Kalamari

What Kalamari does

Kalamari is a cross-border press relations agency founded in 2015 and headquartered in Boulogne-Billancourt, France, operating under the legal entity L'AgenceRP SAS. The firm provides strategic communications, media relations, thought leadership positioning, content creation, and communication training services to innovation-sector clients, with a stated focus on technology, climate tech, energy, and B2B enterprise companies. Service offerings are structured around dedicated account teams of 3-4 professionals delivering retainer-based engagements that include news jacking, creative campaigns, byline campaigns, trade show engagement, awards recognition, media training, and international press trip coordination.

The agency operates from offices in Paris (headquarters), Boston, New York, and London, with a senior team led by Founder & CEO Natacha Favry, Managing Director France Isabelle Petit, and Senior Client Director Rémi Brossard. Named client relationships include GitHub (since 2018), Ogury (since 2019), New Relic (since 2021), Ekwateur (since 2015), and Greenly (since 2023), alongside additional enterprise logos such as CrowdStrike, Dataiku, TeamViewer, Payhawk, and DocuSign. Revenue is generated through recurring retainer engagements; no proprietary technology platform is disclosed. The company is independently owned with no identified external investors, is pursuing B-Corp certification, and markets itself as an "award-winning" cross-border PR firm with demonstrated policy-influence capability.

Name

Kalamari

Legal name

L'AgenceRP SAS

Website

https://kalamari.agency

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Kalamari is a cross-border French press relations agency founded in 2015 that delivers retainer-based strategic communications, media relations, and thought leadership services to enterprise clients in technology, climate tech, energy, and B2B sectors across France, the US, and the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulogne-Billancourt

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR Retainer Services: Press relations agency providing strategic communications and PR services on retainer basis. Services include news jacking, creative campaigns, byline campaigns, trade show engagement, awards recognition, and media training. Revenue derived from ongoing client retainers with dedicated account teams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kalamari is a cross-border press relations agency that delivers strategic communications, media relations, and reputation management services for innovation-focused companies. Core offerings include strategic communications and press relations, content creation and thought leadership development, and communication training. Service delivery is organized around dedicated account teams of 3-4 professionals per client on retainer engagements, with capabilities spanning news jacking, creative campaigns, byline campaigns, trade show engagement, and awards recognition.

Product overview

Kalamari is a cross-border, award-winning press relations agency offering a unified suite of PR and communications services. The core offering consists of strategic communications and press relations, content creation and thought leadership positioning, and communication training programs. Service features include news jacking, creative campaigns, byline campaigns, trade show engagement, and awards recognition. The agency specializes in serving innovation-focused clients across domains including Ad Tech, AI/Open Source, ClimateTech, Energy, GreenTech, and B2B, with operations in France (Paris), the UK, and the US (Boston).

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communications & Press Relations Kalamari's primary service offering centered on strategic communications, press relations, media influence, and reputation management. Delivered through dedicated account teams of 3-4 professionals per client, the service encompasses news jacking, creative campaigns, byline campaigns, trade show engagement, and awards recognition to help innovation-focused enterprise clients become memorable industry leaders.
• Content Creation & Thought Leadership Content creation and thought leadership services that engage readers with thought-provoking blog posts, expert opinion pieces, and compelling case studies to establish clients as industry experts. Includes byline campaign execution in trade publications and ongoing editorial content development.
• Communication Training Training services designed to help business professionals, public figures, and emerging thought leaders become exceptional communicators who inspire, influence, and make a lasting impact. Includes media training and public speaking development.

Quantifiable outcome

• Greenly: 20 articles per month and 8 interviews delivered
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• La Maison des FemmesminorOthersPhilanthropic partnership supporting a unique center providing essential reception, assistance, and support to women who are victims of violence. Kalamari contributes expertise in event communications, press relations, public relations, influence, and social media to help give their vital actions maximum exposure.
• Fondation HEC ParisminorOthersPartnership with HEC Paris foundation supporting educational initiatives and business community engagement.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• FleishmanHillard: International communications agency with deep technology and corporate practices spanning the US and Europe. FleishmanHillard competes with Kalamari for enterprise tech PR accounts and shares the cross-border execution capability, though with significantly more resources and broader service lines.
• Burson (formerly BCW): Global public relations and communications agency formed through the merger of Burson-Marsteller and Cohn & Wolfe. Competes with Kalamari for cross-border technology client PR business, with significantly broader scale and integrated communications capabilities.
• Edelman: Global PR firm with strong tech and innovation practice and broad international footprint across the US, UK, and France. Edelman is the largest pure-play PR firm globally and competes with Kalamari for cross-border technology client engagements, though at much greater scale.
• Weber Shandwick: Top-tier global PR network with substantial technology, AdTech, and corporate communications practices. Competes for the same enterprise technology PR budgets as Kalamari, particularly from clients like CrowdStrike, GitHub, and Dataiku who run multi-market briefs.
• Hill+Knowlton: Global strategic communications firm with strong technology, energy, and sustainability practices. Competes with Kalamari on cross-border briefs particularly for Energy and ClimateTech clients like Ekwateur and Greenly.

Regional players

• Elan Edelman (Edelman France): French arm of Edelman, providing tech and corporate PR services across France. Competes with Kalamari for enterprise French market PR engagements, though with access to broader Edelman network resources.
• Communications Maison (Hopscotch): Leading French PR and communications group headquartered in Paris. Hopscotch is a Paris-based direct competitor in the French market that pursues similar technology and innovation clients, though with primarily French geographic focus.

Direct peers

• Hotwire: Global tech-focused PR and communications agency with strong European and US presence, targeting B2B technology clients. Hotwire is a direct comparable to Kalamari given its technology vertical specialization and cross-border offering, with similar mid-sized positioning.
• WE Communications: Mid-sized international communications agency with deep technology practice and offices across the US, Europe, and UK. WE Communications competes for similar cross-border tech PR briefs as Kalamari, with comparable vertical specialization in technology and innovation.

Others

• Woo / Geopop PR: A known French media/PR property operated in the digital storytelling space. Included as an adjacent ecosystem participant in the French press and communications landscape rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kalamari
• Instagraminstagram.com/kalamari.agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kalamari