Karndean Designflooring AU NZ

What Karndean Designflooring AU NZ does

Karndean Designflooring AU NZ operates the Australian and New Zealand commercial and residential flooring business of the Karndean International group, a family-owned luxury vinyl tile (LVT) manufacturer founded in 1972. The core technology is a multi-layer LVT construction consisting of two PVC backing layers, a high-definition photographic layer, a clear PVC embossed wear layer, and a polyurethane protective coating, produced in three installation formats: gluedown, loose lay, and rigid core hybrid. Proprietary features include K-Guard+ surface protection, K-Wave friction grip backing, and 5G/2G click locking systems. The portfolio spans seven product ranges from entry-level Knight Tile to premium Art Select, with wear layers from 0.3mm to 0.7mm and commercial warranties of 10 to 20 years.

The company targets commercial specification segments including healthcare, education, hospitality, senior living, multi-family residential, retail, and office/workplace environments, plus a residential offering through self-serve online sample ordering. Go-to-market combines dedicated Business Managers for enterprise projects, regional distribution partnerships (notably Jacobsen across New Zealand), commercial showrooms, and a digital specification ecosystem including the Floorstyle visualizer, SpecWizard, BIM library, and CEU courses for architects and designers. Revenue is generated through one-time product sales with quote-based pricing by tier; the company is privately held with no disclosed financials beyond parent entity details (Karndean International, LLC in Export, Pennsylvania, with Karndean International Pty Ltd as the Australian subsidiary).

Name

Karndean Designflooring AU NZ

Legal name

Karndean International, LLC

Website

https://karndeancommercial.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Karndean Designflooring AU NZ is the Australian and New Zealand arm of a family-owned luxury vinyl tile (LVT) flooring manufacturer, supplying commercial specification markets including healthcare, education, hospitality, retail, and office segments through direct enterprise sales and regional distribution partners.

Ownership category

akta.pro rank

Product category

Luxury Vinyl Flooring

NAICS

Floor Covering Retailers (449121), Other Building Material Dealers (444180)

SIC

Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

akta.pro secondary industries

Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA), Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH), Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

Keywords

• Luxury vinyl flooring
• LVT floor products
• Commercial resilient flooring
• Vinyl floor tiles
• Flooring specification products

Headquarters

HQ city

Evesham

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. LVT Flooring Product Sales: Sale of luxury vinyl tile flooring products in multiple formats (gluedown, loose lay, rigid core) and collections (Art Select, Van Gogh, Knight Tile, Opus, Korlok, LooseLay). Products sold through direct sales, channel partners, and retail distributors.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Karndean Designflooring designs, manufactures, and distributes luxury vinyl tile (LVT) flooring products for commercial and residential use across global markets. The portfolio is organized into multiple product ranges (Art Select, Van Gogh, Opus, Knight Tile, LooseLay Originals, LooseLay Longboard, Korlok) delivered in three installation formats (gluedown, loose lay, rigid core), with proprietary technologies including K-Guard+ surface protection, K-Wave backing, and 5G/2G click locking systems. Products carry commercial warranties of 10 to 20 years and are sold primarily through dedicated Business Managers, regional distributors, commercial showrooms, and online sample ordering.

Product overview

Karndean Designflooring AU NZ offers a comprehensive luxury vinyl tile (LVT) flooring portfolio structured across multiple product ranges organized by price tier (entry, mid-range, premium) and three installation formats (gluedown, loose lay, rigid core). The core product lineup includes Knight Tile (entry), Van Gogh (mid-range), Art Select (premium), plus specialized offerings Opus, Korlok, and LooseLay variants. All products feature the proprietary K-Guard+ surface protection system and are manufactured with a five-layer vinyl construction (two PVC backing layers, photographic layer, clear wear layer, PU coating). The portfolio spans Australian wood designs (LooseLay Longboard), ergonomic options (LooseLay Originals with K-Wave backing), and quick-install rigid core solutions (Korlok with 5G technology). Commercial warranties range from 10 to 20 years with wear layers from 0.3mm to 0.7mm thickness. Digital tools including Floorstyle visualizer and the ResiLoop recycling program complement the product ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Art Select: Premium range offering bespoke, handcrafted designs inspired by highest quality wood and stone species. 3mm thickness / 0.7mm wear layer / 20 year commercial warranty.
• Van Gogh
• Opus
• Knight Tile
• LooseLay Originals
• LooseLay Longboard
• Korlok

Products and services

• Art Select Premium LVT flooring range offering bespoke, handcrafted designs inspired by highest quality wood and stone species. Features unique embossing and texture, 3mm thickness, 0.7mm wear layer, and 20-year commercial warranty.
• Van Gogh Mid-priced LVT range available in rigid core and gluedown formats featuring a wide selection of oaks, walnut, cedar and redwood with looks from prime grade to rustic. Rigid core: 5.5mm thickness / 0.55mm wear layer; Gluedown: 3mm thickness / 0.55mm wear layer.
• Opus Contemporary wood and stone designs in gluedown installation format featuring oak, walnut, concrete and limestone looks with micro bevel, 2.5mm thickness, and 0.55mm wear layer.
• Knight Tile Entry-level LVT range available in rigid core and gluedown formats featuring wood and stone designs in a wide range of sizes, styles and colours. Rigid core: 4.5mm thickness / 0.3mm wear layer; Gluedown: 2mm thickness / 0.3mm wear layer. Backed by 10-year commercial warranty.
• LooseLay Originals Most ergonomic LVT flooring option providing the most cushioning underfoot, featuring K-Wave friction grip backing for easy installation without adhesive.
• LooseLay Longboard Premium LVT range featuring Australian wood looks in a large 1500mm size, maximising length and format for sophisticated spaces. 4.5mm thickness, 0.55mm wear layer, easy to uplift, backed by 15-year commercial warranty.
• Korlok Premium low-profile rigid core LVT flooring equipped with 5G technology for quick installation. Features pre-attached acoustic foam backing, 6.5mm thickness, 0.55mm wear layer, mirroring natural wood and stone aesthetics.
• Gluedown LVT Format Installation format providing limitless design possibilities where pieces can be cut and laid to create stylish custom installations or zoning for commercial environments.
• Loose Lay LVT Format Installation format combining the best features of gluedown and rigid core, enabling custom installations with fast, easy non-adhesive installation using K-Wave backing technology.
• Rigid Core LVT Format Easy-to-install floating floor where pieces click and lock together without adhesive, featuring hybrid rigid core construction for commercial environments.

Quantifiable outcome

• Warranties up to 20 years commercial
• +2 more outcomes

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• JacobsencoreChannel Partner/ Reseller/ DistributorJacobsen is New Zealand's leading commercial flooring distributor and authorized reseller of Karndean products. They distribute the full Karndean LVT range including Art Select, providing architectural specification support and commercial flooring expertise throughout New Zealand from their Auckland, Wellington, and Christchurch locations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Beaulieu International Group: Belgian flooring manufacturer offering residential and commercial LVT/LVP under multiple brands; comparable to Karndean on LVT focus, multi-tier product portfolio, and European/global distribution footprint.
• Tarkett: Global resilient flooring manufacturer offering LVT, vinyl sheet, and commercial flooring systems with strong presence in healthcare and education segments; comparable to Karndean in product category, installation formats, and verticalized commercial go-to-market.
• Mannington Mills: US family-owned flooring manufacturer with a significant LVT/LVP portfolio (including commercial lines like Amtico) spanning gluedown, loose lay, and rigid core formats; directly comparable to Karndean on family-owned heritage, premium positioning, and commercial specification focus.
• Polyflor: UK-based commercial resilient flooring manufacturer with strong presence in Australia/NZ; directly comparable to Karndean on LVT/SPC product range, commercial specification focus, and regional channel distribution.
• Gerflor: French resilient flooring manufacturer with global commercial LVT/SPC and vinyl sheet ranges serving healthcare, education, and sports; comparable to Karndean on multi-format commercial resilient flooring and international distribution model.

Broad incumbents

• Mohawk Industries: World's largest flooring manufacturer with residential and commercial LVT/SPC offerings under brands such as Mohawk and Pergo; competes with Karndean on commercial LVT, leveraging wider distribution and category breadth.
• Shaw Industries: US-based flooring giant (Berkshire Hathaway-owned) offering broad residential and commercial LVT lines including the COREtec brand; competes with Karndean in commercial LVT and benefits from greater scale, distribution, and cross-category bundles.
• Interface: Large commercial modular carpet and resilient flooring company serving healthcare, education, and corporate clients globally; comparable to Karndean on commercial segment focus and sustainability positioning (Climate Take Back), though broader in product scope.

Regional players

• Premium Floors: Australia-based distributor of premium wood, vinyl, and laminate flooring including Quick-Step and other European brands; regional competitor to Karndean in AU/NZ, particularly across residential and select commercial channels.
• Godfrey Hirst: Australia/NZ-headquartered flooring manufacturer (now part of Mohawk Group) offering carpet, timber, and resilient flooring; overlaps with Karndean in Oceania commercial flooring distribution and may compete on residential and multi-family segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/karndean-designflooring-anz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karndean Designflooring AU NZ