufrock's director Gwilym Davies.
- Workshop Coffee: London-based specialty coffee shop and roaster with multiple central London locations serving single-origin espresso, filter coffee and food. Highly comparable third-wave coffee positioning and central-London customer base.
- Monmouth Coffee Company: Iconic London specialty coffee roaster and café with multiple sites in central London (Borough Market, Covent Garden, etc.). Directly comparable specialty-coffee benchmark status and walk-in retail model.
- Caravan Coffee Roasters: Specialty coffee roaster and all-day restaurant group with central London locations serving Antipodean-influenced brunch and specialty coffee — directly comparable food/coffee offering and customer base.
- Notes Coffee: London specialty coffee chain with multiple sites focused on third-wave coffee and light food. Comparable single-origin specialty offering and central London retail footprint.
- Department of Coffee and Social Affairs: London specialty coffee chain with multiple sites combining third-wave coffee with all-day food service. Comparable specialty coffee positioning and central London retail model.
Emerging players
- Blank Street Coffee: Well-funded NYC-origin specialty coffee chain rapidly expanding in London with a mobile-order, high-throughput café model. Emerging competitor targeting the same central London office worker segment.
- Square Mile Coffee Roasters: Specialty coffee roaster supplying Kaffeine for 7+ years; also operates its own barista training and event spaces in East London. Partial overlap — wholesale roaster and Kaffeine supplier that competes for industry recognition.
Broad incumbents
- Gail's Bakery: UK artisan bakery and café chain with extensive London footprint serving specialty coffee and pastries. Larger, more standardized operator in overlapping specialty coffee + baked treats category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks2 records
Key highlights6 records
Customer concentration
Kaffeine social profiles
Digital presenceKaffeine compliance and trust
Trust signalCompliance1 record
Kaffeine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kaffeine leadership team
Management profileNumber of profiles
Profiles6 records
Kaffeine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kaffeine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kaffeine
What does Kaffeine do?
Kaffeine operates two specialty cafés in London's Fitzrovia serving espresso-based coffee, cold and non-alcoholic beverages, and an Australian/New Zealand-inspired weekly changing food menu covering breakfast, brunch, lunch and baked treats. The company also earns revenue from office and home catering delivery (free to Fitzrovia and SOHO), paid group and one-on-one barista/latte-art training classes, and e-gift cards sold through Squareup. Coffee is roasted by long-term partner Square Mile Coffee, prepared on Victoria Arduino Black Eagle machines with Mahlkonig EK43 grinders.
Is Kaffeine a public or private company?
Kaffeine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kaffeine founded?
Kaffeine was founded in 2009. It employs 11 to 50 people.
Where is Kaffeine based?
Kaffeine is headquartered in London, United Kingdom, in the Europe region.
How does Kaffeine make money?
Four revenue lines are on record. Café Retail Sales are the primary driver. The others are catering Services, coffee Classes and gift Cards.
Who are Kaffeine's main competitors?
Direct peers on record are Origin Coffee, Prufrock Coffee, Workshop Coffee, Monmouth Coffee Company, Caravan Coffee Roasters, Notes Coffee and Department of Coffee and Social Affairs. Emerging players are Blank Street Coffee and Square Mile Coffee Roasters. Gail's Bakery is listed as a broad incumbent.
Does Kaffeine have an API?
No public API is recorded for Kaffeine.
What industry is Kaffeine in?
Kaffeine's product category is Specialty Coffee Shop / Café Services. Its primary akta.pro industry code is THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 722515 and its SIC code is 5810.