Pacific Law

What Pacific Law does

Pacific Law is a private, multi-state Australian law firm operating across Queensland, New South Wales, and Victoria, with headquarters in Kew and additional offices under named partner contacts in each state. The firm provides legal services across six core practice areas: Company & Trusts, Property & Development Law, Conveyancing, Commercial & Business Law, Wills & Estates, and Retirement Village Law. Its client base spans individuals and families (estate planning, conveyancing, retirement villages), small to medium business owners and entrepreneurs (formation, asset protection, commercial transactions), and property developers and investors (development lots, call options, joint ventures). The firm reports cumulative outputs including 5,000+ companies and trusts created, 10,000+ development lots sold, 1,000s of conveyances handled annually, and over 8,000 people advised on asset protection in the last decade.

Revenue is generated through professional services fees — primarily hourly billing and fixed-fee arrangements for defined matters such as conveyancing. Pricing is quote-based and not publicly disclosed; a free 15-minute Will review consultation is offered as a lead-generation mechanism. The go-to-market model is relationship-based and community-led: the firm runs an educational seminar programme reaching 1,500+ people in-person and 3,000+ online annually, sponsors local business awards (Sunshine Coast Business Women's Network, Generation Innovation), and maintains partnerships with NFPs (Sunnykids P100). Marketing is supported by a blog resource centre with 14+ pages of articles and social media presence on Facebook, Twitter, and Pinterest. The firm is owner-operated with no external investors, no funding history, and no disclosed financials.

The firm's core technology is effectively none — it is a traditional professional services firm with no proprietary platforms, APIs, or software products. It has no AI/ML capabilities disclosed, no patents or trademarks, and no app presence. The competitive moat rests on talent (180+ years of combined legal experience), brand reputation (25+ years operating, 20+ year client tenures), and community-driven distribution. In January 2023, Pacific Law merged with Garland Waddington Solicitors, expanding its team, client base, and community footprint; Ken Waddington joined as Director.

Name

Pacific Law

Legal name

Pacific Law

Website

https://pacificlaw.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Law is a private Australian law firm operating across Queensland, New South Wales, and Victoria, providing legal services in company/trust law, conveyancing, property development, commercial law, wills and estates, and retirement village law to individuals, businesses, and property developers.

Ownership category

akta.pro rank

Product category

Legal Services (Commercial, Property, and Succession Law)

NAICS

Offices of Lawyers (541110), All Other Legal Services (541199)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Corporate & Commercial Law (BPAHAAAA)

akta.pro secondary industries

Real Estate & Construction Law (BPAHAAAE), Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Commercial law services
• Conveyancing services
• Wills and estates law
• Property development law
• Company and trust law

Headquarters

HQ city

Kew

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services - Professional Fees: Pacific Law generates revenue by providing billable legal services across its practice areas including Company & Trusts, Conveyancing, Property Development, Commercial Law, Wills & Estates, and Retirement Village Law. Fees are charged for legal advice, document preparation, contract review, settlements, and representation. As a law firm, services are typically billed on an hourly basis or fixed-fee arrangements for defined matters such as conveyancing.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pacific Law is a multi-state Australian law firm providing legal advice, document preparation, conveyancing, and representation across six practice areas: Company & Trusts, Property & Development Law, Conveyancing, Commercial & Business Law, Wills & Estates, and Retirement Village Law. Services are delivered by solicitors in offices across Queensland, New South Wales, and Victoria to individuals, SMEs, property developers, and larger organisations. Fees are charged as professional legal fees on an hourly or fixed-fee basis per matter.

Product overview

Pacific Law is a law firm offering a comprehensive suite of legal services across six core practice areas: Company & Trusts (company formation and trust management), Property & Development Law (property transactions and development), Conveyancing (property transfer legal processes), Commercial & Business Law (business acquisitions, sales, franchising, and commercial agreements), Wills & Estates (succession planning, wills, and estate administration), and Retirement Villages law. The firm operates across Queensland, Victoria, and New South Wales, providing legal services to individuals, businesses, and large organisations.

Differentiator

Problem solved

Functional benefit

Products and services

• Company & Trusts Legal services for company formation, restructuring, and trust establishment and management, targeted at business owners, property investors, and entrepreneurs.
• Property & Development Law Property law and development legal services helping clients maximise investments and protect ventures, including residential subdivisions, commercial property purchases, and development lot sales.
• Conveyancing Legal process services for buying and selling property, including the transfer of legal ownership or title from one party to another, typically delivered on a fixed-fee basis.
• Commercial & Business Law Commercial law services covering business acquisitions, sales, franchising, shareholder agreements, licensing, and leasing, targeted at SMEs, property developers, and larger organisations.
• Wills & Estates Succession planning services for individuals and families, including wills, enduring powers of attorney, estate administration, superannuation death benefit nominations, and trust succession.
• Retirement Villages Legal services related to retirement village transactions, contracts, and regulations, targeted at individuals and families entering retirement village arrangements.

Quantifiable outcome

• 5,000+ new Companies and Trusts created
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Garland Waddington SolicitorscoreStrategic or Co-development Partner · 1 January 2023Pacific Law merged with Garland Waddington Solicitors in January 2023. This merger combined two established teams with shared vision and deep sense of camaraderie. The merger expanded Pacific Law's team, client base, and community commitments, bringing Ken Waddington and the GW team into the Pacific Law group.
• Sunshine Coast Business Women's Network (SCBWN)minorGTM or Marketing PartnerPacific Law continues Ken Waddington's decades-long support of SCBWN by sponsoring the major prize at their annual awards. Pacific Law also makes special offers to SCBWN members, such as a free 20-minute consultation for asset protection advice in January.
• Generation InnovationminorGTM or Marketing PartnerPacific Law continues Ken Waddington's support of Generation Innovation business awards as a sponsor. This sponsorship aligns with the firm's focus on business owners and entrepreneurs.
• Sunnykids P100minorOthersPacific Law became a member of Sunnykids P100, a local not-for-profit community organisation, as part of its commitment to local community groups following the Garland Waddington merger.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HopgoodGanim Lawyers: Long-standing Brisbane-based commercial law firm with strong property, agribusiness, commercial, and succession practices. Directly comparable to Pacific Law on geography (Queensland), practice area mix, and mid-market business-owner client segment.
• McInnes Wilson Lawyers: Established mid-tier Queensland-headquartered law firm offering commercial, property, estate planning, and conveyancing services across multiple Australian states. Highly comparable to Pacific Law in practice mix, regional east-coast footprint, and SMB/mid-market client focus.
• Kells Lawyers: Australian law firm with strong conveyancing, property, and wills & estates practices, particularly across east-coast markets. Comparable to Pacific Law on its high-volume property/conveyancing and individual client focus.
• Marsdens Lawyers: NSW-headquartered mid-tier firm with practices in property, commercial, wills and estates, and family law. Comparable to Pacific Law on regional multi-jurisdiction presence and full-service offering for individuals and SMBs.
• Owen Hodge Lawyers: Mid-tier Australian law firm with offices across QLD and NSW focused on property law, conveyancing, wills & estates, and commercial matters. Closely comparable to Pacific Law on service offering, multi-state coverage, and SMB/individual client base.
• McCulloch Robertson Lawyers: Brisbane-based mid-tier firm serving commercial, property, agribusiness, and succession planning clients. Comparable to Pacific Law in Queensland anchor market, full-service mid-market positioning, and developer/business-owner client base.

Broad incumbents

• Hall & Wilcox: Large Australian commercial law firm with national offices and strong property, commercial, and estates practices. Comparable as a broader incumbent offering many of the same practice areas as Pacific Law, though at larger scale and with corporate-focused clients.
• Slater and Gordon: Large national Australian law firm covering personal injury, family, employment, Wills & estates, conveyancing, and commercial matters. Comparable as a broader incumbent operating in similar practice areas (particularly Wills & estates and conveyancing), but with a much larger national footprint.

Others

• Lexology / Legaltech Australia providers (e.g., LawCruit, Lawyerly): Legal tech and online legal service platforms targeting SMBs and consumers in Australia for company/trust formation and compliance. Comparable as ecosystem participants addressing the same client needs (formation, structure) as Pacific Law's Company & Trusts practice via lower-cost digital delivery.

Emerging players

• First Title / Settle Easy: Online conveyancing and property settlement providers targeting Australian consumers and agents. Comparable as an emerging player applying technology to commoditized conveyancing work that represents a meaningful share of Pacific Law's volume.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PacificLaw1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Law