REWE Group Fruchtlogistik

What REWE Group Fruchtlogistik does

REWE Group Fruchtlogistik is the fruit logistics subsidiary of REWE Group, one of Germany's largest privately held retail and tourism conglomerates, headquartered in Eitting, Bayern. The entity operates within REWE Group's broader fresh-produce supply chain, handling logistics and distribution of fruit and fresh produce for the group's downstream retail brands. The parent REWE Group, founded in 1927 as a regional purchasing cooperative (Regionaleinkauf), has grown into a diversified multi-banner retail and tourism platform spanning food retail (REWE supermarkets, PENNY discount, nahkauf), DIY (toom Baumarkt), tourism (DERTOUR Group), specialty retail (ZooRoyal), and food production (Wilhelm Brandenburg, 6 facilities, 2,900+ employees).

The group's operational footprint is substantial: PENNY alone operates approximately 2,130 stores and 10 logistics locations with over 31,000 employees, and REWE Dortmund — a jointly controlled entity — operates roughly 400 markets in the North Rhine-Westphalia region. REWE Group Buying GmbH centralizes purchasing and category management across the German operation. The Fruchtlogistik subsidiary specifically has only 16 employees listed in source data, suggesting it functions as a focused coordination or category-management unit rather than a full operational workforce, with broader physical logistics executed through PENNY's 10 logistics centers.

The group's distribution model is omnichannel retail: physical storefronts, franchise operations (notably REWE independent retailers), and direct company-owned stores across Germany and parts of Europe. Revenue mechanics are transaction-based retail sales at the store level. The entity is privately held and does not trade publicly. No standalone revenue figure for Fruchtlogistik is disclosed; external sources cite approximately €92 billion in group-level annual sales (2022), though this cannot be directly attributed to the Fruchtlogistik subsidiary. No AI/ML capabilities, proprietary technology stack, patents, or app products are documented in the source material.

Name

REWE Group Fruchtlogistik

Legal name

REWE Deutscher Supermarkt AG & Co. KGaA

Website

https://karriere.rewe-group.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

REWE Group Fruchtlogistik is the fruit logistics subsidiary of REWE Group, handling fresh-produce distribution for the group's retail brands including PENNY (~2,130 stores) and REWE supermarkets across Germany and Europe.

Ownership category

akta.pro rank

Product category

Fresh Produce Logistics

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Retail Program / Category-Managed Produce Wholesale (Grocery-Focused) (AFAIACAJ)

Keywords

• Fresh produce logistics
• Fruit supply chain
• Cold chain distribution
• Retail logistics services
• Food distribution

Headquarters

HQ city

Eitting, Bayern

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure

Revenue model

1. Retail Sales: REWE Group generates revenue through retail sales of food, consumer goods, and services through its supermarket chains (REWE, PENNY, nahkauf) and DIY stores (toom Baumarkt), as well as tourism services through DERTOUR Group.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

REWE Group Fruchtlogistik is the fruit logistics subsidiary of REWE Group, based in Eitting, Bavaria. It provides specialized fresh-produce logistics services that feed fruit into the parent group's retail brands, including REWE supermarkets and PENNY discount stores. The operation supports the broader supply chain through inbound handling, storage, and distribution of fresh fruit to the group's nationwide store network.

Product overview

REWE Group is a major German retail and tourism company operating food retail (REWE, PENNY), drugstores (dm), DIY stores (toom Baumarkt), organic supermarkets (alnatura), travel agencies (DERTOUR, ITS), and pet supplies (ZooRoyal). The company runs logistics operations through REWE Group Fruchtlogistik (fruit logistics). The career website (karriere.rewe-group.com) serves as a unified recruitment portal across all group brands and subsidiaries, featuring an online application system, job ticker alerts, and candidate profiling tools.

Differentiator

Problem solved

Functional benefit

Brands

• PENNY: Discount retail chain operated by REWE Group with over 2,130 stores across Germany
• toom Baumarkt
• ZooRoyal
• nahkauf
• Wilhelm Brandenburg

Quantifiable outcome

• Over 31,000 employees at PENNY alone
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• REWE Deutscher Supermarkt AG & Co. KGaAcoreOthersThe parent company of REWE Group, responsible for retail operations in Germany. Joint controller for online application system data processing with other REWE Group companies.
• REWE Dortmund SE & Co. KGcoreOthersJoint venture between REWE Dortmund and REWE Group, operating approximately 400 markets in NRW region (Ruhr area, Lower Rhine, Sauerland and Münsterland).
• awo lifebalanceminorOthersPartnership providing childcare and elderly care support services for employees through the audit berufundfamilie certification program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weuthen GmbH: Specialist German potato and fresh-produce wholesaler supplying retail and food service. Comparable in fresh-produce category focus and supply to German grocery retailers.
• Handelshof Management GmbH: German cash-and-carry and fresh-produce wholesaler serving retail and food-service customers. Comparable in produce distribution to grocery retail and operates at a similar mid-scale logistics level.
• Frutania GmbH: German specialist importer and distributor of fresh fruit and vegetables serving retail and food-service customers. Comparable mid-scale fresh-produce wholesale operator in the German market.
• EDEKA Fruchtkontor: EDEKA's centralized fruit and produce logistics arm for its German retailer network. Functionally identical to REWE Group Fruchtlogistik — captive fresh-produce distribution for a major German grocery group — making it the closest direct comparable.
• BayWa AG: German agricultural trading and logistics group active in fresh produce sourcing and distribution. Comparable through Bavarian footprint and produce wholesale-to-retail activities overlapping with REWE Fruchtlogistik's region.

Broad incumbents

• Total Produce / Dole plc: Global fresh-produce giant following the Total Produce–Dole merger. Comparable as a vertically integrated producer/distributor of fresh fruit and vegetables with European retail customer base.
• Greenyard: Belgian-headquartered global market leader in fresh, frozen and prepared produce. Direct functional comparable for fruit and vegetable sourcing, packing, and logistics at large scale across Europe.
• Fresh Del Monte Produce Inc. Global fresh-produce grower, transporter and distributor. Comparable as a large-scale fresh-fruit distributor with European retail and wholesale reach.
• METRO AG (METRO Wholesale): Major European wholesale and food distribution group operating cash-and-carry and food service distribution. Comparable as a large-scale fresh-produce distributor serving professional buyers in the DACH region.
• Lidl (Schwarz Group) produce supply chain: Schwarz Group's discount retail banner with dedicated large-scale fresh-produce procurement and logistics. Comparable as a competitor retailer's vertically organized fresh supply chain in Germany.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/REWEGroupKarriere
• LinkedInlinkedin.com/company/rewe-group-fruchtlogistik
• Instagraminstagram.com/karriere_rewegroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REWE Group Fruchtlogistik