Kaufland Hrvatska k.d.

What Kaufland Hrvatska k.d. does

Kaufland Hrvatska k.d. is a Croatian hypermarket operator and subsidiary of the Schwarz Group, one of Europe's largest retail conglomerates. The company entered the Croatian market in 2001 with its first store in Karlovac and has since grown to 53 retail stores nationwide, offering more than 23,000 SKUs across groceries, fresh produce (including in-store butcher, delicatessen, and bakery departments), and general merchandise. Customers are Croatian individual consumers reached primarily through physical store footfall and the Kaufland Card loyalty program. The business is organized into three divisions: Sales (retail stores, averaging 54 employees and 2,792 m² per location), Logistics (a centralized 92,000 m² distribution center in Jastrebarsko dispatching approximately 5,000 pallets daily to all stores), and Headquarters in Zagreb (covering Finance, Procurement, Real Estate, Corporate Communications, and HR).

The company employs over 3,660 people in Croatia — roughly 449 at headquarters, 340 at the logistics center, and the remainder across retail — with an average employee age of 38. Operationally, Kaufland Hrvatska runs a pick-by-voice warehouse management system, electronic minute-level time recording, and just-in-time / just-in-sequence supply chain strategies. Its enterprise systems stack includes SAP (HR and business management), SuccessFactors (career portal and ATS), Adobe Analytics and Target (web analytics, A/B testing), Google Ads (retargeting), the DING mobile application platform, Bing Maps (store locator), and Friendly Captcha (bot protection). No public APIs, developer SDKs, or partner integrations are exposed.

Kaufland Hrvatska k.d. is organized as a komanditno društvo (limited partnership) under Croatian law, with Kaufland Management d.o.o. as the fully liable member and Kaufland International Erste GmbH as the limited partner with a fully paid contribution of EUR 406,089,349. Revenue is not publicly disclosed. Ownership and control rest entirely within the Schwarz Group structure; the entity is privately held, not listed, and has no investor relations function. The company has received the Top Employer Croatia certification for 7 consecutive years, Top Employer Europe for 7 consecutive years, and Poslodavac Partner for 8 consecutive years, and was the first Croatian retail chain certified as an Equal Pay Champion.

Name

Kaufland Hrvatska k.d.

Legal name

Kaufland Hrvatska k.d.

Website

https://karijera.kaufland.hr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kaufland Hrvatska k.d. operates 53 hypermarket stores across Croatia as a subsidiary of Schwarz Group. It serves Croatian individual consumers with 23,000+ SKUs via retail, a centralized logistics center in Jastrebarsko, and a Zagreb headquarters.

Ownership category

akta.pro rank

Product category

Hypermarket Grocery Retail

NAICS

Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521), Grocery and Convenience Retailers (4451)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)

akta.pro primary industry

Regional Mass Merchandisers (CRAGABAB)

akta.pro secondary industry

Wholesale / Club Store Bulk Grocery Delivery (TLAAAHAH)

Keywords

• Hypermarket retail
• Grocery retail
• Fresh produce
• Retail logistics
• Loyalty program

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Sales: Revenue generated from selling products directly to consumers through 53 retail stores across Croatia. The company offers more than 23,000 articles in its product assortment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kaufland Hrvatska k.d. operates a chain of 53 hypermarket stores across Croatia offering more than 23,000 grocery and general merchandise items, including fresh produce, butcher, delicatessen, and bakery departments. The retail operations are supported by a centralized 92,000 m² logistics-distribution center in Jastrebarsko and a loyalty program called the Kaufland Card. The company employs over 3,660 people across Sales (retail), Logistics, and Headquarters functions.

Product overview

Kaufland Hrvatska k.d. is a retail company operating 53 hypermarkets across Croatia with over 3,660 employees. The company's recruitment ecosystem consists of the Kaufland Croatia Online Career Portal (karijera.kaufland.hr) as the primary platform for job applications and candidate management, integrated with the DING Application Platform for mobile/web-based application processing. The business operates across three main divisions: Sales (retail store operations), Logistics (distribution center in Jastrebarsko), and Headquarters/Corporate functions (Finance, Procurement, Central Services, HR). Supporting products include the Trainee Program for graduate development and the SuccessFactors-based application management system.

Differentiator

Problem solved

Functional benefit

Products and services

• Kaufland Hypermarket Stores in Croatia 53 large-format hypermarket stores across Croatia selling more than 23,000 grocery and general merchandise items, including fresh produce, butcher, delicatessen, and bakery departments, serving individual consumers and households.
• Kaufland Card loyalty program Loyalty program for end consumers shopping at Kaufland stores in Croatia, supporting repeat purchase and customer data collection.
• Kaufland Trainee Program 12-month Logistics and 18-month Sales structured development programs for graduates and final-year students, offering rotations through different departments and hands-on project experience within Kaufland Croatia.
• Logistics-Distribution Center in Jastrebarsko Centralized distribution facility in Jastrebarsko supplying all 53 Kaufland stores in Croatia, handling warehouse operations, forklift operations, shift management, and supply chain management, sending an average of 5,000 pallets per day.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• DING Applications d.o.o.coreTechnology or IntegrationDING Applications d.o.o. is the provider of the DING mobile application platform used by Kaufland for job advertisement and communication with job seekers. They serve as a data processor for the application.
• Schwarz IT KGcoreTechnology or IntegrationPart of the Schwarz Group, providing IT services and infrastructure support to Kaufland's operations.
• SAP Deutschland SE & Co KGcoreTechnology or IntegrationProvides enterprise software systems used in Kaufland's operations including HR and business management.

Scale indicators18 records

Recent moves9 records

Expansion highlights5 records

Regional players

• KTC: Croatian wholesale/retail hybrid serving both end consumers and HoReCa; competes with Kaufland on grocery staples and price-driven baskets, particularly in Istria and Kvarner.
• Mercator: Slovenian-headquartered multi-format grocer with ex-Yugoslav regional reach; comparable in hypermarket/supermarket operations and assortment depth, serving an adjacent geography to Croatia.

Broad incumbents

• Carrefour: Global hypermarket/supercenter operator (parent: Groupement Les Mousquetaires/Auchan peer group via France); relevant comparable for Kaufland's hypermarket format and broad grocery+general-merchandise model at the European level.

Direct peers

• Spar Hrvatska: Operates Spar and Interspar hypermarket/supermarket formats in Croatia; competes with Kaufland in large-format grocery and general merchandise.
• Tommy: Croatian hypermarket/supermarket chain with broad assortment including non-food; competes head-to-head with Kaufland in mid-sized Croatian cities and coastal markets.
• Plodine: Major Croatian supermarket/hypermarket chain with strong regional presence; comparable in assortment breadth and customer targeting to Kaufland Hrvatska.
• Lidl Hrvatska: Sister company under Schwarz Group; operates a discount-grocery chain in Croatia with overlapping store locations, customer base, and centralized DC operations — the closest direct peer to Kaufland Hrvatska in geography and operating model.
• Eurospin Hrvatska: Italian-headquartered discount grocery chain with growing Croatian footprint; competes on price-sensitive grocery baskets overlapping Kaufland's lower-priced assortment.
• Konzum: Largest domestic Croatian grocery chain (part of Fortenova Group); directly competes with Kaufland across grocery, fresh, and general merchandise categories with comparable store formats and nationwide coverage.

Others

• dm-drogerie markt Hrvatska: Drugstore chain operating in Croatia; not a direct grocery competitor but competes for share of household/consumer wallet and shares similar large-format retail-real-estate patterns with Kaufland.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kaufland-hrvatska-k.d.

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaufland Hrvatska k.d.