Keepout

Name

Keepout

Legal name

Hang Loose SRL

Website

https://keepoutbracelets.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Keep Out is an Italian DTC jewelry brand (owned by Hang Loose SRL, founded by Stefania Gagliardone) that designs and sells handcrafted bracelets, necklaces, and earrings featuring the thimble motif, targeting individual consumers globally via e-commerce, a Casale Monferrato flagship store, and a wholesale program.

Ownership category

akta.pro rank

Product category

Fashion Jewelry

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

Keywords

• Handcrafted Italian jewelry
• Silver bracelets
• Thimble motif jewelry
• Rhodium plated accessories
• Fashion jewelry

Headquarters

HQ city

Casale Monferrato

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct E-commerce Sales: Online sales through owned e-commerce platform (keepoutbracelets.com) with direct-to-consumer pricing in euros. Products shipped globally via GLS courier with tracking.
2. Retail Store Sales: Physical retail store located in Casale Monferrato, Italy, selling the full product range to walk-in customers.
3. Wholesale/Distribution: Wholesale distribution program 'Sell with us' allowing third-party retailers to stock Keep Out products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Keep Out is an Italian jewelry brand designing, manufacturing (largely in Italy), and selling handcrafted bracelets, necklaces, earrings, and accessories — predominantly in 925 Sterling Silver with rhodium plating — unified by the brand's signature thimble (ditale) motif said to symbolize protection from life's harms. Customers buy individual pieces, customizable engraved items, gift cards, and discounted "Special Price" inventory directly through the keepoutbracelets.com e-commerce site, the Casale Monferrato boutique, or authorized wholesale resellers.

Product overview

Keep Out Bracelets is an Italian jewelry brand owned by Hang Loose SRL, specializing in handcrafted bracelets, necklaces, and earrings featuring the iconic thimble (ditale) motif symbolizing protection from life's dangers. The product portfolio includes the core Magic Thread Bracelet (Bracciale Filo Magico) as the signature best-seller, the charitable Jaipur/Lady Jaipur Bracelet supporting the Keep Out School of Love in India, and the summer-themed Bikini Bracelet collection. Extended offerings span Bracciali (66 products), Collane (necklaces), Orecchini (earrings), Accessories, Gift Cards, the Keeppini customizable thimble pin sub-brand, and Heppi happiness-themed collection. Products are predominantly Made in Italy using 925 Sterling Silver with rhodium plating, with the sole exception being the Jaipur bracelet made in India. The brand also offers product customization services for personalized engravings. With 119 total products across categories, the company operates both e-commerce and a flagship physical store in Casale Monferrato.

Differentiator

Problem solved

Functional benefit

Products and services

• Bracciali (Bracelets) Handcrafted bracelets featuring Keep Out's signature thimble (ditale) motif symbolizing protection from life's dangers, crafted primarily in Made in Italy 925 Sterling Silver with rhodium plating and adjustable closures with silver thimbles. The category spans entry-level Basic bracelets (€79-€119), the Chakra spiritual bracelet on Special Price, the Aura best-seller at €25, the summer Lycra Bikini bracelet, the Magic Thread bracelet, and the charitable Jaipur bracelet.
• Collane (Necklaces) Necklace collection including Basic Necklace, Ninin Necklace, and custom engraved necklaces, featuring thimble motifs and symbolic designs in keeping with the brand's protective lucky-charm narrative.
• Orecchini (Earrings) Earring collection featuring thimble-inspired designs, including Peggy Earrings and other styles in 925 Sterling Silver with rhodium plating.
• Accessori (Accessories) Accessory line including Gift Card holders, paper holders (PortaCarta), cotton shoppers, Alphabet Letters, and Vase items carrying the Keep Out visual identity.
• Il Filo Magico (Magic Wire) Signature sub-brand collection of bracelets and pendants centered on the 'magic thread' (filo magico) concept, with thimble pendants symbolizing protection from life's dangers. Bestselling line that anchors the brand's narrative identity.
• Heppi Happiness-themed sub-brand collection (Heppi from 'felicit\u00e0' / happiness) of Keep Out jewelry and accessories carrying a positive-emotion angle distinct from the core protection narrative.
• Keeppini Customizable thimble-pin and charm sub-brand collection including Keeppini Family Basic Bracelets and Keeppini Family Cotton Bracelets, allowing customers to create personalized 'Filo Magico' compositions.
• Keep Out Gift Card Digital Keep Out gift cards that allow recipients to choose their own jewelry from the Keep Out catalog, supporting the brand's strong gifting use case (birthdays, anniversaries, Mother's Day).
• Prodotti Personalizzati (Customized Products) Personalized jewelry service that lets customers customize Keep Out pieces with names, dates, initials, symbols, or engravings, with the right of withdrawal excluded for custom-made items.
• Special Price Collection Discounted and clearance items including the Chakra bracelet and other reduced-price Keep Out jewelry, offered as a promotional sales channel within the e-commerce storefront.
• Keep Out Casale Monferrato Boutique Flagship physical retail store selling the full Keep Out product range to walk-in customers in Casale Monferrato, offering the brand's complete Made in Italy jewelry catalog in a thimble-inspired boutique environment designed by Vemworks studio.
• Jaipur Bracelet (Bracciale Jaipur) Charitable flagship bracelet made from pure Indian silk, of which €2 per sale is donated to the Keep Out School of Love in Jaipur, India, which serves orphaned children aged 4-12; the only Keep Out product not Made in Italy.
• Vendi con noi (Wholesale Distribution Program) Wholesale distribution program ('Vendi con noi' / 'Sell with us') allowing third-party retailers to stock and resell Keep Out jewelry in their own stores, extending brand reach beyond DTC channels.

Quantifiable outcome

• €1 donated to Vitas for every online purchase, supporting transport of terminally ill patients
• +3 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Vemworks StudiominorStrategic or Co-development Partner · 1 January 2022Architecture and design studio responsible for the concept and brand identity design of the Keep Out retail store in Casale Monferrato. Vemworks, led by architect Marco Dellatorre, developed the store design based on thimble morphology, incorporating perforated sheet metal, concave mirrors, and thimble-shaped lighting elements.
• Keep Out School of Love (Jaipur, India)coreStrategic or Co-development Partner · 1 January 2017Keep Out School of Love is an educational facility for orphaned children aged 4-12 years in Jaipur, India, inaugurated in October 2019 and expanded in October 2021 to accommodate up to 120 students. Founded through collaboration between Keep Out founder Stefania Gagliardone and local teacher Rajukmar. Keep Out donates €2 per Jaipur bracelet sold (made with Indian silk) to support school maintenance and expansion. The school also provides boarding with three live-in teachers.
• Vitas ODV (Organizzazione di Volontariato)coreStrategic or Co-development Partner · 1 January 1996Vitas is a local secular volunteer organization active in Casale Monferrato district since 1996, providing free palliative care services to incurably and terminally ill patients at home and in hospice, supporting over 10,000 families. Keep Out donates €1 to Vitas for every jewelry item sold through its online store, with funds specifically supporting transport of terminally ill patients to hospital facilities for palliative care access.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Melano: Italian jewelry brand specializing in interchangeable medallion bracelets in silver and gold-plated finishes, sold through DTC and wholesale. Comparable as a Made-in-Italy charm/medallion bracelet peer with similar customization and gifting positioning.
• Ti Sento: Italian-designed silver jewelry brand distributed globally through wholesale and own stores, with sterling silver and gold-plated bracelets and necklaces. Comparable in materials (sterling silver), price ladder, and wholesale-led international expansion model.
• Bronzallure: Italian-made jewelry brand offering bracelets, necklaces, and earrings in gold-plated and silver finishes, with strong wholesale presence internationally. Comparable in materials, Made-in-Italy positioning, and wholesale-channel strategy.
• Stroili: Italian fashion jewelry chain selling silver and gold-plated bracelets, necklaces, and earrings through a wide domestic store network. Comparable as a Made-in-Italy fashion jewelry retailer targeting similar accessible price points.
• Nomination: Italian charm and link bracelet brand also founded on a personal symbolic story (composable links), sold through wholesale and DTC globally. Closely comparable as an Italy-based charm jewelry brand with a symbolic/meaningful-gifting narrative and similar price-point jewelry.
• Kidult: Italian fashion jewelry brand focused on bracelets, necklaces, and charms with symbolic and street-style appeal. Comparable in product mix (silver bracelets with charms), Italian origin, and trend-led positioning.

Regional players

• UnoaErre: Italian jewelry manufacturer (chain production) supplying finished and semi-finished silver and gold jewelry to European retailers. Comparable as an adjacent Italian jewelry ecosystem participant on the wholesale/manufacturing side.

Emerging players

• Lily Charmz: Italian-origin charm and bracelet brand offering customizable and themed jewelry at accessible prices. Comparable as a smaller, more emerging charm-jewelry peer with overlapping symbolic/gifting positioning.

Broad incumbents

• Pandora: Global charm bracelet leader offering sterling silver and gold bracelets at overlapping price points (€30–€300+), with an extensive concept-store retail network. Directly comparable as a charm-bracelet and symbolic-jewelry competitor operating at significantly greater scale.
• Swarovski: Austrian global jewelry and accessories giant offering crystal and metal bracelets, necklaces, and earrings at overlapping accessible-luxury price points with extensive retail and e-commerce. Comparable as a broad-incumbent jewelry brand competing for gifting and self-purchase occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCB1Ont4tr9HsqxVUwFKglEw
• Facebookfacebook.com/keepoutbracelets
• LinkedInlinkedin.com/company/keepout
• Instagraminstagram.com/keepoutbracelets
• Pinterestit.pinterest.com/keep_out_bracelets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keepout