Keystone Agricultural Producers

What Keystone Agricultural Producers does

Keystone Agricultural Producers (KAP), founded in 1984 and headquartered in Winnipeg, Manitoba, is the province's certified general farm policy organization under the Agricultural Producers' Organization Funding Act. KAP represents approximately 4,700 farmer members across 12 districts, supported by 18 commodity group members and 10 associate members, and delivers grassroots policy advocacy on trade and tariffs, rural crime, education property tax, infrastructure, labour shortages, and regulatory burden. Its portfolio of services and programs includes advocacy representation, the Environmental Farm Plan (a provincially significant environmental assessment and planning tool renewed every five years via an online portal), FarmSafe Manitoba (farm safety consultations and resources), the Manitoba Farmers' Voice quarterly magazine distributed by direct mail to 7,500+ recipients, the AgMatters Podcast, and a KAP Member Benefits Program offering negotiated discounts with corporate partners across insurance, vehicles, travel, and farm management software.

The business model is a hybrid non-profit structure: primary funding comes from a legislated check-off of 1% of gross selling price up to an annual maximum of $289.41 (including GST) per producer, collected via designated purchasers and subject to an annual producer refund window, supplemented by $500/year associate memberships, Government of Canada and Manitoba government funding, and member benefit partner arrangements. Operations are lean, run by a 9-person staff led by General Manager Colin Hornby (appointed January 2025, previously Manager of Communications & Stakeholder Relations), structured into policy, membership services, communications, finance/operations, and program management functions. KAP's go-to-market is community-led and grassroots, with policy generated bottom-up through district meetings and the Annual General Meeting (42nd held February 2026), positioning the organization as the unified 'Voice of Manitoba Farmers' rather than a transactional product or technology vendor.

Name

Keystone Agricultural Producers

Legal name

Keystone Agricultural Producers Inc.

Website

https://kap.ca

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Keystone Agricultural Producers is Manitoba's legislated general farm policy organization, representing ~4,700 farmers through grassroots advocacy, check-off funding, and programs including the Environmental Farm Plan and FarmSafe Manitoba.

Ownership category

akta.pro rank

Product category

Agricultural Policy Advocacy

NAICS

Support Activities for Agriculture and Forestry (115), Support Activities for Crop Production (1151)

SIC

Agricultural Services (700)

akta.pro primary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

Keywords

• Agricultural policy advocacy
• Farm policy organization
• Farmer membership services
• Agricultural check-off funding
• Rural policy representation

Headquarters

HQ city

Winnipeg, Manitoba

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Check-off Funding (Legislated): KAP is funded through a mandatory check-off model legislated under Manitoba's Agricultural Producers' Organization Funding Act (APOFA). The check-off is 1% of gross selling price up to an annual maximum of $289.41 including GST per person. Designated purchasers remit the check-off to KAP. Producers may request refunds annually.
2. Associate Membership Fees: Organizations and businesses that work within or alongside agriculture can become associate members for an annual fee of $500. Associate members receive communications, advertising opportunities, access to meetings and events, and website recognition.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Keystone Agricultural Producers is a non-profit general farm policy organization that provides policy advocacy and representation for approximately 4,700 farmer members in Manitoba. Its core work includes lobbying provincial and federal governments on agricultural policy, delivering the Environmental Farm Plan and FarmSafe Manitoba safety programs, and providing member benefits such as a discount marketplace, publications, and a member-only podcast.

Product overview

Keystone Agricultural Producers (KAP) is Manitoba's general farm policy organization offering a portfolio of membership services, publications, and advocacy programs rather than a traditional product platform. The core offering is advocacy representation for approximately 4,700 farmer members, funded through a legislated check-off program. Supplementary services include the Environmental Farm Plan (an environmental assessment and planning tool requiring 5-year renewal), FarmSafe Manitoba (farm safety program with free consultations), the Manitoba Farmers' Voice magazine (distributed to 7,500+ recipients), the AgMatters Podcast, and a Member Benefits Program providing negotiated discounts on insurance, vehicles, travel, farm management software (AgExpert, Combyne, Geco Weed Management), and retail. KAP also offers Associate Memberships ($500/year) for agricultural businesses seeking engagement and visibility with Manitoba farmers.

Differentiator

Problem solved

Functional benefit

Brands

• Manitoba Farmers' Voice: Magazine publication that tells the stories and profiles the people vital to agriculture in Manitoba. Published quarterly and distributed to over 7,500 farmers, businesses, and government officials.
• AgMatters Podcast

Products and services

• KAP Farmer Membership Membership program for Manitoba farmers funded through a legislated check-off on crop and livestock sales (refundable upon request). Provides approximately 4,700 Manitoba farmers with policy advocacy, member benefits, and representation across all commodity groups.
• KAP Associate Membership Annual paid associate membership for agribusiness and agricultural industry organizations at $500 per year. Provides industry alignment and networking with Manitoba's farming community.
• Policy Advocacy and Representation Core advocacy service covering Crops, Environment and Land Use, Livestock, Farm Safety, Research and Innovation, Rural and Urban Issues, Transport, and Women in Agriculture. Delivered to Manitoba farmers through KAP's policy committees and government relations.
• FarmSafe Manitoba Provincial farm safety initiative delivered by KAP, providing safety consultations, training, and resources to Manitoba farmers through a network of three safety consultants covering Parklands, Southwest, and Eastern regions.
• Environmental Farm Plan (EFP) Environmental farm planning program delivered to Manitoba farmers, supporting sustainable farm management practices and regulatory awareness.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered corporate partner, core, member, supported, government partner and commodity partner.

• Co-operatorscorporate partnerChannel Partner/ Reseller/ DistributorCorporate partner providing insurance products to KAP members. Members receive preferred rates on insurance through this partnership.
• Hub Internationalcorporate partnerChannel Partner/ Reseller/ DistributorCorporate partner providing insurance brokerage services to KAP members with preferred rates.
• Canadian Federation of Agriculture (CFA)coreStrategic or Co-development PartnerKAP is a member of the Canadian Federation of Agriculture, the largest farm organization in Canada. CFA coordinates national agricultural policy and advocacy.
• Canadian Agricultural Human Resource Council (CAHRC)memberStrategic or Co-development PartnerKAP is a member of CAHRC, which addresses agricultural labour shortages and workforce development.
• Canadian Agricultural Safety Association (CASA)memberStrategic or Co-development PartnerKAP is a member of CASA, which promotes farm safety across Canada. KAP operates FarmSafe Manitoba in coordination with safety initiatives.
• Canada Grains CouncilmemberStrategic or Co-development PartnerKAP is a member of the Canada Grains Council, which coordinates grain industry policy and market development.
• Manitoba Chamber of CommercememberStrategic or Co-development PartnerKAP is a member of the Manitoba Chamber of Commerce, providing connection to broader business community advocacy.
• Manitoba Farmer WellnesssupportedGTM or Marketing PartnerKAP proudly supports Manitoba Farmer Wellness, an initiative supporting farmer mental health and wellness.
• Agriculture in the Classroom ManitobasupportedGTM or Marketing PartnerKAP proudly supports Agriculture in the Classroom Manitoba, promoting agricultural literacy in schools.
• 4-H ManitobasupportedGTM or Marketing PartnerKAP proudly supports 4-H Manitoba, the youth development organization for agriculture.
• University of Manitoba - Faculty of Agricultural and Food SciencessupportedStrategic or Co-development PartnerKAP is proud to support the University of Manitoba's Faculty of Agricultural and Food Sciences.
• Assiniboine Community CollegesupportedStrategic or Co-development PartnerKAP is proud to support Assiniboine Community College, particularly the Prairie Innovation Centre for Sustainable Agriculture ($60 million investment in Budget 2026).
• Manitoba Agricultural Services Corporation (MASC)government partnerStrategic or Co-development PartnerKAP works with MASC on programming including crop insurance, loans, and wildlife damage compensation. MASC loan limits increased in Budget 2026 (direct loan to $6.25M, stocker loan to $1.6M, Young Farmer Rebate to $42,500 with $425,000 loan limit).
• Manitoba Canola Growerscommodity partnerStrategic or Co-development PartnerKAP works with Manitoba Canola Growers on trade issues including China's anti-dumping investigation into Canadian canola seed.
• Canola Council of Canadacommodity partnerStrategic or Co-development PartnerKAP partners with the Canola Council of Canada on market access and trade policy, particularly regarding tariffs and China's anti-dumping investigation.
• Canadian Canola Growers Associationcommodity partnerStrategic or Co-development PartnerKAP works with CCGA on trade policy, the Advance Payments Program, and market access issues.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Agricultural Producers Association of Saskatchewan: Saskatchewan's general farm policy organization funded via check-off under provincial legislation, representing farmers on advocacy, policy, and member services — same role as KAP in a neighbouring prairie province.
• Alberta Federation of Agriculture: Alberta's general farm policy organization providing farmer-led advocacy on provincial and federal issues, with a comparable membership and policy-development model.
• National Farmers Union: Canada-wide direct-membership farm advocacy organization with a similar grassroots policy mandate and focus on farmer representation, though operating without a legislated check-off.
• Ontario Federation of Agriculture: Ontario's general farm policy organization, the closest structural peer to KAP: legislated check-off funding, farmer-driven advocacy, member benefits, and district-based governance serving Ontario producers.

Broad incumbents

• Canadian Federation of Agriculture: Largest national farm umbrella organization of which KAP is a member; coordinates federal-level advocacy on behalf of provincial general farm organizations — an upstream parent-body peer.

Regional players

• Union des producteurs agricoles: Québec's general farm policy organization with a legislated compulsory contribution model and very similar unified-voice mandate, but operating under Quebec's distinct agricultural framework.
• British Columbia Agriculture Council: BC's general farm policy council coordinating commodity groups on advocacy and policy, comparable in function to KAP but serving a different provincial agricultural economy.

Others

• Manitoba Canola Growers: Commodity-specific partner organization KAP collaborates with on trade and market-access issues — a downstream stakeholder within the same Manitoba farm ecosystem rather than a competing advocacy body.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kapmedia
• LinkedInlinkedin.com/company/keystone-agricultural-producers

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keystone Agricultural Producers