KEILOR HOTEL

What KEILOR HOTEL does

Keilor Hotel is a privately held, family-owned Australian pub operating from a single restored pre-gold rush heritage building at 670 Old Calder Highway, Keilor, Victoria, approximately 20 minutes from Melbourne CBD. The company claims continuous operation since 1862 and positions itself as the oldest family-owned hotel in Australia, with heritage roots tied to founder George Dodd and later owners the Dodd and Goudie families. It serves local Keilor and greater Melbourne residents as well as event customers from across the region, with a stated headcount of 17 employees.

The venue operates as an integrated multi-revenue hospitality business combining four core streams: a full-service bistro offering Mediterranean-influenced cuisine with open wood fireplaces and QR code ordering; a Thirsty Camel franchise bottle shop with drive-through service; regulated gaming facilities; and multiple function venues (The Vinery, The Taste Room, The Grange Cellar, and The Marquee under renovation) used for weddings, corporate functions, and life celebrations. Supporting technology is modest and consumer-facing, consisting of the Keilor App loyalty platform (iOS and Android), a third-party online reservation system, online takeaway ordering via yourorder.io, and standard payment integrations including Apple Pay, Google Pay, and major credit cards with no surcharge.

Revenue mechanics are diversified across high-frequency consumer transactions (bistro, bottle shop, gaming) and lower-frequency but higher-ticket event bookings. Pricing includes minimum deposits ($200 for groups of 20+, $500 for The Vinery and Marquee weddings), minimum spend requirements for The Grange Cellar ($180 per person, max 10 persons), a freemium loyalty membership, and a 15% public holiday surcharge. Distribution is exclusively physical and direct-to-consumer, with marketing conducted through Facebook, Instagram, email newsletter, and the mobile app. There is no disclosed funding, no institutional ownership, and no enterprise or recurring-contract customer base; revenue derives entirely from walk-in and event-driven local consumer spend.

Name

KEILOR HOTEL

Legal name

Keilor Hotel

Website

https://keilorhotel.com.au

Company type

Private

Founded year

1862

Operating status

Operating

Headcount range

11–50 employees

Short description

Keilor Hotel is a family-owned Australian heritage pub established in 1862 in Keilor, Victoria, operating a single integrated venue with a bistro, Thirsty Camel franchise bottle shop, gaming room, and multiple function and wedding spaces serving local Melbourne-area consumers.

Ownership category

akta.pro rank

Product category

Hospitality Services (Pub, Dining, and Events)

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAGAAAL

Integrated Full-Service Hotel Complexes (Mixed-Use)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Hospitality venue services
• Bistro dining
• Bottle shop retail
• Function venue hire
• Gaming lounge operations

Headquarters

HQ city

Keilor

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bistro Dining: On-site restaurant serving international cuisines with open wood fireplaces. Revenue from food and beverage sales during operating hours.
2. Bottle Shop (Thirsty Camel Franchise): Franchised bottle shop offering wines, beers, and spirits with drive-through service. Proud franchise of Thirsty Camel.
3. Gaming: Gaming facilities with responsible gambling practices. Open Monday-Saturday 10 AM - 1 AM, Sunday 10 AM - 12 AM.
4. Functions and Events: Venue hire for weddings, birthdays, engagements, baptisms, and life celebrations. Multiple spaces: Marquee, Vinery (60 seats/180 cocktail), Taste Room (45 guests), Grange Cellar (10 persons min spend $180/person).
5. Membership Program: Loyalty program through Keilor App offering points on purchases, instant sign-up bonus, and birthday vouchers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Keilor Hotel operates a multi-service hospitality venue offering bistro dining with international and Mediterranean cuisine, a Thirsty Camel franchised bottle shop with drive-through, gaming facilities, and multiple function and wedding event spaces. The venue is supported by a proprietary loyalty mobile app (Keilor App) providing membership rewards, instant sign-up points, and birthday vouchers. The combined offering positions the hotel as a one-stop community destination for dining, beverage retail, entertainment, and private events in Keilor, Victoria.

Product overview

Keilor Hotel is a historic Australian pub (established 1862) offering a multi-service hospitality experience. The venue operates as a unified offering comprising: a bistro restaurant with Mediterranean-inspired cuisine; a Thirsty Camel franchise bottle shop; function and event spaces (The Vinery, The Taste Room, The Grange Cellar, and The Marquee under renovation); dedicated wedding services; a mobile loyalty app (Keilor App); gaming facilities; and takeaway meal ordering. These services share common infrastructure including membership rewards, booking systems, and payment processing, providing a comprehensive hospitality destination for dining, celebrations, and entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Bistro Full-service restaurant offering international cuisines with a focus on traditional Mediterranean dishes, featuring open wood fireplaces and full table service or QR code ordering. Targeted at local diners and walk-in guests.
• Bottle Shop Thirsty Camel franchise offering wines, beers, and spirits with convenient drive-through service for off-premise consumption. Targets local adult consumers and walk-up/drive-up customers.
• Functions and Event Spaces Event spaces including The Marquee (under renovation), The Vinery (alfresco area for 60 seated/180 cocktail), The Taste Room (45 guests), and The Grange Cellar (private cellar for 10 guests with $180 minimum spend). Used for weddings, birthdays, engagements, baptisms, life celebrations, and corporate events.
• Weddings Wedding venue services in the Marquee featuring Mediterranean cuisine, heritage charm, and packages for various function spaces including The Vinery, The Taste Room, and The Grange Cellar. Targeted at couples planning weddings and receptions.
• Life Celebration Events Cocktail functions and life celebration events with customizable menus for birthdays, engagements, baptisms, and similar personal milestones. Held across the hotel's multiple function spaces.
• Gaming Facilities Gaming room with gaming attendants providing customer service for gaming experiences, open Monday-Saturday 10 AM-1 AM and Sunday 10 AM-12 AM. Operates under a Responsible Gambling Code of Conduct in partnership with the Victorian Gambling and Casino Control Commission.
• Keilor App Loyalty Membership Mobile loyalty application offering 500 instant sign-up bonus points, point earning on all purchases across the venue, and a $25 birthday voucher for members. Targeted at repeat customers of the bistro, bottle shop, gaming, and events.
• Takeaway Meals Online takeaway ordering system allowing customers to order bistro meals for pickup. Operates through a third-party ordering platform.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Thirsty CamelcoreChannel Partner/ Reseller/ DistributorKeilor Hotel operates its bottle shop as a proud franchise of Thirsty Camel. The franchise offers a wide selection of wines, beers, and spirits to suit every taste. The partnership provides access to Thirsty Camel's wholesale supply chain and brand recognition in the Australian bottle shop market.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Endeavour Group: Owner of Dan Murphy's and ALH Hotels; dominant Australian operator in bottle-shop retail and pub/hotel hospitality — represents the broad incumbent landscape that Keilor Hotel's Thirsty Camel franchise and gaming operations compete against.
• ALH Group (Australian Leisure and Hospitality): Largest pub operator in Australia (owned by Endeavour Group), running hundreds of venues with bistro, gaming, bottle shop, and accommodation — directly comparable services but vastly broader scale and geographic footprint than Keilor Hotel.

Direct peers

• Marquis Hotel / Plough Hotel (Melbourne heritage pubs): Other heritage Melbourne pubs offering bistro, gaming, and function/event packages to local communities — comparable in operating model and target customer base to Keilor Hotel.
• The Sporting Globe (Hotel & Bar venues): Sports-themed Australian pub/bistro chain offering dine-in, sports betting/gaming, and private function spaces — comparable suburban family-friendly hospitality and gaming-led revenue mix to Keilor Hotel.
• Royal Hotel (Melbourne suburbs — e.g., Royal Hotel Yarraville): Suburban Melbourne heritage pub with bistro dining, gaming facilities, and function/event spaces — directly comparable one-venue multi-stream hospitality model.
• The Courthouse Hotel (Melbourne venues): Heritage suburban Melbourne pub combining bistro, gaming, and function/event spaces — directly comparable operating model and customer profile.
• Village Hotels Australia: Australian pub and hotel operator running heritage and contemporary pubs with bistro, bottle shop, gaming, and function spaces — directly comparable multi-revenue-stream model to Keilor Hotel's suburban Melbourne offering.
• Punt Road Hotel: Melbourne suburban heritage pub with bistro, gaming, and event functions — comparable Melbourne single-location venue mixing food, beverage, gaming, and functions.

Emerging players

• Wedding venues — Farm Vigano / Leonda by the Yarra: Melbourne wedding and function venues offering heritage/character spaces with full catering — comparable to Keilor Hotel's wedding vertical even though they do not operate pubs or gaming.

Others

• Thirsty Camel Bottle Shops (franchise network): Franchise partner whose brand, wholesale supply chain, and specials Keilor Hotel's bottle shop leverages — relevant for understanding competitive dynamics in the franchised bottle-shop segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/keilorhotel1862
• Instagraminstagram.com/keilorhotel
• LinkedInlinkedin.com/company/keilor-hotel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KEILOR HOTEL