Kapwa Ko, Mahal Ko

What Kapwa Ko, Mahal Ko does

Kapwa Ko, Mahal Ko (KKMK) is a Philippines-based non-profit foundation founded in 1975 as a public service television program on GMA Channel 7 and recognized as the longest-running television program in the country. The organization assists indigent and underprivileged Filipinos with their medical needs by combining televised patient appeals with structured case management, hospital partnerships, and donor coordination. It serves low-income individuals and families who cannot afford treatment for life-threatening or critical illnesses including cancer, heart disease, congenital conditions, and conditions requiring hearing aids or prosthetics, with a specialized Batang Kapwa (BK) sub-program launched in 1989 that delivers holistic support to children with Acute Lymphoblastic Leukemia (ALL).

Name

Kapwa Ko, Mahal Ko

Legal name

Kapwa Ko Mahal Ko Foundation, Inc.

Website

https://kapwako.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Philippines non-profit founded in 1975 that uses a GMA Channel 7 public service TV program and multi-platform digital channels to deliver free medical assistance — including the Batang Kapwa pediatric leukemia program — to indigent Filipinos.

Ownership category

akta.pro rank

Headquarters

HQ city

Quezon City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations (Cash): Individual donors contribute cash via over-the-counter deposits or online bank transfers to designated foundation accounts. The foundation actively solicits donations through its website, TV program, and social media channels.
2. Corporate and Organizational Sponsorships: Corporate partners and organizations sponsor specific programs (e.g., Batang K cancer support, Pamaskong Handog Christmas events) and provide in-kind donations, volunteer support, and financial contributions. Sponsors include SM Foundation, GMA Network departments, SHOM Manila, Del Monte Philippines, EBAR Abstracting Company, Rotary Clubs, and others.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kapwa Ko, Mahal Ko Foundation is a non-profit NGO that provides free medical assistance to indigent Filipinos through its flagship weekly public service television program on GMA Channel 7 and complementary programs such as the Batang Kapwa pediatric leukemia support program, a Patient Navigation Guide, the Sagot ni Dok health information segment, and the SNDLive Facebook Live Q&A. Services are funded by individual donations and corporate sponsorships and delivered directly through partner hospitals and community events.

Product overview

Kapwa Ko Mahal Ko (KKMK) is a Philippines-based non-profit foundation operating as a single unified charitable organization with multiple interconnected programs. The core offering is the KKMK public service television program—the longest-running in the Philippines—which serves as the primary platform for connecting underprivileged patients with medical assistance. The organization complements this with the Batang Kapwa (BK) program for children with leukemia, a comprehensive Medical Resources Library with expert-reviewed health information, a Patient Navigation Guide for case management, and digital engagement programs including Sagot ni Dok and SNDLive. The programs work together to deliver holistic medical assistance, health education, and community support to indigent Filipinos.

Differentiator

Problem solved

Functional benefit

Products and services

• Kapwa Ko Mahal Ko (KKMK) TV Program The longest-running public service television program in the Philippines, airing weekly on GMA Network every Saturday at 5:30 a.m. since 1975. The program assists indigent Filipinos with their medical needs through televised public appeals and connects patients with medical assistance via partner hospitals and donors.
• Batang Kapwa (BK) Program A program providing holistic support to children diagnosed with Acute Lymphoblastic Leukemia (ALL). Through financial assistance for chemotherapy (regimens of 120–140 weeks), emotional care, and community-building activities, BK supports over 40 young patients and their families annually.
• Medical Resources Library A comprehensive library of medical condition resources covering diseases, conditions, and health topics with expert medical information sourced from partner hospitals and institutions, including educational content on cancer, heart disease, and other critical illnesses.
• Patient Navigation Guide A guide for patients seeking medical assistance through the KKMK TV program, providing structured pathways for intake, documentation, and case handling from referral through resolution.
• Sagot ni Dok Segment A health information segment featuring medical professionals (including Philippine Academy of Family Physicians doctors) answering health questions, aired nationally every Saturday at 5 a.m. on GMA Channel 7 and uploaded on KKMK social media.
• SNDLive A 30-minute monthly Facebook Live program providing indigent and underprivileged audiences the opportunity to directly ask medical experts about their health concerns, conducted in partnership with the Philippine Academy of Family Physicians.

Quantifiable outcome

• Over 40 children with ALL served annually through the Batang K program, with chemo regimens subsidized up to Php 950,000
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and supporting.

• Philippine Academy of Family Physicians (PAFP)coreStrategic or Co-development Partner · 6 December 2021KKMK and PAFP signed an MOA to collaborate on medical information dissemination and assisting underprivileged Filipinos with their medical needs. The partnership launches under KKMK's regular activities: (1) Sagot ni Dok segment aired nationally every Saturday at 5 a.m. on GMA Channel 7 and uploaded on KKMK social media; and (2) SNDLive, a 30-minute monthly Facebook Live enabling indigent audiences to directly ask medical experts. KKMK promotes PAFP's advocacies to reach a wider audience. PAFP has more than 7,000 members across the country.
• Department of Health (DOH) - PhilippinescoreStrategic or Co-development Partner · 5 October 2016KKMK signed a MOA with the DOH to accommodate and help indigent patients referred by KKMK in four government hospitals in Quezon City. Under the agreement, KKMK's in-patients receive PhilHealth assistance and are accommodated at East Avenue Medical Center, Philippine Children's Medical Center, Quirino Memorial Medical Center, and Amang Rodriguez Hospital. The MOA was signed by Health Secretary Paulyn Jean B. Rosell Ubial and KKMK President Orlando Mercado on October 5, 2016.
• Ateneo School of Medicine and Public HealthsupportingStrategic or Co-development PartnerThe Ateneo School of Medicine and Public Health contributed vital resources to the Batang Kapwa (Batang K) program, including educational booklets about Acute Lymphoblastic Leukemia (ALL) and monitoring record books for doctors and families to track each child's condition, empowering families with knowledge and ensuring better coordination with healthcare providers.
• GMA NetworkcoreGTM or Marketing PartnerKKMK's flagship TV program airs on GMA Channel 7 every Saturday at 5:30 a.m. GMA Network provides the broadcast platform and studio facilities (German Moreno Studio) for the show and events. KKMK is based at the GMA Kapuso Center in Diliman, Quezon City. GMA employee volunteer group GMA G.I.V.E.S. also regularly organizes activities for Batang K beneficiaries.
• SM FoundationsupportingStrategic or Co-development PartnerSM Foundation, led by Executive Director for Health and Medical Programs Connie Angeles (KKMK co-host), has been a long-time supporter of KKMK's programs, contributing healthcare services and funding to underprivileged communities. SM Foundation's health and wellness programs deliver critical medical services nationwide, aligning with KKMK's mission.
• Ballet PhilippinessupportingStrategic or Co-development PartnerBallet Philippines partnered with KKMK and SHOM Manila to treat Batang K children to a live ballet performance of 'Coppelia,' providing an artistic and cultural experience for young cancer warriors and their families. This collaboration emphasizes the importance of making the arts accessible to children facing health challenges.
• SHOM Manila (Spouses of Heads of Missions in Manila Association)supportingStrategic or Co-development PartnerSHOM Manila sponsored multiple activities for Batang K beneficiaries, including a live ballet performance (Coppelia with Ballet Philippines) and an educational trip to Art In Island Museum. Their continuous support has provided cultural and recreational experiences for children undergoing cancer treatment.
• Art In Island MuseumsupportingStrategic or Co-development PartnerArt In Island, a 3D immersive art museum in Quezon City, provided free tickets for Batang K members, allowing the children to experience an interactive art space with three-dimensional paintings and optical illusions — a transformative first-time experience for many of the young beneficiaries.
• GMA G.I.V.E.S. (Guides, Interacts, Volunteers, Educates, and Serves)supportingChannel Partner/ Reseller/ DistributorGMA G.I.V.E.S. is the employee volunteer group of GMA Network that organizes activities for Batang K beneficiaries, including Christmas parties, educational events, and interactive sessions with GMA celebrities. This volunteer engagement provides emotional support and memorable experiences for children undergoing treatment.
• Masungi GeoreservesupportingStrategic or Co-development PartnerMasungi Georeserve in Rizal hosted a team-building activity for the KKMK staff and volunteers, featuring nature trails and tree nurturing activities. The experience strengthened bonds among foundation members and underscored environmental appreciation.
• EBAR Abstracting Company Inc.supportingGTM or Marketing PartnerEBAR Abstracting Company Inc. has been a consistent sponsor of the annual Batang K Pamaskong Handog Christmas events, contributing to the foundation's ability to celebrate and support children battling leukemia each year.
• Del Monte PhilippinessupportingGTM or Marketing PartnerDel Monte Philippines has supported KKMK's Pamaskong Handog events by providing food and agricultural products for gift packs distributed to Batang K beneficiaries during Christmas celebrations.
• Rotary Club of South Triangle and Rotary Club of West TrianglesupportingGTM or Marketing PartnerThe Rotary Clubs of South Triangle and West Triangle have contributed to KKMK's Pamaskong Handog events, supporting the foundation's mission to uplift underprivileged Filipinos through charitable contributions and volunteer engagement.
• Mama Sita FoundationsupportingGTM or Marketing PartnerMama Sita Foundation has been a sponsor of KKMK's Pamaskong Handog events, contributing to the annual Christmas celebration for Batang K children and their families.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caritas Manila: Leading Catholic charitable organization in the Philippines providing medical assistance, hospital referral, and community health services to indigent Filipinos — a direct functional peer in charitable medical case management.
• Tzu Chi Foundation Philippines: Large international Buddhist charitable foundation with major Philippine operations delivering medical missions, financial aid for catastrophic illness, and volunteer-driven community health programs — directly comparable to KKMK's indigent medical assistance mission.
• ICANSERVE Foundation: Philippine non-profit focused specifically on cancer patient support, including financial aid, early detection, and advocacy — a direct niche peer for KKMK's Batang K pediatric oncology program.
• ABS-CBN Foundation (Sagip Kapamilya): The charitable arm of the rival Philippine broadcast network, operating similarly to KKMK by channeling national TV reach into medical and disaster assistance for indigent Filipinos. Closest comparable in mission (medical assistance for the poor) and broadcast-led model.
• GMA Kapuso Foundation: Sibling foundation of KKMK's broadcast partner GMA Network, running medical and relief programs. Comparable in Philippine broadcast-anchored charitable medical assistance model and direct GMA Network adjacency.

Emerging players

• SM Foundation: Corporate foundation of the SM Group running health and wellness programs including medical missions and health center renovations. Comparable in healthcare focus for underprivileged Filipinos; KKMK co-host Connie Angeles also serves as SM Foundation's health programs executive director, creating institutional overlap.

Broad incumbents

• Philippine Charity Sweepstakes Office (PCSO): Government-owned and controlled corporation providing Individual Medical Assistance Program (IMAP) funds to indigent patients. Functions as a major alternative supplier of medical financial assistance, with a much larger institutional scale.
• Philippine Red Cross: Major humanitarian organization operating emergency medical services, blood programs, and disaster response across the Philippines. A broader-scope but overlapping peer in charitable medical assistance delivery.

Others

• Metrobank Foundation: Corporate foundation of Metrobank running health, education, and livelihood programs — comparable as a Philippine institutional donor in the medical-assistance charitable space, though not a direct service provider.

Regional players

• Ayala Foundation: Corporate social responsibility arm of the Ayala Group with health, education, and community development programs for underserved Filipinos. Comparable as a major Philippine corporate foundation with healthcare touchpoints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/KapwaKoMahalKo1975
• Facebookfacebook.com/KapwaKo
• TikToktiktok.com/@kapwakomahalko1975
• LinkedInlinkedin.com/company/kapwa-ko-mahal-ko

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Kapwa Ko, Mahal Ko