Keating Auto Group
Keating Auto Group is a privately held Texas automotive dealership group operating 30+ franchised rooftops across major Texas metros, selling new and pre-owned vehicles from 12+ OEMs alongside finance, insurance, and service operations primarily to individual Texas consumers.
- Company typePrivate
- Founded-
- HeadquartersBoerne, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Keating Auto Group does
Keating Auto Group is a privately held Texas-based automotive dealership group operating approximately 30+ franchised and pre-owned dealership locations across major Texas metropolitan areas including Houston, Dallas/Fort Worth, Austin, San Antonio, Bryan/College Station, Killeen, and South Texas. The group sells used and pre-owned vehicles across 16+ manufacturer brands — Ford, Toyota, Nissan, Hyundai, Chevrolet/GMC, Chrysler Dodge Jeep Ram (Stellantis), BMW, Mercedes-Benz, Honda, Genesis, Volkswagen, and Subaru — through both physical rooftops and a unified online inventory search platform powered by Dealer eProcess. Its combined used inventory totals 2,548 vehicles, with subsets of 449 certified pre-owned and 1,550 one-owner vehicles.
The company monetizes through three revenue streams: one-time vehicle sales (new franchise sales plus the larger used/pre-owned business), finance and insurance income from in-house financing arrangements and protection products, and service & parts revenue from maintenance and repairs. Pricing is quote-based with no public list prices, and the customer base consists of individual Texas consumers purchasing for personal or family use. Marketing is primarily through the company website, brand-specific dealership microsites, organic search, and the physical dealership network, with no app, no API, and no proprietary technology platform — the digital layer is delivered by third-party vendor Dealer eProcess.
Keating Auto Group is independently owned with no disclosed parent company, no public listing, no institutional investors, and no management team bios in the source data. The group has no disclosed M&A history, funding events, leadership changes, or restructuring actions, though the breadth of the franchise portfolio and multi-metro footprint imply an active multi-year acquisition and greenfield expansion program within Texas. There are no awards, certifications, regulatory actions, patents, or trademarks recorded.
Keating Auto Group firmographics
Firmographics- Name
- Keating Auto Group
- Legal name
- Keating Auto Group
- Website
- https://keatingauto.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Keating Auto Group is a privately held Texas automotive dealership group operating 30+ franchised rooftops across major Texas metros, selling new and pre-owned vehicles from 12+ OEMs alongside finance, insurance, and service operations primarily to individual Texas consumers.
- Ownership category
- akta.pro rank
Keating Auto Group industry classification
Industry- Product category
- Used Vehicle Dealerships
- NAICS
- Used Car Dealers (441120), Automobile Dealers (4411)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industry
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
Keywords
Where Keating Auto Group is headquartered
LocationHeadquarters
- HQ city
- Boerne
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Keating Auto Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Primary revenue from selling used and pre-owned vehicles including cars, trucks, and SUVs. The company also offers certified pre-owned vehicles and one-owner vehicles. Revenue is generated through one-time transaction sales with financing options available through in-house finance department.
- Finance and Insurance Products: Revenue generated from arranging financing for vehicle purchases and offering extended warranties and protection plans through the Finance Department.
- Service and Parts: Service department revenue from vehicle maintenance, repairs, and parts sales. The company offers state-of-the-art diagnostic equipment and expert mechanics for routine maintenance and repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Used Vehicle Inventory |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Keating Auto Group product offering
Product offeringCore offering
Keating Auto Group is a Texas-based multi-location automotive dealership group that sells used and pre-owned vehicles (cars, trucks, SUVs) across 21-30 franchised dealerships representing 12+ manufacturers. The group offers 2,548+ used vehicles including certified pre-owned (449 units) and one-owner (1,550 units) inventory, supported by in-house auto financing, online trade-in valuation tools, and service/parts departments.
Product overview
Keating Auto Group operates as a multi-location used and pre-owned vehicle dealership network across Texas. The core product is its extensive pre-owned vehicle inventory of 2,548 vehicles spanning over 30 automotive brands including Ford, Toyota, Nissan, Chevrolet, Hyundai, Honda, and others. The portfolio includes two specialized sub-products: Certified Pre-Owned Vehicles (449 units) meeting manufacturer certification standards, and One-Owner Vehicles (1,550 units). Supporting services include auto financing with pre-approval options, online trade-in valuation tools, and a full-service department with maintenance, repairs, and parts ordering. The group encompasses 30 individual dealership locations organized by brand and region.
Differentiator
Problem solved
Functional benefit
Brands
- Keating Auto Group: Primary brand name under which the company operates multiple automotive dealerships across Texas
- Keating Careers
Products and services
- Used & Pre-Owned Vehicles Primary retail offering: 2,548 used cars, trucks, and SUVs across 30+ brands at Keating Auto Group's Texas dealership network, each undergoing rigorous inspection.
- Certified Pre-Owned Vehicles 449 pre-owned vehicles that have been certified to meet manufacturer standards, offered for sale across the group's Texas dealerships.
- One-Owner Vehicles 1,550 pre-owned vehicles that have had only one previous owner, available across Keating Auto Group's Texas dealership locations.
- Auto Financing Finance department service offering pre-approval, flexible loan arrangements, and extended warranty/protection plan products for vehicle purchases.
- Vehicle Trade-In Valuation Online valuation tool allowing customers to estimate the trade-in value of their current vehicle toward a purchase at Keating Auto Group.
- Service & Parts Vehicle maintenance, repair, and parts ordering service using state-of-the-art diagnostic equipment and expert mechanics across the group's Texas dealership locations.
Companies that use Keating Auto Group
Customer profileSegments1 record
Ideal customer profiles1 record
Keating Auto Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Keating Auto Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Ford Motor CompanycoreFranchise relationship with Ford Motor Company through multiple dealership locations including College Station Ford, Tomball Ford, Killeen Ford, and Port Lavaca Ford. The group sells new and used Ford vehicles including F-150 trucks and other Ford models.
- Stellantis (Chrysler Dodge Jeep Ram)coreFranchise relationship with Stellantis for Chrysler, Dodge, Jeep, and Ram brands through Boerne Dodge Chrysler Jeep Ram, Tomball Chrysler Dodge Jeep Ram, Grapevine CDJR, and Victoria Dodge locations.
- Toyota Motor CorporationcoreFranchise relationship with Toyota through Toyota of Victoria, Keating Toyota, San Marcos Toyota, and Toyota of Cedar Park. The group offers new and used Toyota vehicles including Camry, Tacoma, Tundra, and RAV4.
- Nissan North AmericacoreFranchise relationship with Nissan through Keating Nissan, Clear Lake Nissan, and College Station Nissan locations offering Rogue, Altima, and other Nissan models.
- General Motors (Chevrolet GMC)coreFranchise relationship with GM for Chevrolet and GMC brands through Aggieland Chevrolet and Keating Chevrolet locations.
- Mercedes-Benz USAcoreFranchise relationship with Mercedes-Benz through Mercedes Benz of College Station offering Mercedes luxury vehicles.
- BMW GroupcoreFranchise relationship with BMW through BMW of College Station offering BMW luxury vehicles.
- Hyundai Motor AmericacoreFranchise relationship with Hyundai through multiple locations including College Station Hyundai, Northwest Hyundai, West Houston Hyundai, Killeen Hyundai, Keating Hyundai, and Tomball Hyundai.
- American Honda Motor Co.coreFranchise relationship with Honda through Keating Honda offering Honda vehicles including Civic, Accord, and CR-V.
- Genesis Motor AmericacoreFranchise relationship with Genesis through Genesis of West Houston offering Genesis luxury vehicles.
- Volkswagen Group of AmericacoreFranchise relationship with Volkswagen through Killeen Volkswagen offering VW vehicles.
- Subaru of AmericacoreFranchise relationship with Subaru through City Limits Subaru offering Subaru vehicles.
Scale indicators5 records
Recent moves4 records
Expansion highlights3 records
Keating Auto Group competitors and assessment
Company assessmentDirect peers
- Group 1 Automotive: Public multi-brand dealership group with significant Texas presence (Houston, Dallas, San Antonio) and overlapping OEM franchises including Toyota, Honda, BMW, and Ford; directly comparable to Keating in scale, geography, and brand mix.
- Sonic Automotive: Multi-brand dealership group with substantial Texas operations and franchises including Toyota, Honda, BMW, and Hyundai; the EchoPark used-car division also competes with Keating's used vehicle business.
- Hendrick Automotive Group: Largest privately held U.S. dealership group with deep concentration in the Southeast and Texas; closely comparable to Keating as a private, multi-brand, multi-region operator with similar OEM relationships.
Emerging players
- Carvana: Pure-play online used-car retailer with home delivery and vending-machine pickup; competes with Keating by capturing digitally native Texas used-car buyers who prefer end-to-end online transactions.
- CarMax: Largest U.S. used-vehicle retailer with no-haggle online pricing, in-house financing, and nationwide delivery; competes with Keating for used-car shoppers and pressures their traditional quote-based used-vehicle pricing model.
Broad incumbents
- Asbury Automotive Group: National dealership group with strong Texas presence and broad OEM portfolio; operates Clicklane, an online vehicle purchase platform that competes directly with Keating's website for digital used-car buyers.
- AutoNation: Largest U.S. auto dealership group with ~300 locations across multiple states and OEM franchises; competes directly with Keating in Texas markets and offers a comparable mix of new, used, F&I, and service revenue streams.
- Berkshire Hathaway Automotive: Division of Berkshire Hathaway operating a large multi-brand dealership network across the U.S., including Texas; offers similar new, used, F&I, and service capabilities to Keating at greater scale.
- Lithia Motors (Lithia & Driveway): Major multi-brand dealership group with national U.S. and international footprint and an integrated online used-car channel (Driveway); competes with Keating on multi-brand retail and on digital used-vehicle convenience.
Regional players
- Sterling Automotive Group: Privately held multi-brand dealership group concentrated in Texas/Louisiana with overlapping OEM franchises; closely comparable to Keating in private status, regional focus, and brand mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Keating Auto Group social profiles
Digital presenceKeating Auto Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keating Auto Group leadership team
Management profileNumber of profiles
Profiles1 record
Keating Auto Group subsidiaries and ownership
Company hierarchySubsidiaries31 records
Keating Auto Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keating Auto Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keating Auto Group
What does Keating Auto Group do?
Keating Auto Group is a Texas-based multi-location automotive dealership group that sells used and pre-owned vehicles (cars, trucks, SUVs) across 21-30 franchised dealerships representing 12+ manufacturers. The group offers 2,548+ used vehicles including certified pre-owned (449 units) and one-owner (1,550 units) inventory, supported by in-house auto financing, online trade-in valuation tools, and service/parts departments.
Is Keating Auto Group a public or private company?
Keating Auto Group is a private company. It is classified as family owned and is currently operating.
When was Keating Auto Group founded?
Keating Auto Group was founded in -1. It employs 51 to 100 people.
Where is Keating Auto Group based?
Keating Auto Group is headquartered in Boerne, United States, in the North America region.
How does Keating Auto Group make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are finance and Insurance Products and service and Parts.
Who are Keating Auto Group's main competitors?
Direct peers on record are Group 1 Automotive, Sonic Automotive and Hendrick Automotive Group. Emerging players are Carvana and CarMax. Broad incumbents are Asbury Automotive Group, AutoNation, Berkshire Hathaway Automotive and Lithia Motors (Lithia & Driveway). Sterling Automotive Group is listed as a regional player.
Does Keating Auto Group have an API?
No public API is recorded for Keating Auto Group.
What industry is Keating Auto Group in?
Keating Auto Group's product category is Used Vehicle Dealerships. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors). Its NAICS code is 441120 and its SIC code is 5500.