Keller Williams Realty Atlanta Perimeter

What Keller Williams Realty Atlanta Perimeter does

Keller Williams Realty Atlanta Perimeter is an independently owned and operated franchise market center of Keller Williams Realty, Inc., headquartered at 115 Perimeter Center Place, Suite 100, Atlanta, Georgia, serving the Perimeter North submarket of metro Atlanta — including Sandy Springs, Dunwoody, Chamblee, and surrounding communities. The market center delivers full-service residential and commercial real estate brokerage services through a roster of licensed agents, providing representation for buyers, sellers, and renters of property in the region.

Its core product offering is agent-led brokerage transactions; the proprietary technology backbone comes from the parent franchise and includes KW Command, a CRM and transaction-management platform supporting contact tracking, lead generation, marketing automation, and pipeline management, paired with the Onward BOLD productivity coaching and mentorship program for agents. The office also maintains a curated preferred-vendor network (O'Kelley & Sorohan and Pacific Law for legal services; Supreme Lending for mortgage services) designed to provide clients an integrated transaction stack. Marketing is multi-channel: a 20+ language localized website with property search and agent directory, social presence across Instagram, Facebook, LinkedIn, Twitter, and YouTube, plus a blog/media hub for thought leadership and agent recruitment campaigns.

The business model is transaction-based commission revenue on completed real estate deals, augmented by franchise fees paid by individual market centers to operate under the Keller Williams brand and gain access to its technology, training, and brand infrastructure. Customer segments are dual-sided: individual home buyers and sellers in metro Atlanta (long-tail, mid-market) and licensed real estate agents seeking a franchise platform for training, technology, and brand affiliation. Specific commission rates, agent headcount, and market-center financials are not publicly disclosed, and the franchise operates with local ownership autonomy while benefiting from global brand leverage (165,000+ agents, 1,000+ offices worldwide, 40 years of operating history).

Name

Keller Williams Realty Atlanta Perimeter

Legal name

Keller Williams Realty, Inc.

Website

https://kellerwilliamsatlantaperimeter.yourkwoffice.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Keller Williams Realty Atlanta Perimeter is an independently owned franchise market center of Keller Williams Realty, Inc., operating from Atlanta, Georgia, that delivers residential and commercial real estate brokerage services through licensed agents to home buyers, sellers, and renters across the Sandy Springs, Dunwoody, and Chamblee submarkets, using the parent franchise's KW Command CRM and Onward BOLD coaching platforms.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Real estate agent services
• Property transaction services
• Real estate franchise
• Home buying selling

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: The company operates as a real estate brokerage franchise, generating revenue through agent commissions on property buy and sell transactions. Agents earn commissions on completed real estate transactions, with the franchise providing the platform, training, and support infrastructure.
2. Franchise Fees: Individual market centers pay franchise fees to operate under the Keller Williams brand, gaining access to the company's technology platforms, training programs, and brand recognition.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Keller Williams Realty Atlanta Perimeter is a locally owned and operated franchise market center of Keller Williams Realty, Inc., providing residential and commercial real estate brokerage services to home buyers and sellers in the Atlanta metropolitan area (Perimeter North region including Sandy Springs, Dunwoody, and Chamblee). The office recruits and supports licensed real estate agents through training programs, proprietary technology (KW Command CRM), and the Keller Williams brand network. Revenue is generated through commissions on completed property transactions and franchise-level fees paid to Keller Williams Realty, Inc.

Product overview

Keller Williams Realty Atlanta Perimeter operates as a real estate brokerage office within the Keller Williams franchise network, providing residential and commercial real estate services through a network of agents. The core offering is agent representation for property transactions. The office supports its agents with Keller Williams' proprietary technology platform KW Command (a CRM system for contact and transaction management) and the Onward BOLD productivity coaching program. This represents a platform-plus-support-services model where the brokerage uses Keller Williams' established technology and training infrastructure rather than building its own products.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services
• Join Our Team - Agent Recruitment Program

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• O'Kelley & SorohanminorOthersPreferred vendor partner providing legal/attorney services recommended to clients and agents of the Keller Williams Atlanta Perimeter office.
• Supreme LendingminorOthersPreferred vendor partner providing mortgage/lending services recommended to clients and agents of the Keller Williams Atlanta Perimeter office.
• Pacific LawminorOthersPreferred vendor partner providing legal/attorney services recommended to clients and agents of the Keller Williams Atlanta Perimeter office.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• eXp Realty: eXp Realty is a cloud-based real estate brokerage that recruits agents aggressively from traditional franchisors like Keller Williams, often citing higher commission splits and equity participation. It has a significant Atlanta-area agent presence and competes for the same agent and consumer base.
• Century 21 Real Estate: Century 21 is a global residential real estate franchise with significant Atlanta market share. It competes directly with Keller Williams for both agents and consumer clients in the same suburban Atlanta submarkets, with a comparable agent-centric franchise model.
• Sotheby's International Realty: Sotheby's International Realty competes with Keller Williams in the upper-tier of the Atlanta Perimeter residential market, particularly in affluent Sandy Springs and Dunwoody zip codes. Same product (transaction-based brokerage), same customer base (home buyers and sellers), and overlapping agent recruitment pools.
• Compass: Compass is a national residential real estate brokerage that competes directly with Keller Williams in the Atlanta metro, including the Perimeter North submarket. It offers a tech-forward agent platform, equity participation, and concierge services that compete for the same agents and listing inventory at the top of the market.
• Coldwell Banker Realty: Coldwell Banker Realty is a major national residential brokerage franchise with a strong presence in the Atlanta metro. It competes directly with Keller Williams Atlanta Perimeter for agents, listings, and consumer mindshare in the same Sandy Springs, Dunwoody, and Chamblee submarkets.
• RE/MAX: RE/MAX is one of the largest global real estate franchise networks and a direct competitor to Keller Williams in the Atlanta market. Both operate agent-centric franchise models with similar commission structures and recruit overlapping agent populations in suburban submarkets like the Perimeter.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a national franchise network with Atlanta-area presence and a comparable agent-recruitment model. It competes with Keller Williams Atlanta Perimeter for independent agents and consumer clients in the same metro submarkets.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national real estate franchise network with an active Atlanta-area presence. It competes directly with Keller Williams for agents and luxury and mid-market listings in the Atlanta Perimeter North submarket, leveraging a strong brand in higher-price-point segments.

Broad incumbents

• Anywhere Real Estate (formerly Realogy): Anywhere Real Estate is the corporate parent of Coldwell Banker, Century 21, Sotheby's International Realty, and Better Homes and Gardens Real Estate, all of which compete directly with Keller Williams Atlanta Perimeter. It is a relevant broad incumbent because it consolidates several of the direct competitors and shapes industry-wide franchise economics.

Regional players

• Howard Hanna Real Estate: Howard Hanna is a large regional brokerage, primarily Northeast and Midwest US, with growing presence in select Southeast markets. While geographically narrower than Keller Williams, it competes as a similarly agent-centric franchised brokerage offering comparable training and technology programs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kwri
• YouTubeyoutube.com/user/kellerwilliams
• Facebookfacebook.com/KellerWilliamsRealty
• LinkedInlinkedin.com/company/keller-williams-realty-atlanta-perimeter
• Instagraminstagram.com/kellerwilliamsrealty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Realty Atlanta Perimeter