Kavalkade GmbH
Kavalkade GmbH, founded in 1932 in Warendorf, Germany, is a privately held manufacturer and wholesaler of equestrian equipment. It sells its own leather riding gear alongside exclusive European distribution of partner brands to retailers and consumers worldwide through B2B and DTC channels.
- Company typePrivate
- Founded1932
- HeadquartersWarendorf, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Kavalkade GmbH does
Kavalkade GmbH is a privately held German manufacturer and wholesaler of equestrian equipment, founded in 1932 in Warendorf, Germany, where it remains headquartered. The company designs, produces, and distributes leather and synthetic riding gear spanning more than 25 product categories, including bridles (with proprietary anatomical headpieces and the modular Cre8 customization system), bits, saddle girths, saddles, stirrups, saddle pads, halters, horse rugs, fly protection, leg protection, riding apparel, safety vests, grooming and care products, lunging equipment, horse clippers, and feed supplements. It also holds exclusive European distribution rights for partner brands such as Speed, Absorbine, Muck Boots, Sir Lancelot, and Wahl, supplying these alongside the core Kavalkade label.
The business operates a dual-channel go-to-market: a B2B wholesale channel serving equestrian sport retailers worldwide through a dedicated portal at b2b.kavalkade.de, and a direct-to-consumer e-commerce channel at kavalkade.de available in German, English, and Polish with global shipping (3–5 days domestically, 5–7 days internationally). Product pricing is unit-based, with example bridles priced between €99.90 and €125.90 and accessories starting at €9.90; shipping is charged separately (€6.90 domestic, €15.00 EU international). Customer payment options include PayPal and bank transfer prepayment.
The company is run by a team of approximately 20 employees, all personally active in equestrian sport, who participate in product testing and development. Kavalkade reports no parent company, no subsidiaries, no disclosed funding rounds, and holds no public listing. The company sells exclusively under the Kavalkade brand, holds EU declarations of conformity for its products, and operates sustainability initiatives including a Cortica cork-based vegan line, 80% plastic-free packaging, and an in-house solar system.
Kavalkade GmbH firmographics
Firmographics- Name
- Kavalkade GmbH
- Legal name
- Kavalkade GmbH
- Website
- https://kavalkade.de
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kavalkade GmbH, founded in 1932 in Warendorf, Germany, is a privately held manufacturer and wholesaler of equestrian equipment. It sells its own leather riding gear alongside exclusive European distribution of partner brands to retailers and consumers worldwide through B2B and DTC channels.
- Ownership category
- akta.pro rank
Where Kavalkade GmbH is headquartered
LocationHeadquarters
- HQ city
- Warendorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Kavalkade GmbH business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product sales: Revenue generated from sale of proprietary Kavalkade equestrian equipment including bridles, saddles, girths, horse boots, saddle pads, halters, horse rugs, riding clothing, care products, lunging equipment, and horse clippers. Products sold as one-time purchases through e-commerce and retail partners.
- Distribution of partner brands: Exclusive European distribution of partner brands including Speed, Absorbine, Sir Lancelot, Muck Boots, and other brands covering riding clothing, leather care products, and horse feed supplements.
- Wholesale to retailers: B2B sales to equestrian retailers worldwide through dedicated B2B portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessory products |
| Unit Pricing | Pay-as-you-go | Mid-range bridle products |
| Other | Pay-as-you-go | Shipping costs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Kavalkade GmbH product offering
Product offeringCore offering
Kavalkade GmbH manufactures and wholesales a comprehensive range of equestrian equipment including bridles, saddles, saddle pads, girths, halters, horse boots, riding apparel, leg protection, horse rugs, care products, lunging equipment, and horse clippers. Founded in 1932 in Warendorf, Germany, the company sells to retailers worldwide through a dedicated B2B portal and directly to consumers via its multilingual e-commerce shop. Kavalkade also holds exclusive European distribution rights for partner brands such as Absorbine, Muck Boots, Sir Lancelot, Speed, and Wahl.
Product overview
Kavalkade GmbH is a manufacturer and wholesaler of equestrian equipment founded in 1932, based in Warendorf, Germany. The company offers a comprehensive portfolio of over 25 product categories spanning bridles and accessories (including the customizable Cre8 system, various bitless bridles, and anatomical headpieces), saddles and saddle accessories (saddle girths, stirrups, saddle pads), horse blankets and protection (outdoor rugs, fly protection, leg protection), riding apparel, grooming and care products, lunging equipment, and horse clippers. The product line includes specialty offerings such as vegan products using cork materials, Icelandic horse-specific equipment, and curated collections (Graceful, Noble, Unicorn Academy). Kavalkade also distributes partner brands including Absorbine, Accuhorsemat, Argiletz, Belpo, Compositi, Muck Boots, Sir Lancelot, Speed, and Wahl. The company serves riders across multiple disciplines including dressage, show jumping, eventing, lunging, vaulting, and trail riding, with products designed for ponies, Icelandic horses, draft horses, and large horses.
Differentiator
Problem solved
Functional benefit
Products and services
- Bridles & Accessories (Trensen & Zubehör)
- Cre8 Modular Bridle System
- Auxiliary Reins & Breastplates (Hilfszügel & Vorderzeuge)
- Saddle Girths (Sattelgurte)
- Saddles (Sättel)
- Saddle Pads & Shabraques (Schabracken & Pads)
- Halters & Lead Ropes (Halfter & Stricke)
- Horse Rugs (Pferdedecken)
- Fly Protection (Fliegenschutz)
- Leg Protection (Beinschutz)
- Riding Apparel (Bekleidung)
- Safety Vests (Sicherheitswesten)
- Care & Competition Products (Pflege & Turnierbedarf)
- Lunging Equipment (Longierbedarf)
- Horse Clippers & Grooming Machines (Wahl Schermaschinen)
- Horse Feed (Pferdefutter)
- Horselight Specialty Lighting
- Vegan Products (Vegane Produkte)
- Oiled Leather Collection (Geöltes Leder)
- Icelandic Horse Products (Islandprodukte)
- Curated Collections (Kollektion)
- Exclusive European Distribution of Partner Brands
Companies that use Kavalkade GmbH
Customer profileSegments2 records
Ideal customer profiles2 records
Kavalkade GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Kavalkade GmbH partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SpeedcoreSpeed brand products distributed exclusively in Europe by Kavalkade. Part of selected distribution brands that represent their own individuality and are the best in their product group.
- AbsorbinecoreAbsorbine horse care products including Showsheen, Horseman's One Step, Hooflex, Leather Therapy, Silver Honey, and Magic Cushion distributed exclusively in Europe by Kavalkade.
- Muck BootscoreMuck Boots footwear brand distributed exclusively in Europe by Kavalkade.
- Sir LancelotcoreSir Lancelot safety vests and body protectors distributed exclusively in Europe by Kavalkade. Includes models like the TobyMax, Backprotector 3X, and 8-Point Fit.
- WahlcoreWahl horse clippers and grooming products distributed by Kavalkade. Products include clippers like Adelar Pro, Admire, Supera, Eclipse, Fusion, Pico, and Star.
- AccuhorsematminorAccuhorsemat products distributed by Kavalkade as part of selected distribution brands.
- ArgiletzminorArgiletz products distributed by Kavalkade.
- BelpominorBelpo products distributed by Kavalkade with safety data sheets and product information available.
- CompositiminorCompositi products distributed by Kavalkade.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kavalkade GmbH competitors and assessment
Company assessmentDirect peers
- Eskadron: Eskadron is a German manufacturer of horse rugs, leg protection, saddle pads, halters, and bridles targeting the same equestrian retail and rider consumer base as Kavalkade, with overlapping wholesale and DTC distribution channels across Europe.
- Horze: Horze is a pan-European equestrian retailer and wholesaler offering a broad catalog of saddles, bridles, apparel, and care products. Comparable multi-brand equestrian distribution model to Kavalkade, though scaled broader and more retail-led.
- Busse: Busse is a German manufacturer of equestrian equipment and riding apparel with broad coverage of bridles, halters, rugs, leg protection, and accessories. Comparable mid-market positioning to Kavalkade with similar wholesale + DTC distribution across Europe.
- Pikeur: Pikeur is a German manufacturer of premium riding apparel (breeches, jackets, shirts) with global equestrian retail distribution. Comparable German heritage brand targeting the same rider consumer base, though focused on apparel rather than tack.
- Stübben: Stübben is a long-established German manufacturer of saddles, bridles, and bits with premium positioning and global distribution through equestrian retailers. Comparable German heritage brand in the same saddlery/tack category as Kavalkade.
- Waldhausen: Waldhausen is a German manufacturer and wholesaler of equestrian equipment (saddles, bridles, rugs, riding apparel, care products) selling to retailers worldwide. Directly comparable product portfolio, customer base (B2B retailers and B2C riders), and GTM motion to Kavalkade.
- Passier: Passier is a German manufacturer of high-end saddles, bridles, and tack with a strong heritage brand and global retail distribution. Comparable German saddlery specialist operating in the same premium product category as Kavalkade.
- Cavallo: Cavallo is a German manufacturer of riding boots and equestrian footwear with strong German retail distribution. Comparable German equestrian specialist in an adjacent product category (footwear) carried by the same retailer base Kavalkade serves.
- Kerbl: Kerbl is a large German wholesaler of equestrian and agricultural supplies (tack, care, stable equipment, fencing) serving retailers across Europe. Comparable wholesale-led GTM and product breadth, though at significantly larger scale than Kavalkade.
- USG (United Sportproducts Germany): USG is a German manufacturer of equestrian equipment including safety vests, bridles, halters, and leg protection. Directly comparable product mix and target customer base to Kavalkade, with similar German manufacturing heritage and European wholesale focus.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Kavalkade GmbH social profiles
Digital presenceKavalkade GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kavalkade GmbH leadership team
Management profileNumber of profiles
Kavalkade GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kavalkade GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kavalkade GmbH
What does Kavalkade GmbH do?
Kavalkade GmbH manufactures and wholesales a comprehensive range of equestrian equipment including bridles, saddles, saddle pads, girths, halters, horse boots, riding apparel, leg protection, horse rugs, care products, lunging equipment, and horse clippers. Founded in 1932 in Warendorf, Germany, the company sells to retailers worldwide through a dedicated B2B portal and directly to consumers via its multilingual e-commerce shop. Kavalkade also holds exclusive European distribution rights for partner brands such as Absorbine, Muck Boots, Sir Lancelot, Speed, and Wahl.
Is Kavalkade GmbH a public or private company?
Kavalkade GmbH is a private company. It is classified as family owned and is currently operating.
When was Kavalkade GmbH founded?
Kavalkade GmbH was founded in 1932. It employs 1 to 10 people.
Where is Kavalkade GmbH based?
Kavalkade GmbH is headquartered in Warendorf, Germany, in the Europe region.
How does Kavalkade GmbH make money?
Three revenue lines are on record. Product sales are the primary driver. The others are distribution of partner brands and wholesale to retailers.
Who are Kavalkade GmbH's main competitors?
Direct peers on record are Eskadron, Horze, Busse, Pikeur, Stübben, Waldhausen, Passier, Cavallo, Kerbl and USG (United Sportproducts Germany).
Does Kavalkade GmbH have an API?
No public API is recorded for Kavalkade GmbH.