REWE Dortmund SE & Co. KG

What REWE Dortmund SE & Co. KG does

REWE Dortmund SE & Co. KG is a privately held regional supermarket chain operating in the Ruhr area (Ruhrgebiet) of North Rhine-Westphalia, Germany, tracing its origins to 1919. The company operates a network of physical retail supermarket locations — including at least 17 stores in Bochum and multiple stores across the greater Dortmund area — selling groceries, fresh produce, meat, dairy, beverages, and household goods directly to individual consumers through in-store point-of-sale transactions. Headquartered at Asselner Hellweg 1-3, 44309 Dortmund, it is organized as a German SE & Co. KG and is led by Chairman Hanno Rieger, board member Matthias Guhling, and Supervisory Board Chair Lionel Souque, with 1,001–5,000 employees.

The company supports its core retail operations with several private-label product lines (REWE Hausmarke, REWE Beste Wahl, REWE Bio) and a regional-sourcing program branded "Aus der Region" (From the Region), which highlights local producers via a distinctive yellow tractor logo. Customer engagement is delivered through the REWE Bonus loyalty app, weekly promotional flyers ("Wochenendstars"), email newsletters, a podcast ("Ladengeflüster"), and an extensive portfolio of regional sports and cultural sponsorships — most notably Borussia Dortmund (since 2009) and VfL Bochum (since 2021). REWE Dortmund also operates the Stiftung REWE Dortmund corporate foundation (established 1998), holds DE-ÖKO-006 organic certification, and maintains compliance infrastructure including the Smart Integrity Platform provided by DISS-CO GmbH under EU Directive 2019/1937 and the German Supply Chain Due Diligence Act (LkSG).

The business model is straightforward retail: REWE Dortmund purchases goods from suppliers (including regional producers) and resells them through owned stores at standard grocery margins. No e-commerce or third-party distribution channel is used for core retail operations. Pricing is supported by weekly promotions, private-label offerings, and loyalty rewards rather than disclosed contractual pricing models. Revenue figures are not publicly disclosed; headcount and store-count benchmarks imply a mid-sized regional grocer with multi-hundred-million-euro revenue.

Name

REWE Dortmund SE & Co. KG

Legal name

REWE Dortmund SE & Co. KG

Website

https://rewe-dortmund.de

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

REWE Dortmund SE & Co. KG operates a regional supermarket chain in the Ruhr area of North Rhine-Westphalia, Germany, selling groceries and household goods through owned retail stores to local individual consumers under the REWE brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail supermarket sales: REWE Dortmund operates retail supermarket locations selling food, beverages, and household goods directly to individual consumers. Revenue is generated through in-store point-of-sale transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

REWE Dortmund SE & Co. KG operates a network of physical retail supermarket locations across the Ruhr area in North Rhine-Westphalia, Germany, selling groceries, fresh produce, meat, dairy, beverages, and household goods directly to consumers. The company supplements retail operations with private-label brands (REWE Hausmarke, REWE Beste Wahl, REWE Bio, REWE Regional), a loyalty program (REWE Bonus), and regional supplier partnerships, generating revenue primarily through in-store point-of-sale transactions.

Product overview

REWE Dortmund SE & Co. KG operates as a regional supermarket chain in the Ruhr area of North Rhine-Westphalia, Germany. The core offering consists of physical retail stores offering groceries, fresh produce, and household goods. The company supports its retail operations with private label brands including REWE Hausmarke (grill products), REWE Beste Wahl, REWE Bio, and REWE Regional (featuring regional suppliers). Customer engagement is facilitated through the REWE Bonus App for loyalty rewards. The company runs additional services including a Food Truck for events, the Ladengeflüster employee podcast, the REWE Trikot-Aktion youth sports sponsorship campaign, and maintains the REWE Dortmund Stiftung corporate foundation for social responsibility initiatives. Internal operations include the Smart Integrity Platform for compliance and whistleblowing.

Differentiator

Problem solved

Functional benefit

Products and services

• REWE Dortmund Supermärkte Network of REWE branded retail supermarket locations across the Dortmund and Ruhrgebiet region, including 17 stores in Bochum, offering groceries, fresh produce, meat, dairy, beverages, and household goods for individual consumers.
• REWE Hausmarke Private label brand offered at REWE Dortmund locations, featuring products such as grill sausage items including Westfalengriller, Käsegriller, and Chiligriller.
• REWE Beste Wahl Private label product line featured in weekly promotions and football-themed promotional campaigns at REWE Dortmund locations.
• REWE Bio Organic private label product line featured in weekly promotional campaigns at REWE Dortmund locations, backed by Bio-Zertifizierung DE-ÖKO-006 organic certification.
• REWE Regional Regional product line featuring local suppliers and producers from the Ruhr area, identified by a yellow sign with a black tractor symbol marking in-store products with local origin.
• REWE Bonus App Mobile loyalty application enabling customers to collect bonus points and redeem savings flexibly through the REWE Bonus app across REWE locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• FLVW (Football and Athletics Association Westphalia)minorStrategic or Co-development Partner · 1 January 2025In autumn 2025, REWE Dortmund and FLVW launched a jersey campaign to provide new adidas jersey sets to more than 120 youth teams in Westphalian sports. The campaign culminated in a large handover event at the FLVW SportCentrum Kaiserau.
• IGA 2027 (International Garden Exhibition)minorStrategic or Co-development Partner · 1 January 2025REWE supports the International Garden Exhibition 2027 (IGA 2027), the first IGA to take place across an entire region (the Ruhr area) rather than a single city. REWE has its own exhibition contribution in the Zukunftsgarten (Future Garden) Dortmund.
• Zeltfestival RuhrminorStrategic or Co-development Partner · 1 January 2025REWE Dortmund was the Kinderareal-Partner (children's area partner) at the Zeltfestival Ruhr 2025, a 17-day cultural festival at Lake Kemnade. The company operated the REWE Kinderareal with activities for children including a bouncy castle, face painting, craft workshops, and appearances by mascot FIPPS.
• adidascoreStrategic or Co-development Partner · 1 January 2025adidas is the official jersey partner for the REWE Trikot-Aktion 2025, providing customized jersey sets with REWE branding, club names, logos, and player numbers for youth football teams aged 7–11 across North Rhine-Westphalia.
• Phoenix HagenminorStrategic or Co-development Partner · 1 January 2024As Gold Partner of Phoenix Hagen (2nd Bundesliga basketball), REWE Dortmund appears on the LED perimeter boards at Ischelandhalle. The partnership includes family experiences such as the REWE Kids Match and REWE Familientag (REWE Family Day) at home games, where children can win shopping vouchers and participate in on-court activities alongside the team's mascot Felix.
• VfL Bochum 1848coreStrategic or Co-development Partner · 1 January 2021REWE Dortmund has been a Premium Partner of VfL Bochum 1848 since 2021, accompanying the club on its Bundesliga journey. 17 REWE Dortmund stores are located in Bochum, underscoring the close local partnership.
• Borussia DortmundcoreStrategic or Co-development Partner · 1 January 2009REWE Dortmund has been a partner of Borussia Dortmund since 2009, celebrating joint successes including two German championships and three DFB-Pokal victories. The company sponsors the REWE Familienblock (family block) in Germany's largest football stadium, offering family-friendly ticket packages, pre-match entertainment, and activities for children. REWE Dortmund also supports the BVB women's team at selected matches.
• Stiftung REWE Dortmund (REWE Dortmund Foundation)coreOthers · 1 January 1998The Stiftung REWE Dortmund was founded on 27 October 1998 and supports charitable causes in North Rhine-Westphalia covering education, sports, development aid, youth and elderly welfare, health promotion, disability support, social welfare, and charity. The foundation funds a wide range of regional projects and initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EDEKA Rhein-Ruhr: Regional EDEKA cooperative operating supermarkets across the same North Rhine-Westphalia / Ruhrgebiet geography with overlapping assortment, own-label portfolio and loyalty programs. The closest head-to-head competitor to REWE Dortmund on store density and regional positioning.
• Kaufland: Large German hypermarket/supermarket chain with significant presence in North Rhine-Westphalia. Competes with REWE Dortmund on full-assortment grocery, fresh produce, private-label depth and weekly promotional cycles.
• ALDI Nord: Hard-discounter operating densely across NRW and the Ruhr region. Competes directly with REWE Dortmund on price-sensitive grocery baskets and increasingly on fresh, organics and private label — the principal pressure point for full-range supermarkets.
• Lidl: Schwarz Group discount chain with deep store coverage in NRW. Its expanding fresh and organic ranges put it in direct competitive overlap with REWE Dortmund's assortment and weekly promotional positioning.
• Netto Marken-Discount: German discounter owned by the EDEKA Group with extensive NRW footprint. Targets overlapping value-conscious shoppers of REWE Dortmund's discount-sensitive catchment areas.
• HIT Handelsgruppe: Mid-sized German supermarket/hypermarket operator (partnering with REWE Group banners). Operates comparable fresh-assortment stores in NRW with overlapping weekly promotion mechanics and private-label strategies.
• Tegut: Regional German supermarket chain known for organic, regional sourcing and private-label depth — analogous to REWE Dortmund's 'Aus der Region' and REWE Bio positioning, even if operating in different states.
• EDEKA Minden-Hannover: Another large EDEKA regional cooperative with overlapping full-line supermarket operations, store-density advantages and own-brand programs; adjacent competitor in the broader North Rhine-Westphalia / western German market.
• Globus: Family-operated German hypermarket chain with strong fresh, regional and own-label offerings. Competes with REWE Dortmund on assortment breadth, premium fresh and regional sourcing differentiation.

Broad incumbents

• REWE Group: National umbrella coordinating multiple REWE regional cooperatives (including REWE Dortmund) across Germany. Competes broadly via shared private-label brands, national campaigns and the central REWE Bonus program, but operates at a fundamentally larger scale and across all of Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REWE Dortmund SE & Co. KG