kaipaki berries

What kaipaki berries does

Kaipaki Berries (legal entity Kaipaki Berryfruits Ltd.) is a New Zealand specialty berry producer operating a 16-hectare farm at 630 Kaipaki Road, Ohaupo, in the Waikato region. The company grows premium strawberries (Monteray variety) and raspberries (Kwanza variety), with blackberries planned for future production, using a modern growing system built on state-of-the-art polytunnels, hydroponic table-based cultivation, integrated pest management (IPM) with beneficial insects, and precision irrigation and nutrient delivery. The covered growing environment provides weather protection, a controlled micro-climate, and an extended growing season (raspberries October–June), while table-top cultivation reduces pest damage and facilitates picking.

The company serves retail stores and produce markets across New Zealand on a wholesale basis, with field picking and packing designed to minimize handling and deliver premium-grade berries. The legal entity is a 100% subsidiary of Market Gardeners Ltd (MG Group), a diversified New Zealand agricultural group, which provides access to an established distribution network. Pricing is not publicly disclosed and is negotiated per transaction on a wholesale fresh produce basis. The company holds NZGAP certification covering food safety, health and safety, and environmental management, and is in the process of obtaining the NZGAP Social Practice add-on.

The operation is small-scale with approximately five core employees, supplemented by a seasonal picking and packing workforce active between November and May. Leadership includes Managing Director Jay Molloy, Manager & Head Grower Summy Yadav (Doctorate in Plant Sciences), HR/Health & Safety Advisor Luisa Toduadua, Assistant Grower Taurion Colquhoun, Agronomist Damith Perera, Dispatch & Quality Control Supervisor Jaswant Singh, and Grounds Care & Maintenance Supervisor Steve Harrison. Revenue is not publicly disclosed and the company has no public funding history; it operates as a private subsidiary within the MG Group portfolio.

Name

kaipaki berries

Legal name

Kaipaki Berryfruits Ltd.

Website

https://kaipakiberries.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kaipaki Berries is a New Zealand specialty berry producer operating a 16-hectare polytunnel farm in Waikato, growing premium strawberries and raspberries (with blackberries planned) for wholesale distribution to retail stores and produce markets across New Zealand as a subsidiary of Market Gardeners Ltd.

Ownership category

akta.pro rank

Product category

Fresh Berry Production

NAICS

Berry (except Strawberry) Farming (111334), Strawberry Farming (111333)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industry

Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB)

Keywords

• Fresh berry production
• Polytunnel berry farming
• Hydroponic strawberry cultivation
• Premium raspberry varieties
• Integrated pest management

Headquarters

HQ city

Ohaupo

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Fresh Berry Sales: Kaipaki Berries generates revenue through the sale of fresh strawberries, raspberries, and upcoming blackberries to retail stores and produce markets. The company emphasizes premium quality with field picking and packing to reduce handling and deliver premium grade berries.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Kaipaki Berries operates a 16-hectare modern berry farm in the Waikato region of New Zealand that grows premium fresh strawberries (Monterey variety) and raspberries (Kwanza variety), with blackberries planned for future production. The company uses polytunnel growing systems with hydroponic table-based cultivation, integrated pest management, and precision irrigation to produce berries with superior flavor, size, and shelf life. Berries are field-packed and supplied to retail stores and produce markets across New Zealand.

Product overview

Kaipaki Berries operates a single unified berry growing operation producing three types of premium berries: Strawberries (Monteray variety), Raspberries (Kwanza variety), and Blackberries (planned). The company uses polytunnel growing systems with hydroponic methods, table-top cultivation, and Integrated Pest Management. All products are grown for their slogan 'Grown to taste better' with focus on premium quality, superb flavour, shelf life, and size.

Differentiator

Problem solved

Functional benefit

Products and services

• Strawberries (Monterey variety) Premium early-season strawberries renowned for their large size and sweeter flavour. Grown on tables in polytunnels using hydroponic methods. Strawberries provide 200% of daily Vitamin C requirement per 175g serving, supporting healthy immunity. Sold to retail stores and produce markets across New Zealand.
• Raspberries (Kwanza variety) Premium raspberries selected for larger size and vibrant colour, featuring sweeter taste and longer shelf life. Available October to June. Raspberries are a source of dietary fibre supporting digestive health. Sold to retail stores and produce markets across New Zealand.
• Blackberries Blackberries planned for future production at Kaipaki Berries with a season from December to June. A source of manganese supporting healthy metabolism. Intended for sale to retail stores and produce markets across New Zealand.

Quantifiable outcome

• Strawberries provide 200% of daily Vitamin C requirement per 175g serving
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Market Gardeners Ltd (MG Group)coreStrategic or Co-development PartnerKaipaki Berryfruits Ltd is a 100% subsidiary of Market Gardeners Ltd (MG Group). This parent-subsidiary relationship provides strategic support, likely including distribution, marketing, and operational resources across the MG Group network.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wish Farms: Wish Farms is a US-based grower and shipper of strawberries, blueberries, raspberries, and blackberries with its own farming and packing operations. Comparable to Kaipaki as a vertically integrated premium berry producer using modern growing techniques and own-brand marketing.
• Naturipe Farms: Naturipe Farms is a grower-owned berry cooperative supplying strawberries, blueberries, raspberries, and blackberries across North America. Comparable to Kaipaki as a berry-focused producer that competes on freshness, variety selection, and quality for retail customers.
• T&G Global: T&G Global is a major New Zealand fresh produce grower and marketer with a broad portfolio including berries, apples, and tomatoes. It is comparable to Kaipaki as a large NZ-based covered-cropping and berry producer, but with significantly greater scale and category breadth.
• Driscoll's: Driscoll's is the world's largest berry marketer, producing strawberries, raspberries, blueberries, and blackberries globally via independent growers. It is comparable as the dominant premium-branded berry supplier that Kaipaki's premium positioning competes against for retailer shelf space.

Regional players

• BerryWorld: BerryWorld is a UK-based berry specialist that develops exclusive varieties and supplies retailers across Europe. Comparable to Kaipaki as a premium-focused berry supplier with proprietary variety partnerships and a strong retailer-aligned business model, though operating in a different geography.
• Angus Soft Fruits: Angus Soft Fruits is a Scottish/UK soft fruit grower producing premium strawberries, raspberries, blueberries, and blackberries, much of it under polytunnels. Highly comparable to Kaipaki in protected-cultivation soft-fruit production, though serving UK rather than NZ retail markets.
• LeaderBrand: LeaderBrand is a New Zealand fresh produce grower producing vegetables, salads, and some berries across multiple North Island sites. Comparable to Kaipaki as a large-scale NZ fresh produce supplier with supermarket relationships, though operating across multiple categories rather than specializing in berries.

Others

• Zespri: Zespri is the world's largest marketer of kiwifruit, headquartered in New Zealand with a grower-owned cooperative model. Comparable to Kaipaki as a premium NZ-grown fresh produce exporter, though focused on a different fruit category and operating at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kaipaki-berries

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kaipaki berries